Source: Terry Gallacher, “This is a movie that ends in the middle…”, from Terence Gallacher’s Recollections of a Career in Film, http://terencegallacher.wordpress.com/2010/12/29/”this-is-a-movie-that-ends-in-the-middle-“/, published 29 December 2010
Text: In the thirties, forties and fifties, there was always visual entertainment available in the cinemas. In Tottenham and Edmonton in London, we had a number of cinemas at our disposal.
There was the Tottenham Palace, which was almost opposite Chestnut Road, Tottenham, which had, originally, been a theatre from 1908 and a cinema from 1926. There was the Bruce Grove Cinema which was just up Bruce Grove Road on the right hand side past the railway bridge. This was built in 1921 as a cinema, then, of course running silent movies.
Then there was the Pavilion which was a very old single story cinema and was situated opposite Argyle Road next to what was Charrington’s Brewery, in Tottenham.
The cinema was partially demolished around 1937 and rebuilt as the Florida, a bright new cinema which opened in 1938. It held 529 people. However, it, too, has been demolished. In Edmonton at the junction of Fore Street, Silver Street (now called Sterling Way) and Angel Road, there were three cinemas. The Regal Edmonton, was opened in 1934 and was extremely well designed. It was to operate as a theatre as well as a cinema. It had sixteen dressing rooms and the largest revolving stage in Europe. It had an audience capacity of almost 3,000.
In contrast to that was the Hippodrome which was just up Angel Road on the right. It was very old, run down and known as the “flea-pit” or “The Hip”. An original theatre , it would have opened for the movies at a very early stage. It was an extremely awful place which had not been given any attention since the silent days. Then there was the Alcazar, another of the exotic names used for cinemas in those days. It would take me forty years to discover what it meant. Al Casr is Arabic for “The Castle”. This was a medium sized cinema located in Fore Street, just north of the Silver Street junction. The frontage was built in the style of an Arab fort. It had glass doors all along its forty yard frontage. The foyer ran the full width of the building and on the dividing wall between the foyer and the auditorium were huge mirrors about six feet wide and from ceiling to floor.
The Alcazar was destroyed by a bomb in August 1940. Two days before War was declared, I was evacuated to Mildenhall in Suffolk with my elder brother. The local cinema in Mildenhall was the Comet and it only showed old films. We returned home for Christmas 1939. While we were away, the Tottenham cinemas were showing the latest films. My brother and I missed them, particularly Gunga Din and The Four Feathers.
We discovered that The Ritz at Turnpike Lane were showing both films in one showing. Off we went. In April, we had returned home and when the bomb went off at the Alcazar, I was woken up. It was the next day that we found out where the bomb had struck. We went off to see the damage. All the glass was blown out of the front and the foyer looked in a very bad state. There was no doubt that it would be a long time before it would re-open. In fact, it never did. There was a theory that the German bomber crew mistook the junction of Fore Street, Silver Street and Angel Road, together with the three cinemas, Alcazar, Regal and Hippodrome, to be an airbase. The cinemas might have looked like hangers. However, such theories abounded in those days.
While attending the cinema, at that time, if there should there be an air raid warning, it would show on the screen that the siren had sounded. I do not recall anyone leaving the cinema as a result of that information.
In the Spring of 1946, my friends and I went to the site where they were clearing away the bomb damage. We knew that there were some good things to collect from there. At the time, we were building a canoe and raw materials were extremely hard to come by. In the Alcazar, the Foyer mirrors had been backed by half-inch laminated plywood. Such material had not been seen since before the War. We bought a complete sheet for 10/- (50 pence).
Finally, there was the Edmonton Empire which was on a hill which had been built to take a bridge over the railway which ran underneath and connected the Edmonton – Southbury line to the Angel Road – Ponders End line. Now the railway line, the hill, the bridge and the Empire are long gone and the site forms the South East corner of Edmonton Green.
There were advantages in having all these cinemas. The Palace, the Bruce Grove and the Pavilion (Florida) all showed different programmes, but the Regal showed the same as the Palace, the Alcazar the same as the Bruce Grove. The Edmonton Empire seemed to be different to all of them. As for the Hippodrome, it showed whatever the distributors would allow it to have. Probably a set of films they did not need to pass on to another cinema somewhere.
Programmes ran from Monday to Wednesday, Thursday to Saturday with another film, usually an old one, showing on Sunday. With the combination of the various cinemas, it was possible to go to a different cinema every night.
While visiting these cinemas, I was able to watch newsreels provided by a variety of producers, such as Gaumont British, Movietonews, Pathe News and Paramount News.
In those days, we had what was known as “continuous performance” which meant that the cinema would start showing a film at around one o’clock in the afternoon to be immediately followed by the main film, which was immediately followed by the first film and the shorts and newsreel. The screen was showing moving pictures from one o’clock until the close of programmes at ten-thirty at night. In effect this meant that people would come in whenever they could. They would pick up the story and see the programme through until they reached the point when they entered. They would then leave. Hence the amusing song by Danny Kaye which had a line which said “This is a movie that ends in the middle for the benefit of the people who came in the middle”.
I would not think these casual comings and goings were by complete choice, I imagine that the picture goers had a good reason to go into a cinemas to be confronted, on arrival, with a film that only had another ten minutes to run.
Of course the result was that throughout the performance, people were coming in and going out. Other disturbances occurred when the ice-cream girl came down the centre isles, in the circle and the stalls, to take up station prior to a short interval. She would arrive before the end of a film and would still be selling when the next film started. During the running of the films, she would still be walking up and down the aisles selling ice creams.
The system of “continuous performance” also allowed that a person could go in at the afternoon start and stay in the cinema until it closed, provided they were not discovered. People were only thrown out of the cinema if they misbehaved.
If a film was showing that had had good reports, it was quite common for the cinema to become full and there would be a queue formed outside. There would be a separate queue for each price range of ticket. We all became experts at judging whether it was worthwhile joining the queue or whether to come back another day.
From the late thirties, cinema entrance fees ranged from 1/3d (6 pence) to 1/9d (9 pence) and later from 2/6d (12.5 pence) to 3/6d (17 pence). In 1940, the price of a ticket to the Bruce Grove cinema was 1/9d, but, when they showed “Gone with the Wind”, which runs four hours, they put up the price of a ticket to 2/6d.
For a while, and from time to time, the Regal in Edmonton provided a live variety show. I remember seeing a Music Hall act called “The Seven Eliots” perform, they were musicians and, I think, acrobats. At the organ there would be Sidney Torch who would appear, playing, out of the depths. Later he made a name for himself as an all round musician, conductor and music arranger.
When I see, on television, some of the old films that we paid to go to see, and even queued up for, I often wonder what we saw in them, and yet we enjoyed them at the time. Unlike today’s television schedule, there was always something to look forward to.
Comments: Terence Gallacher is a former newsreel and television news manager and editor who now documents his career through his website http://terencegallacher.wordpress.com. The post is reproduced here with the kind permission of its author.