Sociology of Film

Source: Miss…, quoted in J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), p. 222

Text: Personally I find a good movie story enriches my memory and have proved that the cinema has educated the community and films have gained far more recruits for literature than the stage ever succeeded in doing.

Also recently when the whole world looked dark after a particularly trying week of hard work, I dropped into a local cinema to see Cover Girl, I left feeling amazingly refreshed, tackled the necessary household duties, and then — I made over one of my very old dresses (inspired by a dress worn by the star) arranged my hair à la Hayworth, and faced the world with new pep! And thanked my lucky stars I was fortunate to be living in this film-mad generation.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above comes from the section ‘The Adult and the Cinema’, for which responses were sought via Picturegoer in February 1945 to two questions: Have films ever influenced you with regard to personal decisions or behaviour? and Have films ever appeared in your dreams? Cover Girl (USA 1944) starred Rita Hayworth.

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