British Cinemas and Their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), p. 238

Text: AGE: 64 SEX: M. NATIONALITY: BRITISH
FATHER’S OCCUPATION: BRICKLAYER
MOTHER’S OCCUPATION: HELPMATE TO FATHER

I am going to mention the titles of four films. First The Common Touch. I cannot remember ever enjoying a film so much as this as regards a film for what I call a working class audience. To me there were no special ‘stars’ all actors and actress’s were of equal value, it was a very human, sensibly and elevating story, very well acted. The second picture or film is Smiling Through featuring Jeannette MacDonald and other ‘stars’. As I sat watching and listening to this film story I seemed to be taking part in it myself, and each time I saw it (and I saw it many times) I enjoyed it more and more. The singing was superb, the acting was such that it made the story very real, the facial expressions of all taking part was very convincing although I saw it during war time, it made me forget war, and lifted my thoughts to higher levels, this was a clean, decent and elevating film, and time well spent seeing it and also well worth the money paid.

Sentimentally yes, upholding that most beautiful of all things Love, yes, and if these two things were to die out, I think this world, would be even a poorer place than it is to day. Love is ridiculed far too much in some pictures or films and on the ‘stage’ yes I know that I am old fashioned, but let us have more films like these two. And now from the sublime to the most ridiculous, I refer to two films, in which I got up out of my seat to leave the cinema, I was that disgusted, but I saw them through. First The Miracle of Morgans Creek a film that was anything but elevating, in fact, if the producer had been sitting with me, and had heard what some children were saying about it I think his face would have gone very red, a film that was of no use to the world, in fact not even a good moral film. The other film was Cassonova Brown [sic] perhaps, it was with seeing Gary Cooper in such stirring films before, and then to see him in a dud film such as this, another film that I think could have been done without. Yes let us have ‘Decent’ films like the first two I have mentioned. If anyone should have had an Oscar award, I think all the leading ‘stars’ in Smiling Through should have one each. As I am getting on in years, perhaps I shall never have the chance to travel, so I would like to see more travel films, which are a delight, and also good education. Films with Jazz and Swing bands I do not like, they are far too harsh.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and Their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. The films mentioned are The Common Touch (UK 1941), Smiling Through (USA 1941), The Miracle of Morgan’s Creek (USA 1944) and Casanova Brown (USA 1944).

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Mexican Odyssey

Source: Heath Bowman and Stirling Dickinson, Mexican Odyssey (Chicago: Willett, Clark, 1935), pp. 150-151

Text: We join the people walking around the square. French sailors in their immaculate white dress uniforms and pith helmets eye the pretty girls. Are they more beautiful here just for these sailors’ delectation, and do they ever escape their ever-present dueñas? And are their dresses with the big middy-blouse collars in the seamen’s honor, or simply the latest style? For the girls are dressed well in bright summer clothes, and the northern fad for bare legs is really sensible and beautiful here.

From the movie house an amplified victrola is competing with the music outside. Already people are going in, and we find seats in the luneta, half-way back (the best place to see). To us, the people are more fascinating even than the persuasive melody of “Pienselo Bien,” a beguiling, plaintive tune. But to the Mexicans, the center of interest is Ken Maynard, a favorite Western movie star, who is here tonight in person! He has to stand up and bow and smile before they are satisfied.

Always in Mexico there are two movies, almost invariably imported from Hollywood. Westerns are the favorites, but the audience goes wild when their hero, José Mojica, sings for them, as he does tonight. They do not even mind that the newsreel shows the opening of the baseball season in the States, just ten months before, and they cannot understand a picture of a Chicago blizzard, snow swirling about pedestrians. What is snow? Something like ice cream?

Mojica’s picture is laid in the South Seas, and absorbs the Mexicans, although the scenes might have been taken on their own coast. . . . For, as we drive back along their ocean, weaving along the edge where we can look down upon a full moon throwing its wake clear to the breakers below, and as we round the last curve and see our house, black against the shining beach, we wonder what more they could ask.

The jungle is quiet now, it is as if the darkness had obliterated it. But the sea continues to moan. The oldest cry on earth. . . .

Comments: Frederick Heath Bowman (1910-1993) was an American travel writer and later a US Department of State public affairs officer. With his friend and fellow Princeton graduate, the artist Stirling Dickinson (1909-1998), he travelled through Mexico over 1934-35 in a 1929 Ford Model A convertible named ‘Daisy’. Bowman wrote the text and Dickinson provided the illustrations for their popular travel book. The cinema they visited was in Acapulco. José Mojica was a Mexican actor and singer who provided a foreword to Bowman and Dickinson’s book. He later became a Franciscan friar.

Links: Copy at Hathi Trust

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Magic Moments

Source: John Sutherland, Magic Moments: Life-Changing Encounters with Books, Films, Music … (London: Profile Books, 2008), pp. 1-2, 5, 8

Text: I could see stories before I could read them. And the first narrative I recall seeing is the film Tarzan’s Desert Mystery. I was around five years old. I’d had my Lacanian moment, in front of my mother’s dressing-table mirror. I knew I was I. Whatever that was.

All that ‘I’ can remember of the narrative of Tarzan’s Desert Mystery – stored haphazardly in the basement level of my sensibility – is a handful of vivid but disconnected snapshots. One such is the pulsing-beeping RKO logo (it carried one back, I now hypothesise, to the womb, and that life-sustaining maternal heartbeat). I had left that foetal haven just sixty months earlier. the only other residue is some scraps from the ten-minute chase scene which the makers of Tarzan’s Desert Mystery tacked on to the end of the movie.

That, alas, is it.

The Colchester Gazettte for that week in 1944 informs me that the film (which ran something under seventy minutes) was shown at the Hippodrome in a double bill with a cowboy film. Whether I sat through that other film, I don’t recall.

The narrative of the Tarzan movie, as I have recently re-experienced it (on DVD, after an interval of six decades), is bizarre …

… What stuck in my five-year-old mind (the only thing that, as it happens, did stick) were deadly sticky Venus flytraps, whose stamens shot up, without warning, nine feet out of the ground, creating a cage with quivering snake bars in which the victim was fatally imprisoned. Cheeta, I vividly recall, escapes by outjumping the deadly stamens. the less nimble Tarzan – Venus flytrapped – is assisted in his escape by his trusty, but bored-looking, pachyderm pals, summoned from their elephant grove by the famous Weissmullerian yell …

Tarzan’s Desert Mystery, as I experienced and archived it in my pinched little tabula rasa, squirming excitedly on my one-and-ninepenny seat, was all man-eating, octopoid vegetables, Triffids avant la lettre. the brain is very strange. I would carry those veggy-killers with me through life. Even now, I never look at fried calamari without thinking of them and somewhere deep inside, shuddering.

I remember where I saw the film film in more concrete detail than the flickering narrative itself. It was at the Hippodrome, in Colchester High Street. More precisely, in the downstairs stalls alongside my mother, who intended the outing as a treat for me. Her own treats at the time were more adult, and involved Americans who were carnal rather than celluloid. She, in her Colcestrian way, was a Venus flytrap.

Comments: John Sutherland (1938 – ) is a British literary critic and newspaper columnist, known for the literary puzzle books Is Heathcliff a Murderer? and Can Jane Eyre Be Happy? His father had died the year before in a wartime accident when he was four. His childhood and early adulthood memoir is told through the books and films that made a vivid impression on him. Tarzan’s Desert Mystery (US 1943) starred the former Olympic swimming champion Johnny Weissmuller as Tarzan. His chimpanzee companion was called Cheeta.

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Candles, Carts & Carbolic

Source: Jim Callaghan, Candles, Carts & Carbolic: A Liverpool Childhood Between the Wars (Lancaster: Palatine Books, 2001), pp. 35-36

Text: The Saturday afternoon visit to the pictures was our one and only treat, twopence in the Balcony, penny in the Pit. Balcony patrons, as befitted their status, queued under a covered walkway, the Pit rabble submitting themselves to the open air. Attired in an ankle-length coat, adorned with brass epaulettes and a gold~braided cap held in place by his ears, Old Soupy-Eyes, armed with a long cane, stands at the top of the steps, guarding the entrance to the Pit, now and then administering a thwack to some youngster attempting to break ranks. Up and down the queue shuffles the Chewing Gum man, ‘Ere y’ar now; he intones, ‘everybody’s doing it, everybody’s chewing it, Wrigley’s spearmint, five sticks a penny,’ his doleful litany drowned in a rousing cheer as the projectionist is seen climbing the iron ladder to his box. Sounds of doors opening reach the ears of the waiting mob. Soupy-Eyes braces himself for the rush but he is swept aside, overwhelmed.

I honestly believe that no generation ever enjoyed the pictures much as we did. Wrapped in the warmth of hundreds of young bodies, the tang of peeling oranges in our nostrils, we sat under the dust-laden beam of the projectionist’s lamp in total darkness and in complete harmony with our idols on the screen. The airless cinema became a place of wonder: no sweet-wrappers rustled, no ice-cream sellers broke the spell; howls of derision greeted the occasional breakdown and when at times the screen appeared to dissolve in flames we knew it was all part of the magic.

Art Accord, William S. Hart, Hoot Gibson, Tom Mix, Lou Tellegan, J. Farrell McDonald (trapped in the miner’s shack at the head of the canyon and aware that the posse was getting closer: ‘Where was Moses when the light went out? he said, dropping his smouldering corncob into the barrel of dynamite). These were our heroes. Then there was Mary Miles Minter, Nazimova of whom we sang rather a rude song, Louise Fazenda, Polly Moran and once a glimpse of the Divine Sarah Bernhardt, her wooden leg tucked out of sight and the Queen of them all, Pearl White, who had a song written about her:

My little pearl of the army,
Pearl of the picture screen
You’re the Queen of the picture screen
And the pride of the whole world too.
Whilst the band plays Yankee Doodle
Rule Britannia too
There’s many a lad, who to die would be glad
For a pearl of a girl like you.

Anyway, that’s what it sounded like in 1917.

Comments: Jim Callaghan (1911-2001), one of eleven children, grew up among the working-class, Irish-Catholic neighbourhood of Scottie Road, Liverpool. In adult life he became a personnel officer. My thanks to Jenny Callaghan (his daughter, I believe) for having once recommended this passage from his memoirs on my Bioscope site.

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T.V. Talkin’ Song

Source: Bob Dylan, ‘T.V. Talkin’ Song’, from Under the Red Sky (1990), lyrics via http://www.bobdylan.com/songs/tv-talkin-song/

Text: One time in London I’d gone out for a walk
Past a place called Hyde Park where people talk
’Bout all kinds of different gods, they have their point of view
To anyone passing by, that’s who they’re talking to

There was someone on a platform talking to the folks
About the T.V. god and all the pain that it invokes
“It’s too bright a light,” he said, “for anybody’s eyes
If you’ve never seen one it’s a blessing in disguise”

I moved in closer, got up on my toes
Two men in front of me were coming to blows
The man was saying something ’bout children when they’re young
Being sacrificed to it while lullabies are being sung

“The news of the day is on all the time
All the latest gossip, all the latest rhyme
Your mind is your temple, keep it beautiful and free
Don’t let an egg get laid in it by something you can’t see”

“Pray for peace!” he said. You could feel it in the crowd
My thoughts began to wander. His voice was ringing loud
“It will destroy your family, your happy home is gone
No one can protect you from it once you turn it on”

“It will lead you into some strange pursuits
Lead you to the land of forbidden fruits
It will scramble up your head and drag your brain about
Sometimes you gotta do like Elvis did and shoot the damn thing out”

“It’s all been designed,” he said, “to make you lose your mind
And when you go back to find it, there’s nothing there to find
Every time you look at it, your situation’s worse
If you feel it grabbing out for you, send for the nurse”

The crowd began to riot and they grabbed hold of the man
There was pushing, there was shoving and everybody ran
The T.V. crew was there to film it, they jumped right over me
Later on that evening, I watched it on T.V.

Comments: Bob Dylan (1941 – ) is an American singer and artist, winner of the Nobel Prize for Literature in 2016. The album from which the song comes, Under the Red Sky (generally regarded as one of his weakest) was released in September 1990; prior to that he had last been in London when he played several dates at the Hammersmith Odeon in February 1990.

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New York

Source: Paul Morand (trans. Hamish Miles), New York (London: William Heinemann, 1931 [orig. pub. 1930]), pp. 198-199

Text: As for the Roxy, that surpasses the impossible. Find a way through those dense crowds queued up there all day long; pass the tall gold-laced ushers, at once door-keepers and custodians of order; enter this Temple of Solomon. The overheated air is unbreathable, the din of the mechanical orchestra, which one failure in the electricity could bring to a standstill, is merciless; amid palm-trees and gigantic ferns one moves forward into the Mexican palace of some Spanish governor whom the tropics have turned stark mad. The walls are of a reddish rough-cast, treated with a liquid to give a semblance of age, and the brazen doors of the Ark of the Covenant open into a hall with golden cupolas, in old style, and a ceiling with storied panels. Satan has hung this disused sanctuary with scarlet velvet; a nightmare light falls from bowls of imitation alabaster, from yellow glass lanterns, from branching ritual candlesticks; the organ-pipes, lit from beneath by greenish lights, make one think of a cathedral under the waves, and in the wall are niches awaiting sinful bishops. I find a seat in a deep, soft fauteuil, from which for two hours I witness giant kisses on mouths like the crevasses of the Grand Canyon, embraces of titans, a whole propaganda of the flesh which maddens, without satisfying, these violent American temperaments. It is more than a Black Mass; it is a profanation of everything – of music, of art, of love, of colours. I vow I had there a complete vision of the end of the world. I saw Broadway suddenly as one vast Roxy, one of those unsubstantial treasures, one of those joy-baited traps, one of those fleeting and illusory gifts won by the spells of wicked magicians.

Comments: Paul Morand (1888-1976) was a French author and intellectual. He made trips to New York between 1925-1929, resulting in his travel book New York, published in French in 1930. The Roxy Theatre was located at 7th Avenue and 50th Street, off Times Square in New York City. It seated 5,920 (originally 6,200), and opened on 11 March 1927. It was named after its manager, the cinema impresario Samuel L. ‘Roxy’ Rothafel.

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Flashback

Source: George Pearson, Flashback: The Autobiography of a British Film-maker (London: George Allen & Unwin, 1957), p. 130.

Text: Of all the moments in my narrative, the Two Minutes’ Silence was by far the most important, the keystone of the whole structure. If that failed, all failed. Only by a sincerity of utter simplicity could that great spiritual moment capture the understanding contribution of a theatre audience. The supreme test came at the film première. Emotional music had illuminated the film throughout, led by that master of his craft, Louis Levy. At the vital instant, his baton stopped. Melody ceased with lightning suddenness … dead silence in that great packed auditorium … the screen telling only of things that spoke to the heart alone. An old quavering mother at a little open window, old eyes seeking the heavens, worn hands against her aged breast … silence … and then a faint breeze stirring the thin muslin curtain, wafting it gently to touch her cheek … to kiss it … and wipe away a tear … and falls as silently as it had lifted … and still, the silence … exactly two minutes … an audience seemingly spellbound. Then Louis Levy’s baton lifted … struck … and the Reveille broke the magic of silence … Music spoke its consolation. Hardened as I was by the making of the film, that frozen silence had moved me to tears.

Comments: George Pearson (1875-1973) was a British film director. His silent feature film Reveille (UK 1924) followed the lives of some British soldiers during and after the First World War. Its dramatic high-point was where the accompanying music stopped and the audience, like the characters on the screen, marked the two minutes’ silence out of respect for the dead. Louis Levy was a cinema conductor who went on to become musical director at Gainsborough Pictures.

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Family Life and Work Experience Before 1918

Source: Extract from interview with Edward William Wifen, C707/9/1-2, Thompson, P. and Lummis, T., Family Life and Work Experience Before 1918, 1870-1973 [computer file]. 7th Edition. Colchester, Essex: UK Data Archive [distributor], May 2009. SN: 2000, http://dx.doi.org/10.5255/UKDA-SN-2000-1

Text: But there’s one thing I put in my other notes, about the cinemas. I can remember when I was ever so young and I suppose I was just at that age when you can remember, that my sister … one of my sisters taking me to the Corn Exchange here to what they call Pools Morama, and that was a kind of a … must have been when the moving pictures was in the very early stages, became I can’t remember very much about it except that they were all horses dashing along and they seemed to be coming towards you. That was called Pools Morama, and I think that that was connected with Ipswich because for years there was a Pools picture house in Ipswich, and I’ve got an idea that that was the same thing, and then eventually they went over to the ordinary pictures. But you don’t hear anything about that sort of thing, but that definitely was so, because I can distinctly remember going and I know that they were horses. They were men on horses and they seemed to be coming to you. Probably that was something to do with the Boer War. The picture may have been, you see, with all the horses, may have been that. But I can’t remember whether they were soldiers on the horses, or not. I couldn’t have been very old, but I do remember that.

Comments: Edward William Wifen (1897-?) was the youngest of eight children of a Colchester gardener, and his memories here relate to Colchester. Poole’s Myriorama was a travelling panorama show, organised by the Poole family, which toured widely across the UK in the late Victorian period and early 1900s. The Myriorama combined scrolling panoramas with cut-out figures, music, lighting effects, and narration, often illustrating military adventures (the Anglo-Boer was was 1899-1902). Ipswich did have a Poole’s Picture Palace, managed by the Poole family business. Wifen was one of 444 people interviewed by Paul Thompson and his team as part of a study of the Edwardian era which resulted in Thompson’s book The Edwardians: The Remaking of British Society (London: Weidenfeld and Nicolson, 1975).

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What’s It All About?

Source: Michael Caine, What’s It All About? (London: Century, 1992), pp. 10-11

Text: When I was a teenager used to read a lot of biographies of actors to see if I had anything common with them, because by now I had dreams of becoming one as well. My avid reading as a teenager taught me that I had little in common with any actor – particularly the British stage greats. In fact they sounded as though they actually came from another plane. All their stories seemed to start from the same point: the first time that they ever saw an actor was when their nanny took them to the theatre, and as the curtain rose and the lights went up on the stage they just knew the theatre was going to be their life’s work.

In stark contrast to this, the first actor that I ever saw was the Lone Ranger and it was at a Saturday morning matinée for kids, which in my area was a cross between an SAS training camp and the St Valentine’s Day Massacre. The first obstacle in the assault course was the queue, which developed into a full-scale riot as some of the bigger kids who came late tried to push in front of others. Once inside, another riot started as everybody rushed for the front seats. And even when we were all seated comfortably and it seemed that our troubles were over missiles started hurtling around and an orange hit me on the back of the head. My friends had told me that after the lights went out and the picture started everything would be all right, but when I was plunged into darkness it turned out to be an overcoat which had been thrown down from the balcony above on top of me. It was finally dragged off me and thrown back up. accompanied by a lot of words that I did not understand but had heard before when my father stubbed his toe on the bed legs.

At last the lights went down, the film started, and on came the Lone Ranger. I sat there as entranced as those privileged actors before me with their nannies and I knew that this was what I wanted to be. A half eaten ice cream cone suddenly landed in my lap but even this could not break the spell; I just wiped it up, without taking my eyes off the screen.

After a while I got cramp, so I put my feet upon the back of he seat in from of me and stretched my legs. At this point the entire row of seats that we were sitting on tilted back on to the knees of the kids in the row behind. Yells of pain and indignation filled the air as the unfortunate patrons behind us tried to extricate themselves, but we were lying in our seats half over backwards with our feet flailing in the air. The lights went up, the picture stopped and the usherettes came rushing down to sort things out. I was pointed out as the culprit (there was no mention of the boys who had unscrewed the seats from the floor before we came in) and given a hefty whack round the ear. The lights went down, the picture started again and I sat there and watched through a veil of tears as my future profession unfolded before my eyes. I wonder what nanny would have made of that outing.

Comments: Michael Caine (b. 1933) is a British film actor, born Maurice Joseph Micklewhite. This part of his memoirs concerns his childhood in London before the Second World War.

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Cinemas and Cemeteries

Source: Richard Carr, ‘Cinemas and Cemeteries’, World Film and Television Progress, vol. 2 no. 2 (May 1937), pp. 18-19

Text: Once synonymous with suburban snobbery, Tooting to-day is a progressive and up-to-date suburb, contrasting favourably with its encircling neighbours, Balham and Wandsworth. As inner-London suburbs go, Tooting is fairly new: not so long ago, green fields abounded where now stand rows and rows of middle-class villas or streets of Council houses. Only in the older part of the suburb are there slums, bad ones too, slowly giving way before a continued and, at times, ferocious anti-slum campaign.

The population to-day is largely lower-middle and working class: the higher-ups have gradually moved further out as Council housing development has brought working-class people from the more crowded parts of London. Now its inhabitants are mainly office, shop, transport, printing and building workers, progressive in opinion and making the suburb a busy, lively and progressive area. It has no industries: unless cinemas and cemeteries be such.

For a population of 39,000 Tooting has seven cinemas. There are of course several others, on the outskirts of surrounding districts, within easy reach. Two of Tooting’s seven are “supers,” one a cine-news; the others date from earlier days and are correspondingly inadequate.

In old Tooting, there is a cinema which has claimed to be one of the first halls in London to show films. During its chequered career it has been music-hall, theatre, cinema; has closed and re-opened so often that the legend “under new management” might well be engraved on its walls, second in importance only to the cinema’s name.

The exact date at which films were first shown at this theatre is uncertain but its type of programme certainly tends to take one back some years in movie history. Names appear on the programme strange to the new generation of cinema-goers. Serials are run here too, serials on the old model in which the hero is left for a whole week suspended over a precipice, or lying helpless before an oncoming express, or at the mercy of relentless enemies. The display bills, contrasting with the modernistic advertising of the “supers,” are just long black-lettered lists of films: lists of westerns, of thrillers, of serials, of comedies, films not for an age but for all time.

Besides children and lads, appreciative of exciting films, a small and rather depressed audience visits this cinema. One fancies them lost, hovering helplessly between the cinemas they knew in the ill-lit, novelty days and the new “supers.” These are neither the simple, easily satisfied audiences of the pre-war days, nor the sophisticated movie fans of to-day. Perhaps, too old or too tired to go farther than just round the corner to the pictures, or too conservative to accept change, or too dazed and bewildered by the luxury of the super and the speed and complexities of the modern film. Some are people from small provincial towns and villages who find the less luxurious cinema more like home. Much of this cinema’s custom depends of course on children to whom the cheaper prices are essential or the straight films more interesting.

One of the “supers,” Mr. Bernstein’s Granada, is the Mecca of cinema-goers for miles round, though its regular patronage is built of Tooting people. It opens at twelve, and for sixpence, in the afternoon, you can sit in a comfortable seat in luxurious surroundings and get somewhere around three and a half hours of entertainment. Two full-length films, a newsreel, a comedy cartoon or short and stage shows varying from straightforward acts to “sensations” and “circuses” at holiday times. No circus being complete without horses, elephants, and acrobats, even these are to be seen on the Granada stage at Christmas time.

Mr. Bernstein treats his patrons well: offers them substantial fare, good seating and reasonable prices and asks their opinions on films and stars regularly. There are minor criticisms though; the length of the programme means that the last performance starts around seven-thirty, sometimes a few minutes earlier or later. For men or women some distance from their work, or for shop-assistants in the area, this means missing part of the performance: even for those who can with a scramble get there round about seven, there is often a long wait outside in the cold, or standing inside, none too pleasant after a day’s work. This applies chiefly to the cheaper seats, the one-and-three and the nine-pennies and it is worth Mr. Bernstein’s while to give this some attention.

Repertory
Perhaps the best comment on this is provided by the success of Tooting’s newest venture: The Classic, a repertory cinema, where you can see the films you missed or those you liked well enough to see again. This cinema gives a two-and-a-half-hour show, one price only downstairs, sixpence. It was formerly a struggling independent cinema, bad lighting, bad screening, and bad sound diminishing its custom, its programmes being consequently limited. It has been renovated outside and in, seating and screening greatly improved, though the old structure has prevented it being all it should. One full length film is shown, the rest of the programme being made up of shorts, colour
cartoons and news.

It opened with David Copperfield; went on to Little Giant, the Edward G. Robinson success; Ruggles of Red Gap; Bengal Lancer; Top Hat; If I Had a Million; Desire; and The Informer. Its future programmes include Crime Without Passion; Design for Living; and Viva Villa. The highest of high-brow cinema-goers could hardly better this list within the limitations imposed. So far the attendances have been unusually good, showing increased appreciation of good films and a growing preference for a shorter programme. The mammoth programme is all right for the family outing, for an entire evening out, but for the late workers, a show starting at 8.30 gives time for a meal and allows a comfortable evening.

Audiences in this suburb vary greatly, both in size and in behaviour. Holiday shows, especially the Christmas circuses, bring crowds of children, mothers and fathers. They enjoy almost everything and applaud the stage acts with tremendous gusto. On the other hand gangster, tough-guy and western pictures bring a larger number of men than women to the cinema. The Shirley Temple type of film brings women and youngster. Recent successes have been Texas Rangers, Bullets or Ballots, Rhythm on the Range, San Francisco, Swing Time, My Man Godfrey, Manhattan Madness, The Great Ziegfeld, and Libelled Lady.

Speed, Action and Fast Dialogue
Differences in taste are noticeable: the audience in one of the smaller cinemas, catering mostly for working-class people, is much more responsive to speed, action, and fast dialogue than in the cinemas attended mainly by families, by women and by young girls, or middle-class people. Love stories get better response from the women of all classes. The Granada is a combination of lower middle-class and working-class audiences of the family type, and does fairly well with Shirley Temple and George Arliss for example; but an increase of men in the audience is very noticeable when a film like Texas Rangers, Bullets or Ballots, or Mutiny on the Bounty is shown. In the cinema where there is a tougher audience, much fidgeting and talking goes on during British pictures and most films of a purely love-interest type. With such audiences action pictures, good musicals, and good dialogue find an appreciative audience. The idols are Spencer Tracey, James Cagney, Edward G. Robinson, Gary Cooper, and, in comedy films, W.C. Fields and Laurel and Hardy.

The Cine-news represents a real experiment, for the news-theatre has, in the past, got its chief support in the centre of towns, where many people have an hour to spare or to occupy. In a suburb, it does not invite the same support, the only attractions being newsreels of big races, fights, and other sporting events. A certain amount of custom is received as a result of nearby cinemas being crowded. In the main, the response has not been overwhelming. Whether local news items offer a means of building support remains to be seen, but it has to be remembered that the main attractions of the Cine-news — its cartoons and its newsreels — are often showing at the main cinemas as well.

Progressive Taste
Tooting provides much of interest and encouragement to the progressive cinemagoers or worker. Tip-top films are invariably well supported if shown under satisfactory conditions. The shifting of audiences from cinema to cinema corresponds strikingly to the merits of the film showing, save for such exceptional periods as holidays.

That there is a large and rapidly growing audience for the best type of film is strongly demonstrated by the likes and dislikes of Tooting audiences.

Comments: Richard Carr was a film journalist who wrote a series of articles on filmgoing habits across Britain for World Film and Television Progress. Tooting’s seven cinemas were the Granada Theatre, the Regent Cinema (founded c.1909 and probably the vintage cinema referred to by Carr), the Cinenews, the Broadway Palace Theatre, the Classic Cinema, the Mayfair Cinema, and the Methodist Central Hall.

Links: Copy at the Internet Archive (c/o Media History Digital Library)

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