Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 59-60
Text: When at last the Odeon was ready, the family in its various ways prepared for the excitement of another premiere performance. We were all there, but I went with Mum and Dad and my sisters with their boyfriends. Report had it that, over in Ashburner Street, there was a dogged determination to outshine the Lido, which we thought could hardly be difficult. Again a Saturday night was chosen, and half our acquaintance dutifully put on best clothes and trooped proudly into that vast auditorium, having first made our choice of seats at sixpence, ninepence or one shilling, and no half price. Memory suggests that, despite arriving more than an hour early, we had to pay ninepence, which must have been unique for us; at any rate we sat a long way back, and although I couldn’t see very well I was prepared to put up with the handicap because this was an occasion. But at the interval Mum miraculously found three seats on the aisle, from which I had an uninterrupted view not only of the giant proscenium arch but of several less fortunately placed friends near the front, to whom I waved in an unforgivably superior manner. The décor was undeniably sumptuous. My first impression, after I got my breath back, was of rounded corners everywhere, without a right-angle in sight. The immensity of the red velour curtains; the cunningly concealed lighting; the great golden honeycomb grills on each side of the screen; the green octagonal clocks in which the letters THE ODEON took the place of numerals; all these played their part in the magnificence oft hat massive decorated space. It was more overwhelming than being in St Mark’s Church, or even Manchester Cathedral. But as I later discovered to be the case with all Odeons, the design was in fact simple to the point of austerity. There was nothing that could catch dust. The foyers and corridors were laid with rubber tiling in green and black abstract designs, with just a touch of red; and even the toilets had a smooth severity which counterpointed the general grandeur. Henceforth, Bolton’s older halls with their plaster cupids and decorated pillars would seem tawdry indeed.
Each seat on opening night had a gilt-edged programme waiting upon it, and no sooner had we absorbed this dazzling piece of showmanship than a mammoth all-glass Compton organ rose from the orchestra pit, changing colour as it came and radiating ‘The Entry of the Gladiators’ through a dozen strategically placed loudspeakers. Where was the Lido now? The premiere attraction, following a Mickey Mouse and the news, Dark Journey, a moderately adult spy melodrama with Conrad Veidt and a new young star called Vivien Leigh. There were absolutely no complaints about it, except that we would have preferred a happier ending, but some of us wondered why it had been chosen in preference to the great backlog of spectaculars which the Odeon was known to have held in reserve. But after this comparatively mild start, the spectaculars came at us in legions, with a colour film at least once a month. The Trail of the Lonesome Pine, The Garden of Allah, Her Jungle Love, Vogues of 1938, The Goldwyn Follies, ]esse James, Hollywood Cavalcade, these were some of the items which brightened our lives by their sheer splendour, even though Technicolor seemed oddly to drain their drama of vitality. However, we felt we had achieved a great bargain in getting full colour at no extra price.
Comments: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. The cinema described is the Odeon in Ashburner Street, Bolton, which seated 2,534 and which opened on 21 August 1937.