Source: Robert Ferguson, Scandinavians: In Search of the Soul of the North (London: Head of Zeus, 2016), pp. 327-329

Text: Fast-foward, as they say, to 1967 and a Swedish film called Hugs and Kisses. It was at a time when the British Board of Film Censors was still largely preoccupied with censoring naked bodies out of existence, and every visit to a cinema would be preceded by a sombre moment in which the curtains drew back to reveal a statement in white print on a black background announcing which of three audiences the film was considered appropriate for: an ‘X’ certificate for over-sixteens only; an ‘A’ for under sixteens accompanied by an adult; and a ‘U’, which meant anybody could see it. Getting into X-rated films was a kind of holy grail for kids under sixteen, and in Blackpool there were two cinemas in particular that were known to be easier to get into than others. One was the New Ritz on the Promenade, and the other the Tivoli, a little further back from the seafront, not far from the Talbot Road Bus Station. Both were flea-pits, scruffy, rundown and cheap. As far as I can recall, they only ever showed X- or A-rated films. At fourteen I hadn’t even started shaving, so visits to the Tivoli and the New Ritz were things I used to hear about from my older brother William. The word had got out that there was a film showing at the New Ritz with a naked woman standing in front of a mirror where you could see her pubic hair, her breasts, her arse – everything, as we boys used to gasp in disbelief in the playground.

My brother usually went to the cinema on Friday nights with two friends from school. This Friday, for some reason, they couldn’t make it and he reluctantly ordered me to go along with him. We caught the 11A from St Annes Square, got out and began walking towards the cinema entrance. It wasn’t raining but he had given me his white shortie mac to wear, saying it would make me look older. Right outside Louis Tussaud’s waxworks, next door to the cinema, just before we reached the neon glow of the foyer, he stopped, scrutinized me, turned up the collar of the shortie, took a packet of Embassy tipped from an inside pocket, lit one from the one he was smoking and stuck it in my mouth, telling me quite unnecessarily to remember to say to the ticket-seller that I was sixteen if he asked how old I was. As it turned out the ticket-booth was manned by a tired old pensioner who hardly even bothered to look up from his newspaper to sell us our tickets, which is how I got in to see Hugs and Kisses and for the first time in my life saw female pubic hair. It turns out the hair belonged to an actress named Agneta Ekmanner, now seventy-nine years old and to this day still working, according to the IMDb website. I am fascinated to note that she had a part in Suzanne Osten’s Bröderna Mozart (The Mozart Brothers), the 1986 film Olof Palme went to see on the night of his murder. Hugs and Kisses was Swedish, and with this film I had my first experience of that legendary frankness about sexuality that has been such an important part of how the rest of the world thinks about Scandinavians; or to be more precise how the rest of the world thinks about Swedes and Danes. Norwegians and Norwegian cinema were never a part of the sexual revolution exported throughout the last decades of the twentieth century by its neighbours, and which was still being exported in the twenty-first century by the Danish director Lars von Trier in films such as The Idiots and Nymphomaniac. In the 1980s, in the days before the internet, a striking sight when crossing the border by road from Norway into Sweden was all the caravans parked up on spare farm land on the Swedish side advertising ‘PORNO’ for sale in huge hand-lettered writing.

Comments: Robert Ferguson is a British translator, biographer (Henrik Ibsen, Knut Hamsun), author and authority on Scandinavian life and culture. His book Scandinavians is a study of nature of Scandinavian society. Hugs and Kisses (Swedish title Puss & kram) was directed by Jonas Cornell and was released in the UK in 1968 with a X certificate, after some cuts. Olaf Palme was prime minister of Sweden. He was shot in a Stockholm street by an unknown assailant.


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