Brixton Scala

brixtonscala

Source: Advertisment, Brixton Free Press, 1914 [no day or month given], reproduced at http://www.urban75.org/brixton/history/posters4.html

Comment: This image comes from advertisement for the Brixton Scala cinema, London, in the Brixton Free Press, 1914. The cinema opened in 1911. The widespread ‘continuous show’ policy, whereby audiences could drop in on a cinema show, played a huge role in early cinema’s popularity and adoption by those who felt excluded from many other forms of public entertainment.

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