An Everyday Magic

Source: Excerpts from interview with Ellen Casey, quoted in Annette Kuhn, An Everyday Magic: Cinema and Cultural Memory (London/New York: I.B. Tauris, 2002), p. 59

Text: There was forms at the front. There was about a dozen forms at the front which was only tuppence. So we used to sit on the back row. The form on the back row. And em the other forms were occupied you know, mostly by children. If children were on their own they put them on the first four. Put them on the first four forms.

If it was a film that wasn’t very interesting, [children would] be running about. They’d be going backwards and forwards to the toilet. Well with it being silent films it was never quiet you know. Or some kids’d have clogs on. Well it was only bare floor. You know, no carpet. And em, there was nobody in. there was nobody in to, eh, sell things. You know like the cigarette girls or you know, the one with the tray like they did. So you took your own sweets in or whatever. And em, mostly it was, em, monkey nuts with shells on. Used to be shelling em. Take the shells off!

Used to be shelling the nuts on the floor, and then they’d take an orange, peel’d be on the floor. All these were going backwards and forwards. And em, you sit next to some children you could smell camphorated oil. You know, they’d have their chests rubbed with camphorated oil. Or whatever stuff on. You know, to keep it clean. And when I think back there was no, no peace at all.

Comment: Ellen Casey (b. 1921) was a resident of the Collyhurst area of Manchester all her life. She was interviewed on 31 May 1995. An Everyday Magic is a study of the significance of memories of British cinemagoing in the 1930s, which makes use of extensive interview material with picturegoers from the time.

Movies and Conduct

Source: ‘Female, 20, white, college junior’, quoted in Herbert Blumer, Movies and Conduct (New York: Macmillan, 1933), p. 132

Text: However, I received one of the greatest disappointments of my young life, I believe, when I went to a movie that ended sadly. I cannot remember what it was, but it surely revolutionized my ideas. I had always believed that no matter how badly things seemed, everything would turn out happily in the end. Some people had a long period of difficulties, and others were more fortunate, but both at some time would finally obtain their desires and would “live happily ever after.” I used to call that belief my philosophy (I liked the word), and comforted my playmates at every opportunity by telling them they just hadn’t reached the turning point yet. I had quite a group of followers who were the same friends with whom I went to the movies. I could always refer to the movies to confirm my beliefs until that fatal day. They asked for explanations and I couldn’t give any. I was almost heartbroken and finally went to mother and told her all about it. She didn’t laugh. I often wondered why. She talked to me for a long time and told me I must not take movies too seriously. They only showed a few experiences of lives of imaginary people, both pleasant and unpleasant. She told me I could pity people who must live as some did who were represented in the movies and at the same time by contrast appreciate my own opportunities. It was during this talk too that she impressed upon my mind that to obtain money was not the main aim in life, another idea I had gathered from movies. There were two parallel points she stressed, happiness for myself and happiness for others. I shall always remember that talk.

Comment: American sociologist Herbert Blumer’s Movies and Conduct presents twelve studies of the influence of motion pictures upon the young, made by the Committee on Educational Research of the Payne Fund, at the request of the National Committee for the Study of Social Values in Motion Pictures. The study solicited autobiographical essays, mostly from undergraduate students of the University of Chicago, and presented extracts from this evidence in the text. Most of the evidence relates to picturegoing in the 1920s. The interview extract is given in the chapter ‘Emotional Detachment’.

Links: Copy on Internet Archive

The Diaries of Evelyn Waugh

Source: Michael Davie (ed.), The Diaries of Evelyn Waugh (London: Weidenfeld & Nicolson, 1976), p. 168.

Text: Wednesday, 9 July 1924
I made a pilgrimage to the Coliseum to see a new sort of film called ‘Plastigram’. They claim for it that by means of stereoscopic photography they can obtain an impression of a third dimension. There was an elaborate apparatus of coloured celluloid to fit over one’s nose and so far as we were concerned a most ineffective impression of depth. There were gasps of amazement and admiration behind us, however, so perhaps it seemed better in the more distant seats. The rest of the show was pretty good.

Comment: The novelist Evelyn Waugh (1903-1966) was a frequent cinema-goer in the 1920s, though this particular show was held at the Coliseum theatre in London. Plastigram was a steroscopic process devised by Frederic E. Ives and Jacob Leventhal for which the audience saw the 3D effect by donning spectacles with coloured cellophane (not celluloid).

The Diaries of a Cosmopolitan

Source: Count Harry Kessler (translated and edited by Charles Kessler), The Diaries of a Cosmopolitan 1918-1939 (London: Weidenfeld & Nicolson). p. 325

Text: Thursday, 11 August 1927 / Berlin
In the evening I saw the American film What Price Glory?, the best war film I have so far seen and the only one that has had the courage to show war as it really is, in the round and from all sides, without concealment. During various scenes the audience broke into stormy applause.

Comment: Count Harry Kessler (1868-1937) was an Anglo-German aristocrat and diplomat. His diaries are an exceptionally vivid and observant account of art and politics in Weimar Germany. What Price Glory? (USA 1926 d. Raoul Walsh) stars Edmund Lowe and Victor McLaglen and tells of the rivalry between two US marines serving in France during the First World War.

Ben’s Limehouse

Source: Ben Thomas, Ben’s Limehouse: Recollections by Ben Thomas (London: Ragged School Books, 1987), p. 43

Text: The first moving film I saw was of a man being chased, who kept falling over and tripping over things. I thought it very funny, and there were roars of laughter from the children. The other picture was a sad one with a woman holding a little girl’s hand going through the snow. This was at the Brunswick Chapel, and they charged ½d to go in. The next moving picture I went to see, was at a little cinema in the High Street Poplar, called the Star, and it also cost ½d to go in. I saw John Bunny, Pearl White, and a lot of big stars of them days. We used to see two comics, two dramas and slides about what was being shown next week. The other cinemas I was taken to by my youngest sister, these were the Kinema, or Fleapit (its nickname) in Whitehorse Street, also the Ben Hur in Whitehorse Street.

Whitehorse Street was a busy market then, near the Church, and nicknamed the ‘Old Road’. The other cinema was the Majestic, which was in a cul de sac and near a school in Ben Jonson Road.

I remember people reading aloud in the days of the silent films. In them days a lot of people, especially the elderly, couldn’t read owing to little schooling or bad eyesight. So while you would be looking at the picture being shown, as soon as the captions or wording came on someone would read it aloud to the person they were with. It might be a man reading to his wife, or vice versa, or a couple of women, or some woman would have one of her kids read to her. So there was always a good deal of mumbling going on and if the cinema wasn’t too packed, you kept away from them. Jews done a lot of this reading aloud, for there were a lot of Russian, Polish and German Jews in the East End who couldn’t read or speak English.

Another thing at the Ben Hur cinema was women doing their potato peeling, during the 1914-1918 War and on until the late 1920’s. The ‘Old Road’ was a very cheap market, so what some women used to do, was to do their bit of shopping just before 2 o’clock, then queue up at Ben Hur’s which opened at 2 o’clock. While watching the films the women would peel their spuds or when the film changing was on, for the lights would go up then. So the cleaners, besides nut shells and orange peelings to clear up, had potato peelings as well, some women peeled carrots, swedes and parsnips as well.

Comment: Ben Thomas was born in London’s East End 1907, youngest in a lighterman’s family of seven. The cinema he refers to was the Palaceadium, 137 Whitehorse Street, which was run by a local businessman nicknamed ‘Ben Hur’.

Ben's Limehouse

Source: Ben Thomas, Ben’s Limehouse: Recollections by Ben Thomas (London: Ragged School Books, 1987), p. 43

Text: The first moving film I saw was of a man being chased, who kept falling over and tripping over things. I thought it very funny, and there were roars of laughter from the children. The other picture was a sad one with a woman holding a little girl’s hand going through the snow. This was at the Brunswick Chapel, and they charged ½d to go in. The next moving picture I went to see, was at a little cinema in the High Street Poplar, called the Star, and it also cost ½d to go in. I saw John Bunny, Pearl White, and a lot of big stars of them days. We used to see two comics, two dramas and slides about what was being shown next week. The other cinemas I was taken to by my youngest sister, these were the Kinema, or Fleapit (its nickname) in Whitehorse Street, also the Ben Hur in Whitehorse Street.

Whitehorse Street was a busy market then, near the Church, and nicknamed the ‘Old Road’. The other cinema was the Majestic, which was in a cul de sac and near a school in Ben Jonson Road.

I remember people reading aloud in the days of the silent films. In them days a lot of people, especially the elderly, couldn’t read owing to little schooling or bad eyesight. So while you would be looking at the picture being shown, as soon as the captions or wording came on someone would read it aloud to the person they were with. It might be a man reading to his wife, or vice versa, or a couple of women, or some woman would have one of her kids read to her. So there was always a good deal of mumbling going on and if the cinema wasn’t too packed, you kept away from them. Jews done a lot of this reading aloud, for there were a lot of Russian, Polish and German Jews in the East End who couldn’t read or speak English.

Another thing at the Ben Hur cinema was women doing their potato peeling, during the 1914-1918 War and on until the late 1920’s. The ‘Old Road’ was a very cheap market, so what some women used to do, was to do their bit of shopping just before 2 o’clock, then queue up at Ben Hur’s which opened at 2 o’clock. While watching the films the women would peel their spuds or when the film changing was on, for the lights would go up then. So the cleaners, besides nut shells and orange peelings to clear up, had potato peelings as well, some women peeled carrots, swedes and parsnips as well.

Comment: Ben Thomas was born in London’s East End 1907, youngest in a lighterman’s family of seven. The cinema he refers to was the Palaceadium, 137 Whitehorse Street, which was run by a local businessman nicknamed ‘Ben Hur’.

Movies and Conduct

Source: ‘Female, 19, white, college sophomore’, quoted in Herbert Blumer, Movies and Conduct (New York: Macmillan, 1933), p. 41

Text: Then came the time when I became interested in men. I had heard older boys and girls talking about “technique” and the only way I could find out how to treat boys was through reading books and seeing movies. I had always known boys as playmates, but having reached my freshman year in high school they became no longer playmates but “dates.” I didn’t want it to be that way but it seemed inevitable. I was asked to parties and dances and friends’ homes. The boys were older and sophisticated. I felt out of place. I noticed that older girls acted differently with boys than they did when with girls alone. I didn’t know what to do.

I decided to try some of the mannerisms I had seen in the movies. I began acting quite reserved, and I memorized half-veiled compliments. I realized my “dates” liked it. I laid the foundation with movie material. Then I began to improvise.

Of course, I had a rival in the crowd. Every time she began to receive more attention from the boys than I, I would see a movie and pick up something new with which to regain their interest. I remember one disastrous occasion. She was taking the center of the stage, and I was peeved. I could think of nothing to do.

Then I remembered the afternoon before I had seen Nazimova smoke a cigarette, and I decided that would be my next move. The party was at a friend’s home and I knew where her father’s cigarettes were kept. I got one, lit it, and had no difficulty whatsoever in handling it quite nonchalantly. The boys were fascinated and the victory was mine.

Comment: American sociologist Herbert Blumer’s Movies and Conduct presents twelve studies of the influence of motion pictures upon the young, made by the Committee on Educational Research of the Payne Fund, at the request of the National Committee for the Study of Social Values in Motion Pictures. The study solicited autobiographical essays, mostly from undergraduate students of the University of Chicago, and presented extracts from this evidence in the text. Most of the evidence relates to picturegoing in the 1920s. The interview extract is given in the chapter ‘Imitation by Adolescents’.

Links: Copy on Internet Archive

The Diaries of a Cosmopolitan

Source: Count Harry Kessler (translated and edited by Charles Kessler), The Diaries of a Cosmopolitan 1918-1939 (London: Weidenfeld & Nicolson). p. 364

Text: Monday, 15 July 1929 / Berlin
Read in the BZ, midday edition, that Hofmannstahl’s elder son, Franz, has shot himself. At half past two cabled Hugo. In the evening went to Stroheim’s film The Wedding March. A work of genius which, with the savagery of a George Grosz, shows up the hollowness of pre-war Vienna’s glamour and its sugary trashiness of sentiment (that of Hollywood as well, incidentally). Here is the precise obverse of what has always enthralled Hofmannstahl and held him spellbound.

Comment: Count Harry Kessler (1868-1937) was an Anglo-German aristocrat and diplomat. His diaries are an exceptionally vivid and observant account of art and politics in Weimar Germany. The Wedding March (USA 1928) was directed by and starred Erich von Stroheim. Hugo von Hofmanstahl was an Austrian novelist and librettist. He died of a stroke at his son’s funeral the day after this diary entry.

Middletown

Source: Robert S. Lynd and Helen Merrell Lynd, Middletown: A Study in Modern American Culture (Orlando: Harcourt, Crace & Co., 1929), pp. 263-269

Text: Like the automobile, the motion picture is more to Middletown than simply a new way of doing an old thing; it has added new dimensions to the city’s leisure. To be sure, the spectacle-watching habit was strong upon Middletown in the nineties. Whenever they had a chance people turned out to a “show,” but chances were relatively fewer. Fourteen times during January, 1890, for instance, the Opera House was opened for performances ranging from Uncle Tom’s Cabin to The Black Crook, before the paper announced that “there will not be any more attractions at the Opera House for nearly two weeks.” In July there were no “attractions”; a half dozen were scattered through August and September; there were twelve in October.[17]

Today nine motion picture theaters operate from 1 to 11 P.M. seven days a week summer and winter; four of the nine give three different programs a week, the other five having two a week; thus twenty-two different programs with a total of over 300 performances are available to Middletown every week in the year. In addition, during January, 1923, there were three plays in Middletown and four motion pictures in other places than the regular, theaters, in July three plays and one additional movie, in October two plays and one movie.

About two and three-fourths times the city’s entire population attended the nine motion picture theaters during the month of July, 1923, the “valley” month of the year, and four and one-half times the total population in the “peak” month of December.[18] Of 395 boys and 457 girls in the three upper years of the high school who stated how many times they had attended the movies in “the last seven days,” a characteristic week in mid-November, 30 per cent, of the boys and 39 per cent of the girls had not attended, 31 and 29 per cent, respectively had been only once, 22 and 21 per cent, respectively two times, 10 and 7 per cent, three times, and 7 and 4 per cent, four or more times. According to the housewives interviewed regarding the custom in their own families, in three of the forty business class families interviewed and in thirty-eight of the 122 working class families no member “goes at all” to the movies.[19] One family in ten in each group goes as an entire family once a week or oftener; the two parents go together without their children once a week or oftener in four business class families (one in ten), and in two working class families (one in sixty); in fifteen business class families and in thirty-eight working class families the children were said by their mothers to go without their parents one or more times weekly.

In short, the frequency of movie attendance of high school boys and girls is about equal, business class families tend to go more often than do working class families, and children of both groups attend more often without their parents than do all the individuals or other combinations of family members put together. The decentralizing tendency of the movies upon the family, suggested by this last, is further indicated by the fact that only 21 per cent, of 337 boys and 33 per cent of 423 girls in the three upper years of the high school go to the movies more often with their parents than without them. On the other hand, the comment is frequently heard in Middletown that movies have cut into lodge attendance, and it is probable that time formerly spent in lodges, saloons, and unions is now being spent in part at the movies, at least occasionally with other members of the family. [20] Like the automobile and radio, the movies, by breaking up leisure time into an individual, family, or small group affair, represent a counter movement to the trend toward organization so marked in clubs and other leisure-time pursuits.

How is life being quickened by the movies for the youngsters who bulk so large in the audiences, for the punch press operator at the end of his working day, for the wife who goes to a “picture” every week or so “while he stays home with the children,” for those business class families who habitually attend?

“Go to a motion picture … and let yourself go,” Middletown reads in a Saturday Evening Post advertisement. “Before you know it you are living the story laughing, loving, hating, struggling, winning! All the adventure, all the romance, all the excitement you lack in your daily life are in Pictures. They take you completely out of yourself into a wonderful new world … Out of the cage of everyday existence! If only for an afternoon or an evening escape!”

The program of the five cheaper houses is usually a “Wild West” feature, and a comedy; of the four better houses, one feature film, usually a “society” film but frequently Wild West or comedy, one short comedy, or if the feature is a comedy, an educational film (e.g., Laying an Ocean Cable or Making a Telephone), and a news film. In general, people do not go to the movies to be instructed; the Yale Press series of historical films, as noted earlier, were a flat failure and the local exhibitor discontinued them after the second picture. As in the case of the books it reads, comedy, heart interest, and adventure compose the great bulk of what Middletown enjoys in the movies. Its heroes, according to the manager of the leading theater, are, in the order named, Harold Lloyd, comedian; Gloria Swanson, heroine in modern society films; Thomas Meighan, hero in modern society films; Colleen Moore, ingenue; Douglas Fairbanks, comedian and adventurer; Mary Pickford, ingenue; and Norma Talmadge, heroine in modern society films. Harold Lloyd comedies draw the largest crowds. “Middletown is amusement hungry,” says the opening sentence in a local editorial; at the comedies Middletown lives for an hour in a happy sophisticated make-believe world that leaves it, according to the advertisement of one film, “happily convinced that Life is very well worth living.”

Next largest are the crowds which come to see the sensational society films. The kind of vicarious living brought to Middletown by these films may be inferred from such titles as: “Alimony – brilliant men, beautiful jazz babies, champagne baths, midnight revels, petting parties in the purple dawn, all ending in one terrific smashing climax that makes you gasp”; “Married FlirtsHusbands: Do you flirt? Does your wife always know where you are? Are you faithful to your vows? Wives: What’s your hubby doing? Do you know? Do you worry? Watch out for Married Flirts.” So fast do these flow across the silver screen that, e.g., at one time The Daring Years, Sinners in Silk, Women Who Give, and The Price She Paid were all running synchronously, and at another “Name the Man – a story of betrayed womanhood,” Rouged Lips, and The Queen of Sin. [21] While Western “action” films and a million-dollar spectacle like The Covered Wagon or The Hunchback of Notre Dame draw heavy houses, and while managers lament that there are too few of the popular comedy films, it is the film with burning “heart interest,” that packs Middletown’s motion picture houses week after week. Young Middletown enters eagerly into the vivid experience of Flaming Youth: “neckers, petters, white kisses, red kisses, pleasure-mad daughters, sensation-craving mothers, by an author who didn’t dare sign his name; the truth bold, naked, sensational” – so ran the press advertisement under the spell of the powerful conditioning medium of pictures presented with music and all possible heightening of the emotional content, and the added factor of sharing this experience with a “date” in a darkened room. Meanwhile, Down to the Sea in Ships, a costly spectacle of whaling adventure, failed at the leading theater “because,” the exhibitor explained, “the whale is really the hero in the film and there wasn’t enough ‘heart interest’ for the women,”

Over against these spectacles which Middletown watches today stand the pale “sensations” of the nineties, when Sappho was the apogee of daring at the Opera House: “The Telephone Girl – Hurricane hits, breezy dialogue, gorgeous stage setting, dazzling dancing, spirited repartee, superb music, opulent costumes.” Over the Garden Wall, Edith’s Burglar, East Lynne, La Belle Maria, or Women’s Revenge, The Convict’s Daughter, Joe, a Mountain Fairy, The Vagabond Heroine, Guilty Without Crime, The World Against Her (which the baker pronounced in his diary, “good, but too solemn”), Love Will Find a Way, Si. Plankard. These, it must be recalled, were the great days when Uncle Tom’s Cabin, with “fifty men, women, and children, a pack of genuine bloodhounds, grandest street parade ever given, and two bands,” packed the Opera House to capacity.

Actual changes of habits resulting from the week-after-week witnessing of these films can only be inferred. Young Middletown is finding discussion of problems of mating in this new agency that boasts in large illustrated advertisements, “Girls! You will learn how to handle ‘em!” and “Is it true that marriage kills love? If you want to know what love really means, its exquisite torture, its overwhelming raptures, see — .”

“Sheiks and their ‘shebas,’” according to the press account of the Sunday opening of one film,” … sat without a movement or a whisper through the presentation … It was a real exhibition of love-making and the youths and maidens of [Middletown] who thought that they knew something about the art found that they still had a great deal to learn.”

Some high school teachers are convinced that the movies are a powerful factor in bringing about the “early sophistication” of the young and the relaxing of social taboos. One workingclass mother frankly welcomes the movies as an aid in child-rearing, saying, “I send my daughter because a girl has to learn the ways of the world somehow and the movies are a good safe way.” The judge of the juvenile court lists the movies as one of the “big four” causes of local juvenile delinquency, [22] believing that the disregard of group mores by the young is definitely related to the witnessing week after week of fictitious behavior sequences that habitually link the taking of long chances and the happy ending. While the community attempts to safeguard its schools from commercially intent private hands, this powerful new educational instrument, which has taken Middletown unawares, remains in the hands of a group of men – AN ex-peanut-stand proprietor, an ex-bicycle racer and race promoter, and so on – Whose primary concern is making money.[23]

Middletown in 1890 was not hesitant in criticizing poor shows at the Opera House. The “morning after” reviews of 1890 bristle with frank adjectives: “Their version of the play is incomplete. Their scenery is limited to one drop. The women are ancient, the costumes dingy and old. Outside of a few specialties, the show was very ‘bum.’ When Sappho struck town in 1900, the press roasted it roundly, concluding, “[Middletown] has had enough of naughtiness of the stage … Manager W – will do well to fumigate his pretty playhouse before one of the dean, instructive, entertaining plays he has billed comes before the footlights.” The newspapers of today keep their hands off the movies, save for running free publicity stories and cuts furnished by the exhibitors who advertise. Save for some efforts among certain of the women’s clubs to “clean up the movies” and the opposition of the Ministerial Association to “Sunday movies,” Middletown appears content in the main to take the movies at their face value “a darned good show” and largely disregard their educational or habit-forming aspects.

Footnotes

17. Exact counts were made for only January, July, and October. There were less than 125 performances, including: matinees, for the entire year.

18. These figures are rough estimates based upon the following data: The total Federal amusement tax paid by Middletown theaters in July was $3002.04 and in December $4,781.47. The average tax paid per admission is about $0.0325, and the population in 1923 about 38,000. Attendance estimates secured in this way were raised by one-sixth to account for children under twelve who are tax-free. The proprietor of three representative houses said that he had seven admissions over twelve years to one aged twelve or less, and the proprietor of another house drawing many children has four over twelve to one aged twelve or less.

These attendance figures include, however, farmers and others from outlying districts.

19. The question was asked in terms of frequency of attendance “in an average month” and was checked in each case by attendance during the month just past.

Lack of money and young children needing care in the home are probably two factors influencing these families that do not attend at all; of the forty-one working class families in which all the children are twelve years or under, eighteen never go to the movies, while of the eighty-one working class families in which one or more of the children is twelve or older, only twenty reported that no member of the family ever attends.

“I haven’t been anywhere in two years,” said a working class wife of thirty-three, the mother of six children, the youngest twenty months. “I went to the movies once two years ago. I was over to see Mrs. — and she says, ‘Come on, let’s go to the movies.’ I didn’t believe her. She is always
ragging the men and I thought she was joking. ‘Come on,’ she says, ‘put your things on and we’ll see a show.’ I thought, well, if she wanted to rag the men, I’d help her, so I got up and put my things on. And, you know, she really meant it. She paid my carfare uptown and paid my way into the movies. I was never so surprised in my life. I haven’t been anywhere since.”

20. Cf . N. 10 above. The ex-proprietor of one of the largest saloons in the city said, “The movies killed the saloon. They cut our business in half overnight.”

21. It happens frequently that the title overplays the element of “sex adventure” in a picture. On the other hand, films less luridly advertised frequently portray more “raw situations.”

22. cf. Ch. XI.

Miriam Van Waters, referee of the juvenile court of Los Angeles and author of Youth in Conflict, says in a review of Cyril Burt’s The Young Delinquent: “The cinema is recognized for what it is, the main source of excitement and of moral education for city children. Burt finds that only mental defectives take the movies seriously enough Jo imitate the criminal exploits portrayed therein, and only a small proportion of thefts can be traced to stealing to gain money for admittance. In no such direct way does the moving picture commonly demoralize youth. It is in the subtle way of picturing the standards of adult life, action and emotion, cheapening, debasing, distorting adults until they appear in the eyes of the young people perpetually bathed in a moral atmosphere of intrigue, jealousy, wild emotionalism, and cheap sentimentality. Burt realizes that these exhibitions stimulate children prematurely.” (The Survey, April 15, 1926.)

23. One exhibitor in Middletown is a college-trained man interested in bringing “good films” to the city. He, like the others, however, is caught in fthe competitive game and matches his competitors’ sensational advertisements.

Comment: This is an extract (with its original footnotes) from a classic and still influential sociological study, set in the archetypal small American city – the actual city used by the Lynds was Muncie, Indiana, population 38,000. The study began in 1924 and was published in 1924, with a follow-up, Middletown in Transition, published in 1937.