Seeing in the Dark

Source: Alan Garner, in Ian Breakwell and Paul Hammond (eds.), Seeing in the Dark: A Compendium of Cinemagoing (London: Serpent’s Tail, 1990), p. 9

Text: I was three years old. Nobody had told me what a cinema or a film was, and certainly nothing about the concept of an animated cartoon; and I was taken into the largest enclosed space I’d ever seen, into a crowd of strangers, put on a seat, and the lights went out. Figures fifteen feet high loomed over me. The film was Snow White; and I felt my sanity slipping until the moment when the queen metamorphosed into the witch. Then I screamed and screamed, and could not stop. My mother called an usherette to have me removed, and I was handed into strange-smelling arms behind a bright beam that dazzled me. The arms hugged my squirming form and carried me out, while my mother stayed to watch the rest of the film. But the exit was at the foot of the screen, and I was being borne up towards that great and drooling hag, away from safety, pinioned by someone I couldn’t see, and the witch was laughing.

When we got home I was thrashed for making mu mother ‘look a fool’. The nightmares began and have haunted me ever since. The witch has my mother’s face.

Comment: Alan Garner (born 1934) is a British novelist best-known for his ‘children’s’ novels such as The Weirdstone of Brisingame and The Owl Service. Disney’s Snow White and the Seven Dwarfs was released in 1937. Seeing in the Dark is a collection of commissioned reminiscences of cinemagoing.

The Private Diaries of Sir Henry Rider Haggard

Source: D.S. Higgins (ed.), The Private Diaries of Sir Henry Rider Haggard 1914-1925 (London: Cassell, 1980), p. 84

Text: 27th September 1916
Today I went to see the Somme War film with Louie, Angie and Mrs Jebb who dined with me afterwards at an Italian restaurant in Panton Street where we got a very good and well-cooked meal at a most reasonable price. The film is not a cheerful sight, but it does give a wonderful idea of the fighting and the front, especially of the shelling and its effects. Also it shows the marvellous courage and cheerfulness of our soldiers in every emergency, and causes one to wonder if one would find as much in a like case. At their age I have no doubt the answer would be yes, but now at sixty I am not so sure. It is a young man’s job! As usual all the pictures move too fast, even the wounded seem to fly along. The most impressive of them to my mind is that of a regiment scrambling out of a trench to charge and of the one man who slides back shot dead. There is something appalling about the instantaneous change from fierce activity to supine death. Indeed the whole horrible business is appalling. War has always been dreadful, but never, I suppose, more dreadful than today.

Comment: Henry Rider Haggard (1856-1925) was a British novelist, who had a strong interest in cinema following the film adaptations of his popular novels such as She and The Lost World. The Battle of the Somme (1916) was a British feature-length documentary, filmed by Geoffrey Malins and J.B. McDowell for the War Office Cinematograph Committee. It gave cinema audiences some idea of what the fighting was like on the Western front and had a huge impact. The over-the-top sequence described by Haggard is now known to have been faked by Malins.

The Diaries of a Cosmopolitan

Source: Count Harry Kessler (translated and edited by Charles Kessler), The Diaries of a Cosmopolitan 1918-1939 (London: Weidenfeld & Nicolson). p. 364

Text: Monday, 15 July 1929 / Berlin
Read in the BZ, midday edition, that Hofmannstahl’s elder son, Franz, has shot himself. At half past two cabled Hugo. In the evening went to Stroheim’s film The Wedding March. A work of genius which, with the savagery of a George Grosz, shows up the hollowness of pre-war Vienna’s glamour and its sugary trashiness of sentiment (that of Hollywood as well, incidentally). Here is the precise obverse of what has always enthralled Hofmannstahl and held him spellbound.

Comment: Count Harry Kessler (1868-1937) was an Anglo-German aristocrat and diplomat. His diaries are an exceptionally vivid and observant account of art and politics in Weimar Germany. The Wedding March (USA 1928) was directed by and starred Erich von Stroheim. Hugo von Hofmanstahl was an Austrian novelist and librettist. He died of a stroke at his son’s funeral the day after this diary entry.

101 Jubilee Road

Source: Frederick Willis, 101 Jubilee Road: A Book of London Yesterdays (London: Phoenix House, 1948), pp. 185-186

Text: There was, of course, a film of the King’s funeral [Edward VII], and by this time London was becoming vaguely aware that there was such a thing as ‘Pictures’. This form of entertainment first impressed itself on public notice as the tail-end of a variety show. At the end of the programme there often appeared the item, ‘Ruffell’s Imperial Bioscope’. When the number went up for this turn the audience felt for their hats and coats and began leaving the theatre. As the pictures flickered on the screen people glanced at them carelessly and with little interest. The next step was the appearance all over London of cinema shows put on in derelict shops. The proprietor of the show simply disembowelled the shop, filled it with any old chairs, fitted up a screen at one end and a hissing projector at the other, and charged a penny for admission. The L.C.C., alive to the danger of these enterprises, introduced laws concerning fire precautions with which these early pioneers were unable to comply, and so they faded away and were replaced with more elaborate ‘Electric Theatres’, with tip-up seats and tasteful surroundings. This was where my old customer Mr Montague Pike [sic] came on the scene, with a group of cinemas known as ‘Pike’s Circuit’. Prices of admission were threepence and sixpence, with a cup of tea and a biscuit handed to you for nothing if you happened to be present between three and five in the afternoon. Sir Augustus Harris, the great man of Drury Lane Theatre, said the cinema was an amusing novelty that would soon be forgotten. I was of the same opinion, which goes to show how great men and small men can arrive at the same conclusion and both be wrong. Nevertheless, I am sure no man living in those years could foresee the important part films were destined to play in the life of the people.

… Meanwhile the pianist (there was, of course, no orchestra), who played anything that came into her head, tinkled away furiously, and the imagination of the audience did the rest. The sequences were nailed together with sub-titles, which sufficiently explained the plot, and the last sub-title, ‘Comes the dawn’, was used so often that it became a classic. It is a curious thing that this crude form of entertainment met with success during one of the greatest periods of English theatrical history. The first film that might be described as ‘full length’ also appeared at the Alhambra round about 1910-11. The title was A Trip to the Moon, and it was based on Jules Verne’s novel, with a comic element added. It was one of the most ingenious films I have seen, and attracted much attention.

Comment: Frederick Willis was the author of several book on London life. King Edward VII died in 1902. Ruffell’s Imperial Bioscope was a film renter and exhibitor. Montagu Pyke was the leading London cinema exhibitor of the early 1910s. L.C.C. is London Country Council. A Trip to the Moon is Le voyage dans la Lune (France 1902) by Georges Méliès.

The Child and the Cinematograph Show

Source: Canon H.D. Rawnsley, The Child and the Cinematograph Show and the Picture Post-Card Evil (reprinted from the Hibbert Journal, vol. xi. 1913), pp. 3-11

Text: It is not improbable that the cinematograph film has a good deal to answer for in this matter of the public demand for horror and sensation. On many of the hoardings near the cinematograph halls or pavilions, beneath the sensational programmes are written such words as “nerve-thrillers”, “eye-openers tonight”, and when we turn to these programmes we cannot help noticing that it is the horrible that draws. “Massacre; a terrible tragedy, 2000 feet”; “The Wheel of Destruction”; “The Motor Car Race: the car when going at prodigious speed overturns and buries its living occupants. Don’t miss this”. “Dante’s hell”, the Devil film, with a huge invitation beneath it, “Don’t miss this opportunity of seeing Satan – Satan and the Creator; Satan and the Saviour, 4000 feet in length”; all these are signs of a downgrade pandering to a sense of horror which is being fostered throughout the length and breadth of the land by the downgrade film.

I spoke to a boy, about twelve years old, who had attended a cinematograph show in a little country town a week or two ago, and he positively trembled as he reported what he had seen. He said, “I shall never go again. It was horrible”. I said, “What was horrible?” He said, “I saw a man cut his throat”.

As I write, a friend tells me that a week or two ago his neighbours, seeing pictures of Sarah Bernhardt advertised as the chief item in a cinematograph show, visited the hall with their little daughter. They found to their disgust the bulk of the entertainment was sensational horrors of such a character that in consequence they were obliged to sit up all night with the child, who constantly woke with screams and cries …

Nor is this sense of horror alone appealed to. Many of these films prove to be direct incentives to crime. Clever burglaries are exhibited before the eyes of mischievous boys, who at once have their attention called to the possibility of the “expert cracksman’s life” …

In the face of the claims of the cinematograph proprietors that the exhibitions are for the moral improvement and amusement of the masses, and in opposition to all the tall talk about the educational value of the film to which the trade from time to time treats us, we have only to reply, “Look at your posters and the items of horror or fierce excitement or degrading sensationalism which, in spite of Mr Redford and his censorship, are still being exhibited up and down the country, to the detriment and discouragement of the nobler feelings of gentleness and compassion!”

The worst of it all is, that neither the police nor the agents of the cinematograph firms who are sent out as exhibitors, are sufficiently educated to know what is horrible and what is not. Thus, for example, when the mayor was appealed to in a town where the most terrible exhibition of the horrors of hell and the tortures of the damned were being visibly enacted as illustrations in gross caricature of Dante’s Inferno, he in turn appealed to the police to visit the cinematograph hall and report. The officer who was well up in the legal aspect of the case and was probably on the look-out for a criminally indecent film as a thing to be objected to, reported to the mayor that he could see nothing objectionable in this horrible Hell film, and therefore had not thought it necessary to speak to the exhibitor …

It is not only the sensational, cruel, or crime film that is sowing seeds of corruption among the people. The film manufacturers have invaded the most holy mysteries of our religious faith. There can be no question that in suitable surroundings, and with specially reverent treatment, pictures from the life of our Lord may be impressive and educational, but the idea of exploiting the life of our Lord as a commercial speculation, and the getting of a troupe of actors to go out to Palestine and pose in situ as His disciples, and as impersonators of the scenes described in the Gospels, is in itself abhorrent; and the quickness of motion needed by the film takes away reverence and imparts a sense of what is artificial, and sometimes almost comic …

It is not only the health of the religious and moral sense and spiritual understanding of the child which needs safeguarding. The time has come when the educationists of the country must realise that it is no use spending millions of money upon elementary education if children beneath school age are allowed to attend a cinematograph show till eleven o’clock at night, and then go home so overwrought and excited by the scenes they had witnessed that sleep is impossible.

I say overwrought advisedly, for it was reported in the press a short time ago that a child going home from a cinematograph hall pleaded piteously with a policeman to protect him from those two men with long beards that were following him. The two men with long beards were two ruffians that he had seen, and actually supposed to be living beings, in a cinematograph film that night …

… A census was taken on a certain Saturday in November last, in Liverpool, with the result that it was proved that there were 13,332 children below the age of fourteen present at matinees held in twenty-seven halls in that city, which appeared to cater especially for children so far as the price of entrance was concerned. The children’s ages … ranged from four or five up to thirteen, and they were viewing the ordinary films shown at the other performances during the rest of the week. Parts of the programme were composed of pictures of a sensational character, some showing crimes, others serious accidents, while not a few were suggestive of immorality.

Comment: Canon Hardwicke Drummond Rawnsley (1851-1920) was an outspoken critic of the cinema, who wrote and lectured widely on its supposed evil effects on children. The Dante film referred to is the Italian production L’inferno (1911). The troupe of actors going to Palestine is a reference to the American film company Kalem’s production of From the Manger to the Cross, made in 1912. George A. Redford was the first president of the British Board of Film Censors.

My Part of the River

Source: Grace Foakes, My Part of the River (London: Shepheard-Walwyn, 1974), p. 105

Text: One particular event stands out in my mind. It was a Sunday afternoon and I tried to persuade Kathleen to come with me to the Premierland Cinema in Backchurch Lane. She pointed out that it was a Sunday and that it was wicked to go to the pictures on Sunday. Wicked or not, I was not in the least worried by that. What did worry me was the possibility of my parents finding out. Eventually, after much argument, I had my way and we went. The entrance fee was twopence each. Where we obtained our money I cannot remember, but we had it and I was all set to enjoy the afternoon.

It was a silent film called ‘Broken Blossoms’, starring Lilian Gish. I sat enthralled, transported into another world. Presently I heard a sniff. Looking at Kathleen I saw she was crying bitterly. Surprised, I asked her what was the matter. ‘Oh, Grace, come out! It’s wicked and God will punish us,’ she cried. She made such a to-do that I very reluctantly came out in the middle of the most interesting part. I’m sorry to say I nagged poor Kathleen all the way home, for I had no conscience at all.

Comment: Grace Foakes wrote three memoirs of a childhood spent in poverty in pre-World War One London: Between High Walls, My Part of the River and My Life with Reuben. Premierland was located in Back Church Lane, Stepney. The American film Broken Blossoms, directed by D.W. Griffith (and set in London), was released in 1919.

A Cab at the Door

Source: V.S. Pritchett, A Cab at the Door: An Autobiography: Early Years (London: Chatto & Windus, 1968), p. 72

Text: London was dangerous. We had a girl to help my mother for a few weeks and her mind, like the mind of the one at Ealing, was brimming with crime. She took me to the Camberwell Bioscope to see a film of murder and explosions called The Anarchist’s Son, in which men with rifles in their hands crawled up a hill and shot at each other. When the shed in which one of them was living, blew up, the film turned silent, soft blood red and the lady pianist in front of the screen struck up a dramatic chord. In the Bioscope men walked about squirting the audience with a delicious scent like hair lotion that prickled our heads.

Comment: Victor Sawdon Pritchett (1900-1997) was a British author and critic. This extract comes from his first volume of autobiography. the Pritchett family lived in a street off Coldharbour Lane, Camberwell. The cinema he refers to is possibly Burgoyne’s American Bioscope. I have not traced any film from this period with the title The Anarchist’s Son. Spraying the audience with disinfectant was common in cinemas in the pre-WWI period. The event recalled dates from the late 1900s.

At the Works

Source: Lady [Florence] Bell, At the Works: A Study of a Manufacturing Town (London: Nelson, 1911 [originally London: Edward Arnold, 1907]), pp. 185-186

Text: At the moment of writing there are ten music-halls in full swing, at all of which Moving Pictures are shown on the Cinematograph, and at seven of which a variety entertainment is given as well. These pictures have made an extraordinary difference to the leisure hours of the working class, adults as well as children, to whom they seem to give untiring delight. The price in most of the halls ranges from 6d. to 2d., children being half price: in two of them the best places are 2s. and 1s. respectively. The seating capacity of the biggest of these halls is about 2,000; of the smallest, 350. It may appear to many of us that if a wisely tolerant supervision could be exercised over the selection of the pictures, excluding the actually harmful, but not always insisting on the improving, it would be an innocuous and not undesirable form of amusement. The front row of the gallery generally consists of children, mostly little boys between seven and ten, eagerly following every detail of the entertainment. Each of them these must have paid for his place – how he did it who can tell? perhaps either by begging or by playing pitch and toss in the street. One may sometimes see a queue of women waiting to go to the cheap seats, often with their husbands accompanying them. These women, many of whom have their babies in their arms, come out of the place looking pleased and brightened up. The kind of variety entertainment usually offered does not to the critical onlooker seem either particularly harmful or especially ennobling. The curious fact that, in almost any social circle, it makes people laugh convulsively to see any one tumble down, is kept well in view, and utilized to frequent effect. Six of these halls show their moving pictures on a Sunday, an incalculable boon.

Comment: Lady Bell (Dame Florence Eveleen Eleanore Bell) (1851-1930) was a British aristocrat, playwright and author of At the Works, a study of working lives in Middlesborough in the 1900s.

Middletown

Source: Robert S. Lynd and Helen Merrell Lynd, Middletown: A Study in Modern American Culture (Orlando: Harcourt, Crace & Co., 1929), pp. 263-269

Text: Like the automobile, the motion picture is more to Middletown than simply a new way of doing an old thing; it has added new dimensions to the city’s leisure. To be sure, the spectacle-watching habit was strong upon Middletown in the nineties. Whenever they had a chance people turned out to a “show,” but chances were relatively fewer. Fourteen times during January, 1890, for instance, the Opera House was opened for performances ranging from Uncle Tom’s Cabin to The Black Crook, before the paper announced that “there will not be any more attractions at the Opera House for nearly two weeks.” In July there were no “attractions”; a half dozen were scattered through August and September; there were twelve in October.[17]

Today nine motion picture theaters operate from 1 to 11 P.M. seven days a week summer and winter; four of the nine give three different programs a week, the other five having two a week; thus twenty-two different programs with a total of over 300 performances are available to Middletown every week in the year. In addition, during January, 1923, there were three plays in Middletown and four motion pictures in other places than the regular, theaters, in July three plays and one additional movie, in October two plays and one movie.

About two and three-fourths times the city’s entire population attended the nine motion picture theaters during the month of July, 1923, the “valley” month of the year, and four and one-half times the total population in the “peak” month of December.[18] Of 395 boys and 457 girls in the three upper years of the high school who stated how many times they had attended the movies in “the last seven days,” a characteristic week in mid-November, 30 per cent, of the boys and 39 per cent of the girls had not attended, 31 and 29 per cent, respectively had been only once, 22 and 21 per cent, respectively two times, 10 and 7 per cent, three times, and 7 and 4 per cent, four or more times. According to the housewives interviewed regarding the custom in their own families, in three of the forty business class families interviewed and in thirty-eight of the 122 working class families no member “goes at all” to the movies.[19] One family in ten in each group goes as an entire family once a week or oftener; the two parents go together without their children once a week or oftener in four business class families (one in ten), and in two working class families (one in sixty); in fifteen business class families and in thirty-eight working class families the children were said by their mothers to go without their parents one or more times weekly.

In short, the frequency of movie attendance of high school boys and girls is about equal, business class families tend to go more often than do working class families, and children of both groups attend more often without their parents than do all the individuals or other combinations of family members put together. The decentralizing tendency of the movies upon the family, suggested by this last, is further indicated by the fact that only 21 per cent, of 337 boys and 33 per cent of 423 girls in the three upper years of the high school go to the movies more often with their parents than without them. On the other hand, the comment is frequently heard in Middletown that movies have cut into lodge attendance, and it is probable that time formerly spent in lodges, saloons, and unions is now being spent in part at the movies, at least occasionally with other members of the family. [20] Like the automobile and radio, the movies, by breaking up leisure time into an individual, family, or small group affair, represent a counter movement to the trend toward organization so marked in clubs and other leisure-time pursuits.

How is life being quickened by the movies for the youngsters who bulk so large in the audiences, for the punch press operator at the end of his working day, for the wife who goes to a “picture” every week or so “while he stays home with the children,” for those business class families who habitually attend?

“Go to a motion picture … and let yourself go,” Middletown reads in a Saturday Evening Post advertisement. “Before you know it you are living the story laughing, loving, hating, struggling, winning! All the adventure, all the romance, all the excitement you lack in your daily life are in Pictures. They take you completely out of yourself into a wonderful new world … Out of the cage of everyday existence! If only for an afternoon or an evening escape!”

The program of the five cheaper houses is usually a “Wild West” feature, and a comedy; of the four better houses, one feature film, usually a “society” film but frequently Wild West or comedy, one short comedy, or if the feature is a comedy, an educational film (e.g., Laying an Ocean Cable or Making a Telephone), and a news film. In general, people do not go to the movies to be instructed; the Yale Press series of historical films, as noted earlier, were a flat failure and the local exhibitor discontinued them after the second picture. As in the case of the books it reads, comedy, heart interest, and adventure compose the great bulk of what Middletown enjoys in the movies. Its heroes, according to the manager of the leading theater, are, in the order named, Harold Lloyd, comedian; Gloria Swanson, heroine in modern society films; Thomas Meighan, hero in modern society films; Colleen Moore, ingenue; Douglas Fairbanks, comedian and adventurer; Mary Pickford, ingenue; and Norma Talmadge, heroine in modern society films. Harold Lloyd comedies draw the largest crowds. “Middletown is amusement hungry,” says the opening sentence in a local editorial; at the comedies Middletown lives for an hour in a happy sophisticated make-believe world that leaves it, according to the advertisement of one film, “happily convinced that Life is very well worth living.”

Next largest are the crowds which come to see the sensational society films. The kind of vicarious living brought to Middletown by these films may be inferred from such titles as: “Alimony – brilliant men, beautiful jazz babies, champagne baths, midnight revels, petting parties in the purple dawn, all ending in one terrific smashing climax that makes you gasp”; “Married FlirtsHusbands: Do you flirt? Does your wife always know where you are? Are you faithful to your vows? Wives: What’s your hubby doing? Do you know? Do you worry? Watch out for Married Flirts.” So fast do these flow across the silver screen that, e.g., at one time The Daring Years, Sinners in Silk, Women Who Give, and The Price She Paid were all running synchronously, and at another “Name the Man – a story of betrayed womanhood,” Rouged Lips, and The Queen of Sin. [21] While Western “action” films and a million-dollar spectacle like The Covered Wagon or The Hunchback of Notre Dame draw heavy houses, and while managers lament that there are too few of the popular comedy films, it is the film with burning “heart interest,” that packs Middletown’s motion picture houses week after week. Young Middletown enters eagerly into the vivid experience of Flaming Youth: “neckers, petters, white kisses, red kisses, pleasure-mad daughters, sensation-craving mothers, by an author who didn’t dare sign his name; the truth bold, naked, sensational” – so ran the press advertisement under the spell of the powerful conditioning medium of pictures presented with music and all possible heightening of the emotional content, and the added factor of sharing this experience with a “date” in a darkened room. Meanwhile, Down to the Sea in Ships, a costly spectacle of whaling adventure, failed at the leading theater “because,” the exhibitor explained, “the whale is really the hero in the film and there wasn’t enough ‘heart interest’ for the women,”

Over against these spectacles which Middletown watches today stand the pale “sensations” of the nineties, when Sappho was the apogee of daring at the Opera House: “The Telephone Girl – Hurricane hits, breezy dialogue, gorgeous stage setting, dazzling dancing, spirited repartee, superb music, opulent costumes.” Over the Garden Wall, Edith’s Burglar, East Lynne, La Belle Maria, or Women’s Revenge, The Convict’s Daughter, Joe, a Mountain Fairy, The Vagabond Heroine, Guilty Without Crime, The World Against Her (which the baker pronounced in his diary, “good, but too solemn”), Love Will Find a Way, Si. Plankard. These, it must be recalled, were the great days when Uncle Tom’s Cabin, with “fifty men, women, and children, a pack of genuine bloodhounds, grandest street parade ever given, and two bands,” packed the Opera House to capacity.

Actual changes of habits resulting from the week-after-week witnessing of these films can only be inferred. Young Middletown is finding discussion of problems of mating in this new agency that boasts in large illustrated advertisements, “Girls! You will learn how to handle ‘em!” and “Is it true that marriage kills love? If you want to know what love really means, its exquisite torture, its overwhelming raptures, see — .”

“Sheiks and their ‘shebas,’” according to the press account of the Sunday opening of one film,” … sat without a movement or a whisper through the presentation … It was a real exhibition of love-making and the youths and maidens of [Middletown] who thought that they knew something about the art found that they still had a great deal to learn.”

Some high school teachers are convinced that the movies are a powerful factor in bringing about the “early sophistication” of the young and the relaxing of social taboos. One workingclass mother frankly welcomes the movies as an aid in child-rearing, saying, “I send my daughter because a girl has to learn the ways of the world somehow and the movies are a good safe way.” The judge of the juvenile court lists the movies as one of the “big four” causes of local juvenile delinquency, [22] believing that the disregard of group mores by the young is definitely related to the witnessing week after week of fictitious behavior sequences that habitually link the taking of long chances and the happy ending. While the community attempts to safeguard its schools from commercially intent private hands, this powerful new educational instrument, which has taken Middletown unawares, remains in the hands of a group of men – AN ex-peanut-stand proprietor, an ex-bicycle racer and race promoter, and so on – Whose primary concern is making money.[23]

Middletown in 1890 was not hesitant in criticizing poor shows at the Opera House. The “morning after” reviews of 1890 bristle with frank adjectives: “Their version of the play is incomplete. Their scenery is limited to one drop. The women are ancient, the costumes dingy and old. Outside of a few specialties, the show was very ‘bum.’ When Sappho struck town in 1900, the press roasted it roundly, concluding, “[Middletown] has had enough of naughtiness of the stage … Manager W – will do well to fumigate his pretty playhouse before one of the dean, instructive, entertaining plays he has billed comes before the footlights.” The newspapers of today keep their hands off the movies, save for running free publicity stories and cuts furnished by the exhibitors who advertise. Save for some efforts among certain of the women’s clubs to “clean up the movies” and the opposition of the Ministerial Association to “Sunday movies,” Middletown appears content in the main to take the movies at their face value “a darned good show” and largely disregard their educational or habit-forming aspects.

Footnotes

17. Exact counts were made for only January, July, and October. There were less than 125 performances, including: matinees, for the entire year.

18. These figures are rough estimates based upon the following data: The total Federal amusement tax paid by Middletown theaters in July was $3002.04 and in December $4,781.47. The average tax paid per admission is about $0.0325, and the population in 1923 about 38,000. Attendance estimates secured in this way were raised by one-sixth to account for children under twelve who are tax-free. The proprietor of three representative houses said that he had seven admissions over twelve years to one aged twelve or less, and the proprietor of another house drawing many children has four over twelve to one aged twelve or less.

These attendance figures include, however, farmers and others from outlying districts.

19. The question was asked in terms of frequency of attendance “in an average month” and was checked in each case by attendance during the month just past.

Lack of money and young children needing care in the home are probably two factors influencing these families that do not attend at all; of the forty-one working class families in which all the children are twelve years or under, eighteen never go to the movies, while of the eighty-one working class families in which one or more of the children is twelve or older, only twenty reported that no member of the family ever attends.

“I haven’t been anywhere in two years,” said a working class wife of thirty-three, the mother of six children, the youngest twenty months. “I went to the movies once two years ago. I was over to see Mrs. — and she says, ‘Come on, let’s go to the movies.’ I didn’t believe her. She is always
ragging the men and I thought she was joking. ‘Come on,’ she says, ‘put your things on and we’ll see a show.’ I thought, well, if she wanted to rag the men, I’d help her, so I got up and put my things on. And, you know, she really meant it. She paid my carfare uptown and paid my way into the movies. I was never so surprised in my life. I haven’t been anywhere since.”

20. Cf . N. 10 above. The ex-proprietor of one of the largest saloons in the city said, “The movies killed the saloon. They cut our business in half overnight.”

21. It happens frequently that the title overplays the element of “sex adventure” in a picture. On the other hand, films less luridly advertised frequently portray more “raw situations.”

22. cf. Ch. XI.

Miriam Van Waters, referee of the juvenile court of Los Angeles and author of Youth in Conflict, says in a review of Cyril Burt’s The Young Delinquent: “The cinema is recognized for what it is, the main source of excitement and of moral education for city children. Burt finds that only mental defectives take the movies seriously enough Jo imitate the criminal exploits portrayed therein, and only a small proportion of thefts can be traced to stealing to gain money for admittance. In no such direct way does the moving picture commonly demoralize youth. It is in the subtle way of picturing the standards of adult life, action and emotion, cheapening, debasing, distorting adults until they appear in the eyes of the young people perpetually bathed in a moral atmosphere of intrigue, jealousy, wild emotionalism, and cheap sentimentality. Burt realizes that these exhibitions stimulate children prematurely.” (The Survey, April 15, 1926.)

23. One exhibitor in Middletown is a college-trained man interested in bringing “good films” to the city. He, like the others, however, is caught in fthe competitive game and matches his competitors’ sensational advertisements.

Comment: This is an extract (with its original footnotes) from a classic and still influential sociological study, set in the archetypal small American city – the actual city used by the Lynds was Muncie, Indiana, population 38,000. The study began in 1924 and was published in 1924, with a follow-up, Middletown in Transition, published in 1937.

The Nightside of Japan

asakusa

‘The Cinematograph Street in Asakusa Street’ (the caption for the photograph that accompanies the text below)

Source: Taizo Fujimoto, The Nightside of Japan (London: T. Werner Laurie, 1914), pp. 1-2

Text: The Asakusa is the centre of pleasure in Tokyo. People of every rank in the city crowd in the park day and night old and young, high and low, male and female, rich and poor. It is also a haunt of ruffians, thieves, and pickpockets when the curtain of the dark comes down over the park. All houses and shops along each street in the park are illuminated with the electric and gas lights. The most noisy and crowded part is the site of cinematograph halls. In front of a hall you see many large painted pictures, illustrating kinds of pictures to be shown in the hall, and, at its entrance, three or four men are crying to call visitors: “Come in, come in! Our pictures are newest ones, most wonderful pictures! Most lately imported from Europe! “Men of another hall cry out: “Our hall gives the photographs of a play performed by the first-class actors in Tokyo; pictures of the revenge of Forty Seven Ronine!” Tickets are sold by girls in a booking-box near the entrance of each hall; they are dressed in beautiful uniforms, their faces painted nicely, receiving guests with charming smiles. Most of the Japanese carry geta (clogs) under their feet, instead of shoes or boots, and specially so are the females. When you come into the door of a hall, tickets are to be handed to the men, who furnish you zori (a pair of straw or grass-slippers) in place of your geta, and you must not forget to receive from them a wood-card marked with numerals or some other signs the card being the cheque for your clogs. When you step on upstairs you are received by another nice girl in uniform, who guides you to a seat in the hall. Now the hall is full of people; it seems that there is no room for a newcomer, but the guide girl finds out a chair among the crowd and adjusts it to you very kindly. Pictures of cinematograph are shown one after another, each being explained by orators in frock or evening coat. Between the photograph shows performance of comic actors or jugglers is given. After the end of each picture or performance there is an entr’acte of three or five minutes, and in this interval sellers of oranges, milk, cakes, sandwiches, etc., come into the crowds, and are crying out: “Don’t you want oranges? Nice cakes! New boiled milk! etc., etc.” The show of cinematograph is closed at about 12 P.M., and all people flow out of the hall. Where will they go hence? Of course most of them go to their home, but a part of them young fellows among others runs to the Dark Streets of the park, or Yoshiwara, the licensed prostitution quarter near the park.

Comment: This passage is from a travel book on Japan, intended for Western audiences. The ‘orators in frock on evening coat’ were benshi, the narrators who habitually accompanied screenings of silent films in Japan, whether fiction or non-fiction. A number of short films were made of stories of the revenge of the forty-seven ronine (such stories are known as Chūshingura) before and in 1914.