The Cinema Audience

Source: ‘The Cinema Audience’, The Evening Telegraph [Dundee], 11 September 1919, p. 4

Text: The Cinema Audience. Screengazers Under An Observant Eye. “Potting the Picturegoer” a Fascinating Sport. (Special to Telegraph and Post.)

“Potting the picturegoer” can be quite a fascinating sport. There is no necessity to don loud tweeds and light brogues or flannel trousers and white shoes. You enter the arena in everyday costume and arm yourself with the only weapon required — the observant eye. Of course, you are merely courting trouble if, when caught at the game in the entrance hall of a picture house, you call yourself a “practical psychologist.” The gold-braided gentleman who is the presiding genius of the place will rightly resent and suspect such language, and probably propel you streetwards. Rather tell him with disarming frankness that you are studying the “screengazer” in his native haunts and that you propose presently to inside and continue your investigations.

Ten minutes near the pay-box will convince you that your “victims” are drawn from every class of society. You soon understand why Mary Pickford can claim to be the “world’s sweetheart.” It this mingling of all sorts and conditions of people that makes the observer’s game worth while. Notice particularly the mood that prevails in the queue. It contrasts strangely with that of the audience passing through a theatre “foyer.”

There no ceremony about picture-going, no air of attending a function. The “pictures” are free and easy in spirit, and the audience is similarly affected. It largely this “come and go as you please” atmosphere that maintains the popularity of the cinema.

Inside the house, you come to close quarters with your “quarry.” Before long you discover that the shrewdest judge of a picture is the audience. You will find, of course, that criticism changes character you pass from back to front of the hall, but really good picture will be recognised and praised by all, while the faults of a film will be unerringly detected.

If a comedy is screened will be interesting to watch the effect on various members of the audience. Not every screen comedy is really humorous, and you may be surprised to find a friend who prides himself on his subtle and refined sense of humour taking advantage of the darkness to grin broadly at what is actually silly horseplay.

He may be comfortably placed in the best seats the house affords, while an occupant of the benches near the screen is only bored by the film. You therefore conclude that appreciation of real humour is not necessarily conferred by the ability, to pay for a “tip-up.”

Things That Annoy.

The “star” film flickers on to the screen. If it is a well-constructed picture the interest of the audience is maintained, but you need not a profound observer to note the sign of impatience when the story “drags. “Padding out” a picture irritates, and a player who takes thirty feet of film to accomplish what could reasonably be done in ten annoys the audience.

Your picture-goer is credulous, although he hates to be asked to swallow too much, He will stand absurd situations which no playwright would dream of foisting on theatre audience. But he is gradually coming to demand from the screen some approach to the happenings of real life, and to reject as impossible many situations that have hitherto passed muster. He likes what is novel, but refuses the wholly improbable.

Suppose that the film is of American production. The fact may account for a mystified and almost angry audience. You watch it vainly trying to grasp the meaning of tho letterpress or “leaders” between the scenes, for the American has entirely forgotten that the British audience, while capable understanding English, makes little of New York Bowery slang. Some of these Americanisms have an undeniable piquancy, but most are unintelligible, and only succeed in annoying the picture goer.

Comment: This curious article was published in Scotland by the Dundee-based Evening Telegraph newspaper. It addresses itself to an audience with seemingly little knowledge of cinema at all, at a time when cinema-going throughout the UK was coming to be adopted widely across the UK and no longer seen as a largely working class entertainment. The audience reported on was presumably in Dundee.

An Everyday Magic

Source: Excerpts from interview with Ellen Casey, quoted in Annette Kuhn, An Everyday Magic: Cinema and Cultural Memory (London/New York: I.B. Tauris, 2002), p. 59

Text: There was forms at the front. There was about a dozen forms at the front which was only tuppence. So we used to sit on the back row. The form on the back row. And em the other forms were occupied you know, mostly by children. If children were on their own they put them on the first four. Put them on the first four forms.

If it was a film that wasn’t very interesting, [children would] be running about. They’d be going backwards and forwards to the toilet. Well with it being silent films it was never quiet you know. Or some kids’d have clogs on. Well it was only bare floor. You know, no carpet. And em, there was nobody in. there was nobody in to, eh, sell things. You know like the cigarette girls or you know, the one with the tray like they did. So you took your own sweets in or whatever. And em, mostly it was, em, monkey nuts with shells on. Used to be shelling em. Take the shells off!

Used to be shelling the nuts on the floor, and then they’d take an orange, peel’d be on the floor. All these were going backwards and forwards. And em, you sit next to some children you could smell camphorated oil. You know, they’d have their chests rubbed with camphorated oil. Or whatever stuff on. You know, to keep it clean. And when I think back there was no, no peace at all.

Comment: Ellen Casey (b. 1921) was a resident of the Collyhurst area of Manchester all her life. She was interviewed on 31 May 1995. An Everyday Magic is a study of the significance of memories of British cinemagoing in the 1930s, which makes use of extensive interview material with picturegoers from the time.

The Cinema

Source: The Cinema: Its Present Position and Future Possibilities (London: Williams and Norgate, 1917), pp. 198-201

Text: [Three South London schoolgirls were examined together].

22. THE CHAIRMAN. How often do you go to the cinema? — I don’t go very often, as it is very injurious to my eyes when I go.
23. Do you sit right in the front? — Well, if they put you there you have to go there.
24. What do you pay generally? — Fourpence.
25. Do you go only for entertainments which are for children? — Not always.
26. Are you a great cinema-goer? — Yes.
27. How often do you go? — Once a week. Sometimes I go once a week for six months and then have a rest, and then start all over again.
28. What seats do you go in; what do you pay? — Sevenpence.
29. You sit right in the front? — No, it is all according to how much you pay. If you pay a low price you go into the front.
30. With your sevenpence, is that not a first-rate seat? — Just about in the middle of the cinema, and I can see all right there.
31. And you don’t find your eyes hurt? — When I go out it generally gives me a headache.
32. How long do you sit in the cinema? — Two and a half or three hours.
33. Do you go very much ? — About once every three weeks.
34. What do you like best? Comic things? — I like pretty pictures about dancing and horses.
35. Do you like seeing people breaking into rooms and taking things? — Not very much.
36. It never gives any of you an idea that what you see you want to go and do yourself? — No.
37. How about your eyes? Do you get a headache? — No.
38. Where do you sit? — I pay fourpence and sit about two or three seats away from the front.
39. What part of London do you come from? — We are all from the middle of South London.
40. Have you any particular picture palace which appeals to you? — I used to go to the Oval Cinema, but now I go to the Queen’s Hall, Newington Butts.
41. Where do you go? — To the Palladium, Brixton, and the Arcadia, Brixton.
42. What kind of things do you have at the Arcadia? — They generally have very good pictures, and I went once and saw “___ ______ __ __ .” It is not a very good picture to go to.
43. Why, what was the matter? — Because I do not like the way they used the crucifix. They used the crucifix to hit one another with, and it might make children think less of religion.
44. That was the principal thing, and you did not notice anything else? — No.
45. Where do you go? — I go to the Queen’s Hall, Newington Butts.
46. Did you see “___ _______ __ __ ” ? — No.
47. Do the girls sit amongst the boys? — Yes, all mixed up, and the attendant comes round, and if the boys start whistling about and do that again he turns them out.
48. I suppose girls never do that sort of thing? — That all depends.
49. Do you go to the late entertainment? — No, mother won’t let me.
50. Do you go late? — I get out about 9 or 9.30. Very often it is 9.30. If I go to Brixton by myself and my sisters are that way they meet me, otherwise I come home by myself.
51. Do you feel the influence next day? — I do not feel any bad effects.
52. SIR JOHN KIRK. Is the place very dark? — Yes, very dark. You can see over it while the performance goes on.
53. What would happen if the boys started fighting? — They would not start fighting, because they are always too anxious to see the pictures.
54. MR. LAMERT. Have you any other amusement to go to beside the cinema? — Sometimes a theatre.
55. Do you pay to go to the theatre ? — Sometimes mother lets us go into the pit, as she doesn’t like us to go up the stairs to the gallery. The price is one shilling and twopence tax.
56. When you go to the theatre what do you see? — Pantomimes, and if there is a revue mother thinks we will understand she will take us to it.
57. At the picture palaces do you take any steps to find out what is on? — No, we take our chance.
58. MONSIGNOR BROWN. What sort of picture do the children like best? — When the cowboys and Indians come on they clap very loudly.
59. Do you like flowers? — No, not very much.
60. Birds’ nests? — No, they don’t like those.
61. Charlie Chaplin? — They like those.
62. Do you get tired when they begin to show views and landscapes? — Sometimes some of them do.
63. Are they short films? — Yes, and sometimes they are the topical budget, and then a lot of them go out.
64. Do they like a long drama? — Yes.
65. How many minutes do the dramas last? — Sometimes one and a half hours.
66. Do they like dramas with a lot of love mixed up? — We don’t care for them very much; some like them and some don’t.
67. Would many like them ? — I should not think many of them would like them. I think they would prefer other pictures.
68. How many different picture houses have you been to? — Sixteen.
69. How many have you been to? — Eight.
70. How many you? — Six in London and Manchester.
71. DR. MARIE STOPES. Have you seen any picture which you thought at the time was bad to see? — No, but I saw a picture once which I thought was vulgar. It was called “_____”
72. Supposing you went into a picture house and you met a fairy at the door who told you you could see any picture you
liked, what kind would you like to see? — I should like to see a picture about a circus.
73. What sort of picture would you like best? — I should like a good drama, but not a love drama. A drama like “Little Miss Nobody,” which I thought was very nice.
74. Why don’t you like love dramas? — There is too much fooling about in them, and there is always a hatred between two men and two women.
75. You don’t like to see two men hating each other? — Well, it is a lot of silliness. I do not think it would happen in real life.
76. You never got any disease at the cinema? — No, but once I got scarlet fever, but not in a cinema.
77. Did you ever get anything? — No, I did not catch my disease there.
78. DR. KIMMINS. What is the, nicest picture you have seen in the cinema? — I think it was “Cleopatra.”
79. And you? — “Little Miss Nobody.”
80. And you? — “The Prisoner of Zenda” and “Rupert of Hentzau.”
MR. NEWBOULD. These three were of British manufacture.
81. Do you like serials? — I have seen “The Broken Coin,” but I did not like that, although I liked the acting.
82. COMMISSIONER ADELAIDE COX. Did you see anything that frightened you? — I saw one picture where a man was in the cell, and he was supposed to have an apparition, which breaks through the wall, and the wall falls over. It was in “Monte Cristo.”
83. And when you went to bed, did you think about these things ? — No, I went to sleep.
84. What do you like the least? — I do not like the topical budget.
85. And you? — Love stories.
86. And you ? — I think the same — love stories.
87. Mr. Graves. Have you seen any pictures which help you at school? — I have seen the picture about Nero.
88. Would you like some singing in between? — I should like to have some singing.
89. MR. NEWBOULD. Are you quite sure it was a crucifix you saw in “___ ______ __ __”? — Yes.
90. Have you any idea why she hit the man with the crucifix? — She was a servant in his father’s house, and he wanted to be in love with her, and he started cuddling and kissing her, and she gets up the crucifix quite unconsciously and hits him with it.
91. Have you ever seen films you do not understand? — Yes, I can never understand pictures on general plays.
92. MR. CROOK. Have you ever had a man who wanted to pay for you at night? — No.
93. PRINCIPAL GARVIE. Have the boys ever been rude to you in the cinema? — No, but they have pulled our hair and taken our hats off.
94. THE CHAIRMAN. Do they only do that in the cinema? — No, and if the attendant is about he puts them outside.

Comment: The Cinema: Its Present Position and Future Possibilities (1917) is a report and summary of evidence taken by the Cinema Commission Inquiry, instituted by the National Council of Public Morals. It includes several passages taken from interviews with children where commission members asked them questions about their cinema-going habits. Here three girls (ages not given) from South London are interview. A.E. Newbould, who speaks up for British films, was one of the British cinema industry representatives on the Commission; one of its members was the birth control campaigner Marie Stopes. Topical Budget was the name of a British newsreel, though ‘topical budget’ is here being used as a generic name for newsreels. Filmed mentioned are The Count of Monte Cristo (USA 1913), The Prisoner of Zenda (UK 1915), Rupert of Hentzau (UK 1915) and Little Miss Nobody (USA 1916), all features. ‘Cleopatra’ is possibly Marcantonio e Cleopatra (Italy 1913) (it is not the Theda Bara film Cleopatra, which was released after these interviews took place). The film with a crucifix has not been identified. The Broken Coin (USA 1915) was a popular serial, mentioned by other interviewees.

Not Expecting Miracles

Source: Alice Linton, Not Expecting Miracles (London: Centerprise Trust, 1982), p. 13

Text: On Saturday mornings when we would get a penny from mother, we went to the cinema in East Road. There was a serial called ‘Pearl White’. Poor Pearl White was always experiencing terrible dangers in those silent films and although I was terrified watching it and always felt that it was me going through all those awful dangers, yet it so fascinated me that I couldn’t keep away.

Comment: Alice Linton was born in Hoxton, London, in 1908. Pearl White was the name of the actress, of course; she was the star of the serial The Perils of Pauline (USA 1914).

Explain the Pictures!

Source: ‘Explain the Pictures!’, The Bioscope, 10 December 1908, p. 5

Text: Explain the Pictures!

The Most Pressing Need of the Day is an intelligent description of Film Plots and Travel Pictures

There seems to be a tendency amongst present day managers to quietly lean back on the reputations they built up in the early years of the industry, confident that the impetus which they engendered then by real grit and toil will carry them along and keep them in the front rank for all time. We must always be on the qui vive. We must not be deceived and deluded by a long period of properity, but must watch for fresh and new fields of enterprise. Good pictures and good prices must not be the only consideration.

One of the most urgent requirements to-day is that every picture shall be introduced to the audience in a manner that will ensure the good points of the film being intelligently appreciated. The developments in the selection and the building up of subjects during the last few years have schooled us until we are quite decided that the lay mind – the mind which is not always devoted to the manufacture and the elucidation of screen mysteries – is quite incapable of seeing and of comprehending the inner nature and the underlying humanity which are the life and soul of to-day’s great creations. Nowadays the lecture is an attribute to success. Some managers have seen it already; others are slowly discovering the fact; while as to the remaining many, we are going to explain to them why they should lecture and how. And if they accept our advice, and act on it, we shall not wait long for their thanks.

Verbal explanation is necessary, finally, because it is impossible to place on the screen real pathos and real humanness – these must be preserved from the full glare of people’s eyes or the effect is lost; secondly, because spectators will not trouble to look for these latent qualities unless the search is suggested to them; and, thirdly, because educational travel pictures minus an explanation of why they should be considered important enough to occupy the screen tend to make interest wane and eventually to fade away altogether.

The Greek orator, when asked what was the essence of speech making, answered “Delivery”. The essence of giving a lecture on a bioscope picture is not distinguished by such a word. The lecturer’s key to success is “to tell the tale”. It should be told simply, clearly and intellectually. The lecturer should know the picture well before he attempts to explain it to others. He should keep perfect pace with the projecting machine, should quietly indicate the inner cause when the outer result is taking place. He should indulge in no stock phrases, no personal reminiscences which the picture may recall, no opaque phrases, no drawn-out, windy sentences; in fact, nothing which could possibly lower his description in the estimation of any single member of his audience. Let him always keep well in mind that he is talking to an assembly, not to a few of his acquaintances, who would probably laugh at his jokes and listen to his rhetoric merely for the sake of their friendship. Audiences do not tolerate any admixture of personality. They want the discription [sic] to be clear, unalloyed, to serve the purpose which it is intended to serve.

But while endeavouring to make himself understood by using words which everyone knows and sentences the meaning of which will be readily grasped by all, the lecturer must guard against falling into the opposite error – that of making his explanation too elementary. Either extreme is wrong, and not wanted. By making his story too academical he will run the risk of being thought by a portion of his audience, to be aiming higher than is necessary, and if he is so unfortunate as to lose himself for a moment, the chaos, which is always threatening, comes; while if he goes too far in the other direction his listeners will accuse him of looking down on them. So the only sensible course to pursue is a middle one. Let the words used be ordinary ones, but let the construction of the sentences be perfect. Do not have your lecture “scrappy” and disconnected. The more intellectual people object strongly to this, and never listen to it more than once.

Above all else, make the story bright. Make your explanation worthy of the beautiful picture you are showing. Every description can be made bright and sparkling, for it is not the subject but the way it is exploited that determines the amount of interest the narrative shall be accorded. Travel films can be described with a swing and a healthy raciness which help the listener to persuade himself that he, too, is bounding along and partaking of the pleasure of actual expedition, while the picture of sentiment and pathos lends itself to that terseness and conciseness which, while bordering almost on the abrupt, is the real acme of of pathetic narrative. Do not have your lecture like a few dry old extracts hitched up from a text book, and, without boring the audience, make yourself felt. Be an authority on the subject in hand; be the larger half of the show.

And when you have done all this you have faithfully discharged your duty. You have sown the seed of success and can look forward to the harvest. You begin to reap exactly one week after the inauguration of the lecture, and the crop increases weekly. So try it. Engage a lecturer or improvise one from your own material. Whether you have spoken in public or not matters little. Study your audiences, work on the ideas I have attempted to explain, and watch for the crowds being turned away.

Comment: Lecturers were a common feature in early cinema shows, though they more usually described non-fiction films rather than the dramas implied here. The Bioscope was a British film trade magazine.

The Cinema

Source: The Cinema: Its Present Position and Future Possibilities (London: Williams and Norgate, 1917), pp. 209-201

Text:
23. THE CHAIRMAN. What do you like best at the cinema? — All about thieves.
24. The next best? — Charlie Chaplin.
25. And you? — Mysteries; and then Charlie Chaplin.
26. And you? — Mysteries, and Charlie Chaplin.
27. What do you mean by mysteries? — Where stolen goods are hidden away in vaults so that the police can’t get them.
28. And you? — Cowboys; and then Charlie Chaplin second.
29. When you have seen these pieces showing thieving and people catching the thief, has it ever made you wish to go and do the same thing? — Yes.
30. Do you think the fellow who steals, then, a fine man? — No.
31. But you would like to do it yourself? — Yes.
32. Do you like the adventure or what? — I like the adventure.
33. You have no desire, then, to steal in order to get things for yourself, but you like the dashing about and getting up drain-pipes and that sort of thing? Yes.
34. And you? — No, I don’t like that, I should not like to do that.
35. Do you like pictures where you see flowers growing? — No.
36. Do you like ships coming in and bringing things from distant lands? — (One boy replied “No,” and the other three “Yes.”)
37. You like to have a consistent programme of detective stories and Charlie Chaplin, and you don’t want any more? — Yes.
38. Do you sit amongst the girls ? — Sometimes.
39. What do you pay? — 1d. and 2d.
40. Do you ever have to sit on the ground? — No, we always have a seat.
41. Have you ever seen the boys behave roughly to the girls? — Yes.
42. What do they do? — Aim orange peel at them.
43. Do they pull the girls about? — Yes, their hair.
44. And do the girls pull back again? — No; they seem to enjoy it.
45. Do your sisters go? — I take baby every night; it is four and a half years old.
46. Does baby like it and laugh? — Yes.
47. She likes Charlie Chaplin best? — Yes.
48. Is your father at the war? — (One boy here stated his father was on the Midland Railway; another one on war work; the third, a sailor; and the fourth, working at Woolwich Arsenal.)
49. Then your fathers are away a great deal, and you don’t see much of them? — No.
50. And mother? — Mother looks after us at home.
51. I suppose mother is very busy on Saturday night, and she gives you the baby to take to the pictures? — Yes.
52. Do you pay for the baby? — Yes, a penny.
53. Do you go to Sunday School? — (One boy stated he went to Sunday School, but the other three said they did not.)
54. Are you able to sleep long on Sunday morning after going to the pictures? — I do not feel tired.
55. PRINCIPAL GARVIE. Can you tell me the film you like best? — (One boy liked “The Broken Coin,” and three boys preferred “Red Circle.”)
56. Can you tell us the story of the “Red Circle”? — A man has a red circle on his hand and it forces him to do crime.
57. MR. KING. If there were no picture palaces what would you do? — Stop at home; but sometimes we go out and play football.
58. Why do you like the cowboy films? — Because they are exciting.
59. DR. KIMMINS. What other films do you like besides the “Red Circle” and “The Broken Coin”? — Tragedy.
60. What is the nicest one you have ever seen? — A picture about the death of a boy’s mother and he revenges her.
61. Do you care about love stories at all? — No.
62. MONSIGNOR BROWN. If there were two picture houses together, and one was showing flowers and geography films, and
the other one Charlie Chaplin films, which would you go to? — The one showing Charlie Chaplin.
63. Supposing they put on some of the films you do not like, what would the boys do? — They would grumble and shout “Chuck it off.”
64. MR. LAMERT. Did you ever on a film see a man do anything with any apparatus or things which you could get hold
of? — No.
65. Would you know how to get any of these things? — No.

Comment: The Cinema: Its Present Position and Future Possibilities (1917) is a report and summary of evidence taken by the Cinema Commission Inquiry, instituted by the National Council of Public Morals. It includes several passages taken from interviews with children where commission members asked them questions about their cinema-going habits. Here four schoolboys from Bethnal Green, London were questioned. Two were aged eleven, two thirteen. Two attended cinemas on Saturday night and two on Saturday afternoon, each going once a week. The Red Circle (USA 1915) was a serial starring Ruth Roland as a woman with a birthmark which compelled her to steal in times of stress. The Broken Coin (USA 1915) was another serial, directed by Francis Ford.

Silent Magic

Source: Ivan Butler, Silent Magic: Rediscovering the Silent Film Era (London: Columbus Books, 1987), p. 15

Text: I saw my first film in 1915 – from the wrong side of the screen. It was at a private show at a school and my mother had brought me in, aged all of six, by a door at the back of the room. We were probably there for only a few minutes before someone discovered us and found us seats in the proper place. I have no memory of the programme apart from that brief glimpse, through wooden struts holding the makeshift screen in place, of what appeared to be a lot of pumpkins careering down a hill to the accompaniment of raucous laughter of (to me) enormous boys almost drowning a well-thumped piano. It must have been a very primitive production, probably a comedy short made some years previously, but in those pre-television days it was miraculous to a child that a picture could move at all – and I was hooked.

Comment: Ivan Butler (1909-1998), after a career as an actor, went on to become a notable writer on the art and history of cinema. His Silent Magic is a particularly evocative memoir of the silent films he could remember when in his eighties.

The Diaries of Evelyn Waugh

Source: Michael Davie (ed.), The Diaries of Evelyn Waugh (London: Weidenfeld & Nicolson, 1976), p. 168.

Text: Wednesday, 9 July 1924
I made a pilgrimage to the Coliseum to see a new sort of film called ‘Plastigram’. They claim for it that by means of stereoscopic photography they can obtain an impression of a third dimension. There was an elaborate apparatus of coloured celluloid to fit over one’s nose and so far as we were concerned a most ineffective impression of depth. There were gasps of amazement and admiration behind us, however, so perhaps it seemed better in the more distant seats. The rest of the show was pretty good.

Comment: The novelist Evelyn Waugh (1903-1966) was a frequent cinema-goer in the 1920s, though this particular show was held at the Coliseum theatre in London. Plastigram was a steroscopic process devised by Frederic E. Ives and Jacob Leventhal for which the audience saw the 3D effect by donning spectacles with coloured cellophane (not celluloid).

Ben's Limehouse

Source: Ben Thomas, Ben’s Limehouse: Recollections by Ben Thomas (London: Ragged School Books, 1987), p. 43

Text: The first moving film I saw was of a man being chased, who kept falling over and tripping over things. I thought it very funny, and there were roars of laughter from the children. The other picture was a sad one with a woman holding a little girl’s hand going through the snow. This was at the Brunswick Chapel, and they charged ½d to go in. The next moving picture I went to see, was at a little cinema in the High Street Poplar, called the Star, and it also cost ½d to go in. I saw John Bunny, Pearl White, and a lot of big stars of them days. We used to see two comics, two dramas and slides about what was being shown next week. The other cinemas I was taken to by my youngest sister, these were the Kinema, or Fleapit (its nickname) in Whitehorse Street, also the Ben Hur in Whitehorse Street.

Whitehorse Street was a busy market then, near the Church, and nicknamed the ‘Old Road’. The other cinema was the Majestic, which was in a cul de sac and near a school in Ben Jonson Road.

I remember people reading aloud in the days of the silent films. In them days a lot of people, especially the elderly, couldn’t read owing to little schooling or bad eyesight. So while you would be looking at the picture being shown, as soon as the captions or wording came on someone would read it aloud to the person they were with. It might be a man reading to his wife, or vice versa, or a couple of women, or some woman would have one of her kids read to her. So there was always a good deal of mumbling going on and if the cinema wasn’t too packed, you kept away from them. Jews done a lot of this reading aloud, for there were a lot of Russian, Polish and German Jews in the East End who couldn’t read or speak English.

Another thing at the Ben Hur cinema was women doing their potato peeling, during the 1914-1918 War and on until the late 1920’s. The ‘Old Road’ was a very cheap market, so what some women used to do, was to do their bit of shopping just before 2 o’clock, then queue up at Ben Hur’s which opened at 2 o’clock. While watching the films the women would peel their spuds or when the film changing was on, for the lights would go up then. So the cleaners, besides nut shells and orange peelings to clear up, had potato peelings as well, some women peeled carrots, swedes and parsnips as well.

Comment: Ben Thomas was born in London’s East End 1907, youngest in a lighterman’s family of seven. The cinema he refers to was the Palaceadium, 137 Whitehorse Street, which was run by a local businessman nicknamed ‘Ben Hur’.

Going to the Pictures

Source: Ben Moakes, ‘Going to the Pictures’, in The Time of our Lives (Peckham Publishing Project, 1983), pp. 96-97

Text: All those people who, like me, were born in the early years of this century have grown up with the cinema, reached their prime with the cinema and are now declining with the cinema.

The early films had just a novelty value and were shown wherever a suitable hall could be rented. Music halls would feature ‘the bioscope’ as an added attraction.

No film lasted more than half an hour and was usually accompanied by a piano tinkling out appropriate music.

We children had plenty of choice between cinemas that catered for youngsters. There was one in Walworth Road, near Liverpool Grove, and the halls that stands behind the Visionhire premises nearby was called ‘The Electric’ cinema. There was also ‘The Gem’ in Carter Street opposite the Beehive Public House.

My elder brother and I were given a penny each for our weekly visit to the pictures. We favoured the little cinema near Liverpool Grove.

The procedure was to buy a penny ticket each at the paybox outside; then, on entering, half the ticket would be taken by an usher, the other half being retained.

The seating consisted of rows of wooden forms. After two or three short films had been shown, the lights were switched on and the remaining half tickets were collected from us. The children who had arrived earlier and seen their full pennyworth would have to leave.

At the end of the next part of the programme once more the lights went on and we, having no ticket, would go out.

But my brother and I liked to have sweets to suck, so we spent a halfpenny on toffee before getting to the cinema, then bought one penny ticket and one halfpenny ticket. This meant that one of us, it was always me, had to leave after the first half was seen. So we planned a fiddle. I would lay full length under the form when the collector came, hidden by the legs of the other children. They also spread themselves along to cover the space I had occupied. As soon as the lights went out I climbed back on the form. But after a while they got wise to us. A man came in with a broom that had a long bamboo handle. “Hold up your feet”, he shouted, then plunged the broom under the forms to detect anybody lying there.

Eventually Mum gave us an extra halfpenny for our sweets.

Eddie Polo was one of our early film heroes. He had fights in every picture, getting his shirt ripped each time.

Two of our cowboy heroes were William S. Hart and Broncho Billy Anderson. Tom Mix came later. Charles Ray was the college boy heart-throb for the girls.

In the many fights we saw on the screen, our heroes always fought fairly. When they had knocked down their antagonist, they stood back to allow him to get up. But the villains would frequently kick the man who was on the ground.

After a few years we got the serials, with an exciting episode every week, the hero or heroine being left is a desperate situation each time. From this the word ‘cliff-hanger’ evolved.

‘The Shielding Shadow’ was a serial that intrigued us with its trick camera effects showing only the hands of an invisible man who foiled the villains every time. We all knew that Jerry Carson was The Shielding Shadow. He couldn’t be seen because he used a substance left in a jar by a scientist.

‘The Exploits of Elaine’, ‘The Hazards of Helen’ and ‘The Perils of Pauline’ were all serials and Pearl White was the blonde heroine who stole the hearts of growing lads – us!

Comment: Ben Moakes was born in 1904. His piece on cinemagoing is part of a local collection of memories of life in Peckham, London. The Perils of Pauline, The Exploits of Elaine and The Hazards of Helen were all American serials that began in 1914, The American serial The Shielding Shadow was released in 1916.