Hale’s Tours of the World

Source: untitled, The Rinking World & Picture Theatre News, 25 December 1909, p. 14

Text: ‘Hale’s Tours of the World,’ in Oxford Street, hard by Messrs. Gilbey & Co.’s Pantheon, are at once the oldest-established and the most educative of all London’s picture shows. Nothing approaching them has in our day been designed or so effectively carried out. Time was when Hamilton’s Diarama’s were all the rage; these have no worthily supplanted them. Seated in a veritable Pullman car, which appears to be travelling on the ever-present metals through mountainous scenery, over bridges, across vast prairie lands, or Eastern deserts, as the case may be, the illusion is perfect. Not the slightest suspicion of cinematograph lantern rays have the quasi-travellers, for the reason that the views are thrown on the screen from a great distance behind … The conductor of the Pullman Car, who snips the tickets, lectures pleasantly all the time, though in the darkness he remains unseen. Moreover, throughout the imaginary journey, the travellers are treated to pervading sounds as well as sights. The shrill whistle of locomotive and steamboat, the fearsome syren [sic] of an ocean greyhound, the roar of falling waters or tossing sea waves, the pattering of rain, the rolling of thunder, and the shouts of people add a keen zest to the excursion. From a chat with Mr S.B. French, the Secretary, we learned that his company have a contract with the New South Wales Government for the regular supply of films, and also that their operating representatives enjoy a free run on the great American railroads, and on certain British railway systems.

Comments: Hale’s Tours of the World was an entertainment which placed the audience in a replica of a railway carriage, with a film taken from the front of a moving train projected onto a screen at the front of the carriage. The carriage rocked to and fro, there were sound effects, and the conductor served a lecturer to explain the films and the experience. It was invented by the American George Consider Hale and the first Hale’s Tours in Britain opened in London’s Oxford Street in May 1906. It was arguably the first cinema in London (the Daily Bioscope near Liverpool Street station opened the same month), hence the reference to it being the ‘oldest-established’ of London’s picture shows.

Hale’s Tours of the World

Source: untitled, The Rinking World & Picture Theatre News, 25 December 1909, p. 14

Text: ‘Hale’s Tours of the World,’ in Oxford Street, hard by Messrs. Gilbey & Co.’s Pantheon, are at once the oldest-established and the most educative of all London’s picture shows. Nothing approaching them has in our day been designed or so effectively carried out. Time was when Hamilton’s Diarama’s were all the rage; these have no worthily supplanted them. Seated in a veritable Pullman car, which appears to be travelling on the ever-present metals through mountainous scenery, over bridges, across vast prairie lands, or Eastern deserts, as the case may be, the illusion is perfect. Not the slightest suspicion of cinematograph lantern rays have the quasi-travellers, for the reason that the views are thrown on the screen from a great distance behind … The conductor of the Pullman Car, who snips the tickets, lectures pleasantly all the time, though in the darkness he remains unseen. Moreover, throughout the imaginary journey, the travellers are treated to pervading sounds as well as sights. The shrill whistle of locomotive and steamboat, the fearsome syren [sic] of an ocean greyhound, the roar of falling waters or tossing sea waves, the pattering of rain, the rolling of thunder, and the shouts of people add a keen zest to the excursion. From a chat with Mr S.B. French, the Secretary, we learned that his company have a contract with the New South Wales Government for the regular supply of films, and also that their operating representatives enjoy a free run on the great American railroads, and on certain British railway systems.

Comments: Hale’s Tours of the World was an entertainment which placed the audience in a replica of a railway carriage, with a film taken from the front of a moving train projected onto a screen at the front of the carriage. The carriage rocked to and fro, there were sound effects, and the conductor served a lecturer to explain the films and the experience. It was invented by the American George Consider Hale and the first Hale’s Tours in Britain opened in London’s Oxford Street in May 1906. It was arguably the first cinema in London (the Daily Bioscope near Liverpool Street station opened the same month), hence the reference to it being the ‘oldest-established’ of London’s picture shows.

Continuous Performance

Source: Extracts from Dorothy Richardson, ‘Continuous Performance VIII’, Close Up vol. II no. 3, March 1928, reproduced in James Donald, Anne Friedberg and Laura Marcus (eds.), Close Up 1927-1933: Cinema and Modernism (London: Cassell, 1998), pp. 174-176

Text: Amongst the gifts showered upon humanity by the screen and already too numerous to be counted, none has been more eagerly welcomed than the one bestowed upon the young woman who is allowed to shine from its surface just as she is. In silent, stellar radiance, for the speech that betrayeth is not demanded of her and is this she is more fortunate than her fellows upon the stage …

… But it is not only upon the screen that this young woman has been released in full power. She is to be found also facing it, and by no means silent, in her tends of thousands. A human phenomenon, herself in excelsis; affording rich pasture for the spiritual descendants of Messrs Juvenal and Co. And thus far the lady is beneficient. But there are others together with her in the audience. There are for example those illogical creatures, who, while they respectfully regard woman as life’s supreme achievement, capping even the starfish and the stars, are still found impotently raging when in the presence of the wonders of art she remains self-centred and serenely self-expressive. Such, meeting her at her uttermost, here where so far there is not even a convention of silence to keep her within bounds, must sometimes need more than all their chivalry to stop short of moral homicide.

I must confess to having at least one foot in their camp. I evade the lady whenever it is possible and, in the cinema, as far as it gloom allows, choose a seat to the accompaniment of an apprehensive consideration of its surrounding, lest any of her legion should be near at hand. Nevertheless I have learned to cherish her. For it’s she at her most flagrant that has placed the frail edifice of my faith in woman at last upon a secure foundation. For this boon I thank her, and am glad there has been time for her fullest demonstrations before the day when the cinema audience shall have established a code of manners.

That day is surely not far off. One of the things, perhaps so far, the only thing, to be said for the film that can be heard as well as seen is that it puts the audience in its place, reduces it to the condition of being neither seen nor heard. But it may be that before the standard film becomes and audible entertainment it will occur to some enterprising producer, possibly to one of those transatlantic producers who possess so perfectly the genial art of taking the onlookers into their confidence and not only securing but conducting their collaboration, to prelude his performance by a homily on the elements of the technique of film-seeing: a manual of etiquette for the cinema in a single caption, an inclusive courteous elegant paraphrase of the repressed curses of the minority:

Don’t stand arguing in the gangway, we are not deaf.
Crouch on your way to your seat, you are not transparent.
Sit down the second you reach it.
Don’t deliver public lectures on the film as it unfolds.
Or on anything else.
Don’t be audible in any way unless the films brings you laughter.
Ceases, in fact, to exist except as a contributing part of the film, critical or otherwise, and if critical, silently so.
If this minimum of decent consideration for your neighbours is beyond you, go home.

An excellent alternative would be a film that might be called A Mirror of Audiences, with many close-ups.

Meanwhile here we are, and there she is. In she comes and the screen obediently ceases to exist. If when she finally attends to it – for there is first her toilet to think of, and then her companion, perhaps not seen since yesterday – she is disappointed, we all hear of it. If she is pleased we learn how and why. If her casual glance discovers stock characters engrossed in a typical incident of an average film, well known to her for she has served her enthralled apprenticeship and is a little blasé, her conversation proceeds uninterrupted …

… Let us attend to her, for she can lead her victim through anger to cynicism and on at last to a discovery that makes it passing strange that no male voice has been raised save in condemnation, than no man, film-lover and therefore for years past helplessly at her mercy, has risen up and cried Eureka. For she is right. For all her bad manners that will doubtless be pruned when the film becomes high art and its temple a temple of stillness save for the music that at present inspires her to do her worst, she is innocently, directly, albeit unconsciously, upon the path that men have reached through long centuries of effort and of thought. She does not need, this type of woman clearly does not need, the illusions of art to come to the assistance of her own sense of existing. Instinctively she maintains a balance, the thing perceived and herself perceiving. She must therefore insist that she is not unduly moved, or if she be moved must assert herself as part of that which moves her. She takes all things currently …

… Down through the centuries men and some women have pathetically contemplated art as a wonder outside themselves. It is only in recent years that man has known beauty to emanate from himself, to be his gift to what he sees. And the dreadful woman asserting herself in the presence of no matter what grandeurs unconsciously testifies that life goes on, art or no art and that the onlooker is a part of the spectacle.

Comment: Dorothy Richardson (1873-1957) was a British modernist novelist. Through 1927-1933 she wrote a column, ‘Continuous Performance’ for the film art journal Close Up. The column concentrates on film audiences rather than the films themselves.

Handling the Visitor

Source: ‘Handling the Visitor’, Moving Picture World, 9 October 1909, pp. 482-483

Text: The first impressions are the most durable. When we enter a moving picture house the impression formed on our minds at the threshold of the theater is the one that lasts. If we meet a polite and courteous usher, who shows us to our seats, we are disposed ab initio to take a favorable view of the entertainment. If there is not too much light in the auditorium but just light enough to enable us to distinguish surrounding objects and persons, then we are disposed to compliment the management upon its adroitness in striking the happy mean between darkness and light. For the proper lighting of a moving picture house is a problem of adjustment. You do not want total darkness; you do not want too much light. You want just enough to be able to see your way about without impairing the brilliancy of the picture.

Sometimes you are allowed to find your seat as best you may ; then you run the risk of treading upon a man’s corns or a lady’s dress, and then are proportionately cursed. As a rule, however, it is to the credit of moving picture theater owners that they have courteous ushers and attendants. The more vigorous these latter are in excluding undesirable visitors, the better for the reputation of the house. We have more than once had to complain of the presence of people under the influence of strong waters or who go to sleep and snore, thus disturbing the enjoyment of their fellow visitors. But moving picture theaters are rising so much in popular esteem that this sort of thing is rapidly becoming a feature of the past. Many picture theater exhibitors are vying with each other in the proper care of their audiences.

Too much attention cannot be erven to the cleanliness of the house; to its proper ventilation, and, then to the preservation of quiet and order amongst the audience. Again the sale of candies, with the noisy vocal accompaniments of the vendors is, we think, generally to be deprecated. Many high class moving picture theater exhibitors refuse to do this on the ground that the better kind of visitor is excluded by these cheap jack methods. Others again have objected to the lantern slide advertisements of candies which are put on the screen. Personallv we object to this sort of thing, as we think it tends to lower the dignity of a moving picture theater.

The eternal feminine hat is always a source of much irritation to mere man. It is difficult to see how the admonition to the fair creatures to remove their hats can be dispensed with, for in this regard the average woman is quite a savage person. It is a matter of pure indifference to her as to how much inconvenience the person sitting behind her may be put to by the wearing of her hat. She bought it to wear; to be looked at; to be admired and envied on all and any occasion, and if she has to remove it “hell hath no fury like a woman” deprived of her pet hat.

We have sat behind rows of these things in a church, as well as in a moving picture theater, and our profanity has been too deep for vocal expression. Clergymen anathematize them; caricaturists make fun of them; men curse and criticise them. So what are we to do, except suggest that wherever possible before a woman enters a moving picture theater she must be made to understand that she must remove her hat. He will be a brave moving picture exhibitor who always successfully does this.

On general principles, therefore, we put it that the less advertising matter there is thrown on the screen, the less an audience is made to feel that the object of a moving picture theater exhibitor in getting them into his house is to extract something more than the admission money from them, the more likely that house will find public favor and continuous support. It is annoying, to say the least of it, to an average person of refinement to have a considerable part of his time taken up in reading announcement slides about ladies’ hats, candies and the like. What we are insisting upon is the exclusion as far as possible of the mere huckstering element of a moving picture entertainment, and the making for everything possible in the way of orderliness, neatness, good sanitation, plenty of light, but not too much of it, courtesy on the part of the ushers and in short the general atmosphere of comfort, if not luxury, which the public at large always looks for in a place of entertainment and pleasure. There is one little convenience which we think the public would always appreciate, and we are surprised that it is not taken up, namely the circulation amongst the audience of synopses of the stories of the films shown. Of course, these things could not be read in a dark house, but there is no reason why even in a continuous performance there should not be brief intermissions when the programme, if such we may call it, could be read by the audience. Some moving picture houses we know supply programmes, but none that we are aware of print anything about the stories of the films. This is a point we commend to the enterprising moving picture exhibitor. Anything which makes for the comfort of an audience is bound to result in a continuous patronage and the building of the family support which is one of the surest roads to success in conducting places of public entertainment.

Comment: This article in chapter four in a Moving Picture World series, ‘The Modern Moving Picture Theatre’.

Links: Available from the Internet Archive

The King and Kinemacolor

Source: D.L.W., ‘The King and Kinemacolor’, Cinema News and Property Gazette, June 1912, p. 14

Text: THE KING AND KINEMACOLOR

ROYALTY SEES ITSELF UPON THE SCREEN.

The recent visit of the King and Queen to the Scala Theatre to witness the Kinemacolor pictures of the Durbar is a unique event in the annals of Cinematography. No less than eight other Royal personages, including Queen Alexandra and the Dowager Empress of Russia, accompanied Their Majesties. The following impressionist sketch is written by a member of THE CINEMA staff whose privilege it was to be present.

A MOST interesting evening, and one that will live long in the memory.

I had heard so much about the Kinemacolor pictures of the Durbar, but like so many others I had not yet seen them. And now that I have done so words fail altogether to express one’s feelings, as one sat comfortably in a cushioned armhair and witnessed all the grand pageantry of what was, perhaps, the greatest gathering of Indian personalities that has ever been drawn to the presence of their Sovereign. Such a feast of gorgeous colouring has surely never been seen in a London theatre before. It was all very wonderful. A short journey to the Scala Theatre, which stands on the site of the old Prince of Wales’ Theatre, reminiscent of the Bancrofts and their palmy days. The lights are turned down and we are transported to that great Indian Empire which is the envy of every other civilised country in the world. Before our wondering gaze are unfolded all the magnificence, all the splendour, all the beauty of Oriental colouring, which were so remarkable a feature of the crowning of our King and Queen in India. So perfect was the reproduction of the natural colours of the scene upon the screen that it required but little effort of the imagination to see oneself a member of that vast and orderly crowd of dusky sightseers, waiting patiently with the rays of the sun beating mercilessly down upon their heads till the Emperor of all the Indies, and his Consort, appear in the vast arena.

The Royal Party.

One could almost hear the great shout of welcome from hundreds of thousands of the King’s loyal subjects as the Royal procession made its way to the beautiful canopy upon which all eyes were fixed, and Majesty seated itself upon the waiting thrones; and only a few minutes before the self-same ceremony of ushering Royalty to its seats had been enacted here before our eyes. To the Scala Theatre had come the King and Queen, with a large family party, to see once again all the glories of the great ceremony in which they had played the leading parts. In the Royal box, within a few feet of us, sat King George and Queen Mary, Queen Alexandra, the Dowager Empress of Russia, Princess Henry of Battenberg, Princess Victoria, the Grand Duchess Olga, Prince Peter, and the Duke and Duchess of Teck. Seldom, if ever, have so many Royalties been present at an ordinary performance in any theatre. The Queen wore a gown of shell pink brocade with pearl and diamond embroideries, and a diamond and sapphire tiara and necklace. Queen Alexandra was attired in dull black, but her widow’s cap was relieved in front by a small pair of diamond wings, and she wore a diamond dog collar. This, I believe was one of Her Majesty’s first appearances at a theatre since the death of King Edward.

A Memorable Occasion.

To witness the Durbar pictures in the actual presence of the King was the next best thing to seeing it in reality. Only those who were present on this memorable occasion can appreciate to the full how absolutely real the whole scene seemed. It almost lived with all its marvellous movement and sense of expansiveness, its perfect atmosphere, and its blaze of Oriental colouring, as one saw it in the company of those who had been the chief actors upon this beautiful stage. I am quite sure that everyone must have felt the same.

Silencing the King.

We were near enough to the Royal box to see how thoroughly the King and Queen and their party enjoyed the novel experience of seeing themselves as others saw them. One could also clearly hear the remarks passing between the King and Queen Alexandra, who sat next to him. Owing to the Queen Mother’s sad affliction, the King had to raise his voice somewhat in order that she might hear what he said. This led to a somewhat disconcerting — although amusing — incident. Sounds of “Ssh! Ssh!” arose from different parts of the house, and it was some little time before the audience realised that it had been endeavouring to silence the King! Such remarks as floated down to us in the stalls were full of interest, and show how thoroughly human Royalty is.

“Is that me?”

“Is that me?” — with the accent on the me. We heard the Queen distinctly ask the question of her Royal spouse. Then Queen Alexandra’s voice — soft and sweet — “Did you have to read something?” as the pictures on the screen showed Lord Hardinge handing a scroll to the King at the Durbar Shamiana, when the high officials and ruling chiefs did homage to their Sovereign. The scene which, however, seemed to impress the Royal visitors most was the review of 50,000 troops, and they applauded frequently as the wonderful picture of probably the most wonderful review which the world has ever seen unfolded itself. It is something stupendous, and the effect left upon the mind was one of inexpressible wonderment as to how it could all be reproduced so faithfully.

Mr. Charles Urban’s Greatest Film.

Of all the many pictures which Mr. Charles Urban secured in India, this is certainly the greatest and the one of which he has reason to feel most proud, for it shows more than all the others put together — fine as many of them are — how great are the possibilities of the Kinemacolor process. And mention of the inventor calls to mind the feeling of regret which was felt by all who knew the reason which prevented Mr. Charles Urban being present to share in the triumph of which this memorable evening was a fitting termination. May he soon be himself again, renewed in health and strength, to go on developing the wonderful process which he has made his own.

A Word in Conclusion.

A word in conclusion. The Royal Party came and went without ceremony. At the Scala Theatre they were received by Dr. E. Distin Maddick, and the Royal box, designed by Mr. Frank Verity, F.R.I.B.A., the architect of the theatre, was so arranged as to create the impression that the visitors were seated under the same canopy as at the Durbar. The colour scheme of the interior was pale biscuit; the roof was supported by bronze columns, and the whole was draped with a crimson valance, and decked with a profusion cf flowers and plants. As the Royal party left at the close of the performance and one made one’s way out again into the drab surroundings of Tottenham Court Road, the beautiful scenes of the Durbar floated away — away — away! But the memory of the evening with the King at the Pictures remains.

Comment: Kinemacolor was a ‘natural’ colour process, managed by producer Charles Urban, which enjoyed great commercial and social success 1909-1914, in part by targeting high society audiences. The Scala Theatre in London was used as a showcase theatre for Kinemacolor. The Delhi Durbar was a spectacular ceremony held in Delhi on 12 December 1912 to mark the coronation of King George V, and was attended by the King and Queen. The royal couple went to see themselves on the screen at the Scala on 11 May 1912. Charles Urban had fallen ill with a perforated gastric ulcer and so missed the occasion. Edmund Distin Maddick was the owner of the Scala. The film was entitled With Our King and Queen Through India.

Links: Available on the Internet Archive

The Suicide of a Projectionist

Source: D.L., ‘Samoubiistvo mekhanika’ [The Suicide of a Projectionist], Cine-Phono, 1910/11, no. 5, p. 11, quoted in Yuri Tsivian, Early Cinema in Russia and its Cultural Reception (Chicago/London: University of Chicago Press, 1998), p. 110

Text: On 15 November, after the end of a performance in the Kirsanov Theatre of Illusions, the projectionist, N. Melioransky, tried to poison himself. His only pleasure in life was the knowledge that he was a useful member of the local community, which had always been delighted with his excellent work. But the very last night of the season turned into total disaster: one of the pictures, Cupid’s Darts [Strely amura] was so badly worn that it kept on breaking off inside the projector, each break being greeted by the audience with loud laughter and rude remarks. Not understanding the real reason for the breakdowns, they turned on their former hero and made him the butt of their derision. The proud youth was overcome with shame and went off to poison himself. Luckily his life was saved.

Comment: Tsivian notes that this incident was much discussed in the film press.

Explain the Pictures!

Source: ‘Explain the Pictures!’, The Bioscope, 10 December 1908, p. 5

Text: Explain the Pictures!

The Most Pressing Need of the Day is an intelligent description of Film Plots and Travel Pictures

There seems to be a tendency amongst present day managers to quietly lean back on the reputations they built up in the early years of the industry, confident that the impetus which they engendered then by real grit and toil will carry them along and keep them in the front rank for all time. We must always be on the qui vive. We must not be deceived and deluded by a long period of properity, but must watch for fresh and new fields of enterprise. Good pictures and good prices must not be the only consideration.

One of the most urgent requirements to-day is that every picture shall be introduced to the audience in a manner that will ensure the good points of the film being intelligently appreciated. The developments in the selection and the building up of subjects during the last few years have schooled us until we are quite decided that the lay mind – the mind which is not always devoted to the manufacture and the elucidation of screen mysteries – is quite incapable of seeing and of comprehending the inner nature and the underlying humanity which are the life and soul of to-day’s great creations. Nowadays the lecture is an attribute to success. Some managers have seen it already; others are slowly discovering the fact; while as to the remaining many, we are going to explain to them why they should lecture and how. And if they accept our advice, and act on it, we shall not wait long for their thanks.

Verbal explanation is necessary, finally, because it is impossible to place on the screen real pathos and real humanness – these must be preserved from the full glare of people’s eyes or the effect is lost; secondly, because spectators will not trouble to look for these latent qualities unless the search is suggested to them; and, thirdly, because educational travel pictures minus an explanation of why they should be considered important enough to occupy the screen tend to make interest wane and eventually to fade away altogether.

The Greek orator, when asked what was the essence of speech making, answered “Delivery”. The essence of giving a lecture on a bioscope picture is not distinguished by such a word. The lecturer’s key to success is “to tell the tale”. It should be told simply, clearly and intellectually. The lecturer should know the picture well before he attempts to explain it to others. He should keep perfect pace with the projecting machine, should quietly indicate the inner cause when the outer result is taking place. He should indulge in no stock phrases, no personal reminiscences which the picture may recall, no opaque phrases, no drawn-out, windy sentences; in fact, nothing which could possibly lower his description in the estimation of any single member of his audience. Let him always keep well in mind that he is talking to an assembly, not to a few of his acquaintances, who would probably laugh at his jokes and listen to his rhetoric merely for the sake of their friendship. Audiences do not tolerate any admixture of personality. They want the discription [sic] to be clear, unalloyed, to serve the purpose which it is intended to serve.

But while endeavouring to make himself understood by using words which everyone knows and sentences the meaning of which will be readily grasped by all, the lecturer must guard against falling into the opposite error – that of making his explanation too elementary. Either extreme is wrong, and not wanted. By making his story too academical he will run the risk of being thought by a portion of his audience, to be aiming higher than is necessary, and if he is so unfortunate as to lose himself for a moment, the chaos, which is always threatening, comes; while if he goes too far in the other direction his listeners will accuse him of looking down on them. So the only sensible course to pursue is a middle one. Let the words used be ordinary ones, but let the construction of the sentences be perfect. Do not have your lecture “scrappy” and disconnected. The more intellectual people object strongly to this, and never listen to it more than once.

Above all else, make the story bright. Make your explanation worthy of the beautiful picture you are showing. Every description can be made bright and sparkling, for it is not the subject but the way it is exploited that determines the amount of interest the narrative shall be accorded. Travel films can be described with a swing and a healthy raciness which help the listener to persuade himself that he, too, is bounding along and partaking of the pleasure of actual expedition, while the picture of sentiment and pathos lends itself to that terseness and conciseness which, while bordering almost on the abrupt, is the real acme of of pathetic narrative. Do not have your lecture like a few dry old extracts hitched up from a text book, and, without boring the audience, make yourself felt. Be an authority on the subject in hand; be the larger half of the show.

And when you have done all this you have faithfully discharged your duty. You have sown the seed of success and can look forward to the harvest. You begin to reap exactly one week after the inauguration of the lecture, and the crop increases weekly. So try it. Engage a lecturer or improvise one from your own material. Whether you have spoken in public or not matters little. Study your audiences, work on the ideas I have attempted to explain, and watch for the crowds being turned away.

Comment: Lecturers were a common feature in early cinema shows, though they more usually described non-fiction films rather than the dramas implied here. The Bioscope was a British film trade magazine.