Month: August 2013

An Everyday Magic

Source: Excerpts from interview with Ellen Casey, quoted in Annette Kuhn, An Everyday Magic: Cinema and Cultural Memory (London/New York: I.B. Tauris, 2002), p. 59

Text: There was forms at the front. There was about a dozen forms at the front which was only tuppence. So we used to sit on the back row. The form on the back row. And em the other forms were occupied you know, mostly by children. If children were on their own they put them on the first four. Put them on the first four forms.

If it was a film that wasn’t very interesting, [children would] be running about. They’d be going backwards and forwards to the toilet. Well with it being silent films it was never quiet you know. Or some kids’d have clogs on. Well it was only bare floor. You know, no carpet. And em, there was nobody in. there was nobody in to, eh, sell things. You know like the cigarette girls or you know, the one with the tray like they did. So you took your own sweets in or whatever. And em, mostly it was, em, monkey nuts with shells on. Used to be shelling em. Take the shells off!

Used to be shelling the nuts on the floor, and then they’d take an orange, peel’d be on the floor. All these were going backwards and forwards. And em, you sit next to some children you could smell camphorated oil. You know, they’d have their chests rubbed with camphorated oil. Or whatever stuff on. You know, to keep it clean. And when I think back there was no, no peace at all.

Comment: Ellen Casey (b. 1921) was a resident of the Collyhurst area of Manchester all her life. She was interviewed on 31 May 1995. An Everyday Magic is a study of the significance of memories of British cinemagoing in the 1930s, which makes use of extensive interview material with picturegoers from the time.

The Cinema

Source: The Cinema: Its Present Position and Future Possibilities (London: Williams and Norgate, 1917), pp. 198-201

Text: [Three South London schoolgirls were examined together].

22. THE CHAIRMAN. How often do you go to the cinema? — I don’t go very often, as it is very injurious to my eyes when I go.
23. Do you sit right in the front? — Well, if they put you there you have to go there.
24. What do you pay generally? — Fourpence.
25. Do you go only for entertainments which are for children? — Not always.
26. Are you a great cinema-goer? — Yes.
27. How often do you go? — Once a week. Sometimes I go once a week for six months and then have a rest, and then start all over again.
28. What seats do you go in; what do you pay? — Sevenpence.
29. You sit right in the front? — No, it is all according to how much you pay. If you pay a low price you go into the front.
30. With your sevenpence, is that not a first-rate seat? — Just about in the middle of the cinema, and I can see all right there.
31. And you don’t find your eyes hurt? — When I go out it generally gives me a headache.
32. How long do you sit in the cinema? — Two and a half or three hours.
33. Do you go very much ? — About once every three weeks.
34. What do you like best? Comic things? — I like pretty pictures about dancing and horses.
35. Do you like seeing people breaking into rooms and taking things? — Not very much.
36. It never gives any of you an idea that what you see you want to go and do yourself? — No.
37. How about your eyes? Do you get a headache? — No.
38. Where do you sit? — I pay fourpence and sit about two or three seats away from the front.
39. What part of London do you come from? — We are all from the middle of South London.
40. Have you any particular picture palace which appeals to you? — I used to go to the Oval Cinema, but now I go to the Queen’s Hall, Newington Butts.
41. Where do you go? — To the Palladium, Brixton, and the Arcadia, Brixton.
42. What kind of things do you have at the Arcadia? — They generally have very good pictures, and I went once and saw “___ ______ __ __ .” It is not a very good picture to go to.
43. Why, what was the matter? — Because I do not like the way they used the crucifix. They used the crucifix to hit one another with, and it might make children think less of religion.
44. That was the principal thing, and you did not notice anything else? — No.
45. Where do you go? — I go to the Queen’s Hall, Newington Butts.
46. Did you see “___ _______ __ __ ” ? — No.
47. Do the girls sit amongst the boys? — Yes, all mixed up, and the attendant comes round, and if the boys start whistling about and do that again he turns them out.
48. I suppose girls never do that sort of thing? — That all depends.
49. Do you go to the late entertainment? — No, mother won’t let me.
50. Do you go late? — I get out about 9 or 9.30. Very often it is 9.30. If I go to Brixton by myself and my sisters are that way they meet me, otherwise I come home by myself.
51. Do you feel the influence next day? — I do not feel any bad effects.
52. SIR JOHN KIRK. Is the place very dark? — Yes, very dark. You can see over it while the performance goes on.
53. What would happen if the boys started fighting? — They would not start fighting, because they are always too anxious to see the pictures.
54. MR. LAMERT. Have you any other amusement to go to beside the cinema? — Sometimes a theatre.
55. Do you pay to go to the theatre ? — Sometimes mother lets us go into the pit, as she doesn’t like us to go up the stairs to the gallery. The price is one shilling and twopence tax.
56. When you go to the theatre what do you see? — Pantomimes, and if there is a revue mother thinks we will understand she will take us to it.
57. At the picture palaces do you take any steps to find out what is on? — No, we take our chance.
58. MONSIGNOR BROWN. What sort of picture do the children like best? — When the cowboys and Indians come on they clap very loudly.
59. Do you like flowers? — No, not very much.
60. Birds’ nests? — No, they don’t like those.
61. Charlie Chaplin? — They like those.
62. Do you get tired when they begin to show views and landscapes? — Sometimes some of them do.
63. Are they short films? — Yes, and sometimes they are the topical budget, and then a lot of them go out.
64. Do they like a long drama? — Yes.
65. How many minutes do the dramas last? — Sometimes one and a half hours.
66. Do they like dramas with a lot of love mixed up? — We don’t care for them very much; some like them and some don’t.
67. Would many like them ? — I should not think many of them would like them. I think they would prefer other pictures.
68. How many different picture houses have you been to? — Sixteen.
69. How many have you been to? — Eight.
70. How many you? — Six in London and Manchester.
71. DR. MARIE STOPES. Have you seen any picture which you thought at the time was bad to see? — No, but I saw a picture once which I thought was vulgar. It was called “_____”
72. Supposing you went into a picture house and you met a fairy at the door who told you you could see any picture you
liked, what kind would you like to see? — I should like to see a picture about a circus.
73. What sort of picture would you like best? — I should like a good drama, but not a love drama. A drama like “Little Miss Nobody,” which I thought was very nice.
74. Why don’t you like love dramas? — There is too much fooling about in them, and there is always a hatred between two men and two women.
75. You don’t like to see two men hating each other? — Well, it is a lot of silliness. I do not think it would happen in real life.
76. You never got any disease at the cinema? — No, but once I got scarlet fever, but not in a cinema.
77. Did you ever get anything? — No, I did not catch my disease there.
78. DR. KIMMINS. What is the, nicest picture you have seen in the cinema? — I think it was “Cleopatra.”
79. And you? — “Little Miss Nobody.”
80. And you? — “The Prisoner of Zenda” and “Rupert of Hentzau.”
MR. NEWBOULD. These three were of British manufacture.
81. Do you like serials? — I have seen “The Broken Coin,” but I did not like that, although I liked the acting.
82. COMMISSIONER ADELAIDE COX. Did you see anything that frightened you? — I saw one picture where a man was in the cell, and he was supposed to have an apparition, which breaks through the wall, and the wall falls over. It was in “Monte Cristo.”
83. And when you went to bed, did you think about these things ? — No, I went to sleep.
84. What do you like the least? — I do not like the topical budget.
85. And you? — Love stories.
86. And you ? — I think the same — love stories.
87. Mr. Graves. Have you seen any pictures which help you at school? — I have seen the picture about Nero.
88. Would you like some singing in between? — I should like to have some singing.
89. MR. NEWBOULD. Are you quite sure it was a crucifix you saw in “___ ______ __ __”? — Yes.
90. Have you any idea why she hit the man with the crucifix? — She was a servant in his father’s house, and he wanted to be in love with her, and he started cuddling and kissing her, and she gets up the crucifix quite unconsciously and hits him with it.
91. Have you ever seen films you do not understand? — Yes, I can never understand pictures on general plays.
92. MR. CROOK. Have you ever had a man who wanted to pay for you at night? — No.
93. PRINCIPAL GARVIE. Have the boys ever been rude to you in the cinema? — No, but they have pulled our hair and taken our hats off.
94. THE CHAIRMAN. Do they only do that in the cinema? — No, and if the attendant is about he puts them outside.

Comment: The Cinema: Its Present Position and Future Possibilities (1917) is a report and summary of evidence taken by the Cinema Commission Inquiry, instituted by the National Council of Public Morals. It includes several passages taken from interviews with children where commission members asked them questions about their cinema-going habits. Here three girls (ages not given) from South London are interview. A.E. Newbould, who speaks up for British films, was one of the British cinema industry representatives on the Commission; one of its members was the birth control campaigner Marie Stopes. Topical Budget was the name of a British newsreel, though ‘topical budget’ is here being used as a generic name for newsreels. Filmed mentioned are The Count of Monte Cristo (USA 1913), The Prisoner of Zenda (UK 1915), Rupert of Hentzau (UK 1915) and Little Miss Nobody (USA 1916), all features. ‘Cleopatra’ is possibly Marcantonio e Cleopatra (Italy 1913) (it is not the Theda Bara film Cleopatra, which was released after these interviews took place). The film with a crucifix has not been identified. The Broken Coin (USA 1915) was a popular serial, mentioned by other interviewees.

Movies and Conduct

Source: ‘Female, 20, white, college junior’, quoted in Herbert Blumer, Movies and Conduct (New York: Macmillan, 1933), p. 132

Text: However, I received one of the greatest disappointments of my young life, I believe, when I went to a movie that ended sadly. I cannot remember what it was, but it surely revolutionized my ideas. I had always believed that no matter how badly things seemed, everything would turn out happily in the end. Some people had a long period of difficulties, and others were more fortunate, but both at some time would finally obtain their desires and would “live happily ever after.” I used to call that belief my philosophy (I liked the word), and comforted my playmates at every opportunity by telling them they just hadn’t reached the turning point yet. I had quite a group of followers who were the same friends with whom I went to the movies. I could always refer to the movies to confirm my beliefs until that fatal day. They asked for explanations and I couldn’t give any. I was almost heartbroken and finally went to mother and told her all about it. She didn’t laugh. I often wondered why. She talked to me for a long time and told me I must not take movies too seriously. They only showed a few experiences of lives of imaginary people, both pleasant and unpleasant. She told me I could pity people who must live as some did who were represented in the movies and at the same time by contrast appreciate my own opportunities. It was during this talk too that she impressed upon my mind that to obtain money was not the main aim in life, another idea I had gathered from movies. There were two parallel points she stressed, happiness for myself and happiness for others. I shall always remember that talk.

Comment: American sociologist Herbert Blumer’s Movies and Conduct presents twelve studies of the influence of motion pictures upon the young, made by the Committee on Educational Research of the Payne Fund, at the request of the National Committee for the Study of Social Values in Motion Pictures. The study solicited autobiographical essays, mostly from undergraduate students of the University of Chicago, and presented extracts from this evidence in the text. Most of the evidence relates to picturegoing in the 1920s. The interview extract is given in the chapter ‘Emotional Detachment’.

Links: Copy on Internet Archive

Not Expecting Miracles

Source: Alice Linton, Not Expecting Miracles (London: Centerprise Trust, 1982), p. 13

Text: On Saturday mornings when we would get a penny from mother, we went to the cinema in East Road. There was a serial called ‘Pearl White’. Poor Pearl White was always experiencing terrible dangers in those silent films and although I was terrified watching it and always felt that it was me going through all those awful dangers, yet it so fascinated me that I couldn’t keep away.

Comment: Alice Linton was born in Hoxton, London, in 1908. Pearl White was the name of the actress, of course; she was the star of the serial The Perils of Pauline (USA 1914).

The Nickel Madness

Source: Barton W. Currie, ‘The Nickel Madness,’ Harper’s Weekly, 24 August 24 1907, pp. 1246-1247.

Text: The Nickel Madness

The Amazing Spread of a New Kind of Amusement Enterprise Which is Making Fortunes for its Projectors

The very fact that we derive pleasure from certain amusements, wrote Lecky, creates a kind of humiliation. Anthony Comstock and Police-Commissioner Bingham have spoken eloquently on the moral aspect of the five-cent theatre, drawing far more strenuous conclusions than that of the great historian. But both the general and the purity commissioner generalized too freely from particulars. They saw only the harsher aspects of the nickel madness, whereas it has many innocent and harmless phases.

Crusades have been organized against these low-priced moving-picture theatres, and many conservators of the public morals have denounced them as vicious and demoralizing. Yet have they flourished amazingly, and carpenters are busy hammering them up in every big and little community in the country.

The first “nickelodeon,” or “nickelet,” or whatever it was called was merely an experiment, and the first experiment was made a little more than a year ago. There was nothing singularly novel in the ideal, only the individualizing of the moving-picture machine. Before it had served merely as a “turn” in vaudeville. For a very modest sum the outfit could be housed in a narrow store or in a shack in the rear yard of a tenement, provided there was an available hallway and the space for a “front.” These shacks and shops are packed with as many chairs as they will hold and the populace welcomed, or rather hailed, by a huge megaphone-horn and lurid placards. The price of admission and entertainment for from fifteen to twenty minutes is a coin of the smallest denomination in circulation west of the Rockies.

In some vaudeville houses you may watch a diversity of performances four hours for so humble a price as ten cents, provided you are willing to sit among the rafters. Yet the roof bleachers were never so popular or profitable as the tiny show-places that have fostered the nickel madness.

Before the dog-days set in, licenses were being granted in Manhattan Borough alone at the rate of one a day for these little hurry-up-and-be-amused booths. They are categorized as “common shows,” thanks to the Board of Aldermen. A special ordinance was passed to rate them under this heading. Thereby they were enabled to obtain a license for $25 for the first year, and $12.50 for the second year. The City Fathers did this before Anthony Comstock and others rose up and proclaimed against them. A full theatrical license costs $500.

An eloquent plea was made for these humble resorts by many “friends of the peepul.” They offered harmless diversion for the poor. They were edifying, educational, and amusing. They were broadening. They revealed the universe to the unsophisticated. The variety of the skipping, dancing, flashing, and marching pictures was without limit. For five cents you were admitted to the realms of the prize ring; you might witness the celebration of a Pontifical mass in St. Peter’s; Kaiser Wilhelm would prance before you, reviewing his Uhlans. Yes, and even more surprising, you were offered a modern conception of Washington crossing the Delaware “acted out by a trained group of actors.” Under the persuasive force of such arguments, was it strange that the Aldermen befriended the nickelodeon man and gave impetus to the craze?

Three hundred licenses were issued within the past year in the Borough of Manhattan alone for common shows. Two hundred of these were for nickelets. They are becoming vastly popular in Brooklyn. They are springing up in the shady places of Queens, and down on Staten Island you will find them in the most unexpected bosky dells, or rising in little rakish shacks on the mosquito flats.

Already statisticians have been estimating how many men, women, and children in the metropolis are being thrilled daily by them. A conservative figure puts it at 200,000, though if I were to accept the total of the showmen the estimate would be nearer half a million. But like all statisticians, who reckon human beings with the same unemotional placidity with which they total beans and potatoes, the statistician I have quoted left out the babies. In a visit to a dozen of these moving-picture hutches I counted an average of ten babies to each theatre-et. Of course they were in their mothers’ or the nurse-girls’ arms. But they were there and you heard them. They did not disturb the show, as there were no counter-sounds, and many of them seemed profoundly absorbed in the moving pictures.

As a matter of fact, some mothers- and all nurse-girls- will tell you that the cinematograph has a peculiarly hypnotic or narcotic effect upon an infant predisposed to disturb the welkin. You will visit few of these places in Harlem where the doorways are not encumbered with go-carts and perambulators. Likewise they are prodigiously popular with the rising generation in frock and knickerbocker. For this reason they have been condemned by the morality crusaders.

The chief argument against them was that they corrupted the young. Children of any size who could transport a nickel to the cashier’s booth were welcomed. Furthermore, undesirables of many kinds haunted them. Pickpockets found them splendidly convenient, for the lights were always cut off when the picture machine was focused on the canvas. There is no doubt about the fact that many rogues and miscreants obtained licenses and set up these little show-places merely as snares and traps. There were many who though they had sufficient pull to defy decency in the choice of their slides. Proprietors were said to work hand in glove with lawbreakers. Some were accused of wanton designs to corrupt young girls. Police-Commissioner Bingham denounced the nickel madness as pernicious, demoralizing, and a direct menace to the young.

But the Commissioner’s denunciation was rather too sweeping. His detectives managed to suppress indecencies and immoralities. As for their being a harbor for pickpockets, is it not possible that even they visit these humble places for amusement? Let any person who desires- metaphorically speaking, of course- put himself in the shoes of a pickpocket and visit one of these five-cent theatres. He has a choice of a dozen neighborhoods, and the character of the places varies little, nor does the class of patrons change, except here and there as to nationality. Having entered one of these get-thrills-quick theatres and imagined he is a pickpocket, let him look about him at the workingmen, at the tired, drudging mothers of bawling infants, at the little children of the streets, newsboys, bootblacks, and smudgy urchins. When he has taken all this in, will not his (assumed) professional impulse be flavored with disgust? Why, there isn’t an ounce of plunder in sight. The pickpocket who enters one of these humble booths for sordid motives must be pretty far down in his calling- a wretch without ambition.

But if you happen to be an outlaw you may learn many moral lessons from these brief moving-picture performances, for most of the slides offer you a quick flash of melodrama in which the villain and criminal are getting the worst of it. Pursuits of malefactors are by far the most popular of all nickel deliriums. You may see snatch-purses, burglars, and an infinite variety of criminals hunted by the police and the mob in almost any nickelet you have the curiosity to visit. The scenes of these thrilling chases occur in every quarter of the globe, from Cape Town to Medicine Hat.

The speed with which pursuer and pursued run is marvellous. Never are you cheated by a mere sprint or straightaway flight of a few blocks. The men who “fake” these moving pictures seem impelled by a moral obligation to give their patrons their full nickel’s worth. I have seen dozen of these kinetoscope fugitives run at least forty miles before they collided with a fat woman carrying an umbrella, who promptly sat on them and held them for the puffing constabulary.

It is in such climaxes as these that the nickel delirium rises to its full height. You and old follow the spectacular course of the fleeing culprit breathlessly. They have seen him strike a pretty young woman and tear her chain-purse from her hand. Of course it is in broad daylight and in full view of the populace. Then in about one-eighth of a second he is off like the wind, the mob is at his heels. In a quarter of a second a half-dozen policemen have joined in the precipitate rush. Is it any wonder that the lovers of melodrama are delighted? And is it not possible that the pickpockets in the audience are laughing in their sleeves and getting a prodigious amount of fun out of it?

The hunted man travels the first hundred yards in less than six seconds, so he must be an unusually well-trained athlete. A stout uniformed officer covers the distance in eight seconds. Reckon the handicap he would have to give Wegers and other famous sprinters. But it is in going over fences and stone walls, swimming rivers and climbing mountains, that you mount the heights of realism. You are taken over every sort of jump and obstacle, led out into tangled underbrush, through a dense forest, up the face of a jagged cliff- evidently traversing an entire county- whirled through a maze of wild scenery, and then brought back to the city. Again you are rushed through the same streets, accompanying the same tireless pack of pursuers, until finally looms the stout woman with the umbrella.

A clerk in a Harlem cigar-store who is an intense patron of the nickelodeon told me that he had witnessed thief chases in almost every large city in the world, not to mention a vast number of suburban town, mining-camps and prairie villages.

“I enjoy these shows,” he said, “for they continually introduce me to new places and new people. If I ever go to Berlin or Paris I will know what the places look like. I have seen runaways in the Boys de Boulong and a kidnapping in the Unter der Linden. I know what a fight in an alley in Stamboul looks like; have seen a papermill in full operation, from the cutting of the timber to the stamping of the pulp; have seen gold mined by hydraulic sprays in Alaska, and diamonds dug in South Africa. I know a lot of the pictures are fakes, but what of that? It costs only five cents.”

The popularity of these cheap amusement-places with the new population of New York is not to be wondered at. The newly arrived immigrant from Transylvania can get as much enjoyment out of them as the native. The imagination is appealed to directly and without any circumlocution. The child whose intelligence has just awakened and the doddering old man seem to be on an equal footing of enjoyment in the stuffy little box-like theatres. The passer-by with an idle quarter of an hour on his hands has an opportunity to kill the time swiftly, if he is not above mingling with the hoi polloi. Likewise the student of sociology may get a few points that he could not obtain in a day’s journey through the thronged streets of the East Side.

Of course the proprietors of the nickelets and nickelodeons make as much capital out of suggestiveness as possible, but it rarely goes beyond a hint or a lure. For instance, you will come to a little hole in the wall before which there is an ornate sign bearing the legend:

FRESH FROM PARIS
Very Naughty

Should this catch the eye of a Comstock he would immediately enter the place to gather evidence. But he would never apply for a warrant. He would find a “very naughty” boy playing pranks on a Paris street- annoying blind men, tripping up gendarmes, and amusing himself by every antic the ingenuity of the Paris street gamin can conceive.

This fraud on the prurient, as it might be called, is very common, and it has led a great many people, who derive their impressions from a glance at externals, to conclude that these resorts are really a menace to morals. You will hear and see much worse in some high-price theatres than in these moving-picture show-places.

In of the crowded quarters of the city the nickelet is cropping up almost a thickly as the saloons, and if the nickel delirium continues to maintain its hold there will be, in a few years, more of these cheap amusement-places than saloons. Even now some of the saloon-keepers are complaining that they injure their trade. On one street in Harlem, there are as many as five to a block, each one capable of showing to one thousand people an hour. That is, they have a seating capacity for about two hundred and fifty, and give four shows an hour. Others are so tiny that only fifty can be jammed into the narrow area. They run from early morning until midnight, and their megaphones are barking their lure before the milkman has made his rounds.

You hear in some neighborhoods of nickelodeon theatre-parties. A party will set out on what might be called a moving-picture debauch, making the round of all the tawdry little show-places in the region between the hours of eight and eleven o’clock at night, at a total cost of, say, thirty cents each. They will tell you afterwards that they were not bored for an instant.

Everything they saw had plenty of action in it. Melodrama is served hot and at a pace the Bowery theatres can never follow. In one place I visited, a band of pirates were whirled through a maze of hair-raising adventures that could not have occurred in a Third Avenue home of melodrama in less than two hours. Within the span of fifteen minutes the buccaneers scuttled a merchantman, made its crew walk the plank, captured a fair-haired maiden, bound her with what appeared to be two-inch Manila rope, and cast her into the hold.

The ruthless pirate captain put his captive on a bread-and-water diet, loaded her with chains, and paced up and down before her with arms folded, a la Bonaparte. The hapless young woman cowered in a corner and shook her clankless fetters. Meanwhile from the poop-deck other pirates scanned the offing. A sail dashed over the horizon and bore down on the buccaneers under full wing, making about ninety knots, though there was scarcely a ripple on the sea. In a few seconds the two vessels were hurling broadsides at each other. The Jolly Roger was shot away. Then the jolly sea-wolfs were shot away. It was a French man-of-war to the rescue, and French man-of-war’s men boarded the outlaw craft. There were cutlass duels all over the deck, from “figgerhead” to taffrail, until the freebooters were booted overboard to a man. Then the fiancé of the fair captive leaped down into the hold and cut off her chains with a jack-knife.

Is it any wonder, when you can see all this for five cents and in fifteen minutes, that the country is being swept by a nickel delirium? An agent for a moving-picture concern informed the writer that the craze for these cheap show-places was sweeping the country from coast to coast. The makers of the pictures employ great troops of actors and take them all over the world to perform. The sets of pictures have to be changed every other day. Men with vivid imaginations are employed to think up new acts. Their minds must be as fertile as the mental soil of a dime-novelist.

The French seem to be the masters in this new field. The writers of feuilletons have evidently branched into the business, for the continued-story moving-picture has come into existence. You get the same characters again and again, battling on the edges of precipitous cliffs, struggling in a lighthouse tower, sleuthing criminals in Parisian suburbs, tracking kidnapped children through dense forests, and pouncing upon would-be assassins with the dagger poised. Also you are introduced to the grotesque and the comique. Thousands of dwellers along the Bowery are learning to roar at French buffoonery, and the gendarme is growing as familiar to them as “the copper on the beat.”

And after all it is an innocent amusement and a rather wholesome delirium.

Comment: Anthony Comstock was renowned moralist who formed the New York Society for the Suppression of Vice. This article on New York’s nickelodeons was originally made available online via The Silent Film Bookshelf, a collection of transcriptions of original texts on aspects of film history collated by David Pierce. The site is no longer available, but can be traced in its entirety via the Internet Archive.

Explain the Pictures!

Source: ‘Explain the Pictures!’, The Bioscope, 10 December 1908, p. 5

Text: Explain the Pictures!

The Most Pressing Need of the Day is an intelligent description of Film Plots and Travel Pictures

There seems to be a tendency amongst present day managers to quietly lean back on the reputations they built up in the early years of the industry, confident that the impetus which they engendered then by real grit and toil will carry them along and keep them in the front rank for all time. We must always be on the qui vive. We must not be deceived and deluded by a long period of properity, but must watch for fresh and new fields of enterprise. Good pictures and good prices must not be the only consideration.

One of the most urgent requirements to-day is that every picture shall be introduced to the audience in a manner that will ensure the good points of the film being intelligently appreciated. The developments in the selection and the building up of subjects during the last few years have schooled us until we are quite decided that the lay mind – the mind which is not always devoted to the manufacture and the elucidation of screen mysteries – is quite incapable of seeing and of comprehending the inner nature and the underlying humanity which are the life and soul of to-day’s great creations. Nowadays the lecture is an attribute to success. Some managers have seen it already; others are slowly discovering the fact; while as to the remaining many, we are going to explain to them why they should lecture and how. And if they accept our advice, and act on it, we shall not wait long for their thanks.

Verbal explanation is necessary, finally, because it is impossible to place on the screen real pathos and real humanness – these must be preserved from the full glare of people’s eyes or the effect is lost; secondly, because spectators will not trouble to look for these latent qualities unless the search is suggested to them; and, thirdly, because educational travel pictures minus an explanation of why they should be considered important enough to occupy the screen tend to make interest wane and eventually to fade away altogether.

The Greek orator, when asked what was the essence of speech making, answered “Delivery”. The essence of giving a lecture on a bioscope picture is not distinguished by such a word. The lecturer’s key to success is “to tell the tale”. It should be told simply, clearly and intellectually. The lecturer should know the picture well before he attempts to explain it to others. He should keep perfect pace with the projecting machine, should quietly indicate the inner cause when the outer result is taking place. He should indulge in no stock phrases, no personal reminiscences which the picture may recall, no opaque phrases, no drawn-out, windy sentences; in fact, nothing which could possibly lower his description in the estimation of any single member of his audience. Let him always keep well in mind that he is talking to an assembly, not to a few of his acquaintances, who would probably laugh at his jokes and listen to his rhetoric merely for the sake of their friendship. Audiences do not tolerate any admixture of personality. They want the discription [sic] to be clear, unalloyed, to serve the purpose which it is intended to serve.

But while endeavouring to make himself understood by using words which everyone knows and sentences the meaning of which will be readily grasped by all, the lecturer must guard against falling into the opposite error – that of making his explanation too elementary. Either extreme is wrong, and not wanted. By making his story too academical he will run the risk of being thought by a portion of his audience, to be aiming higher than is necessary, and if he is so unfortunate as to lose himself for a moment, the chaos, which is always threatening, comes; while if he goes too far in the other direction his listeners will accuse him of looking down on them. So the only sensible course to pursue is a middle one. Let the words used be ordinary ones, but let the construction of the sentences be perfect. Do not have your lecture “scrappy” and disconnected. The more intellectual people object strongly to this, and never listen to it more than once.

Above all else, make the story bright. Make your explanation worthy of the beautiful picture you are showing. Every description can be made bright and sparkling, for it is not the subject but the way it is exploited that determines the amount of interest the narrative shall be accorded. Travel films can be described with a swing and a healthy raciness which help the listener to persuade himself that he, too, is bounding along and partaking of the pleasure of actual expedition, while the picture of sentiment and pathos lends itself to that terseness and conciseness which, while bordering almost on the abrupt, is the real acme of of pathetic narrative. Do not have your lecture like a few dry old extracts hitched up from a text book, and, without boring the audience, make yourself felt. Be an authority on the subject in hand; be the larger half of the show.

And when you have done all this you have faithfully discharged your duty. You have sown the seed of success and can look forward to the harvest. You begin to reap exactly one week after the inauguration of the lecture, and the crop increases weekly. So try it. Engage a lecturer or improvise one from your own material. Whether you have spoken in public or not matters little. Study your audiences, work on the ideas I have attempted to explain, and watch for the crowds being turned away.

Comment: Lecturers were a common feature in early cinema shows, though they more usually described non-fiction films rather than the dramas implied here. The Bioscope was a British film trade magazine.

The Cinema

Source: The Cinema: Its Present Position and Future Possibilities (London: Williams and Norgate, 1917), pp. 209-201

Text:
23. THE CHAIRMAN. What do you like best at the cinema? — All about thieves.
24. The next best? — Charlie Chaplin.
25. And you? — Mysteries; and then Charlie Chaplin.
26. And you? — Mysteries, and Charlie Chaplin.
27. What do you mean by mysteries? — Where stolen goods are hidden away in vaults so that the police can’t get them.
28. And you? — Cowboys; and then Charlie Chaplin second.
29. When you have seen these pieces showing thieving and people catching the thief, has it ever made you wish to go and do the same thing? — Yes.
30. Do you think the fellow who steals, then, a fine man? — No.
31. But you would like to do it yourself? — Yes.
32. Do you like the adventure or what? — I like the adventure.
33. You have no desire, then, to steal in order to get things for yourself, but you like the dashing about and getting up drain-pipes and that sort of thing? Yes.
34. And you? — No, I don’t like that, I should not like to do that.
35. Do you like pictures where you see flowers growing? — No.
36. Do you like ships coming in and bringing things from distant lands? — (One boy replied “No,” and the other three “Yes.”)
37. You like to have a consistent programme of detective stories and Charlie Chaplin, and you don’t want any more? — Yes.
38. Do you sit amongst the girls ? — Sometimes.
39. What do you pay? — 1d. and 2d.
40. Do you ever have to sit on the ground? — No, we always have a seat.
41. Have you ever seen the boys behave roughly to the girls? — Yes.
42. What do they do? — Aim orange peel at them.
43. Do they pull the girls about? — Yes, their hair.
44. And do the girls pull back again? — No; they seem to enjoy it.
45. Do your sisters go? — I take baby every night; it is four and a half years old.
46. Does baby like it and laugh? — Yes.
47. She likes Charlie Chaplin best? — Yes.
48. Is your father at the war? — (One boy here stated his father was on the Midland Railway; another one on war work; the third, a sailor; and the fourth, working at Woolwich Arsenal.)
49. Then your fathers are away a great deal, and you don’t see much of them? — No.
50. And mother? — Mother looks after us at home.
51. I suppose mother is very busy on Saturday night, and she gives you the baby to take to the pictures? — Yes.
52. Do you pay for the baby? — Yes, a penny.
53. Do you go to Sunday School? — (One boy stated he went to Sunday School, but the other three said they did not.)
54. Are you able to sleep long on Sunday morning after going to the pictures? — I do not feel tired.
55. PRINCIPAL GARVIE. Can you tell me the film you like best? — (One boy liked “The Broken Coin,” and three boys preferred “Red Circle.”)
56. Can you tell us the story of the “Red Circle”? — A man has a red circle on his hand and it forces him to do crime.
57. MR. KING. If there were no picture palaces what would you do? — Stop at home; but sometimes we go out and play football.
58. Why do you like the cowboy films? — Because they are exciting.
59. DR. KIMMINS. What other films do you like besides the “Red Circle” and “The Broken Coin”? — Tragedy.
60. What is the nicest one you have ever seen? — A picture about the death of a boy’s mother and he revenges her.
61. Do you care about love stories at all? — No.
62. MONSIGNOR BROWN. If there were two picture houses together, and one was showing flowers and geography films, and
the other one Charlie Chaplin films, which would you go to? — The one showing Charlie Chaplin.
63. Supposing they put on some of the films you do not like, what would the boys do? — They would grumble and shout “Chuck it off.”
64. MR. LAMERT. Did you ever on a film see a man do anything with any apparatus or things which you could get hold
of? — No.
65. Would you know how to get any of these things? — No.

Comment: The Cinema: Its Present Position and Future Possibilities (1917) is a report and summary of evidence taken by the Cinema Commission Inquiry, instituted by the National Council of Public Morals. It includes several passages taken from interviews with children where commission members asked them questions about their cinema-going habits. Here four schoolboys from Bethnal Green, London were questioned. Two were aged eleven, two thirteen. Two attended cinemas on Saturday night and two on Saturday afternoon, each going once a week. The Red Circle (USA 1915) was a serial starring Ruth Roland as a woman with a birthmark which compelled her to steal in times of stress. The Broken Coin (USA 1915) was another serial, directed by Francis Ford.

Silent Magic

Source: Ivan Butler, Silent Magic: Rediscovering the Silent Film Era (London: Columbus Books, 1987), p. 15

Text: I saw my first film in 1915 – from the wrong side of the screen. It was at a private show at a school and my mother had brought me in, aged all of six, by a door at the back of the room. We were probably there for only a few minutes before someone discovered us and found us seats in the proper place. I have no memory of the programme apart from that brief glimpse, through wooden struts holding the makeshift screen in place, of what appeared to be a lot of pumpkins careering down a hill to the accompaniment of raucous laughter of (to me) enormous boys almost drowning a well-thumped piano. It must have been a very primitive production, probably a comedy short made some years previously, but in those pre-television days it was miraculous to a child that a picture could move at all – and I was hooked.

Comment: Ivan Butler (1909-1998), after a career as an actor, went on to become a notable writer on the art and history of cinema. His Silent Magic is a particularly evocative memoir of the silent films he could remember when in his eighties.

The Diaries of Evelyn Waugh

Source: Michael Davie (ed.), The Diaries of Evelyn Waugh (London: Weidenfeld & Nicolson, 1976), p. 168.

Text: Wednesday, 9 July 1924
I made a pilgrimage to the Coliseum to see a new sort of film called ‘Plastigram’. They claim for it that by means of stereoscopic photography they can obtain an impression of a third dimension. There was an elaborate apparatus of coloured celluloid to fit over one’s nose and so far as we were concerned a most ineffective impression of depth. There were gasps of amazement and admiration behind us, however, so perhaps it seemed better in the more distant seats. The rest of the show was pretty good.

Comment: The novelist Evelyn Waugh (1903-1966) was a frequent cinema-goer in the 1920s, though this particular show was held at the Coliseum theatre in London. Plastigram was a steroscopic process devised by Frederic E. Ives and Jacob Leventhal for which the audience saw the 3D effect by donning spectacles with coloured cellophane (not celluloid).

The Diaries of a Cosmopolitan

Source: Count Harry Kessler (translated and edited by Charles Kessler), The Diaries of a Cosmopolitan 1918-1939 (London: Weidenfeld & Nicolson). p. 325

Text: Thursday, 11 August 1927 / Berlin
In the evening I saw the American film What Price Glory?, the best war film I have so far seen and the only one that has had the courage to show war as it really is, in the round and from all sides, without concealment. During various scenes the audience broke into stormy applause.

Comment: Count Harry Kessler (1868-1937) was an Anglo-German aristocrat and diplomat. His diaries are an exceptionally vivid and observant account of art and politics in Weimar Germany. What Price Glory? (USA 1926 d. Raoul Walsh) stars Edmund Lowe and Victor McLaglen and tells of the rivalry between two US marines serving in France during the First World War.