British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 97-99

Text: AGE: 30 SEX: F
OCCUPATION: CLERK NATIONALITY: BRITISH
FATHER’S OCCUPATION: COMMERCIAL TRAVELLER
MOTHER’S OCCUPATION: HOUSEWIFE

I started film-going at the early age of eight and adored Bebe Daniels from then, until now; custard pies, Keystone Police, and most of all, the Western films of silent days! I went always with my Grandmother, and, although we could afford the better seats, always had on account of her sight, to sit well to the front among the whistling stamping orange-eating patrons a thing which has made me dislike and despise the smelly poor for all time. I adored the noisy out of tune piano, and always tried to emulate the noisy thumping that passed as musical accompaniment, never having patience to practice scales and my ‘show-piece’ Mignosiette(?) as I should have done so to this day I only play by ear. I fell in love with Ken Maynard a dark rather saturnine man who rode a beautiful white horse, and collected everything I could find printed about him, begged his show posters, and treasured every picture I found of him anywhere. At twelve I wondered what sort of films they were that I was never allowed to see, and played truant from school one afternoon with another small and curious-minded friend to see my first ‘sex’ film. It was of the trials and temptations of a rather blowsy continental actress, and puzzled us for weeks, setting us wondering about things we had never before bothered about. Did men kiss women like that, and did babies come unwanted, from such episodes and behaviour? So my curiosity aroused, from Ken Maynard at eight I sneaked off at twelve now unescorted to see all the extravagant and unreal epics of sex and high living I could find. Did it do me any harm? Yes – I’m afraid so. Children should never be allowed to see at such an early age, the ugly side of life and I have only myself to blame. When I am asked to ‘take me in lady, its an “A” film’ my refusal is always firm. Now boys seemed tame who couldn’t hug and kiss like the exaggerated figures on the screen, and being silent films, I always imagined the dialogue to be more fiery than any the censor would pass. The Hunchback of Notre Dame frightened me to death and to this day I hate the shudder that passes through me at the sight of an ugly or deformed person. Frankenstein kept me awake at night and gave me nerves. The fresh notes Al Jolson sang filled me with wonder, and with these musicals the morbid faded from my film-going entertainment, both horror and sex. There wasn’t time to think about exotic love-making or blood-drinking vampires when you could hear clever people singing see dancing more wonderful than you ever imagined, and above all listen to all these wonderful people talking! Yes, talkies and above all musicals, cleared the air for me! Films with a story were now clever and interesting, and what if I did try to look like Joan Crawford – I tried to look like Norma Shearer too – so it all balanced itself out. Anyway I was often better dressed than before (I am now in my teens), and my hair looked more cared for and more attractively arranged. Films definitely did make me more receptive to love-making and I expected it to be a more experienced job than I would have done had I not seen on the films how love should be made! Leslie Howard made love kindly, Clark Gable was tough and a go-getter, Gary Grant gay but rather dangerous, Ronald Colman ministerial, Errol Flynn impossibly venturesome and Bob Montgomery the ideal gentleman etc. etc. etc. I looked for all these qualities in my friends and measured them up by it. Once I fell in love desperately with a man who was the absolute double of Gary Grant. He wanted me to elope and although everyone warned me against him – I nearly did so – blinded with the glamour of his likeness to the screen star. Luckily my father found out a week before they arrested him as an embezzler so that was that! Films where the heroine is poor but beautiful, have come by wealth and adventure by choosing the primrose path in life have always in a submerged urge sort of way tempted and fascinated me. The situation has never risen in my life – but the outlook on it is there. I have always had great ambition – fed by films – to be a journalist. I don’t suppose that it is much like its prototype in N. York or the idea we get of it on the screen, but how I’d love to find out. I’ve wanted to travel, yes, but not so much the world as to cross America from N. York to the Pacific Coast, in one of those stream-lined buses, seeing the towns and villages en route and meeting the people who live in them. I’d like to see Honolulu too, even though they tell me most of the natives have tuberculosis. This all reads as if films have made me very pro-American, and I’m afraid that is so. I am not dissatisfied with home life or environment, one meets the same class of people in every station of life, in any country. Suburban life here is dull, but so would it be in New England, as in London or New York one would find a more mixed and bohemian crowd. By saying that I mean I have no urge to roam, through film-going, and to travel the world is, more or less, the ambition of everyone who uses the brains they were endowed with. British films have never in all my life, made the slightest impression on me. They are dull, ugly and uninspired – generally a stage success filmed because it was that or a poorly produced musical. There are very few real British film stars, and those stars of the stage who grace the screen at intervals are too old to photograph well, poor dears. The inanities of George Formby leave me cold, the American sense of humour I adore. I once studied Christian Science because Mary Pickford believed in it, I truly believe in the survival of souls, since I saw Topper takes a trip. Bing Crosby singing ‘Holy Night’ gives me more religious uplift than all the dull sermons of our snobbish Vicar, and I’d rather hear Jimmy Durante’s croak than Barbara Mullens silly little squeaking whisper. The greatest thing that has come out of my film-going was the ability it gave me to understand and see the viewpoint of the men from America who came here to fight with us. It also gave me an earlier understanding of the facts of life than I would have had, and made me dissatisfied and impatient with the inferior in entertainment. Not – at thirty – I choose my film going carefully, never just ‘go to the pictures’ and whether it is Carmen Miranda or Bette Davis, Micky Rooney or Humphrey Bogart, Walter Disney or Shakespeare. I am a discriminating picturegoer. From custard pies to Orson Welles is a long way, but it has been a happy and worthwhile journey.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. Topper Takes a Trip (USA 1938) is a comedy about a ghost.

The Mexican Touch

Source: Edwa Moser, The Mexican Touch (New York: Duell, Sloan and Pearce, 1940), pp. 110-114

Text: If one was to patronize the movies, Monday was the day to choose, preferably Monday afternoon. Every Monday morning, the Cine Morelos was cleaned and disinfected. The Cine Morelos, once known as the Teatro Diaz, had been built on the colonial plan, with a pit that scarcely sloped at all, surrounded by tier upon tier of boxes. Hänsel had what he called his own box, though he let us sit in it. It was his because he always managed to arrive twenty minutes before the calliope announced the opening, and as soon as he got into his box, he put his booted foot against the door so that no one else could come in. His box faced the center of the screen and was situated on the first and most desirable tier. There were six hard, stiff chairs in it. We were rather crowded as none of us could risk sitting too close to the rail for fear someone above might become excited and absent-mindedly spit. On our hard chairs, we huddled together, the fumes of iodoform writhing, I could have sworn visibly, about us. Hänsel sat straight as a ramrod, his monocle gleaming above a thick handkerchief tied about his nose. Gretel ignored the smell, saying placidly, “Better it should stink a bit than swarm with fleas.” Above us, tier upon tier, the seats would fill, until sometimes … as when Jungle Jim was showing in serial … the whole place became a solid mass of dark, intent faces. The theater was always packed.

It was a good theater. The sound effects carried well and the screen was in good condition. It is true that the electricity sometimes failed, but that was not the fault of the management. At such times, we bought peanuts from the venders [sic] and smoked and chatted pleasantly together until the lights came on again. I recollect only one occasion when the film broke, just at its most thrilling moment, of course, and I remember when the lights were turned on how startled I was that most of the men in the audience had, in the excitement of the story, drawn their revolvers. I remember how unconcerned they looked as they stood up or squirmed about in their seats to put their revolvers away again.

The pictures shown were of all kinds and from all countries. Indeed, at the little Cinema Palace of Cuernavaca, the children and I saw more French and British and German, not to mention Argentinian, films than we had ever seen at home. There were also Mexican movies.

Usually the Mexican movies were clumsy and hard to follow. But I found, after I considered the matter a bit, that the difference was owing not to inferior production, but to their unique technique. The focal point of the action seemed to be, not conveniently in front of me along the “footlights,” but somewhere else, farther off. Then I recollected the Abbey Players from Dublin, who maintain that the center of interest should be the center of the stage itself, as if the audience were included with the actors. And after that, I saw, too, that there was yet another resemblance to the Irish theater: the plots of the Mexican movies need not come to any definite conclusion. After that I enjoyed the good films immensely.

I particularly enjoyed the fact that the Mexicans could create drama without the glamourizing that Hollywood thinks essential. The houses were houses, ineptly furnished but adequate. On the screen they looked somehow innocent and appealing. They might have been any of the houses we passed every day. The heroines were seldom beautiful. Their clothes would not set a fashion. None of them had had their teeth straightened, much less filed and capped. But when they could act, they could act; and without “glamour,” they became urgent and important because they were human beings appealing to human beings in terms of mutual humanity. Some of the heroes were cross-eyed. (Crossed eyes are still considered a mark of beauty by those who appreciate Aztec art.) They behaved … as men behave. They spat, they got drunk, they left their shirttails out or tucked them in in public, they cried on their mothers’ shoulders, they cut off an unfaithful sweetheart’s pigtail. And they continued with apparent satisfaction to everyone the life that went on everywhere, every day.

This method was immensely satisfactory to me, for as there.was no attempt at “build-up,” I could believe that the films represented Mexican life, which we foreigners might otherwise never know. Ken liked the Mexican films. He would go again and again to roar with laughter over El Chaflan and Don Catarino, who were so funny, so naturally funny, it was hard to know if they knew themselves that they were funny. Don the films left cold. He preferred swapping yarns with Alberto or Pedro. Molly would, to Hansel’s delight, emit a succession of disgusted “Ooo’s” every time Rafael Falcón had occasion to weep, as he often had — for he wept beautifully, the tears streaming across his pale, shapely cheeks — while all the girls in the audience could be heard sniffing in sympathy. And Conchita, when we had got home, would sigh at mention of his name, and wiggle her hand inside her dress above her heart to show what palpitations she suffered on his account. But not my Molly. …

There was one picture that impressed us all — as successful a piece of work as we ever saw anywhere. Its name was La Mujer de Nadia (Nobody’s Wife) and it was produced by a woman. It was the story of three young students, none of them particularly attractive, who lived together in a one-room house amid the agreeable harmony of music, painting, and poetry, and who, returning one night from a comradely spree, found a woman unconscious by heir door. They took her in, feeling sorry for anyone who was unhappy and alone while they were so gay, so secure in their fellowship. She, poor drab! could hardly be distracting to that. But with food, and a home and friendship, the girl changed. She became young and beautiful. They all fell in love with her. The painter’s best picture was her portrait. The musician’s best composition had love of her for its theme. The poet’s best verses wooed her. But with love came jealousy. They began hating. It was a tragic moment when the little waif determined she must not destroy the structure on which her happiness was built. Silently, she told the little house good-by and went away, knowing her absence would unite again the spirit that had let her live.

We still remember that picture as one of the merriest, as well as saddest, we ever saw. There was about it the quality of a Strauss waltz that echoes after the party’s over and the guests have gone, and the sky grows gray. It was the only movie I have ever seen that I should like to have for my own.

Comments: Edwa Moser was an American magazine writer and novelist, who wrote this book on a 1930s visit to Mexico. Ken and Molly were her children. Hänsel and Gretel were names she gave to their German neighbours. El Chaflan was a character played by Mexican actor Carlos López; Don Catarino may be a reference to a comic strip character who was filmed. Rafael Falcón was a Mexican film actor. La Mujer de Nadia (La mujer de nadie) was directed by Adela Sequeyro in 1937. Iodoform is a disinfectant.

Links: Copy at Hathi Trust

What’s It All About?

Source: Michael Caine, What’s It all About? (London: Century, 1992), pp. 31-32

Text: We had won the war but the shops were empty and even to get your legal ration of things you had to queue for hours. The one blinding light in the middle of all this gloom was the cinema, where I could escape for a couple of hours to somewhere better – usually America. I became an absolute fanatic about the cinema and besotted with what seemed to me the glamour of America. Most dreams are a let-down, but the cinema has been more fantastic for me than anything I could have imagined in those dark, depressing days, and America itself greater than anything I could have possibly imagined it to be. I really don’t know what I would have done at that time without the cinema and the public library, the two places where I could escape the grim reality of everyday life. I short I had become what they always said in my school reports: a dreamer.

In the library again my influences were American. I became interested in books about the war. The British wrote about officers, with whom I could not identify, but then I found Norman Mailer’s The Naked and the Dead, and James Jones’ From Here to Eternity; great books, written by ordinary soldiers about ordinary soldiers. I unconsciously started to identify with my own class in the cinema as well. The British cinema also seemed to be about the lives of the middle class and the aristocracy, whereas people in American films seemed to be to be more like me.

Comments: Michael Caine (b. 1933) is a British film actor, born Maurice Joseph Micklewhite. he returned to London after the war having been evacuated to Norfolk, and this portion of his memoirs is from his time in London.

What's It All About?

Source: Michael Caine, What’s It all About? (London: Century, 1992), pp. 31-32

Text: We had won the war but the shops were empty and even to get your legal ration of things you had to queue for hours. The one blinding light in the middle of all this gloom was the cinema, where I could escape for a couple of hours to somewhere better – usually America. I became an absolute fanatic about the cinema and besotted with what seemed to me the glamour of America. Most dreams are a let-down, but the cinema has been more fantastic for me than anything I could have imagined in those dark, depressing days, and America itself greater than anything I could have possibly imagined it to be. I really don’t know what I would have done at that time without the cinema and the public library, the two places where I could escape the grim reality of everyday life. I short I had become what they always said in my school reports: a dreamer.

In the library again my influences were American. I became interested in books about the war. The British wrote about officers, with whom I could not identify, but then I found Norman Mailer’s The Naked and the Dead, and James Jones’ From Here to Eternity; great books, written by ordinary soldiers about ordinary soldiers. I unconsciously started to identify with my own class in the cinema as well. The British cinema also seemed to be about the lives of the middle class and the aristocracy, whereas people in American films seemed to be to be more like me.

Comments: Michael Caine (b. 1933) is a British film actor, born Maurice Joseph Micklewhite. he returned to London after the war having been evacuated to Norfolk, and this portion of his memoirs is from his time in London.

Mass-Observation at the Movies

Source: Annie Whittle, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 134

Text: Mrs Annie Whittle, 40 Salisbury St (aged 65), regular cinema-goer (6 times per month), preference – American films

Comments: I go to the cinema primarily for relaxation and entertainment. A lot of American films are alright for Americans but not for us as the meaning is lost to us, i.e. various rackets. Like to see musicals but get fed up with that foot-tapping, a bit, alright, a lot, bored. Like to see films with good singers and beautiful natural scenery. Think films like Three Smart Girls are excellent, for their spontaneity and freshness. Think British musicals are excellent but the rest a long way of American. As yet waiting for the time to come when British films will portray ordinary people like the Americans do, not impossible if talent and something else is required.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Three Smart Girls (USA 1936) starred Deanna Durbin.

British Cinemas and Their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 68-72

Text: AGE: 19 SEX: F. OCCUPATION: CLERK NATIONALITY: BRITISH FATHER: ELECTRICAL ENGINEER MOTHER: HOUSEWIFE

Since I am only nineteen this film autobiography is necessarily limited. However, I have been a constant film-goer as long as I can remember, commencing at a very early age when I was taken by my parents once or twice every week. From the age of about seven to thirteen the cinema was a passion with me – I could not go too frequently to satisfy me and when thwarted in my desire I created scenes as some children do over toys, sweets etcetera. I realize now that the films were to me an escape from a dull, uneventful, very ordinary childhood. They represented excitement, adventure, romance and new ideas which I had never met before.

One of my earliest recollections is hearing my mother saying that she would have to cease taking me to the cinema if I continued to have violent dreams about them. Concerning the dreams I remember nothing, but I know that I resolved then never again to mention my reactions to a film, or opinion of one, otherwise I should be forbidden to go to what was rapidly becoming to me a veritable fairy-land. This resolve, by the way, undoubtedly made me secretive and I rarely told my parents what I thought about anything.

But the films were merely an escape. In those days, the idea never occurred to me that the places and the men and women characterised in films had any connection to reality. The life which the film heroes and heroines lived, in no matter what type of film I saw, ‘high society* or ‘slum’, was too utterly alien from the world in which I lived.

From the age of seven to fourteen I do not think that I had any preference as to which type of film I most desired to see. Any film was acceptable. Although I think that I was most impressed by any film, be it a lavish Hollywood musical of an historical impossibility, which contained beautiful extravagant costumes, rich in colour and spectacle. But I was never seized by a desire to possess such lovely clothes, nor did I sigh with envy at the synthetic beauty of ‘stars’, or their magnificent houses and trains of servants, – simply, I think, because I did not connect these things with reality. The cinema was merely a form of fairy tales and as such I do not think that it did me any harm.

In my opinion it is only when children try to apply movie-life to actual life that juvenile delinquency results, otherwise if it is impressed upon them that it is merely an imaginary world at which they are gazing they will only be the happier for a few hours entertainment. But, naturally, I realize that this applies only to a child of limited intelligence and imagination as I was at the time. I accepted my parents’ explanation that ‘it was all made up’ whereas a more sensitive and imaginative child would not have done so. But such a child should not be allowed to go to the cinema at an early age.

After I had reached the age of fourteen however, I began to accept the cinema merely as a method of entertainment. I attached no importance to it, I merely went if I was in the right mood and if I thought there was a good film showing. I no longer went to satisfy a passion for escape, other interests filled my time more satisfactorily. My school-life broadened my horizon literature and the theatre brought more content than the bizarre, unreal cinema could ever do.

My tastes in films had definitely crystallised. I still like historical films but now for their history, not their costumes, although my interest in history had often made me wonder why film-makers must always introduce inaccuracies nearly in every case, unnecessarily. Why make Queen Elizabeth a sloppy, emotional woman when the quality for which she was noted was that her supreme love was England and she was a Queen more than a woman. But in Elizabeth and Essex she was pictured as deeply in love with Essex the one love of her life – and finally she made the supreme sacrifice for England with great emotion – nonsense! Elizabeth loved only herself, she may have liked lovers to satisfy her vanity but she would have sacrificed everything she loved without a second’s thought for the throne and power.

This love of inaccuracy in historical films is the more puzzling as the truth would invariably make better films. In the Prime Minister if Hollywood simply must ignore all the political side of Disraeli’s life except the sensational moments of victory and defeat, and concentrate on his romantic life, why misrepresent it? The beauty of the fact that Disraeli could say that Mary Anne was the perfect wife lay not in the fact that she was a frivolous, flirtatious, romantic young girl but that she was almost fifty and twelve years older than he was.

Catherine the Great, however, was the supreme example of twaddle. Anyone who knew but the bare facts of Catherine’s life and her marriage with Peter must either have blushed or giggled hysterically at such a ridiculous film.

In my judgement of films too, I deplore the fact that ninety-nine per cent of every film issued can be typed. Thus it became my ambition to pick out the other one per cent of films to see – the film that did not fall into a definite category. I was tired of typed movies – Westerns; snobbishness in high society; the depths of degradation; country life – local boy makes good; detective story – police baffled – dapper amateur triumphant; love story – impossible situations – misunderstandings which two minutes sensible conversation could have cleared up – naturally with a happy ending; and so on, many other so familiar types.

By now of course I had linked up films with reality, and I despised the futile attempts to portray life, so showily, gaudily, and synthetically. But in the last few wartime years I have encountered with delight good British films, with solid British humour, no gags or cracks as the Americans put it, but definite British wit. Their portrayal of village life, where everyone knows his neighbour’s affairs as well as his own, are truly delightful and they get the right
atmosphere. British films about Britain are now, in my opinion, the best films to see.

In my search for an original film I eventually found Citizen Kane. I was intensely interested. It was the first time I had seen a film which did not tell the audience what to think but made them think for themselves. One of the many reasons why I think the theatre is superior to the cinema is that one can use one’s brains occasionally at the theatre but never at the cinema. The uniqueness of Citizen Kane delighted me. Except for clumsy surprise endings which annoy one because they are obviously there for no other reason but to surprise the audience, one can really always foretell the ending of the film and indeed the whole story from its type. But in Citizen Kane the whole story was original, it was not a type, it possessed atmosphere, a good plot, (which is often considered unimportant by film-makers), unusual photography and excellent acting by unknowns and not stars who depend on a good pair of legs to see them through every film.

I am painfully aware that my opinion in this matter is not shared by many. Citizen Kane was not a popular box-office success, audiences prefer not to think, they like types.

I was not influenced by the films at an early age because I felt they had no bearing on this life and later when I saw that they were supposed to represent sections of people’s lives their failure produced only an amused contempt. I was never frightened by the conventional thrillers, grotesque make-up or the villain about to kill the hero because I knew that there would be a happy ending – films were not related to life and crime did not pay. One film however which I saw when I was about eight did have a frightening effect upon me because it presented a new idea to me – mental torture. I now cannot remember the title or what it was about clearly. I think that Sara Haden and Basil Rathbone were in it and that the latter had forced himself into this lady’s house and was trying to drive her insane in order to procure her money. The acting was very good and I was haunted for weeks and still now, I retain the impression of fear at seeing this lady becoming more frightened and convinced that she was insane. The film was not Gaslight or Thornton Square versions which, considering they had the same theme I thought amateurish in comparison. I vividly remember Sara Haden’s large expressive eyes dilated with fear as Basil Rathbone bent over her with a jewelled cigarette-case in his hand. I do not remember anything else about it – I suppose it ended according to type.

With true femininity I enjoy a good love-story and if it is the sorrowful type which ostentatiously does not end happily ever after, such as Now Voyager, I can give myself up entirely to the luxury of the moment and indulge my emotions, weeping at the touching scene before me. It never lasts however and immediately the film ends, sometimes before, I can analyse the ridiculous and unlikely situations quite coldly as if I had not been moved at all.

I have never imitated films in anything. I go to the cinema for entertainment – not example. At about fifteen I fell in love with Conrad Veidt. At the time he representated [sic] my idea of a perfect man handsome, distinguished, cultured, intelligent, an attractive foreign accent, a perfect lover – all the most desirable qualities. Moreover he was nearly always the villain who I think is usually much more attractive than the insipid hero. This infatuation died with him, although I still like to see re-issues of his films – that is when I can persuade myself to forget that the type he represented the rather dated, courtly perfect lover is exaggerated and rather trying.

The question ‘Have films made you more receptive to love-making’ I cannot answer since I like the intellectual company of men only, much prefer women friends and contrary to many girls of my own age I cling to the old-fashioned belief that nineteen is too young for boy-friends and love-making in which, anyway, I have no interest.

How can I answer the questions concerning temptations, ambitions, dissatisfactions arising from films since I have never let any film influence my life. The films I have seen are always too much interested in the hero’s and heroine’s private affairs to make me interested in the vocation in which they are engaged – but only, it seems to me, as a background, a nurse, an actress, member of the services or other professions.

Books and the theatre have influenced me but not films and I think this is because it is largely a question of one’s own will how one is influenced and I never believed that the films were a good influence. Undoubtedly they make some children dissatisfied with their life, they drive some to crime in imitations of ‘gangsters’, they cause unhappy marriages because boys and girls especially the latter, conceive a too romantic idea of love and marriage from the screen. I think a Children’s Cinema is most desirable; specially made films could influence children in the right direction.

As to adults of the present generation most of them go to the cinema from habit and lack of any other occupation, and they delight in nudging their neighbour and pointing to a Hollywood lovely and saying ‘She’s just been divorced for the fourth time’, and people will doubtless go on seeing films for precisely the same reasons.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. The films mentioned are The Private Lives of Elizabeth and Essex (USA 1939), The Prime Minister (UK 1941 – a British, not a Hollywood film), Catherine the Great (UK 1934 – or possibly The Scarlet Empress, USA 1934), Citizen Kane (USA 1941), Gaslight (UK 1940), The Murder in Thornton Square (UK release title for Gaslight, USA 1944) and Now Voyager (USA 1942). The only film in which Basil Rathbone and Sarah Haden both appeared, Above Suspicion (1943) does not match the description above.

Mass-Observation at the Movies

Source: Harold Walker, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 83

Text: Harold Walker, 11 Regent St (aged 20), regular cinema-goer (10 times a month), preference – American films.

Comments: Regarding question 5 [i.e. which are the best films], I certainly am not a patriot, for in my opinion American films are far superior to British on every point: acting, direction, production, humour, yes, everything! (If I’m not mistaken, you know it!). As for your cheaply-made ‘Quota’ films – well -! Finally, I am eagerly awaiting the result of the combination of Hollywood and Our Gracie. Now what about question 7 [i.e. which of the following would you like more of in the films?] – I fail to see where either religion or politics should have any part whatever in films. In the same category I place ‘people like you and I’ and educational subjects for the simple reason that – we dont [sic] want what we know! or what we should know! no! first and last we want ENTERTAINMENT.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Quota films refers to the proportion of British films which had to be shown in British cinema, which led to a rash of cheaply-made features guaranteed a screening somewhere (‘Quota Quickies’). Our Gracie is Gracie Fields, born in Rochdale, Lancashire, who made the Twentieth Century-Fox-produced film We’re Going to be Rich in 1938.

British Cinemas and Their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 50-52

Text: NO. 17
AGE: 18 YRS. 8 MONTHS SEX: F.
FATHER: MECHANICAL ENGINEER, MOTHER: HOUSEWIFE
OCCUPATION: CIVIL SERVICE CLERK P.O. TELEPHONES
NATIONALITY: BRITISH

It was at the tender age of seven, when I first embarked upon the exciting and mysterious adventure of a visit to the cinema, under the supervision of Mother and Father; and ever since then, almost as far back as I can remember, I have had a deep interest in the film world and all concerned with it, an interest which increased in intensity as I grew older. The first film I saw was a silent one, and I remember leaving the cinema feeling rather excited and a wee bit sorry for some poor man, who had fallen head first into a barrel of flower [sic].

Time passed and I became more friendly with the other children in my street, and the excursions to the cinema became frequent and exciting exciting because I began to understand the actors and actresses, and the stories woven around them, which gave us youngsters our regular Saturday afternoon entertainment. To miss even one of these shows with my little playmates was a heart-rending disappointment, because I knew I should miss the next episode in the film serial. The latter was always my firm favourite, whatever the story. I hero-worshipped Larry Crabbe in Flash Gordon’s Trip to Mars. At this time I would be about nine years old, and even then I was quite jealous if anyone else had a photograph of Mr. Crabbe.

Films affected our play very much. Our second favourite was a good Western film, with plenty of shooting, fighting and fast riding. After becoming thoroughly worked up about Buck Jones or Ken Maynard, we would enact these films, in versions all our own, after school each day the following week.

Donald Duck and Mickey Mouse followed closely on my list in third place. I adored Walt Disney cartoons, and, if I may be so bold as to admit it – I still do!

I disliked animal pictures intensely, because they all made me weep. They might not have been sad, but still I choked up when one was showing. I think it may be as well to add here that in all these months of picturegoing I was never frightened by any film, indeed every film was such a new thrill and experience that I don’t think I ever thought of fear.

During this time, too, new words crept into my vocabulary, and I remember clearly that my parents were quite shocked when I first used the word ‘scram’ before them! I liked to copy expressions used by my favourite actors, and use them often. One of the latter was Shirley Temple, and I liked to think that I could give a very good impression of her singing ‘Animal Crackers’. She was a firm favourite of mine and my friends.

At the age of thirteen, when I was enjoying second year at high school, and when the Saturday trips to the local cinema had ceased, I was experiencing varied emotions as a result of picture-going. It was then that I first began to pick out the films I wanted to see, and to go not just out of habit or for the sake of going, but because I knew just what it was I had a desire to see. Passionate schoolgirl ‘crushes’ followed each other as new and handsome men made their appearances on the screen. Many were the nights I cried myself to sleep because John Howard, Preston Foster or Robert Taylor was so far away. One glimpse of any of them would have sufficed and I felt I would have been the happiest girl in the world. Possessing a vivid imagination, I had wonderful dreams of being discovered by a Hollywood talent-scout, of visiting Hollywood and perhaps even playing opposite one of my favourite movie stars.

But inevitably I had to put these preoccupations in the background because lessons and homework needed concentration; at the age of sixteen I matriculated, and a little later left school to earn my own living.

An important load off my mind, I was again free to think more and spend more time upon what had once been a cherished hobby. I found I had lost none of the former interest; indeed, I indulged in a little wishful dreaming, and the one temptation was to run away from home and become an actress like Jane Withers. This I knew could never materialise, circumstances would not permit, so I had to be content with regular film-going and collecting pictures and magazines.

Then I once remember having a desperate desire to become a nurse, when I saw Rosamund John act so wonderfully well in The Lamp Still Burns; but it was a mere whim because I liked the film so much, and passed away in a matter of days.

So to the present day. The cinema is my main source of entertainment, and I am not really difficult to please as far as films are concerned. I like most kinds of productions but my favourites are flying epics, such as A Guy Named Joe and Thirty Seconds Over Tokyo, and straight dramatic stories, of the kind that Old Acquaintance represents. I have a deep admiration for Van Johnson, Irene Dunne, Bette Davis and Spencer Tracy; I envy them because their kind of life is so far beyond my reach, because the work they do is so hard and so very interesting, a job after my own heart.

Films have a great influence upon me. I find myself trying to be original in my method of attire, and copy Hollywood beauty ‘tips’ when using make-up: I find it hard to control the emotions aroused by a touching or very dramatic scene, and I cry very easily. The desire to become an actress is still prevalent and my interest in drama has increased. Thus I have become rather dissatisfied with my present existence and with the neighbourhood in which I live, but I love home life and, until the world is at peace again and our loved ones are safely restored to us, I am content to remain as I am, and just to plan and dream about a long awaited trip to that intriguing city of Hollywood, to see for myself everything and everyone that contributes to the making of the entertainment I love so much.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. The films mentioned are Flash Gordon’s Trip to Mars (USA 1938, serial), The Lamp Still Burns (UK 1943), A Guy Named Joe (USA 1943), Thirty Seconds Over Tokyo (USA 1944) and Old Acquaintance (USA 1943).

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 182-184

Text: NO. 15A
AGE: 18 SEX: F.
PARENTS’ OCCUPATION: FATHER – SOLDIER, MOTHER – HOUSEWIFE
OCCUPATION: G.P.O. EMPLOYEE
NATIONALITY: BRITISH

When I go to the cinema, I go to be entertained, and having seen the film I like to feel convinced, and satisfied with my entertainment. I enjoy quite a few types of films but in nine cases out of ten the draw is the star in the film. The sort of film I like best has plenty of outdoor scenes, and children. Always, I look for a sense of freedom in a film, something refreshing, something that really might happen in real life. Children too, seem to be the embodiment of freedom and happiness. One of the most refreshing, charming, film [sic] I have ever seen was Sunday Dinner for a Soldier. Here the children, the elder sister, the grandfather, the animals, the houseboat all seemed so real, and their experiences might happen to anybody. For that reason too I enjoyed National Velvet and the beautiful refreshing scenes shot by the sea.

On the more serious side I like a good film taken from a novel whether modern or old but to convince me the acting must be at a very high standard. Here, the stars attract me, Bette Davis, Ida Lupino, Joan Fontaine, Ingrid Bergmann [sic]; and as I watch them I think how wonderful it must be and how satisfying to them to be able to act like that. What an achievement to really be able to convince the audience that you are happy, sad, indifferent, cruel, etc. I like a film of a serious nature to have an unhappy ending although I can never remember crying in a cinema if the hero or heroine died.

Then too, I like a film in which one scene stands out above all others so that I remember it for a long time afterwards, such as King Henry wooing the French Princess in Henry V, the duel scene in The Life and Death of Colonel Blimp, of Agnes Morrcheat’s [sic] performance in The Magnificent Ambersons. I find great pleasure in thinking back over them.

I like a comedy but it must be very clever and fast and funny so that I can laugh all the time. It must also have a great many surprises in it. I like some films with classical music running through them. Especially I enjoyed Song of Russia because of Tchaikowsky’s beautiful music. I think that his music is more beautiful than any other composer’s.

Lastly I like travel films because I can learn something from them about other countries. Although I should like to travel all over the world, I shall never be able to, and through seeing films about other lands, this makes up a little for not being able to go, (but only a very little I’m afraid).

The films I dislike most are modern musicals and also the ‘gay nineties’ type. The acting is generally very bad, the plot is repeated again and again, and after a day I have forgotten all about the film. The only reason I would go to a musical would be to study the actresses’ hair styles and dress. Very sentimental films tend to depress and even sicken me. The players never win my sympathy in the slightest.

I do not like American films with scenes set in England because they are always inaccurate. England looks in these films Hollywood would like her to look. This annoys me very much.

I do not like seeing films taken from novels I have read as they are nearly always chopped about beyond recognition and if I was the unfortunate authoress of a book that had been hacked about I should feel like weeping with shame when I saw my book filmed.

I do not like crime films, thrillers, or murders, as I find myself imagining all sorts of horrible things when I am alone in the house or walking in the dark at night for a time after I have seen them.

Lastly, I am hoping that I shall never see a war film or an ‘underground army’ type of film as long as I live. I want to forget all about war and try to help peace in this poor old world of ours for ever.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. Agnes Moorehead is the name of the actress in The Magnificent Ambersons (USA 1942). The other films mentioned are Sunday Dinner for a Soldier (USA 1944), Henry V (UK 1944), The Life and Death of Colonel Blimp (UK 1943), National Velvet (1944) and Song of Russia (USA 1944).

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 182-184

Text: NO. 15A
AGE: 18 SEX: F.
PARENTS’ OCCUPATION: FATHER – SOLDIER, MOTHER – HOUSEWIFE
OCCUPATION: G.P.O. EMPLOYEE
NATIONALITY: BRITISH

When I go to the cinema, I go to be entertained, and having seen the film I like to feel convinced, and satisfied with my entertainment. I enjoy quite a few types of films but in nine cases out of ten the draw is the star in the film. The sort of film I like best has plenty of outdoor scenes, and children. Always, I look for a sense of freedom in a film, something refreshing, something that really might happen in real life. Children too, seem to be the embodiment of freedom and happiness. One of the most refreshing, charming, film [sic] I have ever seen was Sunday Dinner for a Soldier. Here the children, the elder sister, the grandfather, the animals, the houseboat all seemed so real, and their experiences might happen to anybody. For that reason too I enjoyed National Velvet and the beautiful refreshing scenes shot by the sea.

On the more serious side I like a good film taken from a novel whether modern or old but to convince me the acting must be at a very high standard. Here, the stars attract me, Bette Davis, Ida Lupino, Joan Fontaine, Ingrid Bergmann [sic]; and as I watch them I think how wonderful it must be and how satisfying to them to be able to act like that. What an achievement to really be able to convince the audience that you are happy, sad, indifferent, cruel, etc. I like a film of a serious nature to have an unhappy ending although I can never remember crying in a cinema if the hero or heroine died.

Then too, I like a film in which one scene stands out above all others so that I remember it for a long time afterwards, such as King Henry wooing the French Princess in Henry V, the duel scene in The Life and Death of Colonel Blimp, of Agnes Morrcheat’s [sic] performance in The Magnificent Ambersons. I find great pleasure in thinking back over them.

I like a comedy but it must be very clever and fast and funny so that I can laugh all the time. It must also have a great many surprises in it. I like some films with classical music running through them. Especially I enjoyed Song of Russia because of Tchaikowsky’s beautiful music. I think that his music is more beautiful than any other composer’s.

Lastly I like travel films because I can learn something from them about other countries. Although I should like to travel all over the world, I shall never be able to, and through seeing films about other lands, this makes up a little for not being able to go, (but only a very little I’m afraid).

The films I dislike most are modern musicals and also the ‘gay nineties’ type. The acting is generally very bad, the plot is repeated again and again, and after a day I have forgotten all about the film. The only reason I would go to a musical would be to study the actresses’ hair styles and dress. Very sentimental films tend to depress and even sicken me. The players never win my sympathy in the slightest.

I do not like American films with scenes set in England because they are always inaccurate. England looks in these films Hollywood would like her to look. This annoys me very much.

I do not like seeing films taken from novels I have read as they are nearly always chopped about beyond recognition and if I was the unfortunate authoress of a book that had been hacked about I should feel like weeping with shame when I saw my book filmed.

I do not like crime films, thrillers, or murders, as I find myself imagining all sorts of horrible things when I am alone in the house or walking in the dark at night for a time after I have seen them.

Lastly, I am hoping that I shall never see a war film or an ‘underground army’ type of film as long as I live. I want to forget all about war and try to help peace in this poor old world of ours for ever.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. Agnes Moorehead is the name of the actress in The Magnificent Ambersons (USA 1942). The other films mentioned are Sunday Dinner for a Soldier (USA 1944), Henry V (UK 1944), The Life and Death of Colonel Blimp (UK 1943), National Velvet (1944) and Song of Russia (USA 1944).