The Movies Take to the Pastures

Source: John Durrant, extract from ‘The Movies Take to the Pastures’, Saturday Evening Post, 14 October 1950. pp. 25, 85, 89

Text: For the fifth year in a row now movie attendance has been going down, down, down like Alice’s plunge to the bottom of the rabbit hole in her Wonderland adventure. The cinema dive, though, is no dream. It is real, and the industry is chewing its nails, wondering whether to blame its favorite whipping boy, television; the 20 per cent Federal tax on tickets; strikes and war fears; Hollywood’s pinkish tint, or too-good weather, which is supposed to keep the customers away from the movies. Whatever the causes, attendance has been slipping away steadily, although recent figures indicate that the decline may now be slowing up. Tbere is, however, one phase of the industry which has been running contrary to the general trend and bringing smiles to an increasing number of exhibitors.

It is the drive-in business, which has expanded phenomenally since the end of World War I. At the time of Pearl Harbor, for instance, there were less than 100 “ozoners” in the country. None was built during the war, but by 1947 there were 400, double that number the following year and now there are a probable 2200 in the United States and forty in Canada.

As one movie mogul famous for his malapropisms said, “They are sweeping the country like wildflowers.” And Bob Hope recently commented, “There will soon be so many drive-ins in California that you’ll be able to get married, have a honeymoon and get a divorce without ever getting out of your car.”

Hope is not exaggerating too wildly. Here, for instance, are some of the things you can do at various ozoners without taking your eyes off the screen or missing a word of dialogue: You can eat a complete meal, get your car washed and serviced, including a change of tires, have the week’s laundry done, your shopping list filled and the baby’s bottle warmed. All this while the show is on.

It’s a cinch to attend a drive-in. You buy a ticket without getting out of your car, drive to one of the rows and take a position on a ramp which causes the car to tilt slightly upward at the front end. Alongside there’s a speaker, attached to a post, which you unhook and fasten to the inside of your car window. Volume can be controlled by turning a switch, and although at first it may seem odd to be hearing sounds from a speaker next to your ear, with the action on the screen a couple of hundred yards away, the illusion is acceptable. If you want to leave in the middle of the show you replace the speaker in the post and drive forward over the ramp and make for the exit. Thus, there is no climbing over the laps of annoyed spectators as there is in the conventional theaters.

If Hope thinks that California is becoming overcrowded with drive-ins, be should visit Ohio and North Carolina, where every cow pasture is crowned by a screen. North Carolina, about one third the size of California in both population and area, boasts 125 ozoners to California’s ninety-five. Ohio has 135. While Califomia’s theaters are larger and hold more cars, the concentration of so many ozoners in the two other states is way out of proportion to their size. Why, no one knows. But the business is full of oddities. Texas, as you might expect, leads the country with some 200 theaters. Then come Ohio, North Carolina and Pennsylvania in that order, followed by California, where the drive-ins operate the year round and everybody owns a car.

Due to the rapidity of construction – and closings, in some regions – the business is in a constant state of flux, and figures are changing daily. One thing is apparent, however, and that is that the trend is up and the saturation point has not yet been reached. When it comes – movie people put it at 3500 drive-ins – it is anybody’s guess whether there will be like the miniature-golf-course fiasco in the 30s, or a gradual leveling off, with the best-run theaters surviving.

Most conventional theater owners, who despise the ozoners and battle them at every turn, say the thing is a fad, that it’s going too fast and, anyway, the places are no more than parking lots for petters. Variety, the bible of show business calls them “passion pits with pix.” Needless to there are no figures on petting frequency in drive-ins, but I can offer the result of a one-man nonsnooping survey made by myself. I talked with dozens of exhibitors, and all firmly stated that no more went on in the cars than in the rear seats of the conventional theaters. All were quite touchy on the subject, by the way. Only one said he had ever had a complaint in that direction from a patron.

Leon Rosen, who has managed both types of theaters for the Fabian Theaters, a chain of eighty conventionals and seven drive-ins in the Middle Atlantic states, told me that more than 3,000,000 people have attended the ozoners he’s managed and he has never received a single complaint. He could not say the same for his indoor theaters. “Sure, a fellow slips his arm around his girl in the drive-ins,” he said. “The same as in the regular theaters or on a park bench. No more than that. And there’s one thing you don’t get in the drive-ins that you get inside. That’s the guy on the prowl, the seat changer who molests lone women. There’s none of that in the drive-ins.”

Still, the bad name persists and is kept alive by gents’-room gags which probably stem from the prewar days, when drive-ins were completely blacked out and circulating food venders and ushers were a rarity. But what disproves the cheap gags more than anything else is the type of audience that fills the drive-ins today. It is by far a family audience, with a probable 75 per cent of the cars containing children who, incidentally, are let in free by most drive-ins if they are under twelve. This is the main reason the ozoners have been so successful – their appeal to the
family group. They are the answer to parents who want to take in the movies, but can’t leave their children alone at home. No baby sitters are needed. And the kids are no bother to anyone in the audience. There’s no vaulting of theater seats, running up and down the aisles or drowning out the dialogue by yapping.

A workingman told me that the drive-ins had saved his family from a near split-up. He didn’t like the movies, he said, and his wife did. The result was a battle every Saturday night, when she wanted to see a movie and he refused to go. Saturday night was his beer night, and no movies were going to interfere with it. His wife went anyway, and he stayed home sipping beer and keeping an eye on Junior. But this didn’t work out. The weekly argument went on, and the breach between them got wider. Then, one Saturday night, he agreed to take in a drive-in with her, provided he could take a long a couple of bottles of beer. After that everything was solved. They now go every Saturday night. She sits in the front seat with Junior and watches the flickers. He sits in back alone, with his beer in a bucket of ice, and pays little attention to the movie as he sips the brew and smokes cigars with his legs crossed. Now everybody is happy and there’s no more talk of a split-up.

After the war, the drive-ins began to go all out for the family trade. The so-called “moonlight” flooding of the parking area and aisle lighting came in, and exhibitors built children’s play areas, with swings, slides, merry-go-rounds and pony rides. Some installed miniature railroads which hauled kids over several hundred yards of track. Picnic grounds, swimming pools and monkey villages appeared in the larger theaters. While the youngsters disport themselves at these elaborate plants, their parents can have a go at miniature golf courses and driving ranges or they can play shuffleboard, pitch horse-shoes and dance before live bands.

That is the trend now in the de luxe drive-ins, ones with a capacity of, say, 800 cars or more. They are becoming community recreation centers, and the idea is to attract people two or three hours before show time. It gives the receipts a boost and the family a whole evening’s outing, not just three hour sat the movies, according to the new school of exhibitors. Many old-time managers disagree.

“This carnival stuff cheapens the business,” one told me. “And the biggest mistake the drive-ins made was to let kids in free. They can’t go to the indoor houses for nothing, so a lot of people think we show only rotten pictures and they stay away.”

The manager touched a sore point here. The films shown in the ozoners are in the main pretty frightful. Most are third-run pictures, rusty with age. Drive-in exhibitors are not entirely to blame for this. Film distributors point out that their first loyalty is to their regular customers, the all-year conventional houses, and the ozoners must wait in line or pay through the nose.

It doesn’t seem to make much difference what kind of pictures are shown, because drive-in fans are far less choosy than the indoor variety. A large part of them never have been regular indoor movie-goers, and almost any picture is new to them. The ozoners have struck a rich vein of new fans. Leading the list are the moderate-income families who bring the kids to save money on baby-sitters. Furthermore, they don’t have to dress up, find a parking place, walk a few blocks to a ticket booth and then stand in line. The drive-ins make it easy for them and for workers and farmers, who can come in their working clothes straight from the evening’s chores, and for the aged and physically handicapped. They are a boon to the hard of hearing and to invalids, many of whom never saw a movie before the drive-ins. They draw fat men who have trouble wedging themselves between the arms of theater seats, and tall men sensitive about blocking off the screen from those behind. Add the teen-agers to these people, and you have a weekly attendance of about 7,000,000, an impressive share of the country’s 60,000,000 weekly ticket buyers …

Comments: Drive-ins were introduced in the United States in 1933.

Links: Complete article on Saturday Evening Post site

Tickets, Please

Source: D.H. Lawrence, extract from ‘Tickets, Please’ in England, My England and Other Stories (New York: Thomas Seltzer, 1922), pp. 56-57

Text: After the dragons they went on the horses. John Thomas paid each time, so she could but be complaisant. He, of course, sat astride on the outer horse – named ‘Black Bess’ – and she sat sideways, towards him, on the inner horse – named ‘Wildfire’. But of course John Thomas was not going to sit discreetly on ‘Black Bess’, holding the brass bar. Round they spun and heaved, in the light. And round he swung on his wooden steed, flinging one leg across her mount, and perilously tipping up and down, across the space, half lying back, laughing at her. He was perfectly happy; she was afraid her hat was on one side, but she was excited.

He threw quoits on a table, and won for her two large, pale-blue hat-pins. And then, hearing the noise of the cinemas, announcing another performance, they climbed the boards and went in.

Of course, during these performances pitch darkness falls from time to time, when the machine goes wrong. Then there is a wild whooping, and a loud smacking of simulated kisses. In these moments John Thomas drew Annie towards him. After all, he had a wonderfully warm, cosy way of holding a girl with his arm, he seemed to make such a nice fit. And, after all, it was pleasant to be so held: so very comforting and cosy and nice. He leaned over her and she felt his breath on her hair; she knew he wanted to kiss her on the lips. And, after all, he was so warm and she fitted in to him so softly. After all, she wanted him to touch her lips.

But the light sprang up; she also started electrically, and put her hat straight. He left his arm lying nonchalantly behind her. Well, it was fun, it was exciting to be at the Statutes with John Thomas.

Comments: The British novelist and short story writer David Herbert Lawrence (1885-1930) makes numerous references to the cinema in his writings, usually from a hostile point of view but clearly based on knowledge of cinemagoing. This passage from a short story (about a tramway inspector and serial seducer whose victims take revenge on him) features a visit to a fairground cinema show.

Movie-Going

Source: John Hollander, extract from ‘Movie-Going’, in Movie-Going, and Other Poems (New York: Atheneum, 1962)

Text: … Always go in the morning if you can; it will
Be something more than habit if you do. Keep well
Away from most French farces. Try to see a set
Of old blue movies every so often, that the sight
Of animal doings out of the clothes of ‘thirty-five
May remind you that even the natural act is phrased
In the terms and shapes of particular times and places.
Finally, remember always to honour the martyred dead.
The forces of darkness spread everywhere now, and the best
And brightest screens fade out, while many-antennaed beasts
Perch on the house-tops, and along the grandest streets
Palaces crumble, one by one. The dimming starts
Slowly at first; the signs are few, as ‘Movies are
Better than Ever,’ ‘Get More out of Life. See a Movie’ Or
Else there’s no warning at all and, Whoosh! the theater falls,
Alas, transmogrified: no double-feature fills
A gleaming marquee with promises, now only lit
With ‘Pike and Whitefish Fresh Today ‘Drano’ and ‘Light
Or Dark Brown Sugar, Special.’ Try never to patronize
Such places (or pass them by one day a year). The noise
Of movie mansions changing form, caught in the toils
Of our lives’ withering, rumbles, resounds and tolls
The knell of neighborhoods. Do not forget the old
Places, for everyone’s home has been a battlefield.

I remember: the RKO COLONIAL; the cheap
ARDEN and ALDEN both; LOEW’S LINCOLN SQUARE’S bright shape;
The NEWSREEL; the mandarin BEACON, resplendently arrays
The tiny SEVENTY-SEVENTH STREET, whose demise I rued
So long ago; the eighty-first street, sunrise-hued,
RKO; and then LOWE’S at eighty-third, which had
The colder pinks of sunset on it; and then, back
Across Broadway again, and up, you disembarked
At the YORKTOWN and then the STODDARD, with their dark
Marquees; the SYMPHONY had a decorative disk
With elongated ‘twenties nudes whirling in it;
(Around the corner the THALIA, daughter of memory! owed
Her life to Foreign Hits, in days when you piled your coat
High on your lap and sat, sweating and cramped, to catch
“La Kermesse Heroique” every third week, and watched
Fritz Lang from among an audience of refugees, bewitched
By the sense of Crisis on and off that tiny bit
Of screen) Then north again: the RIVERSIDE, the bright
RIVIERA rubbing elbows with it; and right
Smack on a hundredth street, the MIDTOWN; and the rest
Of them: the CARLTON, EDISON, LOWE’S OLYMPIA, and best
Because, of course, the last of all, its final burst
Anonymous, the NEMO! These were once the pearls
Of two-and-a-half miles of Broadway! How many have paled
Into a supermarket’s failure of the imagination?

Honor them all …

Comments: John Hollander (1929-2013) was an American poet and academic. He wrote several poems on cinema, of which the long poem ‘Movie-Going’ is the best known. A third of the poem is reproduced here. Most, if not all, of the New York cinemas mentioned can be found, described and mapped, on the Cinema Treasures site. La Kermesse Heroique (France 1935) was directed by Jacques Feyder.

Movie-Going

Source: John Hollander, extract from ‘Movie-Going’, in Movie-Going, and Other Poems (New York: Atheneum, 1962)

Text: … Always go in the morning if you can; it will
Be something more than habit if you do. Keep well
Away from most French farces. Try to see a set
Of old blue movies every so often, that the sight
Of animal doings out of the clothes of ‘thirty-five
May remind you that even the natural act is phrased
In the terms and shapes of particular times and places.
Finally, remember always to honour the martyred dead.
The forces of darkness spread everywhere now, and the best
And brightest screens fade out, while many-antennaed beasts
Perch on the house-tops, and along the grandest streets
Palaces crumble, one by one. The dimming starts
Slowly at first; the signs are few, as ‘Movies are
Better than Ever,’ ‘Get More out of Life. See a Movie’ Or
Else there’s no warning at all and, Whoosh! the theater falls,
Alas, transmogrified: no double-feature fills
A gleaming marquee with promises, now only lit
With ‘Pike and Whitefish Fresh Today ‘Drano’ and ‘Light
Or Dark Brown Sugar, Special.’ Try never to patronize
Such places (or pass them by one day a year). The noise
Of movie mansions changing form, caught in the toils
Of our lives’ withering, rumbles, resounds and tolls
The knell of neighborhoods. Do not forget the old
Places, for everyone’s home has been a battlefield.

I remember: the RKO COLONIAL; the cheap
ARDEN and ALDEN both; LOEW’S LINCOLN SQUARE’S bright shape;
The NEWSREEL; the mandarin BEACON, resplendently arrays
The tiny SEVENTY-SEVENTH STREET, whose demise I rued
So long ago; the eighty-first street, sunrise-hued,
RKO; and then LOWE’S at eighty-third, which had
The colder pinks of sunset on it; and then, back
Across Broadway again, and up, you disembarked
At the YORKTOWN and then the STODDARD, with their dark
Marquees; the SYMPHONY had a decorative disk
With elongated ‘twenties nudes whirling in it;
(Around the corner the THALIA, daughter of memory! owed
Her life to Foreign Hits, in days when you piled your coat
High on your lap and sat, sweating and cramped, to catch
“La Kermesse Heroique” every third week, and watched
Fritz Lang from among an audience of refugees, bewitched
By the sense of Crisis on and off that tiny bit
Of screen) Then north again: the RIVERSIDE, the bright
RIVIERA rubbing elbows with it; and right
Smack on a hundredth street, the MIDTOWN; and the rest
Of them: the CARLTON, EDISON, LOWE’S OLYMPIA, and best
Because, of course, the last of all, its final burst
Anonymous, the NEMO! These were once the pearls
Of two-and-a-half miles of Broadway! How many have paled
Into a supermarket’s failure of the imagination?

Honor them all …

Comments: John Hollander (1929-2013) was an American poet and academic. He wrote several poems on cinema, of which the long poem ‘Movie-Going’ is the best known. A third of the poem is reproduced here. Most, if not all, of the New York cinemas mentioned can be found, described and mapped, on the Cinema Treasures site. La Kermesse Heroique (France 1935) was directed by Jacques Feyder.

A Childhood at the Cinema

Source: Voldemars Puce, ‘Kinojauniba’ [A Childhood at the Cinema], Literatura un Maksla, 10 September 1982, p. 16, quoted (and translated) in Yuri Tsivian, Early Cinema in Russia and its Cultural Reception (Chicago/London: University of Chicago Press, 1998), p. 114

Text: The viewers were never at a loss for pithy interjections: they shouted, applauded loudly, egged on the heroes and booed the villains. Whenever they thought a picture lacked sound or text they did their best to provide their own sound effects. In the love scenes they would encourage a faint-hearted lover and express their approval of decisive action. When lovers kissed on the screen loud smacking noises resounded all round the auditorium and people tried to time their kisses to synchronise exactly with those on the screen. When this happened there would be laughter and applause throughout the auditorium.

Comment: Voldemars Puce was a Latvian film director. The period describes appears to cover the 1910s.

An Everyday Magic

Source: Excerpts from interview with Denis Houlston, quoted in Annette Kuhn, An Everyday Magic: Cinema and Cultural Memory (London/New York: I.B. Tauris, 2002), pp. 154-155, 164-165

Text: And of course by that time, with becoming more conscious of, eh, of girls being different from boys, so I started getting my favourite female stars, like Madeleine Carroll.

Was the quintessential English star. Blonde naturally! We didn’t have colour so I can’t remember if she was blue-eyed or not but I mean Madeleine Carroll! The first one I ever liked was a silent filmstar, American, Evelyn Brent, whi was a brunette and I can’t even remember why I fell for her now. But Evelyn Brent sticks in my mind, and I saw her years later in a film, when she was 70, and I saw the name on the cast list and I thought ‘That was my first film star lady love, from the silent days!’ Then the next one was Thelma Todd who was a blonde, an American blonde, and she was in these B movies and in these short comedies …

… It was, it was more an age of innocence and one that comes to mind is The Love Parade with Maurice Chevalier and Jeanette MacDonald and, em, you got things, hints about the gentlemen going in the ladies’ bedroom. Well, we never knew what went on there but, em, they’d show you now, you’d have writhing, naked bodies but those days, they’d go through a door and the door would shut and the next thing the door would open and it would be the following morning or something like that. So as curious schoolboys we used to think ‘well, what goes on?’ Well, when it had a song in that film, and I have a record of it, of Jeanette MacDonald singing it, a song called ‘How I would love one hour with you’, we gained this big impression that it took an hour that, that this was the sort of height of bliss: one hour with you! We didn’t know quite why it was the height of bliss…

… But, eh, so we had no money, we’d no car, we’d no groups, we had nothing, eh, so all you could ask from a girl, if you’d taken her to the pictures, taken to the Farnside and taken her to the balcony and that was it, they didn’t even allow for Romeo, the balcony at the Farnside or the Kingsway or the Regal was the, eh, you know, gateway to Paradise as it were, but we’d nothing. So when you were courting, in the summer you’d, you went, we went in the park shelters or something like that, em, you went all over the place but your best place, it’s a cliche this, I know, and everybody’s laughs, but your main courting area was the back row of the cinema. Not for the lewd jokes that you get about it now nor the innuendos but because you went there, you were in the back row if you were lucky if you could beat somebody else to it, it was, it, you were seeing your film favourites, Thelma Todd, the girl at your side was nothing like Thelma Todd but that didn’t worry you, you were in the warmth, it was comfortable, you’d got sweets, they went round with a tray with ice cream and all the rest of it on at the intervals, so it was a cosy atmosphere. So, for two hours you were lost with your girlfriend and you did your courting there. Em, all very innocent of course, well reasonably innocent courting, em, obviously it didn’t give you much scope for the greatest intimacy but there you were. I mean that was it, you accepted that, em, apart from which you couldn’t indulge in the greatest intimacy anyway, even if you were in those rows, for two reasons. There was a sense of community then, which there isn’t now, and if the girl got pregnant that was a disgrace on the community, particularly your street, on her family, on your family so that kept them, kept you both on the straight and narrow. Cause there was shame in those days. Now shame has inverted commas now. But there was shame in those days.

Comment: Denis Houlston was born in 1917 and lived in Manchester. He was interviewed on 26 April 1995 and 25 May 1995. The Love Parade (USA 1929 d. Ernst Lubitsch) was an early sound film; the song ‘One Hour with You’ comes from the 1932 Lubitsch film of the same title. An Everyday Magic is a study of the significance of memories of British cinemagoing in the 1930s, which makes extensive use interview material with picturegoers from the time.

Movies and Conduct

Source: ‘Negro male student in High School. Age 17’, quoted in Herbert Blumer, Movies and Conduct (New York: Macmillan, 1933), pp. 254-257

Text: I first became interested in the movies when I had started to kindergarten. I had gone to the theater before but I had not paid much attention to them while sitting on my mother’s lap or down in what seemed to me a very low seat. In school I heard the other children talking about cowboys and detectives and policemen that they had seen on the screen. When I again went I saw an exciting serial and William S. Hart which made me clamor to come back on the same day weekly. I kept up with that serial and several others when that one had ended. I did not lose interest in these pictures until a few years ago when I took to a higher type and more refined picture. I learned through education to distinguish between a good picture educationally and a bad or poor picture. This led me to those dramas mostly, although I occasionally go to see a serial or a Western story.

The earliest movie stars that I can remember were Wm. S. Hart and Tom Mix who played entirely in Western stories. I liked to see them shoot the villain and save the girl and “live happily ever after.” It caused me to shout as loudly, or louder, than the rest. Following them came Douglas Fairbanks, who seemed so carefree and light that he won nearly everyone with his personality. He would jump, use a lasso, thrust a sword, and fight in a way to satisfy any child’s desire for action. Now I have no special star but I think Emil Jannings is a great actor because he seems to put his heart and soul into his work.

As a boy, I went with nearly every one to the theater; my mother, father, sister or brother, relatives, and friends. Usually I went in the afternoon or evening, anywhere from one to five times a week. Now I still go with my relatives occasionally but mostly with friends or alone.

I cannot recall anything that I have done that I had seen in the movies except try to make love. It happened that when I was small there were no boys in my neighborhood and I had to go several blocks before I could play with some my size or age. But there were a few girls in my neighborhood my size. Seeing Douglas Fairbanks woo his maiden I decided to try some of ” Doug’s stuff” on one of the girl friends. I know I was awkward and it proved more or less a flop.

Several times on seeing big, beautiful cars which looked to be bubbling over with power and speed, I dreamed of having a car more powerful and speedier than all the rest. I saw this car driven by myself up to the girl friend’s door and taking her for a ride. (I was then eight years old and in my dreams I was no older.) Then too, I saw Adolphe Menjou, the best dressed man in the world, try in various ways to kill me because I had won his title. Perhaps the picture that left the most depressing picture on my mind was one in which a murdered man was thrown over a high cliff from a mountain top. I could see that dead body falling, falling to the rocky depths far below and squash into almost nothing. Some nights I dreamed of falling and other nights I had nightmares from dreaming of the same thing, awoke in a cold sweat, and was not able to go to sleep again till dawn. Whenever I saw anyone looking down from some rather high place or some workman in the precarious position, I had a sickly feeling in the pit of my stomach and averted my eyes.

The most heartbreaking picture that I ever saw and which caused me to shed uncontrollable tears was “Over the Hill,” starring Mary Carr. She was ill treated by all her children except one and had to go to the poorhouse and scrub daily. This picture caused me to see my mother in a new light and make a vow that I would always protect and provide for her as long as I or she lives. This mood lasted until the comedy, when I soon forgot it, but I have always kept my vow.

I have not adopted any mannerisms from the movies but I have tried to act like the actors of a picture for a short time after seeing the picture. Such actions were trying to act like a screen drunkard, a hero cowboy who shot and killed the villain and rode triumphantly away with the fair one. I used to go to “wild western” pictures and observe the Indians grab their hearts, or put their hands over their hearts, turn all away around and fall dead after they had been shot while resisting the unlawful Americans. When my chums played cowboy or cops and robbers, I tried to imitate these Indians in falling. Of course, many besides myself, I suppose, have tried to imitate Charles Chaplin or Douglas Fairbanks but I became so proficient in imitating Charles Chaplin that I became to be known as Charles in the neighborhood in which I formerly lived which made me dream of the time when I, Charles Chaplin, would be the star of the silver screen. Douglas Fairbanks gave me an inspiration to jump, fight, use long whips, ride, use rapiers and to be as happy and as full of life as he seemed to be.

While imitating these stars I became interested in love pictures and went to see them as often as I could. This liking developed after seeing such stars as Wallace Reid, Norma Talmadge, Rudolph Valentino, Mary Pickford, and Pola Negri. These actors stirred within me a desire to do an ardent love scene with a girl. The first girl that I tried this on said that I was crazy. The second girl wasn’t interested. But the third girl actually thought that I really meant what I was saying about her eyes and lips and she permitted me to try out everything that I had planned and this occasion proved successful in more ways than one.

Occasionally I used to think constantly of such actors as Wallace Reid, Rudolph Valentino, or Pola Negri; especially the latter whose bewitching eyes instilled within me many ungodly thoughts that never were voiced.

I cannot say that I received any temptations from the movies but I did get one real ambition. That being, to fly and be an aviator. This desire originated from such pictures as “Wings,” “The Flying Fleet,” and “Lilac Time,” all of which featured airplanes. Now I visit all the aviation exhibits and “talks” possible. The most interesting show I have yet seen is the one that was at the Chicago Coliseum. I visit the municipal airport often and just the sound of an airplane’s motor is enough to start one thinking of that time when I am going to have a powerful plane of my own and see all the world by means of it.

Another ambition that I had was to be a “Jackie Coogan” at the age of eight. I thought I would be more of a star than Jackie himself. I dreamed of the time when I would be a great star and have a great deal of money because of it. Then I could buy a tiny automobile, just my size, that would run as fast as any big car. I would also have some ponies, a beautiful home for my mother and myself and be a veritable “lady’s man.” (All this time I was eight years old.)

Sometimes from seeing such pictures as “The Birth of a Nation” I would not but feel the injustice done the Negro race by other races. Most of the bad traits of unintelligent Negroes are used in many pictures and a lovable or educated character is rarely pictured.

At other times, “West Point,” a picture of college life and a military training school, stirs within me a desire to go to college or some military or naval school away from home and serve my country as best I can.

In crime pictures, as in real life, the criminal not only becomes the hero on the screen but outside the theater as well. At other times the criminal’s life is such that the audience simply abhors being such a character. If there were more of the latter type of picture I am of the opinion that there would be far less crime.

Comment: American sociologist Herbert Blumer’s Movies and Conduct presents twelve studies of the influence of motion pictures upon the young, made by the Committee on Educational Research of the Payne Fund, at the request of the National Committee for the Study of Social Values in Motion Pictures. The study solicited autobiographical essays, mostly from undergraduate students of the University of Chicago, and presented extracts from this evidence in the text. Most of the evidence relates to picturegoing in the 1920s. The interview above comes from Appendix C, ‘Typical Examples of the Longer Motion Picture Autobiographies’. The films referred to include Over the Hill to the Poorhouse (USA 1920), Wings (USA 1927), The Flying Fleet (USA 1929), Lilac Time (USA 1928) and The Birth of a Nation (USA 1915).

Links: Copy on Internet Archive

An Autobiography

Source: Hymie Fagan, An Autobiography, n.d. [typescript] (Brunel University Library, 2-261), pp. 18-20, 41-42

Text: The Picture Palaces, as cinemas were then known, or the Bioscopes, were becoming very popular. I vaguely remember once going with my father to one in Shoreditch High Street, where I was given a bag of sweets, and he a packet of Woodbines to popularise the cinema still more. After his death I used to go to one in Brick Lane. Admission was one ha’penny. Only one film was shown, usually a cowboy and Indian film. We cheered the cowboys like mad and hissed and booed the Indians, for they were always the baddies.

The one-film shows were for the childrens’ matinees. When the film ended the lights went on, and the children ushered out, to enable the next show to start, but some of the boys hid under the seats, so that they could see the film again without paying. Finally the manager became aware of this, and at the end of each performance the attendant would poke under the seats with a long pole to flush out the stowaways, who were then somewhat forcibly removed.

There was another, more expensive, picture palace in Commercial Street, where the gallery cost one penny and the stalls sixpence. A full programme was shown, and not only cowboy and Indian films. Such dramas as “Leah the Forsaken” all about the plight of a Jewess caught in the toils of the Spanish Inquisition. Another was “The Indiarubber Man” who could scale high walls with amazing jumps and disguise himself by changing the shape of his face. Then there were the serials. The heroine in most of these was a star named Pearl White. She was usually left tied to the rails whilst an express came thundering down towards her. I remember her in one serial named “The Perils of Pauline”, and I underwent agonies of suspense each week, until I learned how she managed to escape in the following episode.

Real picture lovers, but poor like me, went into the gallery. Others, who simply wanted to snog in the dark, went into the stalls. Looking down into it, it seemed that nearly all the seats were empty, as indeed they were, for the snoggers preferred the walls round the stalls. The floors from the gallery to the stalls were knee-deep in orange peel and pea-nut shells.

To keep Pearl White’s image before the public the P.R.O. [?] composed a song about her. It went

My Little Pearl of the Army,
Pearl of my heart so true.
You’re the queen of the picture screen
And the pride of the whole world too.
Whilst the band plays Yankee Doodle
Rule Britannia too
There’s many a lad, who to die would be glad
For a Pearl of a girl like you …

… Apart from reading and swimming, another joy was the cinema. It was becoming very popular indeed and there was a children’s matinee every Saturday afternoon. Admission was one penny and since mother had no objection because of the Sabbath, I went regularly. I used to arrive almost before anyone else, queuing up impatiently at the box-office, and as the crowd of children grew, so did the yells demanding that it opened, which at last it did, dead on two o’clock. Chaplin was always shown since he was the favourite, and I remember falling off my seat, helpless with laughter at “Champion Charlie”. Then there was Douglas Fairbanks, whose athletic exploits I tried to emulate. Once after he had escaped from his enemies by jumping down a cliff by a series of ledges, I tried to do the same thing on our pitiful crumbling cliffs, but when I jumped onto the first ledge it crumbled under me and I hobbled home on a badly sprained ankle.

Comment: Hymie Fagan was born in Stepney, 1903 of a Jewish working class family. This is two extracts from his unpublished autobiography, the manuscript for which is held by Brunel University Library. The first section describes the pre-WWI period, second covers the war years.

Take Your Girlie to the Movies

Source: ‘Take your girlie to the movies’, sung by Billy Murray, composer Pete Wendling, lyrics Bert Kalmar, Edgar Leslie, recorded 19 June 1919, Victor 18592

Text: Beatrice Fairfax gives advice
To anyone in love
That’s why Johnny Gray
Wrote to her one day
‘When I call to love my girl
Her folks are always there
That’s why I’m blue
What shall I do?
And Beatrice said, “never despair”

Take your girlie to the movies
If you can’t make love at home
There’s not little brother there who always squeals
You can say an awful lot in the seven reels
Take your lessons at the movies
And have love scenes of your own
Tho she’s just a simple little ribbon clerk
Close your eyes and think you’re kissing Billie Burke
Take your girlie to the movies
If you can’t make love at home

Sweethearts always used to spoon
In a big morris chair
Young folks of today
Have a different way
Far away from cranky dad
And mother’s eagle eye
It’s lots of fun
Here’s how it’s done
So come on and give it a try

Take your girlie to the movies
If you can’t make love at home
Find a cozy corner where it’s nice and dark
Don’t catch influenza, kissing in the park
Take your tips from Douglas Fairbanks
And have love scenes of your own
Going to your seat you’ve got a dandy chance
You can shine your shoes on someone else’s pants
Take your girlie to the movies
If you can’t make love at home

Comment: Dear Beatrice Fairfax was an American newspaper advice column, written by Marie Manning.

Movies and Conduct

Source: ‘Female, 19, white, college sophomore’, quoted in Herbert Blumer, Movies and Conduct (New York: Macmillan, 1933), p. 41

Text: Then came the time when I became interested in men. I had heard older boys and girls talking about “technique” and the only way I could find out how to treat boys was through reading books and seeing movies. I had always known boys as playmates, but having reached my freshman year in high school they became no longer playmates but “dates.” I didn’t want it to be that way but it seemed inevitable. I was asked to parties and dances and friends’ homes. The boys were older and sophisticated. I felt out of place. I noticed that older girls acted differently with boys than they did when with girls alone. I didn’t know what to do.

I decided to try some of the mannerisms I had seen in the movies. I began acting quite reserved, and I memorized half-veiled compliments. I realized my “dates” liked it. I laid the foundation with movie material. Then I began to improvise.

Of course, I had a rival in the crowd. Every time she began to receive more attention from the boys than I, I would see a movie and pick up something new with which to regain their interest. I remember one disastrous occasion. She was taking the center of the stage, and I was peeved. I could think of nothing to do.

Then I remembered the afternoon before I had seen Nazimova smoke a cigarette, and I decided that would be my next move. The party was at a friend’s home and I knew where her father’s cigarettes were kept. I got one, lit it, and had no difficulty whatsoever in handling it quite nonchalantly. The boys were fascinated and the victory was mine.

Comment: American sociologist Herbert Blumer’s Movies and Conduct presents twelve studies of the influence of motion pictures upon the young, made by the Committee on Educational Research of the Payne Fund, at the request of the National Committee for the Study of Social Values in Motion Pictures. The study solicited autobiographical essays, mostly from undergraduate students of the University of Chicago, and presented extracts from this evidence in the text. Most of the evidence relates to picturegoing in the 1920s. The interview extract is given in the chapter ‘Imitation by Adolescents’.

Links: Copy on Internet Archive