Tag: The Four Horsemen of the Apocalypse (1921)

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 60 -61

Text: AGE: 37 SEX: F. OCCUPATION: Housewife NATIONALITY: British

Films have been my hobby for years, I’m now 37.

The first film I can remember clearly was one of which the comedian Pimple made as a Scotch Soldier leading others, I know it was very funny to me at the time. We used to pay a 1d. Saturday afternoons and as we came out we were given a bag of sweets.

Then a few years after, I can remember Jack Mulhall in light comedian roles in which he was perfect, I still catch glances of him in small parts now at the movies. Then I was in the flapper age when Rudolph Valintino [sic] was the hero, and when his picture was on The Shiek [sic]. I know we girls had to stand to get in and we were saying ‘Isn’t he marvellous’, ‘I wish I was Agnes Ayers’ [sic]. I bought every photo I could possibly get of him, and my bedroom was surrounded with him, so you see there were pin-up-boys in those times too.

Even now when I see old pictures of him in your magazine I still get a little romantic feeling, silly isn’t it how a picture does effect [sic] you of anyone.

His picture The Four Horsemen was one of his greatest, but when I went to see that, it was dark when I came out and being young, I was terrified all the way home. ‘The Horsemen* were following me all the way. I ran as hard as I could. I think the silent pictures effected [sic] people more than the talkies, as I think hearing them talk makes it less creepy. I know ‘Lon Chaneys’ always upset me.

Sometimes I wish they would show one of the old silent ones occasionly as I’m sure the children of today don’t realize the wonder of the film worlds [sic] progress through the years, I still go very often to the pictures in fact I’d like to go more often. I like to go on my own and get carried away by the acting especially when it is an actor you have a little warm spot for, for I’m sure youngsters aren’t the only ones who go because they like the ways and actions and little mannerisms of their favourite actors.

I like Ralph Bellamy because he reminds me of someone years ago.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. The Sheik (USA 1921) starred Agnes Ayres and Rudolph Valentino, who also starred in The Four Horsemen of the Apocalypse (USA 1921). ‘Pimple’ was a character played by British comedian Fred Evans. The film referred to is probably Pimple in the Kilties (UK 1915)

Family Life and Work Experience Before 1918

Source: Extract from interview with Stanley Ratcliff, C707/309/1-10, Thompson, P. and Lummis, T., Family Life and Work Experience Before 1918, 1870-1973 [computer file]. 7th Edition. Colchester, Essex: UK Data Archive [distributor], May 2009. SN: 2000, http://dx.doi.org/10.5255/UKDA-SN-2000-1

Text: Q: Did they have a cinema in the town before the first war?

A: No. Yes. YES. It was silent of course. Yes, that was in Towers Hall. They did have a cinema there. But the only thing that I saw there was the Horsemen of the Apocolyps [sic] I think it was, I think that was it. It WASN’T a good film. I saw lots of things there after a time. But what the – films were I don’t think there was anything of any great note anyhow except that.

Q: What sort of people would go to the cinema in the early days?

A: I would say the ordinary run of people really. I know Edith and I used to go sometimes. We were courting then. But – it wasn’t a good – it had an air of improvisation really. You know, you hadn’t got the – the things – as they are today. You had a feeling that everything was sort of makeshift. You were – you had a pianist there of course. And the – the particular things that he played didn’t always suit the picture. But – the – screen was very small by the way, quite a small screen.

Comments: Stanley Ratcliff (1891-?) the son of a chargehand at a boilermakers, was the youngest of eleven children, living in Sheerness on the Isle of Sheppey, Kent. The Four Horsemen of the Apocalypse (USA 1921) was directed by Rex Ingram and starred Rudolph Valentino. The Electric Theatre in Sheerness was known as ‘Tower’s’ after its owner, a Mr Tower. Ratcliff was one of 444 people interviewed by Paul Thompson and his team as part of a study of the Edwardian era which resulted in Thompson’s book The Edwardians: The Remaking of British Society (London: Weidenfeld and Nicolson, 1975).