Mass-Observation at the Movies

Source: Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 229.

Text: Commercial traveller, aged 35, Leamington Spa.

Once per month I go to the films. This is when my car is greased at a neighbouring garage, and I find it convenient to sit in the warmth and comfort of a cinema until the operation is complete. I cannot remember 6 films I have seen, I saw Dear Octopus this week. I liked it. I had not one damned Yankee accent in the whole film. The usual strident idiocies of Hollywood were absent. I did not, as usual, feel like vomiting. And even the news short did not as usual give the impression that Americans only were fighting the Germans. If you want an opinion about films you will have to go to others. My opinions are perhaps illinformed [sic], but they are definite, if given vent to, they make me swear.

Comment: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from a directive issued in November 1943 asking the question ‘What films have you liked best during the past year? Please list six films in order of liking and give your reasons for liking them.’ Dear Octopus was a British film, made in 1943, based on the play by Dodie Smith.

Seeing in the Dark

Source: Alan Garner, in Ian Breakwell and Paul Hammond (eds.), Seeing in the Dark: A Compendium of Cinemagoing (London: Serpent’s Tail, 1990), p. 9

Text: I was three years old. Nobody had told me what a cinema or a film was, and certainly nothing about the concept of an animated cartoon; and I was taken into the largest enclosed space I’d ever seen, into a crowd of strangers, put on a seat, and the lights went out. Figures fifteen feet high loomed over me. The film was Snow White; and I felt my sanity slipping until the moment when the queen metamorphosed into the witch. Then I screamed and screamed, and could not stop. My mother called an usherette to have me removed, and I was handed into strange-smelling arms behind a bright beam that dazzled me. The arms hugged my squirming form and carried me out, while my mother stayed to watch the rest of the film. But the exit was at the foot of the screen, and I was being borne up towards that great and drooling hag, away from safety, pinioned by someone I couldn’t see, and the witch was laughing.

When we got home I was thrashed for making mu mother ‘look a fool’. The nightmares began and have haunted me ever since. The witch has my mother’s face.

Comment: Alan Garner (born 1934) is a British novelist best-known for his ‘children’s’ novels such as The Weirdstone of Brisingame and The Owl Service. Disney’s Snow White and the Seven Dwarfs was released in 1937. Seeing in the Dark is a collection of commissioned reminiscences of cinemagoing.