Tag: Fashion

Sociology of Film

Source: J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), pp. 236-237

Text: 53. Miss …

You asked do films ever influence your life. Well I think that they do especially technicoloured films. I have always wanted to write an article on films and here at last is my chance. I am a great film fan and they certainly influence me. In fact I do not know what would have happened if films had never been invented — I have never been in love yet but I wish I had the chance of playing the role of wife to such stars as Allan Ladd Van Johnson Denis Morgan or Gene Kelly, neither have I been divorced yet, but if it is as nice as it appears on the screen in such films as Escape to Happiness or Old Acquantience (Acquaintance) Great Mans Lady or In This Our Life, O.K., I do not think I should have put (as nice) in describing divorce as it appears on the screen, but it is so thrilling and exciting.

Next on the list is manners. Well I wish above all things to possess such charming manners as Phyllis Thaxter as she appeared in I think her only film ever released Thirty Seconds Over Tokyo. But I also like such mannerisms as Vivien Leigh, in Gone with the Wind or Irene Dunne’s such understanding manners in White Cliffs of Dover.

And lastly Fashion. Well nowadays give any girl the chance to wear any of the mordern [sic] clothes that you see on the films nowadays. For instance in Home in Indiana June Haver wore some beautiful clothes especially a Red coat and hat trimmed with Lambs wool and in Pin Up Girl Betty Grable wore a nice cream lace dresse (dress) and a smart white suite (suit), of course you imagine yourself in them so much more if the film is in technicolor (technicolour).

Now to question of films appearing in your dreams. Well they do in mine allright[.] In Doctor Wassell I dreamt I was fighting alongside of Gary Cooper and I imagined that I was a nurse like Claudette Colbert in So Proudly We Hail, and in Stage Door Canteen I was a Hostess. These are just a few and it may seem silly but I do not think you enjoy a film if you are not living with it.

Age 18. Sex. Female. Nationality English. Profession, Cashier.
Profession of Parents. Engineer. Mother none.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above response comes from the section ‘The Adult and the Cinema’. People were asked to answer two questions: Have films ever influenced you with regard to personal decisions or behaviour? and Have films ever appeared in your dreams? Escape to Happiness is an alternative title for Intermezzo (USA 1939). The corrections in round brackets are in the original text (Technicolor is, of course, the correct spelling). All of the films mentioned were American.

Sociology of Film

Source: J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), pp. 233-234

Text: This letter is in answer to your appeal for help from members of the cinema audiences. I am a female, aged 17 yrs. 2 mths. and of British nationality. I am still at school at present, and I hope to enter into the teaching profession in the due course of time. My father is a bricklayer and also Secretary of a Trade Union, my mother is a housewife.

In answer to question one. I have seen many films and I have always liked to watch closely the women’s manner of dress, or hair style. I may say that in many cases I have copied the styles but the most dominant film with regard to fashions were. Hair style. For Whom the Bell Tolls. Dress. Now Voyager.

And with regard to a film I have dreamt about I can safely name The Corsican Brothers, starring Douglas Fairbanks Junior and Ruth War[r]ick. That film I dreamt about for many nights, and I remember especially that the death scene of Julian the twin brother of Mario was the piece I remembered most vividly.

With regard to dreams I have also dreamt about a serial film that I saw when I was the age of 11 or 12 years. That film was Flash Gordon’s Trip to Mars. I can quite confidently say that I remember practically all of that film until a few weeks ago and then I saw part of it again as a weekly serial at a picture palace in our town.

It served to refresh my memory on the parts I had forgotten and I am sure I shall think and dream of it for a good many more years.

I think the facts that made it stick in my mind for such a long time was that it was of a strange planet and the costumes were also very strange. The hero and heroine and party did perform many incredible deeds but what did annoy me was the fact that many people in the cinema when they saw the Marsians (Martians) in the film doing things that seemed slightly unnatural to us, laughed!

I regard everyone who laughed at that film as a fool! They have no foresight. They have no understanding, nor did they try to understand.

I think there is a possibility of our, one day, trying to reach Mars by means of a rocket ship, after all they are trying to reach the moon shortly, so why not Mars?

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above comes from the section ‘The Adult and the Cinema’, for which responses were sought via Picturegoer in February 1945 to two questions: Have films ever influenced you with regard to personal decisions or behaviour? and Have films ever appeared in your dreams?

Movies and Conduct

Source: ‘Female, 15, white, high-school sophomore’, quoted in Herbert Blumer, Movies and Conduct (New York: Macmillan, 1933), p. 37

Text: I have attempted to imitate the manners of several actresses, but I have never received any satisfactory results. I bobbed my hair when I was only eight years old, as a result of seeing someone in the movies doing likewise. I try to walk and move with ease and grace, but I find that it is a little difficult to act like others if I can’t see how I look. I remember one movie star, Mabel Normand, who had large eyes, and from the admiring of them I gradually began to stare at others with wide eyes. My friends thought there was something wrong with my eyes because I did this, and perhaps I did acquire poor eyesight as a result. At other times I curled my hair, manicured my fingernails, and dressed like my favorite stars. Of course my attempts never brought any pleasing results, so I abandoned my imitations and became original. Sometimes I posed for hours at a time before my dressing table mirror, posing with my hands about my face, and moving my arms as gracefully as I could. In the movies, it always seems that the innocent, wide-eyed girls have the most suitors, and that shyness promotes respect and adoration on the part of the opposite sex. When I went to parties I tried to be a meek little maid, but it proved to be a failure in attracting sweethearts; only gay and vivid types are wanted by the modern generation.

Comment: American sociologist Herbert Blumer’s Movies and Conduct presents twelve studies of the influence of motion pictures upon the young, made by the Committee on Educational Research of the Payne Fund, at the request of the National Committee for the Study of Social Values in Motion Pictures. The study solicited autobiographical essays, mostly from undergraduate students of the University of Chicago, and presented extracts from this evidence in the text. Most of the evidence relates to picturegoing in the 1920s. The interview above comes from the chapter ‘Imitation by Adolescents’.

Links: Copy on Internet Archive

Sociology of Film

Source: J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), pp. 219-221

Text: Miss…

In regard to your request for information as regards the average film audience I am writing the following examples of how some films have influenced my conduct, hoping they may be of some use to you.

1. Until five years ago I took an average interest in music, but never listened to it seriously. I liked the effect of incidental music in films. While seeing The Great Lie I was entranced by the music, but I thought, ‘Oh its [sic] incidental music. It was beautiful, but I shall never hear it again, because incidental music is very rarely published.’

Later I discovered that the music in the film was actually Tchaikovsky’s Piano Concerto No. 1 in B flat minor. Because of the effect made on me by the beauty of this music, I gradually came to take an interest in symphonic and classical music in general. Nowadays one of my regular joys is listening to the symphony concerts featured by the B.B.C. on Sundays. I don’t think many of the highly emotional films would have nearly so much effect without incidental music, but I suppose there are hundreds of people who disagree with me on this point. Sometimes I try to memorise the incidental music in films and write a rough sketch of it for piano. It seems such a waste of beautiful music, that you hear it in a film and then it is so quickly forgotten. Such films as All This and Heaven Too, Marie Walewska, Juarez, Lady Hamilton, and Elizabeth and Essex, have made me read a good deal about the characters represented in films.

People and events in the past come vividly to mind on seeing the films and reading the books, and give me immense pleasure.

I always go to see films on my own. After seeing a really good dramatic film I like to go off on my own for a walk, and think the various scenes over. I don;t like to come in contact with people. They seem to intrude on my enjoyment of bringing to mind the excellent acting I had just seen.

Films such as Dark Victory, Now Voyager and Watch on the Rhine, among many others, affected me in this way, and later I wrote out the dialogue as near as I could remember it. And now if I wish to relive the scenes in any of the films, all I have to do is read over my writing.

The greatest wish of my life is to meet Bette Davis. It was on seeing her in The Sisters in 1939 that made me take an interest in films.

In my estimation, acting such as hers is beyond all praise, but if I could ever meet her, and try to tell her even a little about how much her acting means to me, I should be the happiest person in the world.

The fashions in films have no effect on me, because they are usually specially concocted for use in the studios, and are for everyday use, quite unsuitable. Hairstyles need constant professional attention if they are anything like the elaborate affairs featured by stars in some films.

2. I have never dreamed about films, but I have dreamed about individual personalities in films.

Age – 18 years. Sex – Female. Nationality – British (Scotch). Profession – Cashier. Profession of Mother – Housewife. Father is dead.

Comment: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above response comes from the section ‘The Adult and the Cinema’, for which responses were sought via Picturegoer in February 1945 to two questions: Have films ever influenced you with regard to personal decisions or behaviour? and Have films ever appeared in your dreams? The films mentioned are The Great Lie (USA 1941), Conquest (aka Marie Walewska) (USA 1937), Juarez (USA 1939), That Hamilton Woman (aka Lady Hamilton) (USA 1941), The Private Lives of Elizabeth and Essex (USA 1939), Dark Victory (USA 1939), Now Voyager (USA 1942), Watch on the Rhine (USA 1943) and The Sisters (USA 1938).