Tag: Bolton

Mass-Observation at the Movies

Source: May Crawshaw, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 128

Text: May Crawshaw (Mrs.), 14 Heaton Avenue (aged 40), regular cinema-goer (4 times a month), preference – both the same.

Comments: I like when going to the Cinema to see one long picture, with a little humour and a little pathos as long as it brings out the qualities of the actor, and a little love not overdrawn. Also a travel coloured picture, or a Mickey Mouse, and for a change, short musical revue. Then of course a good news reel with pictures of Royalty and not too much was news. I dont [sic] mind the ice cream advert, but hate to sit in semi-darkness watching adverts of housing estates, furniture, permanent waves etc.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street.

Mass-Observation at the Movies

Source: Annie Whittle, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 134

Text: Mrs Annie Whittle, 40 Salisbury St (aged 65), regular cinema-goer (6 times per month), preference – American films

Comments: I go to the cinema primarily for relaxation and entertainment. A lot of American films are alright for Americans but not for us as the meaning is lost to us, i.e. various rackets. Like to see musicals but get fed up with that foot-tapping, a bit, alright, a lot, bored. Like to see films with good singers and beautiful natural scenery. Think films like Three Smart Girls are excellent, for their spontaneity and freshness. Think British musicals are excellent but the rest a long way of American. As yet waiting for the time to come when British films will portray ordinary people like the Americans do, not impossible if talent and something else is required.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Three Smart Girls (USA 1936) starred Deanna Durbin.

Mass-Observation at the Movies

Source: John W. Woodhead, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 80

Text: John W. Woodhead, 37 Stanley Rd (aged 18), regular cinema-goer (6 times amonth), preference – American films.

Comments. First of all I should like to thank the Films for the many entertaining hours I have spent watching them. I sincerely hope that the high rate of entertainment which has been raised in present-day Films will be maintained. Also, a word of praise for modern cinemas – their luxurious interiors certainly increase one’s enjoyment of a show. But must we have:-

1 Worn-out film plots?
2 Inane ‘shorts’?
3 Depressing ‘psychological’, films.
4 Lady-patrons in front of us wearing eccentric head-gear?

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street.

Mass-Observation at the Movies

Source: Mrs E. Skellen, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 121

Text: Mrs E. Skellen, 5 Roseberry St (aged 27), regular cinema-goer (5-6 times a month), preference – American films

Comments: When I go to the pictures I go to be entertained. For this reason I don’t like seeing what producers fondly imagine are true to life films, simply because they are not true to life. I know far more about my own problems than film producers do or ever will do, so that when I go to the pictures I don’t want to see these problems solved (to the satisfaction of the producers) in what are called true to life pictures. I like seeing historical romances i.e. Charge of the Light Brigade, Captain Blood or such films as Queen Victoria etc. Failing this, I like Musical Comedies or a really good Detective Picture because they take my mind off everyday things, and going to the pictures is a change and a tonic if I can see the films that I have mentioned.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. The films she refers to are The Charge of the Light Brigade (USA 1936), Captain Blood (USA 1935) and Victoria the Great (UK 1937).

Mass-Observation at the Movies

Source: Sidney Smith, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 68

Text: Sidney Smith, 30 Green Way, Hall-i-the-Wood, Bolton (aged 40), regular cinema-goer (4 times a month), preference – American films.

Comments: Our main requirement is comedy that is comedy, not the absurd stuff that we get now. If you cant [sic] give us the real thing, at least do not force on to us a poor imitation. Most supporting items, except news and cartoons, are very poor, and annoying to see. You should dispense with this obvious padding and let us have either longer main feature items or shorts of main feature quality. Cut out entirely the refreshment interval and next week’s trailers, and if you must have cinema organs and advertisements, use them only in the intervals between programmes. Even the people who are musical do not care for too much organ music and many people dislike it intensely. Do something to stop people from talking while the show is on.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Crompton, Crompton Way.

Seats in All Parts

Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 54-56

Text: … the Lido in Bradshawgate, as unprepossessing an unVenetian a building as could be imagined despite its gondola-filled proscenium frieze. Financed by a small Salford-based circuit, it was little more than a cheap shell. The foyer was bare and cramped, and the centre stalls exists were by crash doors which opened from the auditorium straight out into the side alleys, sometimes drenching the adjacent customers in rain or snow.

But we were unaware of such inconveniences on the Saturday in 1937 when we queued for the gala opening. For some reason the attraction chosen for that one night only was a revival of Jessie Matthews in Evergreen, very welcome but quite uneventful, since we had previously seen it at the Hippodrome. The place nevertheless was mobbed, and we found ourselves in a low point of the front stalls from which it was difficult for me to see more than the top half of the screen over the heads of the people in front. I was comforted, however, by a handful of sample packets of a confectionery, then new, called Maltesers: the usherettes were practically throwing them at everyone who came in, and I grabbed as many as I could from the tray on the way to my seat.

We went again on Monday to see the Lido’s first première, which was Song of Freedom, staring Paul Robeson. It was enjoyable enough while the star held sway, and I responded to his voice as to no one else’s since Al Jolson, who seemed unaccountably to have retired from the screen; but by now we had discovered two of the Lido’s failings. The first was its long, long intervals for ice cream sales, drastically curtailing the supporting programme we expected; the second was an even longer non-attraction called Younger’s Shoppers’ Gazette, a compilation of crude advertising filmlets (I once counted twenty-eight on the one reel). This was certainly not value for money, especially since the Lido was also the proud possessor of a Christie organ, and the interlude for this could stretch the gap between solid celluloid items to as much as thirty-five minutes. Though it had the advantage of a phantom piano attachment, the Lido organ did not rise from the orchestra pit as we expected, nor did it change colour as it came. From some of the side seats you could see it waiting in the wings throughout the performance, and since the main curtain hung slightly short, front stalls patrons could count the feet of the men who pushed it on stage at the appropriate moment. This musical marvel was operated by one Reginald Liversidge, an eager-to-please young man with a gleaming smile and a fine head of skin; his natty tailcoat and graceful manners probably endeared him to the matrons, but not to me. So far as I was concerned, his slide-accompanied concerts of ‘Tchaikovskiana’ were just one more nail in the coffin of a disappointing venue in which I had expected to spend many delightful evenings.

And so I was not impelled, in the years before the 1939 war, to visit the Lido very often. Its schedulers did not have the booking power of the established cinemas, and certainly not of the new Odeon which was to menace them all. It was too often to take the cheapest programme available, and I was happiest when it settled for a re-issue. One such attraction was the 1931 Fredric March version of Dr Jekyll and Mr Hyde, which my mother wanted to see again, having been impressed by it when I was still in swaddling clothes. It was my first experience, in our well-behaved town, of an audience cat-calling and rough-housing during a performance. Mum said comfortingly that they only did it to prove they were not scared by Jekyll’s transformations into Hyde; I was, but tried not to show it, my fear being tempered by a burning desire to wear, when I grew up, a dress cape, cane and top hat just like Mr March’s. I realize now that this superbly crafted film, by far the best version of the story, is not only horrifying but surprisingly one-track-minded in the matter of sex, and therefore not at all a suitable entertainment for a boy of tender years; nonetheless what I most remember from that long-ago evening is how lustrous and dramatic it was to look at. Mum anxiously watched my reactions to the shock moments and, since I showed no ill effects, took me along a few weeks later to see the Lido’s ‘double thrill bill’ consisting of re-issues of The Old Dark House and The Invisible Man. This time, to our astonishment, we were forestalled by the burly commissionaire in the second-hand uniform, who informed us between pursed lips that Children were no Admitted. My mother pointed out that both films had ‘A’ certificates, not ‘H’, and that she regularly took me to ‘A’ pictures, but argument proved useless, and we could only conclude that this was an entirely unofficial rule drawn up by the management either for the public good or (more likely) to drum up business during a dull week. Adamant, the commissionaire repeatedly tapped a hanging notice on which the words ADULTS ONLY had been inscribed in shaky green lettering. Although, he assured us confidentially, he had seen both pictures and wouldn’t give you that (he snapped his fingers) for their horror content, he was powerless to help us, and could only suggest that we went round the corner to the Theatre Royal where Old Mother Riley was showing. His sister had described it as a real good laugh. Disconsolately, we took his advice; but I don’t remember laughing much: the rather primitively filmed knockabout failed to capture the instinctive zest of Lucan and MacShane’s crockery-smashing stage act which I had seen at the Grand on one recent Saturday night.

Comments: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. ‘A’ certificates were introduced in 1912 and stood for ‘Adult’; from 1923 a child attending an ‘A’ film had to be accompanied by an adult. ‘H’ certificates, for Horror, were introduced by the British Board of Film Censors in 1932, to be replaced by the X certificate in 1951. The Lido cinema opened in March 1997 and closed in 1998, by which time it was called the Cannon Cinema. The site is now occupied by a block of flats. The films recalled by Halliwell are Evergreen (UK 1934), Song of Freedom (UK 1936), The Old Dark House (USA 1932), The Invisible Man (USA 1933) and Old Mother Riley (UK 1937). Younger’s Shopper’s Gazette was produced by Younger Publicity Service and ran from the 1920s to the 1940s. An example can be seen on the website of the Media Archive for Central England.

Mass-Observation at the Movies

Source: Harold Walker, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 83

Text: Harold Walker, 11 Regent St (aged 20), regular cinema-goer (10 times a month), preference – American films.

Comments: Regarding question 5 [i.e. which are the best films], I certainly am not a patriot, for in my opinion American films are far superior to British on every point: acting, direction, production, humour, yes, everything! (If I’m not mistaken, you know it!). As for your cheaply-made ‘Quota’ films – well -! Finally, I am eagerly awaiting the result of the combination of Hollywood and Our Gracie. Now what about question 7 [i.e. which of the following would you like more of in the films?] – I fail to see where either religion or politics should have any part whatever in films. In the same category I place ‘people like you and I’ and educational subjects for the simple reason that – we dont [sic] want what we know! or what we should know! no! first and last we want ENTERTAINMENT.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Quota films refers to the proportion of British films which had to be shown in British cinema, which led to a rash of cheaply-made features guaranteed a screening somewhere (‘Quota Quickies’). Our Gracie is Gracie Fields, born in Rochdale, Lancashire, who made the Twentieth Century-Fox-produced film We’re Going to be Rich in 1938.

Mass-Observation at the Movies

Source: Phyllis Cann, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 57

Text: Mrs Phyllis Cann, 44 Bradford St (aged 30), regular cinema-goer (4 times a month), preference – American films.

Comments: I attend the cinema regularly as an amusement and also as an inspiration to my mentality. It is interesting to see people living ordinary lives such as you or I, also the screen reveals the lives of people we do not come into contact with. The network of humanity is a very interesting study. In my opinion the American productions are far ahead of the English, there is something snappy and altogether definitely conclusive about an American film, while most of the English films are slow and absolutely vague and lacking in interest.

Comment: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Palladium Cinema, Higher Bridge Street.

Seats in All Parts

Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 17-18

Text: On the whole, however, the Hippodrome brings back only the happiest of memories. There was something very satsifying about seeing music-hall comedy in an old music-hall. We always sat in the fourpenny stalls, which meant entry through a little side street pay box. The cashier was a maiden lady of uncertain age; she had tight marcelled hair, and repeatedly told us (and presumably everybody else) how terrified she was of a recurrence of the night she was attacked by ‘footpads’ while the commissionaire was inside. I liked to pay for my own ticket, using pennies handed to me by Mum as we walked briskly through the back streets from Victoria Square; but when an ‘A’ film was the attraction, the law said she must get the tickets for both of us and hand them to the doleful old doorkeeper, the one with the drooping moustaches and the dirty white gloves. He would then lift the dust-filled red velour curtain which allowed us to enter the inner sanctum by the doorway to the left of the screen. Invariably we arrived towards the end of the shorts, but sometimes there was a cartoon just before the news, and of course I always insisted on seeing that through twice. The shorts in fact were very often the best part of the programme. Since main features then seldom ran more than 75 minutes, there was room in a two-hour programme not only for a two-reel comedy and a cartoon but often for a couple of ‘interests’ as well, selected from such series as Stranger than Fiction, Speaking of Animals, Sportslight (with Grantland Rice), Screen Snapshots and Unusual Occupations. Then there was the news. World events at my age were a bit of a bore and I often went for a stroll to the Gents as they unfurled, but I did like Gaumont British News for its cheerful signature tune and its fancy title sequence where a gallery of rapidly changing news items centred on a bell-ringing town crier whom I used to insist was the comedian Sidney [sic] Howard in disguise. (Perhaps it was.)

The best vantage-point for a small boy was obviously the middle of the front row, and Mum sometimes agreed to sit there; although it can’t have done her eyes any good, and people making their way to the toilets used to tread on her feet, which were tender at the best of times. There was now rowdyism, however: the front stalls at the Hippodrome were occupied chiefly by respectable middle-aged couples or family parties, and any hooligan elements would have been quickly and firmly dealt with by the patrons themselves if the commissionaire had chosen to be otherwise engaged. Wherever we sat, it was always a thrilling moment when the lights dimmed and the censor’s certificate for the main feature flashed on to the dividing, floodlit red curtain, to be laboriously and audibly deciphered by an eager audience.

The stars whose adventures we watched on the Hippodrome’s milky-textured screen seemed always more real, more vital, than those observed elsewhere. This may have been partly because it was such an intimately shaped hall, but mainly I suspect because low vaudeville comics most easily found a level on which to meet audiences whose roots were in cotton spinning and who had lived, generation after generation, in the long shadow of the mills. In Lancashire they worked hard, and they liked to laugh hard, sometimes at subjects which southerners might have thought in poor taste, like drunkenness, underwear, and funerals. Beefy Leslie Fuller might have been my uncle, George Formby a comical cousin and Gracie Fields a young spinster aunt. It required no effort of imagination for us to be interested in their doings; they were only a slight exaggeration of our everyday life.

Comment: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. Bolton had 47 cinemas in the 1930s; the Hippodrome was a former music hall and existed as a cinema until the 1940s, being demolished in 1961. ‘A’ certificates were introduced in 1912 and stood for ‘Adult’; from 1923 a child attending an ‘A’ film had to be accompanied by an adult.

Mass-Observation at the Movies

Source: Beatrice Hart, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 122.

Text: Beatrice Hart, 47 Rose St, Manchester Rd. (aged 29), regular cinemagoer (12-16 times a month), preference – Both.

Comments: Dear Sirs,

The picture (Stella Dallas) was fine. It’s something you are never tired of watching, in fact I’ve been twice this week, as you have a change of news and I like the cinema, as the attendants are very pleasing and civil. The organ is another attraction. The playing simply thrills everyone. You ask how many times a month I do go. Well, it’s once a week I go to the Odeon and if there is any Picture that I enjoyed so much, go again later in the week. You see, you give a change of news. I go to other cinemas, and the total is 12 or 16 times in the month. You see I’m not a good letter writer.

P.S. I hope I’ve made it clear. I’ve just this one note.

Comment: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton. The study began in 1938, and this comment is a response to a questionnaire issued in March 1928 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Newsreels were issued twice a week. Stella Dallas, starring Barbara Stanwyck, was made in 1937. It was the second most popular film among Bolton cinemagoers, after Victoria the Great.