British Cinemas and Their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 68-72

Text: AGE: 19 SEX: F. OCCUPATION: CLERK NATIONALITY: BRITISH FATHER: ELECTRICAL ENGINEER MOTHER: HOUSEWIFE

Since I am only nineteen this film autobiography is necessarily limited. However, I have been a constant film-goer as long as I can remember, commencing at a very early age when I was taken by my parents once or twice every week. From the age of about seven to thirteen the cinema was a passion with me – I could not go too frequently to satisfy me and when thwarted in my desire I created scenes as some children do over toys, sweets etcetera. I realize now that the films were to me an escape from a dull, uneventful, very ordinary childhood. They represented excitement, adventure, romance and new ideas which I had never met before.

One of my earliest recollections is hearing my mother saying that she would have to cease taking me to the cinema if I continued to have violent dreams about them. Concerning the dreams I remember nothing, but I know that I resolved then never again to mention my reactions to a film, or opinion of one, otherwise I should be forbidden to go to what was rapidly becoming to me a veritable fairy-land. This resolve, by the way, undoubtedly made me secretive and I rarely told my parents what I thought about anything.

But the films were merely an escape. In those days, the idea never occurred to me that the places and the men and women characterised in films had any connection to reality. The life which the film heroes and heroines lived, in no matter what type of film I saw, ‘high society* or ‘slum’, was too utterly alien from the world in which I lived.

From the age of seven to fourteen I do not think that I had any preference as to which type of film I most desired to see. Any film was acceptable. Although I think that I was most impressed by any film, be it a lavish Hollywood musical of an historical impossibility, which contained beautiful extravagant costumes, rich in colour and spectacle. But I was never seized by a desire to possess such lovely clothes, nor did I sigh with envy at the synthetic beauty of ‘stars’, or their magnificent houses and trains of servants, – simply, I think, because I did not connect these things with reality. The cinema was merely a form of fairy tales and as such I do not think that it did me any harm.

In my opinion it is only when children try to apply movie-life to actual life that juvenile delinquency results, otherwise if it is impressed upon them that it is merely an imaginary world at which they are gazing they will only be the happier for a few hours entertainment. But, naturally, I realize that this applies only to a child of limited intelligence and imagination as I was at the time. I accepted my parents’ explanation that ‘it was all made up’ whereas a more sensitive and imaginative child would not have done so. But such a child should not be allowed to go to the cinema at an early age.

After I had reached the age of fourteen however, I began to accept the cinema merely as a method of entertainment. I attached no importance to it, I merely went if I was in the right mood and if I thought there was a good film showing. I no longer went to satisfy a passion for escape, other interests filled my time more satisfactorily. My school-life broadened my horizon literature and the theatre brought more content than the bizarre, unreal cinema could ever do.

My tastes in films had definitely crystallised. I still like historical films but now for their history, not their costumes, although my interest in history had often made me wonder why film-makers must always introduce inaccuracies nearly in every case, unnecessarily. Why make Queen Elizabeth a sloppy, emotional woman when the quality for which she was noted was that her supreme love was England and she was a Queen more than a woman. But in Elizabeth and Essex she was pictured as deeply in love with Essex the one love of her life – and finally she made the supreme sacrifice for England with great emotion – nonsense! Elizabeth loved only herself, she may have liked lovers to satisfy her vanity but she would have sacrificed everything she loved without a second’s thought for the throne and power.

This love of inaccuracy in historical films is the more puzzling as the truth would invariably make better films. In the Prime Minister if Hollywood simply must ignore all the political side of Disraeli’s life except the sensational moments of victory and defeat, and concentrate on his romantic life, why misrepresent it? The beauty of the fact that Disraeli could say that Mary Anne was the perfect wife lay not in the fact that she was a frivolous, flirtatious, romantic young girl but that she was almost fifty and twelve years older than he was.

Catherine the Great, however, was the supreme example of twaddle. Anyone who knew but the bare facts of Catherine’s life and her marriage with Peter must either have blushed or giggled hysterically at such a ridiculous film.

In my judgement of films too, I deplore the fact that ninety-nine per cent of every film issued can be typed. Thus it became my ambition to pick out the other one per cent of films to see – the film that did not fall into a definite category. I was tired of typed movies – Westerns; snobbishness in high society; the depths of degradation; country life – local boy makes good; detective story – police baffled – dapper amateur triumphant; love story – impossible situations – misunderstandings which two minutes sensible conversation could have cleared up – naturally with a happy ending; and so on, many other so familiar types.

By now of course I had linked up films with reality, and I despised the futile attempts to portray life, so showily, gaudily, and synthetically. But in the last few wartime years I have encountered with delight good British films, with solid British humour, no gags or cracks as the Americans put it, but definite British wit. Their portrayal of village life, where everyone knows his neighbour’s affairs as well as his own, are truly delightful and they get the right
atmosphere. British films about Britain are now, in my opinion, the best films to see.

In my search for an original film I eventually found Citizen Kane. I was intensely interested. It was the first time I had seen a film which did not tell the audience what to think but made them think for themselves. One of the many reasons why I think the theatre is superior to the cinema is that one can use one’s brains occasionally at the theatre but never at the cinema. The uniqueness of Citizen Kane delighted me. Except for clumsy surprise endings which annoy one because they are obviously there for no other reason but to surprise the audience, one can really always foretell the ending of the film and indeed the whole story from its type. But in Citizen Kane the whole story was original, it was not a type, it possessed atmosphere, a good plot, (which is often considered unimportant by film-makers), unusual photography and excellent acting by unknowns and not stars who depend on a good pair of legs to see them through every film.

I am painfully aware that my opinion in this matter is not shared by many. Citizen Kane was not a popular box-office success, audiences prefer not to think, they like types.

I was not influenced by the films at an early age because I felt they had no bearing on this life and later when I saw that they were supposed to represent sections of people’s lives their failure produced only an amused contempt. I was never frightened by the conventional thrillers, grotesque make-up or the villain about to kill the hero because I knew that there would be a happy ending – films were not related to life and crime did not pay. One film however which I saw when I was about eight did have a frightening effect upon me because it presented a new idea to me – mental torture. I now cannot remember the title or what it was about clearly. I think that Sara Haden and Basil Rathbone were in it and that the latter had forced himself into this lady’s house and was trying to drive her insane in order to procure her money. The acting was very good and I was haunted for weeks and still now, I retain the impression of fear at seeing this lady becoming more frightened and convinced that she was insane. The film was not Gaslight or Thornton Square versions which, considering they had the same theme I thought amateurish in comparison. I vividly remember Sara Haden’s large expressive eyes dilated with fear as Basil Rathbone bent over her with a jewelled cigarette-case in his hand. I do not remember anything else about it – I suppose it ended according to type.

With true femininity I enjoy a good love-story and if it is the sorrowful type which ostentatiously does not end happily ever after, such as Now Voyager, I can give myself up entirely to the luxury of the moment and indulge my emotions, weeping at the touching scene before me. It never lasts however and immediately the film ends, sometimes before, I can analyse the ridiculous and unlikely situations quite coldly as if I had not been moved at all.

I have never imitated films in anything. I go to the cinema for entertainment – not example. At about fifteen I fell in love with Conrad Veidt. At the time he representated [sic] my idea of a perfect man handsome, distinguished, cultured, intelligent, an attractive foreign accent, a perfect lover – all the most desirable qualities. Moreover he was nearly always the villain who I think is usually much more attractive than the insipid hero. This infatuation died with him, although I still like to see re-issues of his films – that is when I can persuade myself to forget that the type he represented the rather dated, courtly perfect lover is exaggerated and rather trying.

The question ‘Have films made you more receptive to love-making’ I cannot answer since I like the intellectual company of men only, much prefer women friends and contrary to many girls of my own age I cling to the old-fashioned belief that nineteen is too young for boy-friends and love-making in which, anyway, I have no interest.

How can I answer the questions concerning temptations, ambitions, dissatisfactions arising from films since I have never let any film influence my life. The films I have seen are always too much interested in the hero’s and heroine’s private affairs to make me interested in the vocation in which they are engaged – but only, it seems to me, as a background, a nurse, an actress, member of the services or other professions.

Books and the theatre have influenced me but not films and I think this is because it is largely a question of one’s own will how one is influenced and I never believed that the films were a good influence. Undoubtedly they make some children dissatisfied with their life, they drive some to crime in imitations of ‘gangsters’, they cause unhappy marriages because boys and girls especially the latter, conceive a too romantic idea of love and marriage from the screen. I think a Children’s Cinema is most desirable; specially made films could influence children in the right direction.

As to adults of the present generation most of them go to the cinema from habit and lack of any other occupation, and they delight in nudging their neighbour and pointing to a Hollywood lovely and saying ‘She’s just been divorced for the fourth time’, and people will doubtless go on seeing films for precisely the same reasons.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. The films mentioned are The Private Lives of Elizabeth and Essex (USA 1939), The Prime Minister (UK 1941 – a British, not a Hollywood film), Catherine the Great (UK 1934 – or possibly The Scarlet Empress, USA 1934), Citizen Kane (USA 1941), Gaslight (UK 1940), The Murder in Thornton Square (UK release title for Gaslight, USA 1944) and Now Voyager (USA 1942). The only film in which Basil Rathbone and Sarah Haden both appeared, Above Suspicion (1943) does not match the description above.

Mass-Observation at the Movies

Source: Harold Walker, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 83

Text: Harold Walker, 11 Regent St (aged 20), regular cinema-goer (10 times a month), preference – American films.

Comments: Regarding question 5 [i.e. which are the best films], I certainly am not a patriot, for in my opinion American films are far superior to British on every point: acting, direction, production, humour, yes, everything! (If I’m not mistaken, you know it!). As for your cheaply-made ‘Quota’ films – well -! Finally, I am eagerly awaiting the result of the combination of Hollywood and Our Gracie. Now what about question 7 [i.e. which of the following would you like more of in the films?] – I fail to see where either religion or politics should have any part whatever in films. In the same category I place ‘people like you and I’ and educational subjects for the simple reason that – we dont [sic] want what we know! or what we should know! no! first and last we want ENTERTAINMENT.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Quota films refers to the proportion of British films which had to be shown in British cinema, which led to a rash of cheaply-made features guaranteed a screening somewhere (‘Quota Quickies’). Our Gracie is Gracie Fields, born in Rochdale, Lancashire, who made the Twentieth Century-Fox-produced film We’re Going to be Rich in 1938.

Sociology of Film

Source: J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), pp. 117-118

Text: 7. Y.L.

I go to the films about once every fortnight, and I only go to it if it is worth while. I can’t bear sob-stuff. Another sort of film I loathe are jazz and swing films. For instance, I went to a news theatre about a month ago, and one of the short films showed a band, and one of the singers was so funny, that everyone was absolutely roaring with laughter. I laughed so much that I was nearly crying. A man in front of me choked from laughing, and he had to go out of the theatre.

As I have said before, I don’t like love and sob-stuff. It not only amuses me, but it also bores me stiff. When two people kiss each other and keep like it for about ten minutes, I think I have reason to be bored.

Once I went to the pictures on a Saturday afternoon, and there were two women behind me. One of them was telling the other one all about the film, and also keeping a running commentary going. It got to the pitch when I felt as if I wanted to tear her hair off. My mother, who had come with me got in such a temper that she had to tell the woman to be quiet (in I am afraid a rather rude way). I am interested in historical films, and also murders. I am afraid to say that I am very bloodthirsty. Murder films affect some people, so that they have nightmares. That has only happened to me once. I had been to see a film about a detective. While a man who was a dealer in gold, was sitting with his back to a window in his house, a pair of hands came through the open window, clutched him round the neck, and finally strangled him. The man let out the most awful shriek, which went right through me. That night I dreamt I saw someone sitting in front of the window, and a pair of hands came up behind him. I rushed up and clutched the hands. The man who had tried to strangle the other man chased me all through the woods and goodness knows what, and when he caught me up, and was just about to strangle me, I woke up. You could not imagine how very relieved I was, at that particular moment to wake up. I was very surprised with myself, as I had never had a real nightmare before. As you have gathered from this essay, I like historical and detective films, but not love.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above response comes from the section ‘Children and Adolescents in the Cinema’ which reproduces essays obtained from a school in Hampstead, the contributors being “on the average not older than 12½ … their parents are probably mostly members of the middle class”. They were invited to write about the films that they liked.

British Cinemas and Their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 50-52

Text: NO. 17
AGE: 18 YRS. 8 MONTHS SEX: F.
FATHER: MECHANICAL ENGINEER, MOTHER: HOUSEWIFE
OCCUPATION: CIVIL SERVICE CLERK P.O. TELEPHONES
NATIONALITY: BRITISH

It was at the tender age of seven, when I first embarked upon the exciting and mysterious adventure of a visit to the cinema, under the supervision of Mother and Father; and ever since then, almost as far back as I can remember, I have had a deep interest in the film world and all concerned with it, an interest which increased in intensity as I grew older. The first film I saw was a silent one, and I remember leaving the cinema feeling rather excited and a wee bit sorry for some poor man, who had fallen head first into a barrel of flower [sic].

Time passed and I became more friendly with the other children in my street, and the excursions to the cinema became frequent and exciting exciting because I began to understand the actors and actresses, and the stories woven around them, which gave us youngsters our regular Saturday afternoon entertainment. To miss even one of these shows with my little playmates was a heart-rending disappointment, because I knew I should miss the next episode in the film serial. The latter was always my firm favourite, whatever the story. I hero-worshipped Larry Crabbe in Flash Gordon’s Trip to Mars. At this time I would be about nine years old, and even then I was quite jealous if anyone else had a photograph of Mr. Crabbe.

Films affected our play very much. Our second favourite was a good Western film, with plenty of shooting, fighting and fast riding. After becoming thoroughly worked up about Buck Jones or Ken Maynard, we would enact these films, in versions all our own, after school each day the following week.

Donald Duck and Mickey Mouse followed closely on my list in third place. I adored Walt Disney cartoons, and, if I may be so bold as to admit it – I still do!

I disliked animal pictures intensely, because they all made me weep. They might not have been sad, but still I choked up when one was showing. I think it may be as well to add here that in all these months of picturegoing I was never frightened by any film, indeed every film was such a new thrill and experience that I don’t think I ever thought of fear.

During this time, too, new words crept into my vocabulary, and I remember clearly that my parents were quite shocked when I first used the word ‘scram’ before them! I liked to copy expressions used by my favourite actors, and use them often. One of the latter was Shirley Temple, and I liked to think that I could give a very good impression of her singing ‘Animal Crackers’. She was a firm favourite of mine and my friends.

At the age of thirteen, when I was enjoying second year at high school, and when the Saturday trips to the local cinema had ceased, I was experiencing varied emotions as a result of picture-going. It was then that I first began to pick out the films I wanted to see, and to go not just out of habit or for the sake of going, but because I knew just what it was I had a desire to see. Passionate schoolgirl ‘crushes’ followed each other as new and handsome men made their appearances on the screen. Many were the nights I cried myself to sleep because John Howard, Preston Foster or Robert Taylor was so far away. One glimpse of any of them would have sufficed and I felt I would have been the happiest girl in the world. Possessing a vivid imagination, I had wonderful dreams of being discovered by a Hollywood talent-scout, of visiting Hollywood and perhaps even playing opposite one of my favourite movie stars.

But inevitably I had to put these preoccupations in the background because lessons and homework needed concentration; at the age of sixteen I matriculated, and a little later left school to earn my own living.

An important load off my mind, I was again free to think more and spend more time upon what had once been a cherished hobby. I found I had lost none of the former interest; indeed, I indulged in a little wishful dreaming, and the one temptation was to run away from home and become an actress like Jane Withers. This I knew could never materialise, circumstances would not permit, so I had to be content with regular film-going and collecting pictures and magazines.

Then I once remember having a desperate desire to become a nurse, when I saw Rosamund John act so wonderfully well in The Lamp Still Burns; but it was a mere whim because I liked the film so much, and passed away in a matter of days.

So to the present day. The cinema is my main source of entertainment, and I am not really difficult to please as far as films are concerned. I like most kinds of productions but my favourites are flying epics, such as A Guy Named Joe and Thirty Seconds Over Tokyo, and straight dramatic stories, of the kind that Old Acquaintance represents. I have a deep admiration for Van Johnson, Irene Dunne, Bette Davis and Spencer Tracy; I envy them because their kind of life is so far beyond my reach, because the work they do is so hard and so very interesting, a job after my own heart.

Films have a great influence upon me. I find myself trying to be original in my method of attire, and copy Hollywood beauty ‘tips’ when using make-up: I find it hard to control the emotions aroused by a touching or very dramatic scene, and I cry very easily. The desire to become an actress is still prevalent and my interest in drama has increased. Thus I have become rather dissatisfied with my present existence and with the neighbourhood in which I live, but I love home life and, until the world is at peace again and our loved ones are safely restored to us, I am content to remain as I am, and just to plan and dream about a long awaited trip to that intriguing city of Hollywood, to see for myself everything and everyone that contributes to the making of the entertainment I love so much.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. The films mentioned are Flash Gordon’s Trip to Mars (USA 1938, serial), The Lamp Still Burns (UK 1943), A Guy Named Joe (USA 1943), Thirty Seconds Over Tokyo (USA 1944) and Old Acquaintance (USA 1943).

A Sociology of the Cinema

Source: Emilie Altenloh, Zur Soziologie des Kino: Die Kino-Unternehmung und die Sozialen Schichten Ihrer Besucher, translated in part (by Kathleen Cross) as ‘A Sociology of the Cinema: the Audience’, Screen, vol. 42 no. 3, Autumn 2001, p.267

Text: Do you go to the theatre, public lectures, concerts, variety shows?
I go to almost everything. On Mondays I go to the cinema, Tuesday I stay at home, Wednesday I go to the theatre. Fridays I have gymnastics at 9.30 pm and Sundays I go walking in the woods with my girlfriend from next-door.

What do you enjoy best?
I particularly enjoy Mozart’s music, Richard Wagner’s dramas and Schiller’s dramas in the court theatre and national theatre on Sundays.

Do you go to the cinema? How often? On your own or with others?
Cinema now and then, but not on my own.

When do you usually go to the cinema (day of week, time of day)?
On weekdays between 8 30 and 11 pm.

What kinds of film do you like best?
Love dramas, stones about trappers and Red Indians, current news from around the world and films about aviation and airship travel.

What have been your favourites?
Das Leben im Paradies/Life in Paradise, Fremde Schuld/Strange Guilt, Die keusche Susanna/Chaste Susanna and Moderne Eva/Modern Eve, all four-acters.

Which cinema do you like best? Why?
The Saalbau, it’s dark, with a nice programme.

Comments: Emilie-Kiep Altenloh (1888-1985) was a German politician and economist with strong social welfare interests. Over 1912/13 she conducted a study of cinemagoers in Mannheim, Germany, part of which involved a questionnaire sent to 2,400 cinemagoers in Mannheim asking about their gender, age, social standing, marital status, employment, religious persuasion, politics and filmgoing habits. Altenhoh’s methodology and conclusions continue to be of great interest to cinema historians. Her published study is in two parts, covering production and audiences. It reproduces little from the completed questionnaires: this submission from a fifteen-year-old machine-fitter is an exception. The favourite films mentioned appear to be, in order: unknown, Um fremde Schuld – Eine Episode aus dem Leben (Germany 1912), Die keusche Susanna (Germany 1911 – a one-reel synchronised sound film of the Jean Gilbert operetta, not a four-part film), and unknown, but presumably derived from the 1912 operetta Die moderne Eva by Victor Holländer and Jean Gilbert.

Links: Complete German text
English translation of Audiences section

A Sociology of the Cinema

Source: Emilie Altenloh, Zur Soziologie des Kino: Die Kino-Unternehmung und die Sozialen Schichten Ihrer Besucher, translated in part (by Kathleen Cross) as ‘A Sociology of the Cinema: the Audience’, Screen, vol. 42 no. 3, Autumn 2001, p.267

Text: Do you go to the theatre, public lectures, concerts, variety shows?
I go to almost everything. On Mondays I go to the cinema, Tuesday I stay at home, Wednesday I go to the theatre. Fridays I have gymnastics at 9.30 pm and Sundays I go walking in the woods with my girlfriend from next-door.

What do you enjoy best?
I particularly enjoy Mozart’s music, Richard Wagner’s dramas and Schiller’s dramas in the court theatre and national theatre on Sundays.

Do you go to the cinema? How often? On your own or with others?
Cinema now and then, but not on my own.

When do you usually go to the cinema (day of week, time of day)?
On weekdays between 8 30 and 11 pm.

What kinds of film do you like best?
Love dramas, stones about trappers and Red Indians, current news from around the world and films about aviation and airship travel.

What have been your favourites?
Das Leben im Paradies/Life in Paradise, Fremde Schuld/Strange Guilt, Die keusche Susanna/Chaste Susanna and Moderne Eva/Modern Eve, all four-acters.

Which cinema do you like best? Why?
The Saalbau, it’s dark, with a nice programme.

Comments: Emilie-Kiep Altenloh (1888-1985) was a German politician and economist with strong social welfare interests. Over 1912/13 she conducted a study of cinemagoers in Mannheim, Germany, part of which involved a questionnaire sent to 2,400 cinemagoers in Mannheim asking about their gender, age, social standing, marital status, employment, religious persuasion, politics and filmgoing habits. Altenhoh’s methodology and conclusions continue to be of great interest to cinema historians. Her published study is in two parts, covering production and audiences. It reproduces little from the completed questionnaires: this submission from a fifteen-year-old machine-fitter is an exception. The favourite films mentioned appear to be, in order: unknown, Um fremde Schuld – Eine Episode aus dem Leben (Germany 1912), Die keusche Susanna (Germany 1911 – a one-reel synchronised sound film of the Jean Gilbert operetta, not a four-part film), and unknown, but presumably derived from the 1912 operetta Die moderne Eva by Victor Holländer and Jean Gilbert.

Links: Complete German text
English translation of Audiences section

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 182-184

Text: NO. 15A
AGE: 18 SEX: F.
PARENTS’ OCCUPATION: FATHER – SOLDIER, MOTHER – HOUSEWIFE
OCCUPATION: G.P.O. EMPLOYEE
NATIONALITY: BRITISH

When I go to the cinema, I go to be entertained, and having seen the film I like to feel convinced, and satisfied with my entertainment. I enjoy quite a few types of films but in nine cases out of ten the draw is the star in the film. The sort of film I like best has plenty of outdoor scenes, and children. Always, I look for a sense of freedom in a film, something refreshing, something that really might happen in real life. Children too, seem to be the embodiment of freedom and happiness. One of the most refreshing, charming, film [sic] I have ever seen was Sunday Dinner for a Soldier. Here the children, the elder sister, the grandfather, the animals, the houseboat all seemed so real, and their experiences might happen to anybody. For that reason too I enjoyed National Velvet and the beautiful refreshing scenes shot by the sea.

On the more serious side I like a good film taken from a novel whether modern or old but to convince me the acting must be at a very high standard. Here, the stars attract me, Bette Davis, Ida Lupino, Joan Fontaine, Ingrid Bergmann [sic]; and as I watch them I think how wonderful it must be and how satisfying to them to be able to act like that. What an achievement to really be able to convince the audience that you are happy, sad, indifferent, cruel, etc. I like a film of a serious nature to have an unhappy ending although I can never remember crying in a cinema if the hero or heroine died.

Then too, I like a film in which one scene stands out above all others so that I remember it for a long time afterwards, such as King Henry wooing the French Princess in Henry V, the duel scene in The Life and Death of Colonel Blimp, of Agnes Morrcheat’s [sic] performance in The Magnificent Ambersons. I find great pleasure in thinking back over them.

I like a comedy but it must be very clever and fast and funny so that I can laugh all the time. It must also have a great many surprises in it. I like some films with classical music running through them. Especially I enjoyed Song of Russia because of Tchaikowsky’s beautiful music. I think that his music is more beautiful than any other composer’s.

Lastly I like travel films because I can learn something from them about other countries. Although I should like to travel all over the world, I shall never be able to, and through seeing films about other lands, this makes up a little for not being able to go, (but only a very little I’m afraid).

The films I dislike most are modern musicals and also the ‘gay nineties’ type. The acting is generally very bad, the plot is repeated again and again, and after a day I have forgotten all about the film. The only reason I would go to a musical would be to study the actresses’ hair styles and dress. Very sentimental films tend to depress and even sicken me. The players never win my sympathy in the slightest.

I do not like American films with scenes set in England because they are always inaccurate. England looks in these films Hollywood would like her to look. This annoys me very much.

I do not like seeing films taken from novels I have read as they are nearly always chopped about beyond recognition and if I was the unfortunate authoress of a book that had been hacked about I should feel like weeping with shame when I saw my book filmed.

I do not like crime films, thrillers, or murders, as I find myself imagining all sorts of horrible things when I am alone in the house or walking in the dark at night for a time after I have seen them.

Lastly, I am hoping that I shall never see a war film or an ‘underground army’ type of film as long as I live. I want to forget all about war and try to help peace in this poor old world of ours for ever.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. Agnes Moorehead is the name of the actress in The Magnificent Ambersons (USA 1942). The other films mentioned are Sunday Dinner for a Soldier (USA 1944), Henry V (UK 1944), The Life and Death of Colonel Blimp (UK 1943), National Velvet (1944) and Song of Russia (USA 1944).

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 182-184

Text: NO. 15A
AGE: 18 SEX: F.
PARENTS’ OCCUPATION: FATHER – SOLDIER, MOTHER – HOUSEWIFE
OCCUPATION: G.P.O. EMPLOYEE
NATIONALITY: BRITISH

When I go to the cinema, I go to be entertained, and having seen the film I like to feel convinced, and satisfied with my entertainment. I enjoy quite a few types of films but in nine cases out of ten the draw is the star in the film. The sort of film I like best has plenty of outdoor scenes, and children. Always, I look for a sense of freedom in a film, something refreshing, something that really might happen in real life. Children too, seem to be the embodiment of freedom and happiness. One of the most refreshing, charming, film [sic] I have ever seen was Sunday Dinner for a Soldier. Here the children, the elder sister, the grandfather, the animals, the houseboat all seemed so real, and their experiences might happen to anybody. For that reason too I enjoyed National Velvet and the beautiful refreshing scenes shot by the sea.

On the more serious side I like a good film taken from a novel whether modern or old but to convince me the acting must be at a very high standard. Here, the stars attract me, Bette Davis, Ida Lupino, Joan Fontaine, Ingrid Bergmann [sic]; and as I watch them I think how wonderful it must be and how satisfying to them to be able to act like that. What an achievement to really be able to convince the audience that you are happy, sad, indifferent, cruel, etc. I like a film of a serious nature to have an unhappy ending although I can never remember crying in a cinema if the hero or heroine died.

Then too, I like a film in which one scene stands out above all others so that I remember it for a long time afterwards, such as King Henry wooing the French Princess in Henry V, the duel scene in The Life and Death of Colonel Blimp, of Agnes Morrcheat’s [sic] performance in The Magnificent Ambersons. I find great pleasure in thinking back over them.

I like a comedy but it must be very clever and fast and funny so that I can laugh all the time. It must also have a great many surprises in it. I like some films with classical music running through them. Especially I enjoyed Song of Russia because of Tchaikowsky’s beautiful music. I think that his music is more beautiful than any other composer’s.

Lastly I like travel films because I can learn something from them about other countries. Although I should like to travel all over the world, I shall never be able to, and through seeing films about other lands, this makes up a little for not being able to go, (but only a very little I’m afraid).

The films I dislike most are modern musicals and also the ‘gay nineties’ type. The acting is generally very bad, the plot is repeated again and again, and after a day I have forgotten all about the film. The only reason I would go to a musical would be to study the actresses’ hair styles and dress. Very sentimental films tend to depress and even sicken me. The players never win my sympathy in the slightest.

I do not like American films with scenes set in England because they are always inaccurate. England looks in these films Hollywood would like her to look. This annoys me very much.

I do not like seeing films taken from novels I have read as they are nearly always chopped about beyond recognition and if I was the unfortunate authoress of a book that had been hacked about I should feel like weeping with shame when I saw my book filmed.

I do not like crime films, thrillers, or murders, as I find myself imagining all sorts of horrible things when I am alone in the house or walking in the dark at night for a time after I have seen them.

Lastly, I am hoping that I shall never see a war film or an ‘underground army’ type of film as long as I live. I want to forget all about war and try to help peace in this poor old world of ours for ever.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. Agnes Moorehead is the name of the actress in The Magnificent Ambersons (USA 1942). The other films mentioned are Sunday Dinner for a Soldier (USA 1944), Henry V (UK 1944), The Life and Death of Colonel Blimp (UK 1943), National Velvet (1944) and Song of Russia (USA 1944).

Mass-Observation at the Movies

Source: Phyllis Cann, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 57

Text: Mrs Phyllis Cann, 44 Bradford St (aged 30), regular cinema-goer (4 times a month), preference – American films.

Comments: I attend the cinema regularly as an amusement and also as an inspiration to my mentality. It is interesting to see people living ordinary lives such as you or I, also the screen reveals the lives of people we do not come into contact with. The network of humanity is a very interesting study. In my opinion the American productions are far ahead of the English, there is something snappy and altogether definitely conclusive about an American film, while most of the English films are slow and absolutely vague and lacking in interest.

Comment: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Palladium Cinema, Higher Bridge Street.

Mass-Observation at the Movies

Source: Beatrice Hart, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 122.

Text: Beatrice Hart, 47 Rose St, Manchester Rd. (aged 29), regular cinemagoer (12-16 times a month), preference – Both.

Comments: Dear Sirs,

The picture (Stella Dallas) was fine. It’s something you are never tired of watching, in fact I’ve been twice this week, as you have a change of news and I like the cinema, as the attendants are very pleasing and civil. The organ is another attraction. The playing simply thrills everyone. You ask how many times a month I do go. Well, it’s once a week I go to the Odeon and if there is any Picture that I enjoyed so much, go again later in the week. You see, you give a change of news. I go to other cinemas, and the total is 12 or 16 times in the month. You see I’m not a good letter writer.

P.S. I hope I’ve made it clear. I’ve just this one note.

Comment: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton. The study began in 1938, and this comment is a response to a questionnaire issued in March 1928 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Newsreels were issued twice a week. Stella Dallas, starring Barbara Stanwyck, was made in 1937. It was the second most popular film among Bolton cinemagoers, after Victoria the Great.