The Nickelodeons: The Poor Man’s Elementary Course in the Drama

Source: Joseph Medill Patterson, ‘The Nickelodeons: The Poor Man’s Elementary Course in the Drama’ The Saturday Evening Post, 23 November 1907, pp. 10-11, 38.

Text: Three years ago there was not a nickelodeon, or, five-cent theatre devoted to moving-picture shows, in America. To-day there are between four and five thousand running and solvent, and the number is still increasing rapidly. This is the boom time in the moving-picture business. Everybody is making money- manufacturers, renters, jobbers, exhibitors. Overproduction looms up as a certainty of the near future; but now, as one press-agent said enthusiastically, “this line is a Klondike.”

The nickelodeon in tapping an entirely new stratum of people, is developing into theatregoers a section of population that formerly knew and cared little about the drama as a fact in life. That is why “this line is a Klondike” just at present.

Incredible as it may seem, over two million people on the average attend the nickelodeons every day of the year, and a third of these are children.

Let us prove up this estimate. The agent for the biggest firm of film renters in the country told me that the average expense of running a nickelodeon was from $175 to $200 a week, divided as follows:

Wage of manager $25
Wage of Operator 20
Wage of doorman 15
Wage of porter or musician 12
Rent of film (two reels changed twice a week) 50
Rent of projecting machine 10
Rent of building 40
Music, printing, “campaign contributions,” etc. 18
Total $190

Merely to meet expenses then, the average nickelodeon must have a weekly attendance of 4000. This gives all the nickelodeons 16,000,000 a week, or over 2,000,000 a day. Two million people a day are needed before profits can begin, and the two million are forthcoming. It is a big thing, this new enterprise.

The nickelodeon is usually a tiny theatre, containing 199 seats, giving from twelve to eighteen performances a day, seven days a week. Its walls are painted red. The seats are ordinary kitchen chairs, not fastened. The only break in the red color scheme is made by half a dozen signs, in black and white, NO SMOKING, HATS OFF and sometimes, but not always, STAY AS LONG AS YOU LIKE.

The spectatorium is one story high, twenty-five feet wide and about seventy feet deep. Last year or the year before it was probably a second-hand clothiers, a pawnshop or cigar store. Now, the counter has been ripped out, there is a ticket-seller’s booth where the show-window was, an automatic musical barker somewhere up in the air thunders its noise down on the passersby, and the little store has been converted into a theatrelet. Not a theatre, mind you, for theatres must take out theatrical licenses at $500 a year. Theatres seat two hundred or more people. Nickelodeons seat 199, and take out amusement licenses. This is the general rule.

But sometimes nickelodeon proprietors in favorable locations take out theatrical licenses and put in 800 or 1000 seats. In Philadelphia, there is, perhaps, the largest nickelodeon in America. It is said to pay not only the theatrical license, but also $30,000 a year ground rent and a handsome profit.

To-day there is cutthroat competition between the little nickelodeon owners, and they are beginning to compete each other out of existence. Already consolidation has set in. Film-renting firms are quietly beginning to pick up, here and there, a few nickelodeons of their own; presumably they will make better rates and give prompter service to their own theatrelets than to those belonging to outsiders. The tendency is early toward fewer, bigger, cleaner five-cent theatres and more expensive shows. Hard as this may be on the little showman who is forced out, it is good for the public, who will, in consequence, get more for their money.

Who the Patrons Are

The character of the attendance varies with the locality, but, whatever the locality, children make up about thirty-three per cent. of the crowds. For some reason, young women from sixteen to thirty years old are rarely in evidence, but many middle-aged and old women are steady patrons, who never, when a new film is to be shown, miss the opening.

In cosmopolitan city districts the foreigners attend in larger proportion than the English speakers. This is doubtless because the foreigners, shut out as they are by their alien tongues from much of the life about them can yet perfectly understand the pantomime of the moving pictures.

As might be expected, the Latin races patronize the shows more consistently than Jews, Irish or Americans. Sailors of all races are devotees.

Most of the shows have musical accompaniments. The enterprising manager usually engages a human pianist with instructions to play Eliza-crossing-the-ice when the scene is shuddery, and fast ragtime in a comic kid chase. Where there is little competition, however, the manager merely presses the button and starts the automatic going, which is as apt as not to bellow out, I’d Rather Two-Step Than Waltz, Bill, just as the angel rises from the brave little hero-cripple’s corpse.

The moving pictures were used as chasers in vaudeville houses for several years before the advent of the nickelodeon. The cinemetograph or vitagraph or biograph or kinetoscope (there are seventy-odd names for the same machine) was invented in 1888-1889. Mr. Edison is said to have contributed most toward it, though several other inventors claim part of the credit.

The first very successful pictures were those of the Corbett-Fitzsimmons fight at Carson City, Nevada, in 1897. These films were shown all over the country to immense crowds and an enormous sum of money was made by the exhibitors.

The Jeffries-Sharkey fight of twenty-five rounds at Coney Island, in November, 1899, was another popular success. The contest being at night, artificial light was necessary, and 500 arc lamps were placed above the ring. Four cameras were used. While one was snapping the fighters, a second was being focused at them, a third was being reloaded, and a fourth was held in reserve in case of breakdown. Over seven miles of film were exposed, and 198,000 pictures, each 2 by 3 inches, were taken. This fight was taken at the rate of thirty pictures to the second.

The 500 arc lamps above the ring generated a temperature of about 115 degrees for the gladiators to fight in. When the event was concluded, Mr. Jeffries was overheard to remark that for no amount of money would he ever again in his life fight in such heat, pictures or no pictures. And he never has.

Since that mighty fight, manufacturers have learned a good deal about cheapening their process. Pictures instead of being 2 by 3 inches are now 5/8 by 1 1/8 inches, and are taken sixteen instead of thirty to the second, for the illusion to the eye of continuous motion is as perfect at one rate as the other.

By means of a ratchet each separate picture is made to pause a twentieth of a second before the magic-lantern lens, throwing an enlargement to life size upon the screen. Then, while the revolving shutter obscures the lens, one picture is dropped and another substituted, to make in turn its twentieth of a second display.

The films are, as a rule, exhibited at the rate at which they are taken, though chase scenes are usually thrown faster, and horse races, fire-engines and hot-moving automobiles slower, than the life-speed.

How the Drama Is Made

Within the past year an automatic process to color films has been discovered by a French firm. The pigments are applied by means of a four-color machine stencil. Beyond this bare fact the process remains a secret of the inventors. The stencil must do its work with extraordinary accuracy, for any minute error in the application of color to outline made upon the 5/8 by 1 1/8 inches print is magnified 200 times when thrown upon the screen by the magnifying lens. The remarkable thing about this automatic colorer is that it applies the pigment in slightly different outline to each successive print of a film 700 feet long. Colored films sell for about fifty per cent. more than black and whites. Tinted films – browns, blues, oranges, violets, greens and so forth – are made by washing, and sell at but one per cent. over the straight price.

The films are obtained in various ways. “Straight” shows, where the interest depends on the dramatist’s imagination and the setting, are merely playlets acted out before the rapid-fire camera. Each manufacturing firm owns a studio with property-room, dressing rooms and a completely-equipped stage. The actors are experienced professionals of just below the first rank, who are content to make from $18 to $25 a week. In France a class of moving-picture specialists has grown up who work only for the cameras, but in this country most of the artists who play in the film studios in the daytime play also behind the footlights at night.

The studio manager orders rehearsals continued until his people have their parts “face-perfect,” then he gives the word, the lens is focused, the cast works rapidly for twenty minutes while the long strip of celluloid whirs through the camera, and the performance is preserved in living, dynamic embalmment (if the phrase may be permitted) for decades to come.

Eccentric scenes, such as a chalk marking the outlines of a coat upon a piece of cloth, the scissors cutting to the lines, the needle sewing, all automatically without human help, often require a week to take. The process is ingenious. First the scissors and chalk are laid upon the edge of the cloth. The picture is taken. The camera is stopped, the scissors are moved a quarter of an inch into the cloth, the chalk is drawn a quarter of an inch over the cloth. The camera is opened again and another picture is taken showing the quarter-inch cut and quarter-inch mark. The camera is closed, another quarter inch is cut and chalked; another exposure is made. When these pictures so slowly obtained we run off rapidly, the illusion of fast self-action on the part of the scissors, chalk and needle is produced.

Sometimes in a nickelodeon you can see on the screen a building completely wrecked in five minutes. Such a film was obtained by focusing a camera at the building, and taking every salient move of the wreckers for the space, perhaps, of a fortnight. When these separate prints, obtained at varying intervals, some of them perhaps a whole day apart, are run together continuously, the appearance is of a mighty stone building being pulled to pieces like a house of blocks.

Such eccentric pictures were in high demand a couple of years ago, but now the straight-story show is running them out. The plots are improving every year in dramatic technique. Manufacturing firms pay from $5 to $25 for good stories suitable for film presentation, and it is astonishes how many sound dramatic ideas are submitted by people of insufficient education to render their thoughts into English suitable for the legitimate stage.

The moving-picture actors are becoming excellent pantomimists, which is natural, for they cannot rely on the playwright’s lines to make their meanings. I remember particularly a performance I saw near Spring Street on the Bowery, where the pantomime seemed to me in nowise inferior to that of Mademoiselle Pilar-Morin, the French pantomimist.

The nickelodeon spectators readily distinguish between good and bad acting, though they do not mark their pleasure or displeasure audibly, except very rarely, in a comedy scenes by a suppressed giggle. During the excellent show of which I have spoken, the men, woman and children maintained steady stare of fascination at the changing figures on the scene, and toward the climax, when forgiveness was cruelly denied, lips were parted and eyes filled with tears. It was as much a tribute to the actors as the loudest bravos ever shouted in the Metropolitan Opera House.

To-day a consistent plot is demanded. There must be, as in the drama, exposition, development, climax and denouement. The most popular films run from fifteen to twenty minutes and are from five hundred to eight hundred feet long. One studio manager said: “The people want a story. We run to comics generally; they seem to take best. So-and-so, however, lean more to melodrama. When we started we used to give just flashes- an engine chasing to a fire, a base-runner sliding home, a charge of cavalry. Now, for instance, if we want to work in a horse race it has to be as a scene in the life of the jockey, who is the hero of the piece – we’ve got to give them a story; they won’t take anything else – a story with plenty of action. You can’t show large conversation, you know, on the screen. More story, larger story, better story with plenty of action- that is our tendency.”

………

Civilization, all through the history of mankind, has been chiefly the property of the upper classes, but during the past century civilization has been permeating steadily downward. The leaders of this democratic movement have been general education, universal suffrage, cheap periodicals and cheap travel. To-day the moving-picture machine cannot be overlooked as an effective protagonist of democracy. For through it the drama, always a big fact in the lives of the people at the top, is now becoming a big fact in the lives of the people at the bottom. Two million of them a day have so found a new interest in life.

The prosperous Westerners, who take their week or fortnight, fall and spring, in New York, pay two dollars and a half for a seat at a problem play, a melodrama, a comedy or a show-girl show in a Broadway theatre. The stokers who have driven the Deutschland or the Lusitania from Europe pay five cents for a seat at a problem play, a melodrama, a comedy or a show-girl show in a Bowery nickelodeon. What in the difference?

The stokers, sitting on the hard, wooden chairs of the nickelodeon, experience the same emotional flux and counter-flux (more intense is their experience, for they are not as blase) as the prosperous Westerners in their red plush orchestra chairs, uptown.

The sentient life of the half-civilized beings at the bottom has been enlarged and altered, by the introduction of the dramatic motif, to resemble more closely the sentient life of the civilized beings at the top.

Take an analogous case. Is aimless travel “beneficial” or not? It is amusing, certainly; and, therefore, the aristocrats who could afford it have always traveled aimlessly. But now, says the Democratic Movement, the grand tour shall no longer be restricted to the aristocracy. Jump on the rural trolley-car, Mr. Workingman, and make a grand tour yourself. Don’t care, Mr. Workingman, whether it is “beneficial” or not. Do it because it is amusing; just as the aristocrats do.

The film makers cover the whole gamut of dramatic attractions. The extremes in the film world are as far apart as the extremes in the theatrical world- as far apart, let us say, as The Master Builder and The Gay White Way.

If you look up the moving-picture advertisements in any vaudeville trade paper you cannot help being struck with this fact. For instance, in a current number, one firm offers the following variety of attractions:

Romany’s Revenge (very dramatic) 300 feet
Johnny’s Run (comic kid chase) 300 ”
Roof to Cellar (absorbing comedy) 782 ”
Wizard’s World (fantastic comedy) 350 ”
Sailor’s Return (highly dramatic) 535 ”
A Mother’s Sin (beautiful, dramatic and moral) 392 ”
Knight Errant (old historical drama) 421 ”
Village Fire Brigade (big laugh) 325 ”
Catch the Kid (a scream) 270 ”
The Coroner’s Mistake (comic ghost story) 430 ”
Fatal Hand (dramatic) 432 “

Another firm advertises in huge type, in the trade papers:

LIFE AND PASSION OF CHRIST
Five Parts, Thirty-nine Pictures, 3114 feet Price, $373.78
Extra for coloring $125.10

The presentation by the picture machine of the Passion Play in this country was undertaken with considerable hesitation. The films had been shown in France to huge crowds, but here, so little were even professional students of American lower-class taste able to gauge it in advance, that the presenters feared the Passion Play might be boycotted, if not, indeed, indeed, in some places, mobbed. On the contrary, it has been the biggest success ever known to the business.

Last year incidents leading up to the murder of Stanford White were shown, succeeded enormously for a very few weeks, then flattened out completely and were withdrawn. Film people are as much at sea about what their crowds will like as the managers in the “legitimate.”

Although the gourdlike growth of the nickelodeon business as a factor in the conscious life of Americans is not yet appreciated, already a good many people are disturbed by what they do know of the thing.

Those who are “interested in the poor” are wondering whether the five-cent theatre is a good influence, and asking themselves gravely whether it should be encouraged or checked (with the help of the police).

Is the theatre a “good” or a “bad” influence? The adjectives don’t fit the case. Neither do they fit the case of the nickelodeon, which is merely the theatre demociatized.

Take the case of the Passion Play, for instance. Is it irreverent to portray the Passion, Crucifixion, Resurrection and Ascension in a vaudeville theatre over a darkened stage where half an hour before a couple of painted, short-skirted girls were doing a “sister-act”? What is the motive which draws crowds poor people to nickelodeons to see the Birth in the Manger flashed magic-lanternwise upon a white cloth? Curiosity? Mere mocking curiosity, perhaps? I cannot answer.

Neither could I say what it is that, every fifth year, draws our plutocrats to Oberammergau, where at the cost, from first to last, of thousands of dollars and days of time, they view a similar spectacle presented in a sunny Bavarian setting.

It is reasonable, however, to believe that the same feelings, whatever they are, which drew our rich to Oberammergau, draw our poor to the nickelodeons. Whether the powerful emotional reactions produced in the spectator by the Passion Play are “beneficial” or not is as far beyond decision as the question whether a man or an oyster is happier. The man is more, feels more, than the oyster. The beholder of the Passion Play is more, feels more, than the non-beholder.

Whether for weal or woe, humanity has ceaselessly striven to complicate life, to diversify and make subtle the emotions, to create and gratify the new and artificial spiritual wants, to know more and feel more both of good and evil, to attain a greater degree of self-consciousness; just as the one fundamental instinct of the youth, which most systems of education have been vainly organized to eradicate, is to find out what the man knows.

In this eternal struggle for more self-consciousness, the moving-picture machine, uncouth instrument though it be, has enlisted itself on especial behalf of the least enlightened, those who are below the reach even of the yellow journals. For although in the prosperous vaudeville houses the machine is but a toy, a “chaser,” in the nickelodeons it is the central, absorbing fact, which strengthens, widens, vivifies subjective life; which teaches living other than living through the senses alone. Already, perhaps, touching him at the psychological moment, it has awakened to his first, groping, necessary discontent the spirit of an artist of the future, who otherwise would have remained mute and motionless.

The nickelodeons are merely an extension course in civilization, teaching both its “badness” and its “goodness.” They have come in obedience to the law of supply and demand; and they will stay as long as the slums stay, for in the slums they are the fittest and must survive.

Comments: Joseph Medill Patterson (1879-1946) was an American journalist and newspaper publisher, founder of the New York Daily News. Nickelodeons (a nickname given in America to the shop-conversions that preceded purpose-built cinemas) came to the interest on general newspapers and magazines in 1907. The illustrations come from the original publication.

Links:
Copy at Hathi Trust
Transcribed copy at The Silent Bookshelf (archived site)

Straw Hats and Serge Bloomers

Source: Eileen Elias, Straw Hats and Serge Bloomers (London: W.H. Allen, 1979), p. 126

Text: I always claimed that I didn’t care for Westerns; they were or children, and I considered myself too old for such childish things. Nevertheless, when on occasion I did see them, I found myself riveted to my seat as the flying spectacle galloped by. It was as thrilling and alarming as Harold Lloyd and his window-sill hanging, only in a different way; I didn’t want to jump out of my seat, but cringe within it as the racing hoofs swept past, it seemed, only a few feet from my nose. Things came to a climax when Ben Hur arrived on the screen, better far than any Western with its famous chariot-race scene. This was a stupendous film which we all must see, Father pronounced; so off we trooped to the local cinema and sat in a trance watching the close-ups — and how close they seemed! — of whirling wheels and galloping hoofs while the organ surpassed itself in a frenzy. We came out with our heads spinning, and all that night I lay in bed, my dreams full of the thunder of chariots and the tug of leather harness just about to give way as the rival competitors passed and re-passed each other on the course. Ben Hur broke all records in the West End, and toured all the local cinemas while whole
families went to watch it again and again. The art of the cinema, it seemed, could reach no further: Ben Hur had said it all.

Comments: Eileen Elias was an author of books on child management and memoirs of her Lewisham upbringing. This passage part of a detailed and atmospheric chapter on cinemagoing in London in the 1920s in her books Straw Hats and Serge Bloomers. Ben-Hur: A Tale of the Christ (USA 1925), directed by Fred Niblo and starring Ramon Novarro, was based on the novel by Lew Wallace. It was one of the most expensive but also one of highest-grossing films of its era.

A Death in the Family

Source: James Agee, A Death in the Family (London: Peter Owen, 1965 – orig. pub. 1957), pp. 11-14

Text: At supper that night, as many times before, his father said, “Well, spose we go to the picture show.”

“Oh, Jay!” his mother said. “That horrid little man!”

“What’s wrong with him?” his father asked, not because he didn’t know what she would say, but so she would say it.

“He’s so nasty!” she said, as she always did. “So vulgar! With his nasty little cane; hooking up skirts and things, and that nasty little walk!”

His father laughed, as he always did, and Rufus felt that it had become rather an empty joke; but as always the laughter also cheered him; he felt that the laughter enclosed him with his father.

They walked downtown in the light of mother-of-pearl, to the Majestic, and found their way to seats by the light of the screen, in the exhilarating smell of stale tobacco, rank sweat, perfume and dirty drawers, while the piano played fast music and galloping horses raised a grandiose flag of dust.

And there was William S. Hart with both guns blazing and his long, horse face and his long, hard lip and the great country rode away behind him as wide as the world. Then he made a bashful face at a girl and his horse raised its upper lip and everybody laughed, and then the screen was filled with a city and with the sidewalk of a side street of a city, a long line of palms and there was Charlie; everyone laughed the minute they saw him squattily walking with his toes out and his knees wide apart, as if he were chafed; Rufus’ father laughed, and Rufus laughed too. This time Charlie stole a whole bag of eggs and when a cop came along he hid them in the seat of his pants. Then he caught sight of a pretty woman and he began to squat and twirl his cane and make silly faces. She tossed her head and walked away with her chin up high and her dark mouth as small as she could make it and he followed her very busily, doing all sorts of things with his cane that made everybody laugh, but she paid no attention. Finally she stopped at a corner to wait for a streetcar, turning her back to him, and pretending he wasn’t even there, and after trying to get her attention for a while, and not succeeding, he looked out at the audience, shrugged his shoulders, and acted as if she wasn’t there. But after tapping his foot for a little, pretending he didn’t care, he became interested again, and with a charming smile, tipped his derby; but she only stiffened, and tossed her head again, and everybody laughed. Then he walked back and forth behind her, looking at her and squatting a little while he walked very quietly, and everybody laughed again; then he flicked hold of the straight end of his cane and, with the crooked end, hooked up her skirt to the knee, in exactly the way that disgusted Mama, looking very eagerly at her legs, and everybody laughed very loudly; but she pretended she had not noticed .Then he twirled his cane and suddenly squatted, bending the cane and hitching up his pants, and again hooked up her skirt so that you could see the panties she wore, ruffled almost like the edges of curtains, and everybody whooped with laughter, and she suddenly turned in rage and gave him a shove in the chest, and he sat down straight-legged, hard enough to hurt, and everybody whooped again; and she walked haughtily away up the street, forgetting about the streetcar, “mad as a hornet!” as his father exclaimed in delight; and there was Charlie, flat on his bottom on the sidewalk, and the way he looked, kind of sickly and disgusted, you could see that he suddenly remembered those eggs, and suddenly you remembered them too. The way his face looked, with the lip wrinkled off the teeth and the sickly little smile, it made you feel just the way those broken eggs must feel against your seat, as queer and awful as that time in the white pekay suit, when it ran down out of the pants-legs and showed all over your stockings and you had to walk home that way with people looking; and Rufus’s father nearly tore his head off laughing and so did everybody else, and Rufus was sorry for Charlie, having been so recently in a similar predicament, but the contagion of laughter was too much for him, ang he laughed too. And then it was even funnier when Charlie very carefully got himself from the sidewalk, with that sickly look even worse on his face, and put his cane under one arm, and began to pick at his pants, front and back, very carefully, with his little fingers crooked, as if it were too dirty to touch, picking the sticky cloth away from his skin. Then he reached behind him and took out the wet bag of broken eggs and opened it and peered in; and took out a broken egg and pulled the shell disgustedly apart, letting the elastic yolk slump from one half shell into the other, and dropped it, shuddering. Then he peered in again and fished out a whole egg, all slimy with broken walk, and polished it off carefully on his sleeve, and looked at it, and wrapped it in his dirty handkerchief, and put it carefully into the vest pocket of his little coat. Then he whipped out his cane from under his armpit and took command of it again, and with a final look at everybody, still sickly but at the same time cheerful, shrugged his shoulders and turned his back and scraped backward with his big shoes at the broken shells and the slimy bag, just like a dog, and looked back at the mess (everybody laughed again at that) and started to walk away, bending his cane deep with every shuffle, and squatting deeper, with his knees wider apart, than ever before, constantly picking at the seat of his pants with his left hand, and shaking one foot, then the other, and once gouging deep into his seat and then pausing and shaking his whole body, like a wet dog, and then walking on; while the screen shut over his small image a sudden circle of darkness: then the player-piano changed its tune, and the ads came in motionless color. They sat on into the William S. Hart feature to make sure why he had killed the man with the fancy vest – it was as they had expected by her frightened, pleased face after the killing; he had insulted a girl and cheated her father as well – and Rufus’ father said, “Well, … this is where we came in,” but they watched him kill the man all over again; then they walked out.

Comments: James Agee (1909-1955) was an American novelist, journalist and film critic. The passage above is the opening to chapter one of his posthumously-published novel A Death in the Family, which is set in 1915 in his home town of Knoxville, Tennessee. Despite the great detail given, the Charlie Chaplin film described is imaginary. The family had attended a continuous show, which is why the William S. Hart western comes round again. Player-pianos were not infrequently used in early cinema shows.

An Englishwoman in the Philippines

Source: Mrs Campbell Dauncey [Enid Campbell Dauncey], An Englishwoman in the Philippines (New York, E.P. Dutton, 1906), pp. 96-99

Text: Well, we went last night to a cinematograph show, which has established itself in a big empty basement in the Calle Real, with a large sign outside, made of glass letters lighted behind with electricity, all in the most approved European style. The “show” lasts for half an hour, going on from six in the evening to about ten o’clock at night, and the proprietor makes about 300 pesos a week out of it, for he has very few expenses, and it is the sort of thing these people love. They come out when the show is over, stand about and expectorate for a few minutes, and then pay their cents and go in again and enjoy the same thing about five times running, probably without the faintest idea what it is all about from start to finish. You remember the dreadful extent of the habit of expectoration in Spain? You have heard about this failing in America? The Filipino is the epitome and concentration of the two.

Everything in the hall was boarded up to prevent any stray, non-paying enthusiast from getting a free peep; but all the same I saw several little brown forms in fluttering muslin shirts, outside, where the wall formed a side street, with eyes glued to the chinks of a door in rapt attention; though I don’t suppose the little chaps could really see anything but the extreme edge of the back row of benches.

In the hall we were saved from suffocation by two electric fans, and kept awake by a Filipino playing a cracked old piano with astonishing dexterity, rattling out the sort of tunes you hear in a circus and nowhere else on earth. I could not help wondering where he had picked them up, till it suddenly dawned on me that one, at least, gave me a faint hint that perhaps the performer might once have heard “Hiawatha” on a penny flute; so I concluded that he was playing “variations.” Pianos never sound very well out here, and I am told it is difficult to keep them bearable at all, for the chords have an unmusical way of going rusty in the damp season, or else snapping with a loud ping.

The moving pictures were not at all bad, rather jumpy at times, but the subjects really quite entertaining, and all the slides, from the appearance of the figures on them, made in Germany, I imagine. The series wound up with an interminable fairy tale in coloured pictures, really a sort of short play, and in this one could see the German element still more apparent, in the castles, the ancient costumes, and the whole composition of the thing. I don’t suppose the natives in the audience had the wildest idea what it was all about, or what the king and queen, the good fairy, and the wicked godmother, were meant to be, probably taking the whole story for some episode in the life of a Saint.

The audience were really more amusing to me than the pictures, and I was quite pleased each time the light went up so that I could have a good look at them. In the front rows, which were cheap, as they were so close to the screen, sat the poorer people in little family groups, with clean camisas and large cigars, the women’s hair looking like black spun glass. Our places were raised a little above them, and were patronised by the swells who had paid 40 cents — a shilling. Amongst the elect were one or two English and other foreigners; some fat Chinamen, with their pigtails done up in chignons, and wearing open-work German straw hats, accompanied by their native wives and little slant-eyed children; a few missionaries and schoolma’ams in coloured blouses and untidy coiffures à la Gibson Girl; and one or two U.S.A. soldiers, with thick hair parted in the middle, standing treat to their Filipina girls – these last in pretty camisas, and very shy and happy. A funny little Filipino boy near us, rigged up in a knickerbocker suit and an immense yellow oil-skin motor-cap, was rather frightened at old Tuyay, who had insisted on coming to the show and sitting at our feet. When she sniffed the bare legs of this very small brown brother, he lost all his dignity and importance, and clung blubbing to his little flat-faced mother. Poor old Tuyay was dreadfully offended; she came and crawled right under C—-‘s chair, where she lay immovable till the performance was over.

Comments: Mrs Campbell Dauncey (born Enid Rolanda Gambier) (1875-1939) was an English travel writer and magazine contributor. She visited the Philippines over 1904-05, at the time of the American occupation following the Philippine–American War of 1899-1902. Her book is written as a series of letters; the above extract comes from a letter dated 4 February 1905, written from Iloilo. ‘Hiawatha’ refers to the The Song of Hiawatha cantatas written by Samuel Coleridge-Taylor.

Links: Copy at Internet Archive

The Film Finds Its Tongue

Don Juan at the Warner Theatre, via Wikipedia

Source: Fitzhugh Green, The Film Finds Its Tongue (New York: G.P. Putnam, 1929), pp. 11-14

Text: Slowly the theatre filled. Every seat was sold, and occupied. It was a curious, speculative audience, there on unfamiliar grounds, uncertain what it was about to see, or how it should be received. It was prepared more to see a scientific marvel than to be entertained.

The four men were prepared—for anything.

Eight-thirty arrived. The lights dimmed; babble of voices hushed. A white beam shot overhead and splashed upon the screen; the beam from the movie projector. But it fell first on the draped curtains on the stage, revealing a subtitle. The curtains parted on a conventional cinema screen. The title gave way, familiarly, to a photograph … a man … Will H. Hays. He advanced to the foreground and there was a little sound. It penetrated through people’s minds that they had “heard” him clear his throat.

Then, suddenly, the picture began to speak!

The audience hung on its every word, half expecting something to happen … the machinery would break down. In the first trials of every machine there is a good chance that it will break. One lacks confidence in it.

The phenomenon was like watching a man flying without wings. It was uncanny. The shadow of Will H. Hays was true to life. His lips moved and sound came forth. His was a short speech; when it was done and he stood there, people found themselves clapping, unconsciously. As if he heard them, he bowed. He seemed to be present, and yet he did not seem to be present. No wonder a scientist next day called it: “The nearest thing to a resurrection!”

As the picture disappeared a buzz of talk ran through the theatre. Then silence again as the second number appeared: the Philharmonic Orchestra playing the “Tannhauser” overture. Sweet music reached out from the huge invisible horn behind the screen and wrought its spell upon the listeners. It was familiar music, marvellously played. It swept on through the cadences of the overture; the quiet, half-religious opening, the seductive melody of the Venusberg, the crashing finale … and during it the photographs, leaping from one section of the orchestra to another, focusing on busy musicians bent over their instruments.

As the movie image of Henry Hadley turned to his auditors after the last note he “faced” a theatre full of people applauding spontaneously—yet he wasn’t there!

The ice had been broken: the talking picture had now an audience for the first time in three decades.

Throughout the rest of the first half of the program the audience sat breathlessly drinking the novelty in. It found that it liked film that talked. It found it possible to judge such a film; it liked some of the numbers better than others. It found itself fascinated by the intimacy with which the artist was revealed; found itself watching Elman’s fingering, Martinelli’s tone formation; found itself brought closer to those artists than ever before; even found itself, presently, gaining an illusion that the artists themselves were present!

When the lights went up for intermission the audience cheered, then gave way to a concentrated buzz of excitement. History was being made and they were there to see the event, was the way every one felt.

The second half was a conventional screen drama—also with the new talking-picture attachment. But before its stirring plot was done the little group of men who waited received their verdict. The uncontrollable enthusiasm of the audience gave it:

You win!

Comments: Fitzhugh Green was author of a booklet that documents the development of the sound film by the American studio Warner Bros. The event he documents here is the public debut of the Vitaphone talkie film process (film accompanied by synchronised sound disc) on 6 August 1926 at the Warner Theatre, New York. Eight short films shown on the evening followed by the feature film Don Juan (1926), which had a synchronised music score and sound effects but no spoken dialogue. The short films shown were Hon. Will H. Hays, President of the Motion Picture Producers & Distributors of America, Inc., Who Will Address You (the only ‘talkie’ of the evening), Overture “Tannhauser” featuring conductor Henry Hadley and the New York Philharmonic Orchestra, violinist Mischa Elman playing “Humoresque” by Antonín Dvorák and “Gavotte” by François-Joseph Gossec, His Pastimes featuring novelty guitarist Roy Smeck, Beethoven’s The Kreutzer Sonata played by Harold Bauer and Efrem Zimbalist, a selection of Russian songs and dances entitled An Evening on the Don, singer Anna Case and Spanish dancers in La Fiesta, and opera singer Giovanni Martinelli singing Vesti La Giubba (the hit of the evening). The four men were the four Warner brothers.

Links: Copy at Hathi Trust

Gilbert Frankau’s Self-Portrait

Source: Gilbert Frankau, Gilbert Frankau’s Self-Portrait: A Novel of His Own Life (London: Hutchinson, 1940), pp. 143-146

Text: In the fullness of time Chambers departed, leaving me and Wilson in dual glory at the Grand Hotel, Rome. My main mission was to convince the Italians that we had several men fighting in France and Flanders – the Hun propaganda machine denying this daily, through a secretly subsidised press. “No War Here”, said a Welsh miners’ leader addressing a home audience – and the headline appeared in a Naples paper next day.

The battle films with which I had been supplied might have proved convincing. But Chambers hadn’t been able to sell them; and I could hardly persuade invited audiences to sit through them in free seats.

After some four fruitless weeks of travel I again took counsel with our ambassador; and dashed back to London.

There, I looted every scrap of official film I could find, including several priceless feet of General Cadorna, then generalissimo of the Italian armies, Lord Kitchener, and a sausage balloon taking the air at Queen’s Club.

With these, Muirhead Bone’s etching of a tank in action and complete orchestra scores for “The British Grenadiers”, “Tipperary” and other martial music, I returned to Italy, and took up my headquarters at the Hotal Cavour, Milan.

What Luca Comerio, the Italian cinema man, and I did to the official British war films in the solitude of his studio is nobody’s business but our own.

The very first caption thrown on the screen over the facsimile signature of “Capitano Gilbert Frankau, Stato Maggiore Inglese” (English General Staff) guaranteed the story of “La Battaglia dei Tanks” completely authentic.

And what a story! We printed twelve copies. Within ten minutes of the private preview we sold them all – my instructions were to make the thing pay if I could – to five renters whose theatres covered the whole of Italy.

Tears blinded even those hardboiled renters when a shell burst obscured the entire screen, and the film seemed to break, and that most telling of all our captains [captions] read, “Alas – alas, for the too-intrepid cameraman”. With muted music the effect on large audiences had to be seen to be believed.

Among the believers in the death of that mythical cameraman – for I never had the heart to disillusion Her Excellency – was Lady Rodd …

…That night in 1917 I took Rudyard Kipling – and two charming American women whose names escape the memory – to the theatre where my film had been showing since noon. Gerald Tyrrwhit, unpaid attaché at the Embassy, now Lord Berners, had trained the orchestra for me. They struck up “Rule, Britannia” – by pure coincidence – as we seated ourselves in the box.

Kipling watched the screen. I watched Kipling.

The tunes and that first captional guarantee of authenticity surprised him a little. But he did not even blink when he saw Marconi inventing the tank, or General Cadorna arriving for a conference with Lord Kitchener at which it was decided that the English army should attack on the Somme.

“Good work”, whispered my master. “How did you come to think of that fiction?”

Modesty kept silence. Our troops, tinted blue and brown, massed by night. The London Scottish appeared complete with band to “Auld lang syne” and “A wee doch and doris”. Then “Came the dawn of battle”; and my Queen’s Club sausage balloon rose to survey the German trenches.

Promptly the enemy planes – ours from Salisbury Plain – swooped to the attack, their machine guns chattering. (Tyrrwhit managed that rather well with his drums.) Down fell the balloon (tinted red, and two out of every three pictures excised, to say nothing of the men on the ropes, giving the effect of speed) in real flames.

“Gorgeous”, whispered Kipling. “Cost you a truss of hay, I expect.”

Our plans counter-attacked. A German Fokker, which looked a little like one of our own B.E.2C’s to Kingscote’s pupil in anti-aircraft gunnery, also fell in flames.

The crashed plane, I think, was a real picture. Then, it had no British circles under its wings. If anyone faked the Iron Crosses there, it was not done in Milan.

“But where are the tanks?” whispered Kipling. “We must live up to our titles.”

Again his fan kept silence while superimposed shell-bursts – the damn things never looked quite real, they waggled about too much – rained on our advancing infantry.

“Meanwhile…” read the next caption; and suddenly Kipling chuckled.

“Tanks to the rescue. The Devastating Blinders, eh! Grand”.

They were my own words, my very own dictionary-dredged Italian words; and I could not refrain from displaying my erudition.

“Blindati Devastatori means armoured devastators”, I corrected, as the tank-noses reared high to crush walls I could have sworn built in England, and swept on to the apocryphal attack.

But Kipling preferred his own translation, repeating to himself “devastating blinders”, till that thrilling moment when the mine blew, and spotless Highlanders stormed forward, bayonets flashing, at no double ever seen in France or Flanders to victory or death. We faded out on coloured flags and “Long Live the Allies” to a complete symphony of national anthems.

“What do you think of it?” I asked, as we walked the undarkened streets. (Even the Huns of 1914-1918 never dared to bomb the Eternal City.)

“Superb”, chuckled Kipling, “But you will be slain for this, my friend. Most indubitably you will be slain.”

Comments: Gilbert Frankau (1884-1952) was a British novelist and poet. His book Self-Portrait describes itself as a novel, but it is effectively an autobiography. Like many of the British literary intellgensia during World War I, he was recruited by the covert War Propaganda Bureau to promote British interests during the First World War. Frankau was sent to Italy to oversee the presentation of British official war films, starting in 1916 with the documentary feature Britain Prepared (1915). Behind the comic detail lies some useful and occasionally convincing detail about the presentation of war films. He may be referring to the British documentary feature The Battle of the Ancre and the Advance of the Tanks (1917), though that film in its original state had no fakery. Luca Comerio was a prominent Italian film producer. Rudyard Kipling, another War Propaganda Bureau recruit, was in Italy around May 1917 in preparation for writing an account of the Italian campaign, The War in the Mountains. Lady Rodd was the wife of the British ambassador to Italy.

In Darkest London

Source: Mrs Cecil Chesterton, In Darkest London (New York: The Macmillan company, 1926), pp. 186-187

Text: We did some business together. I made a shilling or two, and then my friend suggested we should go to a cinema, she standing treat. Now I have never been keen on films, except when Charlie Chaplin is on the screen, and I felt quite indifferent at the prospect of such enjoyment. She took two of the cheaper seats in a house near Shaftesbury Avenue, and I waited for the show to begin, quite incurious and even depressed. It was a story of the conventional type, in which a poor girl becomes a leader of society, following a round of luxurious enjoyment, but I found myself suddenly watching the pictures with eagerness, positive pleasure! I dwelt with rapture on her dinner with the hero in an expensive restaurant. I noted with extraordinary precision everything she ate. I enjoyed with her the roses he bought, and thrilled to the music the orchestra was playing. I would not have missed an inch of film. I would not have forfeited any one of the thousand mechanical sensations she enjoyed. It was not until it was all over that I asked myself why this change had come about, why it was that I, and the people in the cheap seats around me, had been wrought up to such excitement, almost ecstasy.

And then the solution came. When you are hungry and cold, without a home and without hope, the “Pictures” warm your imagination, heat your blood and somehow vitalise your body. The blank shutters that hem you in from enjoyment are suddenly down, and you look into a world of light and colour, expectancy and romance — that eternal longing for romance which dies so hardly. This is one of the things that I discovered in my experience. For the same reason this is, I think, why the inhabitants of drab homes in mean streets flock to the cinema. I do not think it has any educational value, nor does it generally stimulate the imagination. But it supplies a lack, and to those whose horizon is bounded by the four walls of a room, badly distempered, or hideously papered, the contemplation of the garish hotel, the spacious restaurant, or impossible heroines of the screen is compensation. This also accounts, I suppose, for the unending supply of this kind of picture. Commerce always caters for a steady public, and while the taste of the artistic is soon surfeited, the intelligence of the thinking easily annoyed, the vast residuum of the patient poor, who unendingly bear the burden of monotony, is a sure and certain market in a world of shifting values.

Comments: Ada Chesterton (1869-1962), who wrote as Mrs Cecil Chesterton, was a British journalist and philanthropist. She was married to the brother of the author G.K. Chesterton. Her book of social investigation, In Darkest London, was based on a series of newspaper articles on the life of London’s poor.

Links: Copy at Hathi Trust

Youth at the Gate

Illustration from Youth at the Gate

Source: Ursula Bloom, Youth at the Gate (London: Hutchinson, 1959)

Text: On Tuesday, August the fourth, when we were already halfway through the evening programme at the White Palace, Mr. Clements returned and started to talk again. He said that he wanted the national anthems of all countries who would be our allies to be played in a kind of pot-pourri at the end of the evening, ours as the final one.

I did not think it was a good idea. Already innumerable countries were involved, some with very long national anthems, and it would take a time to compose and to play, when all the audience asked was to be allowed to go home.

He looked at me with gaunt dark eyes on either side of a big nose which was like an eagle’s beak He was horribly worried, we knew that because his finger-nails were bitten to the quick (one of his nastier habits) and last week one of the girls had noticed that they were actually bleeding.

Mr. Clements was on the Stock Exchange (the cinema being merely a hobby), and with war coming he saw disaster ahead It is pathetic that at the time I did not realize that his wife had a daughter by a previous marriage to a German, a girl born deaf and dumb, and both of them were in agony lest Olga would be taken from them and put into a detention camp. I had never heard of such a place.

Earlier this evening Brooker the commissionaire had gone. A policeman had come for him, which alone caused some perturbation, but he was an old soldier on the Reserve. We wished him well, and those who could gave him something ‘for luck’, there seemed little time for goodbyes. This had brought the war considerably closer. Brooker, a very ordinary little man, who had never even been particularly brave with the drunks, suddenly glittered into something of a hero.

‘God only knows what’ll happen,’ said Mr. Clements in anxiety. ‘It’ll be the end of the world as we know it. One thing is certain, England’ll never be quite the same again.’

I was contemptuous. I thought he was cowardly, something to be despised in this moment of thrill. If we went to war (and oh, how I hoped we should!), England would rise with a glory never before achieved.

‘Maybe it’ll be nicer than you think?’ I suggested as I wrestled with ‘Poet and Peasant’ on the cottage piano.

‘You’re just a silly little girl! You don’t know a thing about it, and you’d better hold your tongue,’ he snapped, then swept out through the curtains, which at the start had been second-hand, leaving me with a haze of their dust and facing the nastier bits of ‘Poet and Peasant’.

The ‘Pathé Gazette’ flickered across the screen with pictures of the Reserves being called up, to be greeted with violent applause from the twopennies. A destroyer put out from Harwich harbour. A slide told the audience that so far – my tin clock told me it was nine o’clock, just before the ‘big picture’ – Germany had not replied to our ultimatum, and the twopennies booed.

The cinema darkened again, just above me lights played on to the screen, and the tin clock (one-and-sixpence) on the piano top began to tick away the last vital minutes of the old regime. At the dramatic moments of one’s life one does not recognize the tensity of emotional crisis. Sitting there playing for Mary Pickford was just another night in my life. No more.

When the end came I played the national anthems, but the audience did not stay, for they were eager to rush out and hear if we were really at war or not. Not yet. I closed the piano lid, and pushed the borrowed music into a box, for at all costs we had to keep that clean or the shop on Hollywell Hill wouldn’t take it back next Monday. I went through the deserted foyer, up shoddy stairs to where Teddy was waiting with his chocolate tray to get it checked. As nobody else came to do it, he and I achieved this together.

The two girl attendants pulled on coats which hung on a wall hook, the only attempt at a ladies’ room that we had. There was no lavatory of any kind and in emergencies one had to go up to the station which was a considerable way off. Any natural need of this kind was vulgar and could not be mentioned. Mother always said it was better than in the eighties when one was prepared to die rather than admit that nature could no longer contain itself, and some people had died, she vowed.

I went downstairs again into the foyer which advertised next week’s programme in big colourful posters to catch the eye. We should be running Les Miserables, a picture I had selected. Montie was waiting, in the green suit of the era, and with a stick.

‘Have we gone to war?’ I asked.

He didn’t know.

Comments: Ursula Bloom (1892-1984) was a highly-prolific British novelist. In her various memoirs, of which Youth at the Gate is only one, she provides detailed accounts of the time she spent as a pianist at the White Palace cinema in Harpenden, just before the First World War.

The Crippled Tree

Source: Han Suyin, The Crippled Tree (London: Jonathan Cape, 1965), pp. 377-379

Text: The cinema was called in Chinese the True Light Cinema. It had a brown gooey façade, and at that time it looked enormous; it had suffered, forty years later when Rosalie returned to stare at it (renamed the People’s Theatre, and with a grey sticky façade), the shrink that all revisited childhood monuments suffer. The True Light Cinema showed chiefly American pictures in the 1920s, because there were no Chinese film companies. The films were all galloping horses, villains, and usually a buxom girl, with long fair hair, who was constantly getting herself tied to railtracks and rescued in the nick of time from a rapidly enlarging locomotive belching smoke that blackened the screen and dimmed the cinema too. An orchestra of White Russians in the pit made appropriate music with drum beats for revolver shots. The King of Kings, and City Lights with Charlie Chaplin (which Mama did not think funny), Rosalie would remember for many years; also a film, The Birth of a Nation, which showed hooded horsemen clad in white sheets riding down ugly black men, and the same fair-haired, buxom girl, throwing herself down some rocks because a black man was running after her and smiling. It was at this film that the incident occurred.

Someone in the audience (while it was dark and musically solemn because house was heing burnt with the white-clad horsemen ranged round watching) got up and started to shout. There was immediately a commotion, lights were switched on, policemen appeared from the four corners of the hall where they were always posted, and the young man who had shouted was dragged away, the usual sticks plying upon him quick and fast while he strove to cover his bleeding face with his hands. And it reminded Rosalie of Charlie Chaplin, though this young man was Chinese and had the scarf round his neck which indicated he was a university student.

While the young man was being dragged out, Mama turned to Rosalie. who was not sitting in the same row as Mama and Tiza and Papa, but alone behind, because there had been only three seats in the row. The young boy who occupied the seat next to Tiza had left it to run to the aisle, as many others did, to get closer to the young student, whom the policemen were dragging away. ‘Quick, now,’ said Mama, ‘sit here with us.’

Rosalie obeyed. She sat next to Tiza, in the seat left vacant by the boy.

But the boy now returned, and said: ‘This is my seat.’

Mama indicated the seat in the row behind, which Rosalie had left. ‘You can sit there.’

The young boy began to shout: ‘This is my seat, my seat.’

And all the people in the cinema now crowded round them, round Mama, Papa, Rosalie and Tiza.

Then another young man with a scarf began to shout, and the young boy suddenly raised his fist and screamed: ‘Down with all white devils from over the sea,’ and there was noise like a train approaching quickly, and it was the whole cinema, together making this noise. They stamped, clapped, whistled, and suddenly they were all shouting, in time: ‘Down with the colonialists, down with the imperialists,’ and singing.

The policemen reappeared, and again they began to use their sticks, but they were too few, and they crowded round Mama and the girls and got them out of the cinema, and Papa stayed behind. Then he too came out, and he was so pale, Rosalie had never seen him that colour before.

Comments: Han Suyin (1917-2012) was a Chinese Eurasian physician, novelist, memoirist and historian, best-known for her novel A Many-Splendoured Thing. She was born Rosalie Matilda Kuanghu Chou to a Chinese father and Belgian mother. Her book The Crippled Tree, a combination of history and memoir covering 1885-1928, documents the great challenges their family faced during a period of political turmoil in China. In this passage, recording an incident in a Peking cinema, she refers to herself in the third person (Rosalie). The anecdote continues with a bitter row over race between the two parents. There was a small amount of Chinese film production in the 1920s, particularly towards the latter end of the decade, but it is not clear when the incident described took place. A screening of The Birth of a Nation (1915) in China in the 1920s feels unlikely, but the scenes she recalls are part of the film.

Nights in Town

Source: Thomas Burke, Nights in Town: a London autobiography (London: Allen & Unwin, 1915), pp. 110-112

Text: Then baby goes in care of the maid to bed, and Mother and Father and Helen, who is twelve years old, go to the pictures at the Palladium near Balham Station. There, for sixpence, they have an entertainment which is quite satisfying to their modest temperaments and one, withal, which is quite suitable to Miss Twelve Years Old; for Father and Mother are Proper People, and would not like to take their treasure to the sullying atmosphere of even a suburban music-hall.

So they spend a couple of hours with the pictures, listening to an orchestra of a piano, a violin, and a ‘cello, which plays even indifferent music really well. And they roar over the facial extravagances of Ford Sterling and his friends Fatty and Mabel; they applaud, and Miss Twelve Years Old secretly admires, the airy adventures of the debonair Max Linder – she thinks he is a dear, only she daren’t tell Mother and Father so, or they would be startled. And then there is Bunny – always there is Bunny. Personally, I loathe the cinematograph. It is, I think, the most tedious, the most banal form of entertainment that was ever flung at a foolish public. The Punch and Judy show is sweetness and light by comparison. It is the mechanical nature of the affair that so depresses me. It may be clever; I have no doubt it is. But I would rather see the worst music-hall show that was ever put up than the best picture-play that was ever filmed. The darkness, the silence, the buzz of the machine, and the insignificant processions of shadows on a sheet are about the last thing I should ever describe by the word Entertainment. I would as soon sit for two hours in a Baptist Chapel. But, fortunately, there is always Bunny; or at least Bunny’s face. Bunny’s face is … But no. There is no use in attempting to describe that face. There is only itself with which to compare it. There has never been anything like it in the theatrical world. It is colossal. The first essential for bioscope work is to possess a face. Not merely a face, but a FACE. And Bunny has a FACE of FACES. You probably know it; so I need say no more. If you don’t, then make acquaintance with it.

Comments: Thomas Burke (1886-1945) was a British writer of stories and essays about London life, whose worked was twice adapted by D.W. Griffith for the films Broken Blossoms (1919) and Dream Street (1921). Nights in London is a series of essays on the night-life in different parts of London. The section above comes from the chapter ‘A Domestic Night (Kensington and Clapham Common)’. John Bunny (1863-1915) was an American comic actor, the most popular film comedian before Charlie Chaplin. When the essay was republished in 1918, Bunny’s name was dropped and replaced by that of Chaplin’s (see earlier Picturegoing entry).

Links: Copy at Hathi Trust