Source: W.W. Winters, ‘With the Picture Fans’, The Nickeodeon, 1 September 1910, pp. 123-124
Text: Come on, girls, let’s go to the show. You get the tickets, Gertie. Of course, it’s Dutch treat, you know. Here’s mine.” There immediately begins an animated search among powder rags, trinkets, and sundry other articles held in a girl’s pocketbook, for the little purse with her small change. Result! “Heavens. Has everybody put all they have in? Yes? And only two dollars and sixty-nine cents. Mercy! Let’s see, one, two, three, four, five. Five of us can’t go anywhere on that. No, we went to Chase’s yesterday, so there are two of us who don’t want to go there. What? Of course, I won’t go in the gallery! Horrors ! I’m surprised at you, Clara. Oh! come on, then, and for mercy’s sake quit fighting about it here.”
Answer to the riddle. Twenty minutes later Five girls, with as many bundles, containing candy, etc., are sitting giggling in one of the city’s foremost nicolettes. Happiness!
* * *
“Do you know, Mrs. Jones, I do get too petered out shopping for any use, I do, indeed.” Mrs. Jones, looking a little done up herself, sympathizes with her. “And do you know, Mrs. Jones, it do beat all how hard it is these days to find a bargain. Oh! there goes that Mrs. Brown. ‘Pon my word, I don’t know where she gets the money she spends on her clothes. And Mr. Jones says her husband ain’t doing nothing worth talking of. Don’t tell me some women ain’t worthless. But Lord! you never can tell; there’s that dear Mrs. Smith, and you do know that her husband is acting scand’lus. What? You didn’t? Why it do beat all, but you know they say he has been running around with some little hussy that dyes her hair and — and, mercy, it’s an outrage, but I never do talk scandal, so you will have to find out — now, I wonder! Mrs. Jones, let’s take in this here show. Never been in one? Well, come on in now, I’ll pay, and I’ve got some candy that I promised Johnnie I would get him, but he’ll never know if we eat some, come on.” Exit Mrs. Jones and her talkative friend through the entrance of one of the five-cent theaters.
* * *
“Two o’clock. H-m-m-m, threequarters of an hour before I can see that man. Why didn’t I make it earlier. Great Scott, what a noise those places do make. Wonder what they’re like. H-m-m-m, 40 minutes. I reckon I’ll take a chance.” The next minute the gentleman disappears into a nicolodeon [sic], with a rather sheepish look.
When one says five-cent theater the first thought is that they are for the poorer people, those who cannot afford even to pay 50 cents for a seat in the “peanut” at one of the other theaters. But is this so? To a certain extent, yes; but only to a certain extent. No matter what time you take to visit these theaters you are sure to find among the motley throng some who are of your station almost, no matter what that station may be. You can, for instance, see plenty of Chinamen there, but whether or not — and from the immobile expression I should say not — they are enjoying it can only be a conjecture. And right here it can be said, and with praise, that one set that they appeal to is the soldier from the fort, the marine barracks, and, in fact, anywhere he comes from. This is in itself a fact that is worthy of praise, for if the soldier can secure an evening’s enjoyment by going to those places, and, at the same time, not spend more than he thinks right, they have filled a vacancy long felt in cities adjoining posts. Then, too, there are the children. They can surely find no more harmless amusement, and few less expensive. And last, but not by any means least, are the men and women who drop in for a while to be amused, or to fill up a spare moment, or even out of courtesy. This only brings us to the cleanness of the performance. It can be truly said that, as a general rule, there is nothing to offend the most fastidious. Taken as a whole, they present amusements that are good, bad, and — worse, the pictures of which the same may be said at times, but which are at least clean. This, too, is a fact worthy of praise, and more — of continuance.
* * *
How different it must seem to a man or woman who has not visited the city for, say, five years — nay, even less — to come here, and in the evening stroll down the avenues and streets. To see tall buildings outlined with lights, huge doorways filled with lighted figures, brilliant paintings, and the ever-present phonograph. But to see the outlay of lights and noise and color is to go back to the Midway at a fair; and consequently we wander past the girl at the window, depositing at the same time a coin, carelessly and as if by chance, on the counter, take up our ticket, and slip inside. It depends entirely upon where this sudden idea takes you what the inside will be like. No two are the least alike, and it must be said that they all show a certain amount of beauty. It is well to say a certain amount, for not wanting to knock them, there is nevertheless a certain incongruity about some of them in the manner in which they have mixed ideas. In other words, you can from the “trimmings” imagine it was done after any of a dozen styles of architecture. But this is a side issue. You go there to see moving pictures and vaudeville acts, and not to comment upon the wall decorations. You go there for amusement. And you can surely get it. No matter how crude the acting, or how far fetched the pictures, there is always sure to be some one who thinks they are “perfectly lovely,” and so amusement is assured. For if you cannot enjoy the performance it is pretty safe to say it is because you have been used to better acting, etc., but unless you are an absolute pessimist you cannot fail to be amused by those around you who do enjoy it.
* * *
One of the most noticeable habits of the patrons of those theaters is that of reading out loud what is flashed upon the screen. “The Capture of the Outlaws.” Ah-h-h-h-h. Everybody sits up and “takes notice.” “Love Triumphant.” Another long-drawn-out “Ah-h-h-h!” and some more notice. Then comes an act a la vaudeville. Somebody in the exurberance of their spirits yells “Get the hook!” whether or not the act is bad, whereat everybody laughs. There are times when the whole audience is so pleased with itself and everybody else that let any one accidentally, quite accidentally, sneeze, why, the whole house re-echoes with laughter. Have you ever noticed some old party who is so absorbed in the thing going on before him that he unconsciously makes remarks to nobody in particular, and seen how everybody around is generally tolerant, generally, be it said, and will nudge one another, and smile, and bob their heads in his direction. Ever seen it? Ever done it? Ever been it? Isn’t it nearly always a good-natured crowd? Doesn’t your heart warm within you and you feel like patting some small boy on the head, a small boy, be it said, that at any other time you would push out of your way? Somehow you all enter into the spirit of the thing. Armed with a few stray nickels, a bag of peanuts, a good supply of patience and good humor, and oh! what a time we did have! You all know that line from Kipling, “The colonel’s lady and Judy O’Grady are sisters under the skin.” Isn’t it so? Don’t you slip away from yourself, lose your reticence, reserve, pride, and a few other things? Don’t you even forgive the fat old gentleman who, when he passed you, stepped on your co—-? Aren’t you most willing to do that? And why? Here’s where I retreat and let you puzzle it out.
* * *
And when you come out, this is particularly so of a Saturday night, you wander up and down and find yourself brushing shoulders with goodness knows who. And then you go to speak to your friend, he was right by your side a second ago. You turn. “Oh! do let’s take in that one — Oh ! Oh-h-h-h! I be-eg your pardon. Oh! there you are. Mercy, that was a perfectly strange man.” There you are! The man took off his hat and went his way and forgot you. But there is something in the air, a something caused by the bright lights, and a great deal of squeeky noises issuing forth from each recess you pass, that gets into your bones, and you all lock arms, everybody in your crowd, and swing down the street, happy and care free, and proceed to take in every five-cent theater that so much as displays a little tweeny light — and then wish for more. And, of course, it is understood that you had not only no idea of ever going in the “cheap” places, but, when you were finally inveigled in, that you could go once, but never again. But what’s the use? Why not submit gracefully and admit that the five-cent theaters have a place all their own and that, after all, you are going again. By Jove! So there!
Comments: ‘Nickelodeon’ was a name given to early American film theatres, which appeared in cities from around 1905 onwards, where seats were commonly priced at five cents (a nickel).
Links: Copy at the Internet Archive