New York

Source: Paul Morand (trans. Hamish Miles), New York (London: William Heinemann, 1931 [orig. pub. 1930]), pp. 198-199

Text: As for the Roxy, that surpasses the impossible. Find a way through those dense crowds queued up there all day long; pass the tall gold-laced ushers, at once door-keepers and custodians of order; enter this Temple of Solomon. The overheated air is unbreathable, the din of the mechanical orchestra, which one failure in the electricity could bring to a standstill, is merciless; amid palm-trees and gigantic ferns one moves forward into the Mexican palace of some Spanish governor whom the tropics have turned stark mad. The walls are of a reddish rough-cast, treated with a liquid to give a semblance of age, and the brazen doors of the Ark of the Covenant open into a hall with golden cupolas, in old style, and a ceiling with storied panels. Satan has hung this disused sanctuary with scarlet velvet; a nightmare light falls from bowls of imitation alabaster, from yellow glass lanterns, from branching ritual candlesticks; the organ-pipes, lit from beneath by greenish lights, make one think of a cathedral under the waves, and in the wall are niches awaiting sinful bishops. I find a seat in a deep, soft fauteuil, from which for two hours I witness giant kisses on mouths like the crevasses of the Grand Canyon, embraces of titans, a whole propaganda of the flesh which maddens, without satisfying, these violent American temperaments. It is more than a Black Mass; it is a profanation of everything – of music, of art, of love, of colours. I vow I had there a complete vision of the end of the world. I saw Broadway suddenly as one vast Roxy, one of those unsubstantial treasures, one of those joy-baited traps, one of those fleeting and illusory gifts won by the spells of wicked magicians.

Comments: Paul Morand (1888-1976) was a French author and intellectual. He made trips to New York between 1925-1929, resulting in his travel book New York, published in French in 1930. The Roxy Theatre was located at 7th Avenue and 50th Street, off Times Square in New York City. It seated 5,920 (originally 6,200), and opened on 11 March 1927. It was named after its manager, the cinema impresario Samuel L. ‘Roxy’ Rothafel.

Silent Magic

Source: Ivan Butler, Silent Magic: Rediscovering the Silent Film Era (London: Columbus Books, 1987), pp. 27-31

Text: During the early part of the 1920s my own cinema-going was restricted by the confinements of boarding-school during term time, and in the holidays (to a lesser extent) by the fact that at least in our neighbourhood ‘the pictures’, though tolerated and even enjoyed, were still regarded as a poor and slightly dubious relative of the live theatre, the picture gallery and the concert hall. Their passage towards respectability was not helped by scandals in Hollywood such as the ‘Fatty Arbuckle Affair’. I can still recollect the atmosphere of something sinister and shuddersome that surrounded the very word ‘Arbuckle’ long after the trials (and complete acquittal) of the unfortunate comedian, even though my innocent ideas of what actually took place in that San Francisco apartment during the lively party on 5 September 1921 were wholly vague and inaccurate – if tantalizing. In his massive history of American cinema, The Movies, Richard Griffith writes, “During the course of the First World War the middle class, by imperceptible degrees, became a part of the movie audience.’ ‘lmperceptible’ might be regarded as the operative word. However, when it comes to paying surreptitious visits a great many obstacles can be overcome by a little guile and ingenuity, and I don’t remember feeling particularly deprived in that respect. I managed to see most of what I wanted to see.

Our ‘local’ was the cosy little Royal in Kensington High Street, London – a bus journey away. The Royal has been gone for half a century, its demise hastened by the erection of a super-cinema at the corner of Earl’s Court Road. To the faithful it was known not as the Royal but as the Little Cinema Under the Big Clock in the High Street. The clock itself is gone now, but on a recent visit I though I could spot its former position by brackets that remain fixed high in the brick wall. The entrance to the cinema was through a passageway between two small shops, discreetly hidden except for two frames of stills and a small poster. A pause at the tiny box-office, a turn to the left, a step through a swing door and a red baize curtain, and one was in the enchanted land – not, however, in sight of the screen, because that was flush with the entrance, so you saw a grossly twisted pulsating picture which gradually formed itself into shape as, glancing backwards so as not to miss anything, you groped your way up to your seat. To the right of the screen was the clock in a dim red glow, an indispensable and friendly feature of nearly all cinemas in those days, and a warning – as one was perhaps watching the continuous programme through for the second run, that time was getting on. Prices were modest: from 8d (3p), to 3s (15p). This was fairly general in the smaller halls; cheaper seats were available in some, particularly in the provinces, others – slightly more imposing demanded slightly more for the back rows, possibly with roomier seats and softer upholstery, but such elitism was not, to my memory, practised at the Royal.

Projection was to our unsophisticated eyes generally good, preserving the often marvellously crisp and well graded black-and-white photography. Programmes were changed twice weekly (but the cinemas were closed on Sundays, at any rate during the early years) and continuous from about 2 o’clock. They consisted as a rule of a newsreel such as the Pathé Gazette with its proudly crowing cockerel (silent, of course), a two-reel comedy (sometimes the best part of the entertainment), Eve’s Film Review, a feminine-angled magazine the high spot of which was the appearance of Felix the Cat walking, and, finally, the feature film. This was before the days when the double-feature programme became general. Somewhere between the items there would be a series of slide advertisements – forerunner of Messrs Pearl and Dean – which always seemed to include a glowing picture of Wincarnis among its local and ‘forthcoming’ attractions. The average moviegoer of those days (much as today, though perhaps to a greater extent) went to see the star of a film rather than the work of its director; Gish rather than Griffith, Bronson more than Brenon, Bow more than Badger, Swanson more than DeMille though as the years went by the names of the directors became more familiar and their importance more fully recognized. Criticism was often surprisingly informed and uncompromising.

Musical accompaniment at the Royal was provided by a piano during the less frequented hours, supplanted by a trio who arrived at a fixed time regardless of what was happening on the screen. I remember well the curious uplift we felt as the three musicians arrived, switched on their desk lights, tuned up and burst into sound, perhaps at a suitable moment in the story, perhaps not. Meanwhile the pianist (always, I recollect, a lady) packed up and left for a well deserved rest and cup of tea. The skill of many of these small cinema groups, even in the most modest conditions, was remarkable; their ability to adapt, week after week, often with two programmes a week and with little or no rehearsal, to events distortedly depicted a few feet before them, was beyond praise. The old joke about William Tell for action, ‘Hearts and Flowers’ for sentiment, the Coriolan overture for suspense and that’s the lot, was an unfair and unfunny gibe.

I have described the old Kensington Royal in some detail as it was fairly typical of modest cinemas everywhere in Britain at that time. Most were at least reasonably comfortable and gave good value for little money, maintaining decent standards of presentation. Very few deserved the derogatory term ‘flea-pit’, though ‘mouse parlour’ might sometimes have been an accurate description. On one occasion the scuttering of mice across the bare boards between the rows of seats rather disturbed my viewing of a W.C. Fields film (Running Wild, I think it was), though the print was so villainously cut and chopped about that the story was difficult to follow in any case. But such cases were infrequent. I have forgotten the name of the cinema, and the town shall remain anonymous.

Sometimes, in early days, films would be shown in old disused churches, and it is supposedly through this that the employment of an organ for accompaniment in larger cinemas became general. The first exponent was probably Thomas L. Talley, who in 1905 built a theatre with organ specifically for the screening of movies in Los Angeles. It was soon discovered that such an organ could be made to do many things an orchestra could not: it could fit music instantaneously to changes of action, and simulate doorbells, whistles, sirens and bird-song, as well as many percussive instruments. On one later make of organ an ingenious device of pre-set keys made available no fewer than thirty-nine effects and even emotions, including Love (three different kinds), Anger, Excitement, Storm, Funeral, Gruesome, ‘Neutral’ (three kinds), and FULL ORGAN. This last effect, with presumably all the above, plus Quietude, Chase, China, Oriental, Children, Happiness, March, Fire, etc. all sounding together, must have been awesome indeed. […] Before long the organ interlude became an important part of any programme, as the grandly ornate and gleaming marvel rose majestically from the depths of the pit in a glowing flood of coloured light.

Nothing, however, could equal the effect of a large orchestra in a major cinema, which could be overwhelming. The accompaniment (of Carl Davis conducting the Thames Silents Orchestra) to the 1983 screening of The Wind, for instance, was a revelation that will never be forgotten by those who had never before ‘heard’ a silent film in all its glory, particularly at the climax of the storm.

Admittedly, at times, particularly from the front seats, the presence of a busy group of players could be distracting; their lights would impinge on the screen, their busy fiddle bows and occasionally bobbing heads would make concentration on what the shadows behind them were up to a little difficult. In general, however, their mere presence, apart from the music, added immeasurably to the sense of occasion and until one got used to it the cold vacancy below the screen in the early days of sound had a chilling effect. Those cinema musicians are surely remembered with warm affection and regard by all of us who were fortunate enough to have heard them.

[…]

In these days of multi-screen conglomerates it is difficult to imagine the awe and excitement that could be aroused by the greatest of the old-style movie palaces; the thick-piled carpets into which our feet sank, the powdered flunkies and scented sirens who took our tickets with a unique mixture of welcoming smile, condescending grace and unwavering dignity, the enormous chandelier-lit entrance halls, the statues, the coloured star portraits, the playing fountains, the rococo kiosks – all leading through cathedral-dim corridors to the dark, perfumed auditorium itself, the holy of holies where we would catch our first glimpse of Larry Semon plastering Fatty Arbuckle with bags of flour.

Prices, of course, were rather grander than in the smaller, humbler houses, roughly (for variations were wide) from about 1s 3d (6p) or 2s 4d (12p) to 8s 6d (43p) or even 11s 6d (57p); but once you had paid your tribute to the box-office every effort was made to see that you felt you were welcome, were getting your money’s worth and were someone of importance – that this whole occasion was especially for you.

Comments: Ivan Butler (1909-1998), after a career as an actor, went on to become a notable writer on the art and history of cinema. His Silent Magic is a particularly evocative memoir of the silent films he could remember when in his eighties. The American comedian Roscoe ‘Fatty’ Arbuckle was accused of the rape and manslaughter minor actress and model Virginia Rappe. Though acquitted, thanks to lurid reporting his career was ruined. The scandal helped lead to the formation of the Motion Picture Producers and Distributors of America to self-govern the American motion picture industry. The Eve’s Film Review cinemagazine was produced by Pathé, who also made Pathé Gazette. Thames Silents was the name given to a series of theatrical screenings and broadcasts of restored silent films with orchestral scores by Carl Davis, produced by Photoplay Productions and Thames Television over 1980-1990.

Seats in All Parts

Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 59-60

Text: When at last the Odeon was ready, the family in its various ways prepared for the excitement of another premiere performance. We were all there, but I went with Mum and Dad and my sisters with their boyfriends. Report had it that, over in Ashburner Street, there was a dogged determination to outshine the Lido, which we thought could hardly be difficult. Again a Saturday night was chosen, and half our acquaintance dutifully put on best clothes and trooped proudly into that vast auditorium, having first made our choice of seats at sixpence, ninepence or one shilling, and no half price. Memory suggests that, despite arriving more than an hour early, we had to pay ninepence, which must have been unique for us; at any rate we sat a long way back, and although I couldn’t see very well I was prepared to put up with the handicap because this was an occasion. But at the interval Mum miraculously found three seats on the aisle, from which I had an uninterrupted view not only of the giant proscenium arch but of several less fortunately placed friends near the front, to whom I waved in an unforgivably superior manner. The décor was undeniably sumptuous. My first impression, after I got my breath back, was of rounded corners everywhere, without a right-angle in sight. The immensity of the red velour curtains; the cunningly concealed lighting; the great golden honeycomb grills on each side of the screen; the green octagonal clocks in which the letters THE ODEON took the place of numerals; all these played their part in the magnificence oft hat massive decorated space. It was more overwhelming than being in St Mark’s Church, or even Manchester Cathedral. But as I later discovered to be the case with all Odeons, the design was in fact simple to the point of austerity. There was nothing that could catch dust. The foyers and corridors were laid with rubber tiling in green and black abstract designs, with just a touch of red; and even the toilets had a smooth severity which counterpointed the general grandeur. Henceforth, Bolton’s older halls with their plaster cupids and decorated pillars would seem tawdry indeed.

Each seat on opening night had a gilt-edged programme waiting upon it, and no sooner had we absorbed this dazzling piece of showmanship than a mammoth all-glass Compton organ rose from the orchestra pit, changing colour as it came and radiating ‘The Entry of the Gladiators’ through a dozen strategically placed loudspeakers. Where was the Lido now? The premiere attraction, following a Mickey Mouse and the news, Dark Journey, a moderately adult spy melodrama with Conrad Veidt and a new young star called Vivien Leigh. There were absolutely no complaints about it, except that we would have preferred a happier ending, but some of us wondered why it had been chosen in preference to the great backlog of spectaculars which the Odeon was known to have held in reserve. But after this comparatively mild start, the spectaculars came at us in legions, with a colour film at least once a month. The Trail of the Lonesome Pine, The Garden of Allah, Her Jungle Love, Vogues of 1938, The Goldwyn Follies, ]esse James, Hollywood Cavalcade, these were some of the items which brightened our lives by their sheer splendour, even though Technicolor seemed oddly to drain their drama of vitality. However, we felt we had achieved a great bargain in getting full colour at no extra price.

Comments: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. The cinema described is the Odeon in Ashburner Street, Bolton, which seated 2,534 and which opened on 21 August 1937.

If I Don’t Write It, Nobody Will

Source: Eric Sykes, If I Don’t Write It, Nobody Will (London: Fourth Estate, 2005), pp. 78-80

Text: If the world was not exactly our oyster, it was most definitely our winkle. Our main Saturday night attraction was the Gaumont cinema at the end of Union Street. As for the films, the question we first asked ourselves was, ‘Is it a talkie?’and the second ‘Is it in colour?’ This didn’t bother us a bit; it was Saturday night, hey, lads, hey and the devil take the hindmost.

The Gaumont cinema was a large, luxurious emporium showing the latest films and up-to-date news, not forgetting Arthur Pules at the mighty Wurlitzer. For many Oldhamers the perfect panacea for the end of a stressful working week was a Saturday night at the pictures. Just relaxing into the armchair-like seats was an experience to savour. Uniformed usherettes busily showed patrons to their seats; one usherette stood against the orchestra pit, facing the audience with a smile as she sold crisps, peanuts, chocolates and soft drinks from a tray strapped round her shoulders; another usherette patrolled the aisles, selling various brands of cigarettes and matches from a similar tray. There was a general feeling of content in the audience, excitement slowly rising under subdued babble of conversation. The audience were the same people who had gone off to work during the week in overalls, dustcoats, ragged clothing and slightly better garb for office workers, but at the Gaumont cinema they had all, without exception, dressed up for the occasion. All the man wore collars and ties and the ladies decent frocks and in many cases hats as well. What a turnaround from my dear-old Imperial days; no running up and down the aisles chasing each other and certainly no whistling, booing or throwing orange peel at the screen during the sloppy kissing bits. In all fairness, though, I must add that it was only at the Saturday morning shows and we were children enjoying a few moments not under supervision or parental guidance. In fact when I was old enough to go to the Imperial for the evening films the audience even then dressed up and enjoyed the films in an adult fashion.

Back to the sublime at the Gaumont cinema; as the lights went down, so did the level of conversation. A spotlight hit the centre of the orchestra pit and slowly, like Aphrodite rising from the waves, the balding head of Arthur Pules would appear as he played his signature on the mighty Wurlitzer. He was a portly figure in immaculate white tie and tails, hands fluttering over the keys and shiny black pumps dancing over the pedals as he rose into full view, head swivelling from side to side, smiling and nodding to acknowledge the applause; but for all his splendid sartorial elegance, having his back to the audience was unfortunate as the relentless spotlight picked out the shape of his corsets. Regular patrons awaited this moment with glee, judging by the sniggers and pointing fingers. We were no exception; having all this pomp and circumstance brought down by the shape of a common pair of corsets on a man was always a good start to the evening’s entertainment.

At this point the words of a popular melody would flash on to the screen – for instance, the ‘in’ song of the day, ‘It Happened on the Beach at Bali Bali’ – and, after a frilly arpeggio to give some of the audience time to put their glasses on, a little ball of light settled on the first word of the song. In this case the first word was ‘It’; then it bounced onto ‘Happened’; then it made three quick hops over ‘on the Beach at’; then it slowed down for ‘Bali Bali’. The women sang with gusto and the men just smiled and nodded.

Happily this musical interlude didn’t last too long. Arthur Pules, the organist, was lured back into his pit of darkness and the curtains opened on the big wide screen. The films at the Gaumont were a great improvement on the grainy pictures at the Imperial, and so they should have been: after all, the film industry had made great strides in the eight years since John and I had sat in the pennies, dry mouthed as the shadow moved across the wall to clobber one of the unsuspecting actors.

After two hours of heavy sighs and wet eyes ‘The End’ appeared on the screen and the lights in the auditorium came up, bringing us all to our feet as the drum roll eased into the National Anthem … no talking, no fidgeting, simply a mark of respect for our King and Queen.

Comments: Eric Sykes (1923-2012) was a British comic actor and writer, who wrote and performed widely over many years for film, television and radio, including the 1970s sitcom Sykes. He was born and raised in Oldham, Lancashire, and at the time of this recollection was in his mid-teens, having left school aged fourteen. John was his half-brother. The Gaumont cinema in Oldham was at corner the King Street and Union Street, having been re-built as a cinema in 1937 out of an earlier theatre.

If I Don't Write It, Nobody Will

Source: Eric Sykes, If I Don’t Write It, Nobody Will (London: Fourth Estate, 2005), pp. 78-80

Text: If the world was not exactly our oyster, it was most definitely our winkle. Our main Saturday night attraction was the Gaumont cinema at the end of Union Street. As for the films, the question we first asked ourselves was, ‘Is it a talkie?’and the second ‘Is it in colour?’ This didn’t bother us a bit; it was Saturday night, hey, lads, hey and the devil take the hindmost.

The Gaumont cinema was a large, luxurious emporium showing the latest films and up-to-date news, not forgetting Arthur Pules at the mighty Wurlitzer. For many Oldhamers the perfect panacea for the end of a stressful working week was a Saturday night at the pictures. Just relaxing into the armchair-like seats was an experience to savour. Uniformed usherettes busily showed patrons to their seats; one usherette stood against the orchestra pit, facing the audience with a smile as she sold crisps, peanuts, chocolates and soft drinks from a tray strapped round her shoulders; another usherette patrolled the aisles, selling various brands of cigarettes and matches from a similar tray. There was a general feeling of content in the audience, excitement slowly rising under subdued babble of conversation. The audience were the same people who had gone off to work during the week in overalls, dustcoats, ragged clothing and slightly better garb for office workers, but at the Gaumont cinema they had all, without exception, dressed up for the occasion. All the man wore collars and ties and the ladies decent frocks and in many cases hats as well. What a turnaround from my dear-old Imperial days; no running up and down the aisles chasing each other and certainly no whistling, booing or throwing orange peel at the screen during the sloppy kissing bits. In all fairness, though, I must add that it was only at the Saturday morning shows and we were children enjoying a few moments not under supervision or parental guidance. In fact when I was old enough to go to the Imperial for the evening films the audience even then dressed up and enjoyed the films in an adult fashion.

Back to the sublime at the Gaumont cinema; as the lights went down, so did the level of conversation. A spotlight hit the centre of the orchestra pit and slowly, like Aphrodite rising from the waves, the balding head of Arthur Pules would appear as he played his signature on the mighty Wurlitzer. He was a portly figure in immaculate white tie and tails, hands fluttering over the keys and shiny black pumps dancing over the pedals as he rose into full view, head swivelling from side to side, smiling and nodding to acknowledge the applause; but for all his splendid sartorial elegance, having his back to the audience was unfortunate as the relentless spotlight picked out the shape of his corsets. Regular patrons awaited this moment with glee, judging by the sniggers and pointing fingers. We were no exception; having all this pomp and circumstance brought down by the shape of a common pair of corsets on a man was always a good start to the evening’s entertainment.

At this point the words of a popular melody would flash on to the screen – for instance, the ‘in’ song of the day, ‘It Happened on the Beach at Bali Bali’ – and, after a frilly arpeggio to give some of the audience time to put their glasses on, a little ball of light settled on the first word of the song. In this case the first word was ‘It’; then it bounced onto ‘Happened’; then it made three quick hops over ‘on the Beach at’; then it slowed down for ‘Bali Bali’. The women sang with gusto and the men just smiled and nodded.

Happily this musical interlude didn’t last too long. Arthur Pules, the organist, was lured back into his pit of darkness and the curtains opened on the big wide screen. The films at the Gaumont were a great improvement on the grainy pictures at the Imperial, and so they should have been: after all, the film industry had made great strides in the eight years since John and I had sat in the pennies, dry mouthed as the shadow moved across the wall to clobber one of the unsuspecting actors.

After two hours of heavy sighs and wet eyes ‘The End’ appeared on the screen and the lights in the auditorium came up, bringing us all to our feet as the drum roll eased into the National Anthem … no talking, no fidgeting, simply a mark of respect for our King and Queen.

Comments: Eric Sykes (1923-2012) was a British comic actor and writer, who wrote and performed widely over many years for film, television and radio, including the 1970s sitcom Sykes. He was born and raised in Oldham, Lancashire, and at the time of this recollection was in his mid-teens, having left school aged fourteen. John was his half-brother. The Gaumont cinema in Oldham was at corner the King Street and Union Street, having been re-built as a cinema in 1937 out of an earlier theatre.

Kiss Me Again, Stranger

Source: Daphne Du Maurier, extract from ‘Kiss Me Again, Stranger’ in Kiss Me Again Stranger: A Collection of Eight Stories Long and Short (New York: Doubleday, 1953 [orig. pub. The Apple Tree, Gollancz, 1952]), pp. 9-12

Text: I’m one for routine. I like to get on with my job, and then when the day’s work’s over settle down to a paper and a smoke and a bit of music on the wireless, variety or something of the sort, and then turn in early. I never had much use for girls, not even when I was doing my time in the Army. I was out in the Middle East, too, Port Said and that.

No, I was happy enough living with the Thompsons, carrying on much the same day after day, until that one night, when it happened. Nothing’s been the same since. Nor ever will be. I don’t know …

The Thompsons had gone to see their married daughter up at Highgate. They asked me if I’d like to go along, but somehow I didn’t fancy barging in, so instead of staying home alone after leaving the garage I went down to the picture palace and, taking a look at the poster, saw it was cowboy and Indian stuff — there was a picture of a cowboy sticking a knife into the Indian’s guts. I like that — proper baby I am for westerns — so I paid my one and twopence and went inside. I handed my slip of paper to the usherette and said, “Back row, please,” because I like sitting far back and leaning my head against the board.

Well, then I saw her. They dress the girls up no end in some of these places, velvet tarns and all, making them proper guys. They hadn’t made a guy out of this one, though. She had copper hair, page-boy style I think they call it, and blue eyes, the kind that look short-sighted but see further than you think, and go dark by night, nearly black, and her mouth was sulky-looking, as if she was fed up, and it would take someone giving her the world to make her smile. She hadn’t freckles, nor a milky skin, but warmer than that, more like a peach, and natural too. She was small and slim, and her velvet coat — blue it was — fitted her close, and the cap on the back of her head showed up her copper hair.

I bought a programme — not that I wanted one, but to delay going in through the curtain — and I said to her, “What’s the picture like?”

She didn’t look at me. She just went on staring into nothing, at the opposite wall. “The knifing’s amateur,” she said, “but you can always sleep.”

I couldn’t help laughing. I could see she was serious though. She wasn’t trying to have me on or anything.

“That’s no advertisement,” I said. “What if the manager heard you?”

Then she looked at me. She turned those blue eyes in my direction; still fed-up they were, not interested, but there was something in them I’d not seen before, and I’ve never seen it since, a kind of laziness, like someone waking from a long dream and glad to find you there. Cats’ eyes have that gleam sometimes when you stroke them, and they purr and curl themselves into a ball and let you do anything you want. She looked at me this way a moment, and there was a smile lurking somewhere behind her mouth if you gave it a chance, and tearing my slip of paper in half, she said, “I’m not paid to advertise. I’m paid to look like this and lure you inside.”

She drew aside the curtains and flashed her torch in the darkness. I couldn’t see a thing. It was pitch black, like it always is at first until you get used to it and begin to make out the shapes of the other people sitting there, but there were two great heads on the screen and some chap saying to the other, “If you don’t come clean I’ll put a bullet through you,” and somebody broke a pane of glass and a woman screamed.

“Looks all right to me,” I said, and began groping for somewhere to sit.

She said, “This isn’t the picture, it’s the trailer for next week,” and she flicked on her torch and showed me a seat in the back row, one away from the gangway.

I sat through the advertisements and the newsreel, and then some chap came and played the organ, and the colours of the curtains over the screen went purple and gold and green — funny, I suppose they think they have to give you your money’s worth — and looking around, I saw the house was half empty — and I guessed the girl had been right, the big picture wasn’t going to be much, and that’s why nobody much was there.

Just before the hall went dark again she came sauntering down the aisle. She had a tray of ice creams, but she didn’t even bother to call them out and try to sell them. She could have been walking in her sleep, so when she went up the other aisle I beckoned to her.

“Got a sixpenny one?” I said.

She looked across at me. I might have been something dead under her feet, and then she must have recognised me, because that half smile came back again, and the lazy look in the eye, and she walked round the back of the seats to me.

“Wafer or cornet?” she said.

I didn’t want either, to tell the truth. I just wanted to buy something from her and keep her talking.

“Which do you recommend?” I asked.

She shrugged her shoulders. “Cornets last longer,” she said, and put one in my hand before I had time to give her my choice.

“How about one for you too?” I said.

“No, thanks,” she said, “I saw them made.”

And she walked off, and the place went dark, and there I was sitting with a great sixpenny cornet in my hand, looking a fool. The damn thing slopped all over the edge of the holder, spilling on to my shirt, and I had to ram the frozen stuff into my mouth as quick as I could for fear it would all go on my knees, and I turned sideways, because someone came and sat in the empty seat beside the gangway.

I finished it at last, and cleaned myself up with my pocket handkerchief, and then concentrated on the story flashing across the screen. It was a western all right, carts lumbering over prairies, and a train full of bullion being held to ransom, and the heroine in breeches one moment and full evening dress the next. That’s the way pictures should be, not a bit like real life at all; but as I watched the story I began to notice the whiff of scent in the air, and I didn’t know what it was or where it came from, but it was there just the same. There was a man to the right of me, and on my left were two empty seats, and it certainly wasn’t the people in front, and I couldn’t keep turning round and sniffing.

I’m not a great one for liking scent. It’s too often cheap and nasty, but this was different. There was nothing stale about it, or stuffy, or strong; it was like the flowers they sell up in the West End in the big flower shops before you get them on the barrows — three bob a bloom sort of touch, rich chaps buy them for actresses and such — and it was so darn good, the smell of it there in that murky old picture palace full of cigarette smoke, that it nearly drove me mad.

At last I turned right round in my seat, and I spotted where it came from. It came from the girl, the usherette; she was leaning on the back board behind me, her arms folded across it.

“Don’t fidget,” she said. “You’re wasting one and twopence. Watch the screen.”

But not out loud so that anyone could hear. In a whisper, for me alone. I couldn’t help laughing to myself. The cheek of it! I knew where the scent came from now, and somehow it made me enjoy the picture more. It was as though she was beside me in one of the empty seats and we were looking at the story together.

When it was over and the lights went on, I saw I’d sat through the last showing and it was nearly ten. Everyone was clearing off for the night. So I waited a bit, and then she came down with her torch and started squinting under the seats to see if anybody had dropped a glove or a purse, the way they do and only remember about afterwards when they get home, and she took no more notice of me than if I’d been a rag which no one would bother to pick up.

I stood up in the back row, alone — the house was clear now — and when she came to me she said, “Move over, you’re blocking the gangway,” and flashed about with her torch, but there was nothing there, only an empty packet of Player’s which the cleaners would throw away in the morning. Then she straightened herself and looked me up and down, and taking off the ridiculous cap from the back of her head that suited her so well, she fanned herself with it and said, “Sleeping here tonight?” and then went off, whistling under her breath, and disappeared through the curtains.

It was proper maddening. I’d never been taken so much with a girl in my life. I went into the vestibule after her, but she had gone through a door to the back, behind the box-office place, and the commissionaire chap was already getting the doors to and fixing them for the night. I went out and stood in the street and waited. I felt a bit of a fool, because the odds were that she would come out with a bunch of others, the way girls do. There was the one who had sold me my ticket, and I dare say there were other usherettes up in the balcony, and perhaps a cloakroom attendant too, and they’d all be giggling together, and I wouldn’t have the nerve to go up to her …

Comments: Daphne Du Maurier (1907-1989) was a British novelist, short story writer and playwright. Her collection of short stories, The Apple Tree was published in the USA under the title Kiss Me Again, Stranger, the title of the story from which the above extract is taken. The story is about a shy garage mechanic who falls for a mysterious usherette with a murderous secret. The same collection includes The Birds, filmed by Alfred Hitchcock in 1963. ‘Kiss Me Again, Stranger’ has been made into a TV play in the USA on three occasions: 1953, 1958, and 1974, the latter made for Rex Harrison Presents Stories of Love, starring Juliet Mills and Leonard Nimoy.

Links: Copy at Hathi Trust

All Pals Together

Source: Anonymous contribution to Terry Staples, All Pals Together: The Story of Children’s Cinema (Edinburgh: Edinburgh University Press, 1997), p. 25

Text: When I was at senior school in Kingston in the twenties we were drafted in to the Elite Cinema one Saturday to see a show which was probably organised in conjunction with the Empire Marketing Board. We were somewhat upset at having our morning taken away, and this feeling was compounded when it turned out that the reason for our being there was so that we could be shown a film about rice-growing. After the screening someone made a long speech, and I think we were supposed to write a competitive essay about what we had seen. By this time were were getting restless, and after someone else, probably the Mayor, had had his say, we were supposed to applaud. I never knew which school started it, but the applause gradually developed into a slow handclap. Very angrily, the officials left the stage; and, a bit earlier than planned, the National Anthem was played on the organ. We got a good wigging for our bad manners, but I don’t think any of us ever did write that essay on rice-growing.

Comments: All Pals Together is a history of British children’s cinema. It quotes from several memoirs gathered in the research for the book, unfortunately without identifying the contributors. This passage refers to the practice of some educational authorities organising screenings of instructional films for children on Saturday mornings.

Mass-Observation at the Movies

Source: Sidney Smith, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 68

Text: Sidney Smith, 30 Green Way, Hall-i-the-Wood, Bolton (aged 40), regular cinema-goer (4 times a month), preference – American films.

Comments: Our main requirement is comedy that is comedy, not the absurd stuff that we get now. If you cant [sic] give us the real thing, at least do not force on to us a poor imitation. Most supporting items, except news and cartoons, are very poor, and annoying to see. You should dispense with this obvious padding and let us have either longer main feature items or shorts of main feature quality. Cut out entirely the refreshment interval and next week’s trailers, and if you must have cinema organs and advertisements, use them only in the intervals between programmes. Even the people who are musical do not care for too much organ music and many people dislike it intensely. Do something to stop people from talking while the show is on.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Crompton, Crompton Way.

Seats in All Parts

Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 54-56

Text: … the Lido in Bradshawgate, as unprepossessing an unVenetian a building as could be imagined despite its gondola-filled proscenium frieze. Financed by a small Salford-based circuit, it was little more than a cheap shell. The foyer was bare and cramped, and the centre stalls exists were by crash doors which opened from the auditorium straight out into the side alleys, sometimes drenching the adjacent customers in rain or snow.

But we were unaware of such inconveniences on the Saturday in 1937 when we queued for the gala opening. For some reason the attraction chosen for that one night only was a revival of Jessie Matthews in Evergreen, very welcome but quite uneventful, since we had previously seen it at the Hippodrome. The place nevertheless was mobbed, and we found ourselves in a low point of the front stalls from which it was difficult for me to see more than the top half of the screen over the heads of the people in front. I was comforted, however, by a handful of sample packets of a confectionery, then new, called Maltesers: the usherettes were practically throwing them at everyone who came in, and I grabbed as many as I could from the tray on the way to my seat.

We went again on Monday to see the Lido’s first première, which was Song of Freedom, staring Paul Robeson. It was enjoyable enough while the star held sway, and I responded to his voice as to no one else’s since Al Jolson, who seemed unaccountably to have retired from the screen; but by now we had discovered two of the Lido’s failings. The first was its long, long intervals for ice cream sales, drastically curtailing the supporting programme we expected; the second was an even longer non-attraction called Younger’s Shoppers’ Gazette, a compilation of crude advertising filmlets (I once counted twenty-eight on the one reel). This was certainly not value for money, especially since the Lido was also the proud possessor of a Christie organ, and the interlude for this could stretch the gap between solid celluloid items to as much as thirty-five minutes. Though it had the advantage of a phantom piano attachment, the Lido organ did not rise from the orchestra pit as we expected, nor did it change colour as it came. From some of the side seats you could see it waiting in the wings throughout the performance, and since the main curtain hung slightly short, front stalls patrons could count the feet of the men who pushed it on stage at the appropriate moment. This musical marvel was operated by one Reginald Liversidge, an eager-to-please young man with a gleaming smile and a fine head of skin; his natty tailcoat and graceful manners probably endeared him to the matrons, but not to me. So far as I was concerned, his slide-accompanied concerts of ‘Tchaikovskiana’ were just one more nail in the coffin of a disappointing venue in which I had expected to spend many delightful evenings.

And so I was not impelled, in the years before the 1939 war, to visit the Lido very often. Its schedulers did not have the booking power of the established cinemas, and certainly not of the new Odeon which was to menace them all. It was too often to take the cheapest programme available, and I was happiest when it settled for a re-issue. One such attraction was the 1931 Fredric March version of Dr Jekyll and Mr Hyde, which my mother wanted to see again, having been impressed by it when I was still in swaddling clothes. It was my first experience, in our well-behaved town, of an audience cat-calling and rough-housing during a performance. Mum said comfortingly that they only did it to prove they were not scared by Jekyll’s transformations into Hyde; I was, but tried not to show it, my fear being tempered by a burning desire to wear, when I grew up, a dress cape, cane and top hat just like Mr March’s. I realize now that this superbly crafted film, by far the best version of the story, is not only horrifying but surprisingly one-track-minded in the matter of sex, and therefore not at all a suitable entertainment for a boy of tender years; nonetheless what I most remember from that long-ago evening is how lustrous and dramatic it was to look at. Mum anxiously watched my reactions to the shock moments and, since I showed no ill effects, took me along a few weeks later to see the Lido’s ‘double thrill bill’ consisting of re-issues of The Old Dark House and The Invisible Man. This time, to our astonishment, we were forestalled by the burly commissionaire in the second-hand uniform, who informed us between pursed lips that Children were no Admitted. My mother pointed out that both films had ‘A’ certificates, not ‘H’, and that she regularly took me to ‘A’ pictures, but argument proved useless, and we could only conclude that this was an entirely unofficial rule drawn up by the management either for the public good or (more likely) to drum up business during a dull week. Adamant, the commissionaire repeatedly tapped a hanging notice on which the words ADULTS ONLY had been inscribed in shaky green lettering. Although, he assured us confidentially, he had seen both pictures and wouldn’t give you that (he snapped his fingers) for their horror content, he was powerless to help us, and could only suggest that we went round the corner to the Theatre Royal where Old Mother Riley was showing. His sister had described it as a real good laugh. Disconsolately, we took his advice; but I don’t remember laughing much: the rather primitively filmed knockabout failed to capture the instinctive zest of Lucan and MacShane’s crockery-smashing stage act which I had seen at the Grand on one recent Saturday night.

Comments: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. ‘A’ certificates were introduced in 1912 and stood for ‘Adult’; from 1923 a child attending an ‘A’ film had to be accompanied by an adult. ‘H’ certificates, for Horror, were introduced by the British Board of Film Censors in 1932, to be replaced by the X certificate in 1951. The Lido cinema opened in March 1997 and closed in 1998, by which time it was called the Cannon Cinema. The site is now occupied by a block of flats. The films recalled by Halliwell are Evergreen (UK 1934), Song of Freedom (UK 1936), The Old Dark House (USA 1932), The Invisible Man (USA 1933) and Old Mother Riley (UK 1937). Younger’s Shopper’s Gazette was produced by Younger Publicity Service and ran from the 1920s to the 1940s. An example can be seen on the website of the Media Archive for Central England.

Babylon at Brixton

Source: James Agate, extract from ‘Babylon at Brixton’, in Around Cinemas (London: Home & Van Thal, 1946), pp. 52-53 [originally published in The Tatler, 25 September 1929]

Text: … For the Brixtonian, Brixton is clearly the hub of the universe. There is a large railway bridge which bears to the Brixton landscape the same relationship that St. Paul’s bears to Cheapside. But I am convinced that the Brixtonians regard their railway bridge as a thing in itself and serving no purpose save the ornamental. That train should use that bridge to convey people to other parts of the world seems unthinkable There is no other part of the world that matters.

These things being so, it was obvious that Brixton must be provided with a cinema equal to any of those which, if the worlds of travellers might be believed, had been erected on the other side of the big river. But what Brixton wants, Brixton has, and that was why we alighted at a building which was certainly much less of an eyesore than, for example, the Regal Picture Palace, the exterior of which I take to be the biggest blot on the new London landscape. At the same time the architect had made a great mistake in despising the side street down which half his building runs. For this side street, which has no façade, is just as visible as the main Stockwell Road which is plentifully bedizened, with the result that the visitor receives the impression of a building only two-thirds completed. Inside, of course, completion has done her utmost. In the entrance-hall there is a running fountain in whose basin may be seen, disporting themselves, gold-fish, numbering, as Mr Belloc used to say in the old war days, more than fifteen and less than thirty. Marble stairs, lusciously carpeted, lead the giddy visitor into an auditorium alleged to resemble an Italian garden. Stars twinkle; fronds fan the fevered forehead, and, what is more important, the seats are admirably cushioned. The place is one of extraordinary, almost Babylonish magnificence. Tea-lounges abound. There are cubicles where the jaded shopper may repose; and wherever marble has a right to be, there marble is. The Directors, whose mobile, eager, and pleasantly acquiline features decorate the handsome souvenir with which the management presents you, have obviously not demanded any change out of their capital expenditure of £250,000 and will be satisfied, I imagine, with a return of something like 1000 percent on their money. I am not very good at figures, but the house holds over four thousand people at prices from sixpence to three shillings and sixpence, and there are three performances a day, at all of which up to now the house has been crowded out. Well, that is good business, but not better than such enterprise deserves. I guessed correctly the number of charwomen employed, to which must be added twenty-four brass cleaners. I was, however, £8000 out in my estimate of the organ. The instrument would appear even to the unskilled as a noble one, and fit for the performance in the best cinema manner of pieces written for the piccolo, pianoforte, and every instrument except the organ. On the afternoon that I attended, Mr Pattman played a selection from “Peer Gynt,” which I shall say, with bated breath, needs that drama to jog it along. But the reasons why I intend to be outrageously and unfairly favourable to his picture palace are, first, that it has not wholly gone over to the talkies; and second, that it has retained a first-class orchestra, the excellence of which has been made possible by the poltroonery and short-sightedness of those West End houses which have dismissed their orchestras. It is true that there was a talkie on that afternoon, but I took advantage of this to inspect the lighting plant, the drains, and the strictly business side of the venture. The talkie being over, I saw an admirable silent film about a New York journalist. “Get your street scenery on,” said that journalist to a chorus girl. “You’re going up town with God’s gift to literature!” But he had the sense to say it in a sub-title. While Mr Haines was delivering himself of this amiable nonsense, the first-class orchestra played Offenbach’s “Orpheus in the Underworld” Overture, Dowling’s “Sleepy Valley,” Montague Phillips’ “Arabesque (a piece I didn’t know), “Oh, Maggie, What Have You Been Up To?”, and if I mistake not, “The Lost Chord.” And I hereby announce that in the bosom of one cinema fan there is more joy over chords that are lost than over tongues that are found.

Comments: James Agate (1877-1947) was a British theatre and film critic. His film reviews, mostly written for The Tatler, often mention the cinema in which he saw the film. The cinema described here is the Brixton Astoria, London, built in 1929 and now the Brixton Academy. The architect was Edward A. Stone. The film about a New York journalist was Telling the World (USA 1928 d. Sam Wood), starring William Haines.