Source: Paul Morand (trans. Hamish Miles), New York (London: William Heinemann, 1931 [orig. pub. 1930]), pp. 198-199
Text: As for the Roxy, that surpasses the impossible. Find a way through those dense crowds queued up there all day long; pass the tall gold-laced ushers, at once door-keepers and custodians of order; enter this Temple of Solomon. The overheated air is unbreathable, the din of the mechanical orchestra, which one failure in the electricity could bring to a standstill, is merciless; amid palm-trees and gigantic ferns one moves forward into the Mexican palace of some Spanish governor whom the tropics have turned stark mad. The walls are of a reddish rough-cast, treated with a liquid to give a semblance of age, and the brazen doors of the Ark of the Covenant open into a hall with golden cupolas, in old style, and a ceiling with storied panels. Satan has hung this disused sanctuary with scarlet velvet; a nightmare light falls from bowls of imitation alabaster, from yellow glass lanterns, from branching ritual candlesticks; the organ-pipes, lit from beneath by greenish lights, make one think of a cathedral under the waves, and in the wall are niches awaiting sinful bishops. I find a seat in a deep, soft fauteuil, from which for two hours I witness giant kisses on mouths like the crevasses of the Grand Canyon, embraces of titans, a whole propaganda of the flesh which maddens, without satisfying, these violent American temperaments. It is more than a Black Mass; it is a profanation of everything – of music, of art, of love, of colours. I vow I had there a complete vision of the end of the world. I saw Broadway suddenly as one vast Roxy, one of those unsubstantial treasures, one of those joy-baited traps, one of those fleeting and illusory gifts won by the spells of wicked magicians.
Comments: Paul Morand (1888-1976) was a French author and intellectual. He made trips to New York between 1925-1929, resulting in his travel book New York, published in French in 1930. The Roxy Theatre was located at 7th Avenue and 50th Street, off Times Square in New York City. It seated 5,920 (originally 6,200), and opened on 11 March 1927. It was named after its manager, the cinema impresario Samuel L. ‘Roxy’ Rothafel.