Category: 1930s

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 112-113

Text: AGE: 21 SEX: M
OCCUPATION: CLERK
NATIONALITY: BRITISH
FATHER’S OCCUPATION: BACON CURER

I shall always remember my first important visit to the cinema. The Local Gaumont was being opened by the Mayor and many other important townsfolk yet out of that impressive ceremony way back at the beginning of the thirties, the only part that stands out vividly to me today was the film. It was a musical starring Jack Buchanan and entitled Goodnight Vienna.

Why this particular incident should have aroused my first profound interest in the cinema remains a mystery, yet I am convinced that before that date, the thought of ‘Going to the flicks’ never meant much to me.

I was of course quite young at the time about 10 years of age. For some years, I simply doted on musicals and the thought of seeing another Astaire-Rogers extravaganza provided plenty of excitement for little me. I found myself wanting to tapdance, although I was careful not to disclose any of these ambitions to my parents. Sometimes I wonder whether ‘careful’ was the word. The back-yard shows my pals and I used to put on were always received with wild enthusiasm. I might add that as the price for admission consisted of 3 ‘conkers’ or (when such things were out of season) perhaps a pen-nibs, audiences did jolly well under the circumstances.

My enthusiasm for musicals continued for quite a while until I reached the age when more serious aspects of films began to make themselves felt. It all started with my seeing Bette Davies in Dark Victory. Never shall I forget her terrific performance in this film. It stands out as one of the most enthralling episodes in my movie experience. That really started the ball rolling and from that day to this I have been an ardent dramatic fan. In fact, I am hoping to study drama upon my demobilisation. I love great acting, for the emotional benefit I myself get out of it is greatly satisfying. That is why I am such an admirer of Bette Davis, Ingrid Bergman and Paul Muni.

As for films influencing my daily life, until I discovered that drama was my ideal, I must admit that my life was not unduly affected. I enjoyed helping to stage our so-called concerts with my neighbours and that was all. Today however, it is a different story. I discover that if I should miss a dramatic film that I had been bent on seeing, nothing would stop me until I cought [sic] up with it at last.

Films have made me want to visit the U.S.A. in rather an unusual way. By reading rather a lot of authentic literature on that country I have realised now hopelessly incompetent a large precentage [sic] of films have been in portraying life in the U.S.A. I have come to believe in the books I have read and the fact that they do not tie up with what I have seen on the screen, has made me even more eager to go there and see for myself. I am referring to modern life in the States of course.

Since my joining the Forces in 1942 , 1 have also become interested in the technical side of films not with the interest of a technician but artistically. I can now appreciate photography and lighting and I realise that the cinema is most definitely an art. That is why I uphold Orson Well’s [sic] work and get annoyed when such masterpieces as Citizen Kane and The Magnificent Ambersons get snuffed at by the general public.

To-day I am an ardent film fan making sure I read all the reviews of the films as they reach the West End. I even keep a record of the date of arrival of each film and any other particulars that I think arc worth recording.

Yes, indeed my life is well wrapped in the cinema and I sincerely hope it won’t be long before I can have a go at entering the industry myself. I shall always be grateful to Miss Davis for revealing an ambition that had previously slept within me.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. It is interesting to see in the book the number of respondents who praise Citizen Kane (USA 1941) and The Magnificent Ambersons (USA 1942), films which were supposed to have been rejected by most audiences. The other films mentioned are Goodnight Vienna (UK 1932) and Dark Victory (USA 1939).

A Tear for Lycidas

Source: Dorothy Richardson, ‘Continuous Performance: A Tear for Lycidas’, Close Up vol. VII no. 3, September 1930, pp. 196-202

Text: During last year’s London season we saw and heard one Talkie, Hearts in Dixie and wrote thereof in Close Up and foreswore our sex by asserting, in bold, masculine, side-taking, either-or fashion, that no matter what degree of perfection might presently be attained by the recording apparatus we were certain that the talkie, as distinct from the sound-film, will never be able to hold a candle to the silent film.

This year, therefore, though we knew there must be small local halls still carrying on, and hoped that our own little Bethel, which we had left last autumn ominously “closed for repairs,” might have taken courage to re-open, we felt that we were returning to a filmless London. Resignedly.

There was, there always is, one grand compensation: we came fully into our heritage of silent films. “The Film,” all the films we had seen, massed together in the manner of a single experience — a mode of experience standing alone and distinct amongst the manifolds we assemble under this term — and with some few of them standing out as minutelv remembered units, became for us treasure laid up. Done with in its character of current actuality, inevitably alloyed, and beginning its rich, cumulative life as memory. Again and again, in this strange “memory” (which, however we may choose to define it, is, at the least, past, present and future powerfully combined) we should go to the pictures; we should revisit, each time with a difference, and, since we should bring to it increasing wealth of experience, each time more fully, certain films stored up within. But to the cinema we should go no more.

Arriving, we found our little local hall still wearing its mournful white lie. All over London we met — there is no need to describe what we met, what raucously hailed us from the facade of every sort of cinema. Our eyes learned avoidance, of facade, newspaper column, hoarding and all the rest.

But ears escape less readily and we heard, as indeed, bearing in mind the evolution of pianola and gramophone, we had expected to hear, of the miracles of realism achieved by certain speech-films. Of certain beautiful voices whose every subtle inflection, every sigh, came across with a clarity impossible in the voice speaking from the stage. People who last year had wept with us had now gone over to the enemy and begged us to see at least this and that too marvellous. Others declared that each and every kind of speech film they had seen had been too dire.

We accepted the miracle so swiftly accomplished, the perfected talkie, but without desire, gladly making a present of it. Wishing it well in its world that is so far removed from that of the silent film. Saw it going ahead to meet, and compete with, the sound-film. Heard both rampant all over the world.

Driven thus to the wall, we improvised a theorem that may or may not be sound: that it is impossible both to hear and to see, to the limit of our power of using these faculties, at one and the same moment. We firmly believe that it is sound.

The two eloquences, the appeal to the eye and the appeal to the ear, however well fused, however completely they seem to attain their objective — the spectator-auditor — with the effect of a single aesthetic whole, must, in reality, remain distinct. And one or the other will always take precedence in our awareness. And though it is true that their approximate blending can work miracles the miracle thus worked is incomparably different from that worked by either alone.

Think, for example, of the difference between music heard coming, as it were, out of space and music attacking from a visible orchestra. Recall that an intense concentration on listening will automatically close the eyes. That for perfect seeing of a landscape, work of art, beloved person, or effectively beautiful person, we instinctively desire silence. And agree, therefore, that there neither is, nor ever can be, any substitute for the silent film. Agree that the secret of its power lies in its undiluted appeal to a single faculty.

It may be urged that to the blind the world is a sound-film whose images must be constructed by the extra intelligent use of the remaining senses helped out by memory, while to the deaf it is a silent film whose meaning cannot be reached without some contrived substitute for speech. That deaf people are more helpless and are usually more resentful of, less resigned to, their affliction than are the happier blind. And that therefore the faculty of hearing is more important than that of sight: the inference being that the soundless spectacle is a relatively lifeless spectacle.

Those who reason thus have either never seen a deaf spectator of a silent film or, having seen him, have failed to reflect upon the nature of his happiness. For the time being he is raised to the level of the happy, skilful blind exactly because his missing faculty is perfectly compensated. Because what he sees is complete without sound, he is as one who hears. But take a blind man to a never so perfect sound-film and he will see but little of the whole.

In daily life, it is true, the faculty of hearing takes precedence of the faculty of sight and is in no way to be compensated. But on the screen the conditions are exactly reversed. For here, sight alone is able to summon its companion faculties: given a sufficient degree of concentration on the part of the spectator, a sufficient rousing of his collaborating creative consciousness. And we believe that the silent film secures this collaboration to a higher degree than the speech-film just because it enhances the one faculty that is best able to summon all the others: the faculty of vision.

Yet we have admitted, we remember admitting, that without musical accompaniment films have neither colour nor sound! That any kind of musical accompaniment is better than none. The film can use almost any kind of musical accompaniment. But it is the film that uses the music, not the music the film. And the music, invisible, “coming out of space,” enhances the faculty of vision. To admit this is not to admit the sound-film as an improvement on the silent film though it may well be an admission of certain possible sound-films as lively rivals thereof.

Life’s “great moments” are silent. Related to them, the soundful moments may be compared to the falling of the crest of a wave that has stood poised in light, translucent, for its great moment before the crash and dispersal. To this peculiar intensity of being, to each man’s individual intensity of being, the silent film, with musical accompaniment, can translate him. All other forms of presentation are, relatively, diversions. Diversions in excelsis, it may be. But diversions. Essential, doubtless, to those who desire above all things to be “taken out of themselves,” as is their definition of the “self.”

Perhaps the silent film is solitude and the others association.

* * *

Wandering at large, we found ourselves unawares, not by chance, we refuse to say by chance, in a dim and dusty by-street: one of those elderly dignified streets that now await, a little wistfully, the inevitable re-building. Giving shelter meanwhile to the dismal eddyings and scuttlings of wind-blown refuse: grey dust, golden straw, scraps of trodden paper. Almost no traffic. Survival, in a neglected central backwater, of something of London’s former quietude.

Having, a moment before, shot breathlessly across the rapids of a main thoroughfare, we paused, took breath, looked about us and saw the incredible. A legend, not upon one of those small, dubious façades still holding their own against the fashion, but upon that of the converted Scala theatre: Silent Films. Continuous Performance. Two Days. The Gold Rush.

Why, we asked, stupefied, had we not been told? Why, in the daily lists, which still, hopelessly hopeful, we scanned each day, was there no mention of this brave Scala?

A good orchestra. Behind it the heart of Chaplin’s big wandering film: the dream wherein the sleeping host entertains his tragically absent guests with the Oceana Roll, showing itself to an empty house.

To the joy of re-discovering a lost enchantment was added strange new experience. Within us was all we had read and heard and imaginatively experienced of the new conventions. All that at moments had made us sound-fans. Enhancing critical detachment. We were seeing these films with new eyes. They stood the test. These new films, we said, may be the companions, they can never be the rivals of the silent film. The essential potency of any kind of silent film, “work of art” or other, remains untouched.

Later we saw The Three Musketeers and agreed, perhaps with Fairbanks, we trust with Fairbanks, that if melodrama be faithfully sought all other things are added unto it. And we were looking forward to Metropolis and The Circus when suddenly the theatre closed.

The experiment, we gathered, had not been a success.

But what, we would respectfully enquire of the Scala management, what is the use of winking in the dark? What is the use of having a silent season, in an unfrequented by-street, and leaving London’s hundreds of thousands of silent-film lovers to become aware of it by a process of intuition? Advertisement is surely less costly than an empty house. And we are prepared to wager that any house bold enough to embark on a silent season and to advertise it at least to the extent of listing it in the dailies will gather its hundreds for each showing.

[Humble apologies to The Boltons cinema in Kensington and the Palais de Luxe in Piccadilly; of whose current loyalty to the silent film the writer is informed too late for tribute in this article.]

Comments: Dorothy Richardson (1873-1957) was a British modernist novelist. Through 1927-1933 she wrote a column, ‘Continuous Performance’ for the film art journal Close Up. The column concentrates on film audiences rather than the films themselves. The films mentioned are Hearts in Dixie (USA 1929), The Gold Rush (USA 1925), The Three Musketeers (USA 1921), Metropolis (Germany 1927) and The Circus (USA 1928). The Scala was a small theatre between Charlotte Street and Tottenham Court Road in London which occasionally showed films in the 1910s and 1920s.

Links: Copy at the Internet Archive

D.V.

Source: Diana Vreeland (ed. George Plimpton and Christopher Hemphill), D.V. (New York: Harper Collins, 2011, orig. 1984), pp. 48-50

Text: One night in Paris, after I was married, a friend and I went to a little theatre above Montmartre to see a German movie called L’Atlantide, with a wonderful actress in it called Brigitte Helm, who played the Queen of the Lost Continent. It was the middle of July. It was hot. The only seats in the theatre were the third balcony, under the rafters, where it was even hotter. There were four seats in a row, and we took two.

We sat there, the movie started … and I became totally intoxicated by it. I was mesmerized! I have no idea if I actually saw the movie I thought I was seeing, but I was absorbed by these three lost Foreign Legion soldiers with their camels, their woes … they’re so tired, they’re delirious with dehydration … And then you see the fata morgana. That means if you desire a woman, you see a woman, if you desire water, you see water – everything you dream, you see. But you never reach it. It’s all an illusion.

Then … a sign of an oasis! There’s a palm … and more palms. Then they’re in the oasis, where they see Brigitte Helm, this divine-looking woman seated on a throne – surrounded by cheetahs! The cheetahs bask in the sun. She fixes her eyes on the soldiers. One of them approaches her. She gives him a glass of champagne and he drinks it. Then she takes the glass from him, breaks it, cuts his throat with it…

And et cetera.

This goes on and on, I hadn’t moved an inch. At some point I moved my hand … to here … where it stayed for the rest of the movie. I was spellbound because the mood was so sustained. I was simply sucked in, seduced by this thing of the desert, seduced by the Queen of the Lost Continent, the wickedest woman who ever lived … and her cheetahs! The essence of movie-ism.

Then … the lights went on, and I felt a slight movement under my hand. I looked down — and it was a cheetah! And beside the cheetah was Josephine Baker!

“Oh,” I said, “you’ve brought your cheetah to see the cheetahs!”

“Yes,” she said, “that’s exactly what I did.”

She was alone with the cheetah on a lead. She was so beautifully dressed. She was wearing a marvelous little short black skirt and a little Vionnet shirt — no sleeves, no back, no front, just crossed bars on the bias. Don’t forget how hot it was, and of course the great thing was to get out of the theatre we were in. The cheetah, naturally, took the lead, and Josephine, with those long black legs, was dragged down three flights of stairs as fast as she could go, and that’s fast.

Out in the street there was an enormous white-and-silver Rolls-Royce waiting for her. The driver opened the door; she let go of the lead; the cheetah whooped, took one leap into the back of the Rolls, with Josephine right behind; the door closed … and they were off!

Ah! What a gesture! I’ve never seen anything like it. It was speed at its best, and style. Style was a great thing in those days.

Comments: Diana Vreeland (1903-1989) was a fashion writer who worked for Harper’s Bazaar and Vogue, where she was editor-in-chief. Josephine Baker was an African-American dancer who gained great fame in France. Her pet cheetah’s name was Chiquita. L’Atlantide (Germany/France 1932) was directed by G.W. Pabst. My thanks to Artemis Willis from bringing this unique passage to my attention.

Mass-Observation at the Movies

Source: May Crawshaw, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 128

Text: May Crawshaw (Mrs.), 14 Heaton Avenue (aged 40), regular cinema-goer (4 times a month), preference – both the same.

Comments: I like when going to the Cinema to see one long picture, with a little humour and a little pathos as long as it brings out the qualities of the actor, and a little love not overdrawn. Also a travel coloured picture, or a Mickey Mouse, and for a change, short musical revue. Then of course a good news reel with pictures of Royalty and not too much was news. I dont [sic] mind the ice cream advert, but hate to sit in semi-darkness watching adverts of housing estates, furniture, permanent waves etc.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street.

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 57-59

Text: AGE: 19; SEX: F.; FATHER: HEAD CLERK, SOLICITORS MANAGING CLERK; OCCUPATION: STUDENT NURSE; NATIONALITY: BRITISH

I have been considering answering your request for a motion picture autobiography ever since the May 26th Picturegoer fell into my grasping hands a week ago, until I could not resist the urge this morning and refused to be tempted by the thoughts of a luxury lay-in or even ‘mon petit dejeuner’, so please spare me the cruel information that you are accepting no more contributions as I could not bear the thought of so much wasted energy.

My interest in films was first awakened, when I was expected to accompany my elder brothers and sisters to the nearest cinema perched on a hill some two miles distant, so that my parents were free to choose their particular choice of entertainment on Saturday afternoons. We were ‘treated’ to the front stalls but even on Saturday pennies did not always provide sufficient odd cash to travel in style so the hike not only enforced an early start, but also a delayed return.

My superiors would converse very learnedly on the way about the respective merits of the film we were about to see and it always used to puzzle me how they knew so much about it when they had not even seen it. Tarzan was a great favourite of mine in those days although even then my fellow hero-worshippers were inclined to be slightly cynical as well as highly intrigued by his magnificent feats.

I must have reached the imposing age of eight years or thereabouts when I considered Alice in Wonderland a film worthy of a three hours’ wait in the pouring rain at the aforementioned cinema partly because I had had visions beforehand of myself playing the part of the heroine. These were inspired by my mother’s insistence that I was the image of the ‘real Alice’ for whom the studio was searching, but my photo only resulted in a letter of thanks, the news that the part had been allotted to Charlotte Henry and the rapid subsidence of my dreams of fame.

These have never returned to the same extent since I have realised that magnificent swimming pools, publicity and glamour do not necessarily make for happiness, although there are times when I envy the stars the projection of their personalities on the world at large.

There is a spark of vanity in most of us which is encouraged by being the centre of attraction in some sphere however small and it must be wonderful to know that strangers too are aware of that irrepressible charm.

The disadvantage however is that people are apt to think of their screen heroes and heroines only in terms of their screen personalities instead of men and women with the ordinary trials of life plus those of their unreal environment to face.

It is mainly because of this that I am satisfied with my obscurity in the work I have chosen and have no great desire to change places with the hard working people in the entertainment world.

I always used to imagine that Hollywood hair styles, clothes and make-up were well out of my reach, but since the advent of natural beauty has arrived, it has become apparent to me that the rest are only appendages to produce the desired effect.

Ingrid Bergman is far more truly glamourous [sic] than Ginger Rogers in all her films, in Lady in the Dark while Ginger herself has no need to rely on the artificial props.

Studios tend to bring out a sparkling new star and rely on his or her talents from the start, but then gradually fit those same distinguishing features into the old pattern, thus forming an entirely new, less exciting personality.

The screen world always appeared as a dream world and although it has given me the desire to travel it has not made me feel dissatisfied with my way of life.

Travel films, pictorial, nature study, documentaries all interest me as they have something to teach, while films made from books encourage my love of literature.

My time is obviously running short with the result that my reply is conforming to the conventional pattern set by the lecturer for ‘guidance’ only, which may have prevented many irrelevancies if they had been consulted earlier and provided more of the required information. Nevertheless I intend to conclude this autobiography which more rightly belongs to the readers column, with the information that films have given me vocational ambitions to become a soldier, lawyer or nurse etc: to be more precise The Lamp Still Burns was mainly responsible for my taking up student nursing at this hospital and I can only thank all the people concerned in the production for their moving portrayal of the characters, which so greatly influenced my decision.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. The films mentioned are Alice in Wonderland (USA 1933), Lady in the Dark (USA 1944) and The Lamp Still Burns (UK 1943).

This Spoon-Fed Generation?

Source: Dorothy Richardson, ‘Continuous Performance: This Spoon-fed Generation?’, Close Up vol. VIII no. 4, December 1931, pp. 304-308

Text: When, not so very long ago, Everyman’s earth was motionless and solid beneath his feet, his immediate concerns were apt to fill and close his horizon. He knew, dimly and forgetfully, that his world, inhabited by foreigners as well as by the English, was engaged in hurtling through space at unimaginable speed and had possibly heard that the solid part of it was but a thin crust. But he thought in terms of solidity, and his universe was a vague beyond that mattered but little in comparison with his personal beyond, the stable world of daily life whose ways he knew and whose unchangeability.

Each generation, it is true, has had in turn to experience the break-up of a known world. The remotest historical records yield anathema, that might have been written yesterday, on modern noise and hustle, on new-fangled ideas and the perilous paths pursued by the ignorant young; and wistful longings for the good old days.

But until to-day Everyman remained relatively self-contained, and could plan his life with fair certainty in a surrounding that could be counted upon to remain more or less in place. Himself, his house, street, town, nation, all were stable; and beyond these secure stabilities his imagination rarely wandered.

The normal moral shocks awaiting him came gently. They were called disillusionments: change and decay, the loss, with age, of the sense of personal stability and personal permanence. But the solid earth remained unchanged, and one of the consolations of the elderly sane was the enchantment, growing in proportion to their own detachment, of the distant view of life, focussed now for the first time and free from the fret of immediacy, taking on an ever more moving beauty and intensity.

But to-day, it is not only that science from whom had come the news of the tumultuous movement of everything, has begun to doubt the sufficiency of its methods of approach to render any exact account of the ultimate nature of reality, but also that its news, all the latest news, that tomorrow may be contradicted, is now common property almost from the moment of its arrival.

Everyman lives in a world grown transparent and uncertain. Behind his experience of the rapidity and unpredicticability of change in the detail of his immediate surroundings is a varying measure of vicarious experience of the rapidity and unpredictability of change all over the world, and a dim sense that nobody knows with any certainty anything whatever about the universe of which his world is a part.

A new mental climate is in existence. Inhabited not only by those few whose lives are spent in research and those who are keenly on the lookout for the results of further research, but also in their degree by the myriads who have been born into the new world and can remember no other. Uncertainty, noise, speed, movement, rapidity of external change that has taught them to realise that to-morrow will not be as to-day, all these factors have helped to make the younger generation shock-proof in a manner unthinkable to the majority of their forbears.

And more than any other single factors (excepting perhaps Radio through which comes unlocalised, straight out of space, music with its incomparable directness of statement, and news forcing upon his attention the existence of others than himself and his relatives, friends and enemies; and knowledge, if he have the taste for it, and a truly catholic diversity of stated opinion) has the Cinema contributed to the change in the mental climate wherein Everyman has his being.

Insidiously. Not blatantly, after the manner of the accredited teacher, is the film educating Everyman, making him at home in a new world.

And this it is, this enlightment without tears, that makes so many of those who were brought up under a different dispensation cry and cry without ceasing against both Radio and Cinema as spoon-feeders of an Everyman who becomes more and more a looker and a listener, increasingly unwilling to spend his leisure otherwise than in being entertained.

Up hill and down dale we may criticise both Radio and Cinema. Nothing is easier. Nor is it other than desirable that the critical faculty should play freely upon these purveyors of Everyman’s spiritual nourishment. But it is surely deplorable that so many people, both good earnest folk and the gadfly cynic, should be so busy in and out of season with the parrot-cry of “spoon-feeding”? Deplorable that the Cinema, in the opinion of these pessimists, should be the worst offender. Radio, they declare, is sometimes, astonishingly and inexplicably, turned on as an accompaniment to occupation. But to “the pictures” everything is sacrificed; home, honour, mind, heart, body, soul and spirit. So they allege.

Is there an atom of justification for these wild statements? Do they not melt like morning mists before the sunny power of even half as much imaginative attention as the navvy may give to the average picture-show?

Cut out good films, instructional films, travelogues and all the rest of it. Leave only the average story-film, sensational or otherwise, the News Reel and the comic strip. Judge, condemn, all these, right and left. Is it possible to deny, even of this irreducible minimum of value, that it supplies to the bookless, thoughtless multitude the majority of whom do not make even that amount of unconscious contact with aesthetic and moral beauty that it is implied in going to church, a civilising influence more potent and direct than any other form of entertainment available in their leisure hours, and sufficiently attractive to draw them in large numbers? Is a man spoon-fed the moment he is not visibly and actively occupied?

Is there not a certain obscenity, a separation of the inner spirit from the outer manifestation thereof, in regarding pictures we despise and audiences we loftily look down upon in their momentary relationship as we imagine it to exist in the accursed picture-house? Should we not rather set ourselves the far more difficult task of conjuring up the pre-picture outlook on life of those who make no contact with art in any form, and then try to follow out in imagination the result of the innumerable gifts of almost any kind of film, bestowed along with it, unawares, and therefore remaining with the recipient all the more potently: the gift of quiet, of attention and concentration, of perspective? The social gifts: the insensibly learned awareness of alien people and alien ways? The awakening of the imaginative power, the gift of expansion, of moving, ever so little, into a new dimension of consciousness?

Surely those positive cultural activities are more than enough to balance the much-advertized undesirabilities and to disqualify the verdict of “spoon-feeding.”

The scaremongers would perhaps cease to wail if the film-fans, deserting the cinemas, battered down the closed doors of museums and picture-galleries and spent their evenings in silent contemplation not of lively human drama, and lively human nonsense and the living news of the changing world, but of the immortal frozen records of the things of the spirit that are unchanged from age to age.

Has it occurred to them to reflect that film-audiences, popular picture audiences, growing by the bread they have eaten, are maturing, are themselves cultivating and improving the medium from which they have drawn life? And that these audiences seen in the bulk, disregarding single, exceptional individuals, are much more capable of appreciating the wares of museum and gallery than were, in the bulk, their pictureless predecessors?

Comments: Dorothy Richardson (1873-1957) was a British modernist novelist. Through 1927-1933 she wrote a column, ‘Continuous Performance’ for the film art journal Close Up. The column concentrates on film audiences rather than the films themselves.

Links: Copy at Internet Archive

If I Don't Write It, Nobody Will

Source: Eric Sykes, If I Don’t Write It, Nobody Will (London: Fourth Estate, 2005), pp. 78-80

Text: If the world was not exactly our oyster, it was most definitely our winkle. Our main Saturday night attraction was the Gaumont cinema at the end of Union Street. As for the films, the question we first asked ourselves was, ‘Is it a talkie?’and the second ‘Is it in colour?’ This didn’t bother us a bit; it was Saturday night, hey, lads, hey and the devil take the hindmost.

The Gaumont cinema was a large, luxurious emporium showing the latest films and up-to-date news, not forgetting Arthur Pules at the mighty Wurlitzer. For many Oldhamers the perfect panacea for the end of a stressful working week was a Saturday night at the pictures. Just relaxing into the armchair-like seats was an experience to savour. Uniformed usherettes busily showed patrons to their seats; one usherette stood against the orchestra pit, facing the audience with a smile as she sold crisps, peanuts, chocolates and soft drinks from a tray strapped round her shoulders; another usherette patrolled the aisles, selling various brands of cigarettes and matches from a similar tray. There was a general feeling of content in the audience, excitement slowly rising under subdued babble of conversation. The audience were the same people who had gone off to work during the week in overalls, dustcoats, ragged clothing and slightly better garb for office workers, but at the Gaumont cinema they had all, without exception, dressed up for the occasion. All the man wore collars and ties and the ladies decent frocks and in many cases hats as well. What a turnaround from my dear-old Imperial days; no running up and down the aisles chasing each other and certainly no whistling, booing or throwing orange peel at the screen during the sloppy kissing bits. In all fairness, though, I must add that it was only at the Saturday morning shows and we were children enjoying a few moments not under supervision or parental guidance. In fact when I was old enough to go to the Imperial for the evening films the audience even then dressed up and enjoyed the films in an adult fashion.

Back to the sublime at the Gaumont cinema; as the lights went down, so did the level of conversation. A spotlight hit the centre of the orchestra pit and slowly, like Aphrodite rising from the waves, the balding head of Arthur Pules would appear as he played his signature on the mighty Wurlitzer. He was a portly figure in immaculate white tie and tails, hands fluttering over the keys and shiny black pumps dancing over the pedals as he rose into full view, head swivelling from side to side, smiling and nodding to acknowledge the applause; but for all his splendid sartorial elegance, having his back to the audience was unfortunate as the relentless spotlight picked out the shape of his corsets. Regular patrons awaited this moment with glee, judging by the sniggers and pointing fingers. We were no exception; having all this pomp and circumstance brought down by the shape of a common pair of corsets on a man was always a good start to the evening’s entertainment.

At this point the words of a popular melody would flash on to the screen – for instance, the ‘in’ song of the day, ‘It Happened on the Beach at Bali Bali’ – and, after a frilly arpeggio to give some of the audience time to put their glasses on, a little ball of light settled on the first word of the song. In this case the first word was ‘It’; then it bounced onto ‘Happened’; then it made three quick hops over ‘on the Beach at’; then it slowed down for ‘Bali Bali’. The women sang with gusto and the men just smiled and nodded.

Happily this musical interlude didn’t last too long. Arthur Pules, the organist, was lured back into his pit of darkness and the curtains opened on the big wide screen. The films at the Gaumont were a great improvement on the grainy pictures at the Imperial, and so they should have been: after all, the film industry had made great strides in the eight years since John and I had sat in the pennies, dry mouthed as the shadow moved across the wall to clobber one of the unsuspecting actors.

After two hours of heavy sighs and wet eyes ‘The End’ appeared on the screen and the lights in the auditorium came up, bringing us all to our feet as the drum roll eased into the National Anthem … no talking, no fidgeting, simply a mark of respect for our King and Queen.

Comments: Eric Sykes (1923-2012) was a British comic actor and writer, who wrote and performed widely over many years for film, television and radio, including the 1970s sitcom Sykes. He was born and raised in Oldham, Lancashire, and at the time of this recollection was in his mid-teens, having left school aged fourteen. John was his half-brother. The Gaumont cinema in Oldham was at corner the King Street and Union Street, having been re-built as a cinema in 1937 out of an earlier theatre.

If I Don’t Write It, Nobody Will

Source: Eric Sykes, If I Don’t Write It, Nobody Will (London: Fourth Estate, 2005), pp. 78-80

Text: If the world was not exactly our oyster, it was most definitely our winkle. Our main Saturday night attraction was the Gaumont cinema at the end of Union Street. As for the films, the question we first asked ourselves was, ‘Is it a talkie?’and the second ‘Is it in colour?’ This didn’t bother us a bit; it was Saturday night, hey, lads, hey and the devil take the hindmost.

The Gaumont cinema was a large, luxurious emporium showing the latest films and up-to-date news, not forgetting Arthur Pules at the mighty Wurlitzer. For many Oldhamers the perfect panacea for the end of a stressful working week was a Saturday night at the pictures. Just relaxing into the armchair-like seats was an experience to savour. Uniformed usherettes busily showed patrons to their seats; one usherette stood against the orchestra pit, facing the audience with a smile as she sold crisps, peanuts, chocolates and soft drinks from a tray strapped round her shoulders; another usherette patrolled the aisles, selling various brands of cigarettes and matches from a similar tray. There was a general feeling of content in the audience, excitement slowly rising under subdued babble of conversation. The audience were the same people who had gone off to work during the week in overalls, dustcoats, ragged clothing and slightly better garb for office workers, but at the Gaumont cinema they had all, without exception, dressed up for the occasion. All the man wore collars and ties and the ladies decent frocks and in many cases hats as well. What a turnaround from my dear-old Imperial days; no running up and down the aisles chasing each other and certainly no whistling, booing or throwing orange peel at the screen during the sloppy kissing bits. In all fairness, though, I must add that it was only at the Saturday morning shows and we were children enjoying a few moments not under supervision or parental guidance. In fact when I was old enough to go to the Imperial for the evening films the audience even then dressed up and enjoyed the films in an adult fashion.

Back to the sublime at the Gaumont cinema; as the lights went down, so did the level of conversation. A spotlight hit the centre of the orchestra pit and slowly, like Aphrodite rising from the waves, the balding head of Arthur Pules would appear as he played his signature on the mighty Wurlitzer. He was a portly figure in immaculate white tie and tails, hands fluttering over the keys and shiny black pumps dancing over the pedals as he rose into full view, head swivelling from side to side, smiling and nodding to acknowledge the applause; but for all his splendid sartorial elegance, having his back to the audience was unfortunate as the relentless spotlight picked out the shape of his corsets. Regular patrons awaited this moment with glee, judging by the sniggers and pointing fingers. We were no exception; having all this pomp and circumstance brought down by the shape of a common pair of corsets on a man was always a good start to the evening’s entertainment.

At this point the words of a popular melody would flash on to the screen – for instance, the ‘in’ song of the day, ‘It Happened on the Beach at Bali Bali’ – and, after a frilly arpeggio to give some of the audience time to put their glasses on, a little ball of light settled on the first word of the song. In this case the first word was ‘It’; then it bounced onto ‘Happened’; then it made three quick hops over ‘on the Beach at’; then it slowed down for ‘Bali Bali’. The women sang with gusto and the men just smiled and nodded.

Happily this musical interlude didn’t last too long. Arthur Pules, the organist, was lured back into his pit of darkness and the curtains opened on the big wide screen. The films at the Gaumont were a great improvement on the grainy pictures at the Imperial, and so they should have been: after all, the film industry had made great strides in the eight years since John and I had sat in the pennies, dry mouthed as the shadow moved across the wall to clobber one of the unsuspecting actors.

After two hours of heavy sighs and wet eyes ‘The End’ appeared on the screen and the lights in the auditorium came up, bringing us all to our feet as the drum roll eased into the National Anthem … no talking, no fidgeting, simply a mark of respect for our King and Queen.

Comments: Eric Sykes (1923-2012) was a British comic actor and writer, who wrote and performed widely over many years for film, television and radio, including the 1970s sitcom Sykes. He was born and raised in Oldham, Lancashire, and at the time of this recollection was in his mid-teens, having left school aged fourteen. John was his half-brother. The Gaumont cinema in Oldham was at corner the King Street and Union Street, having been re-built as a cinema in 1937 out of an earlier theatre.

Mass-Observation at the Movies

Source: Annie Whittle, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 134

Text: Mrs Annie Whittle, 40 Salisbury St (aged 65), regular cinema-goer (6 times per month), preference – American films

Comments: I go to the cinema primarily for relaxation and entertainment. A lot of American films are alright for Americans but not for us as the meaning is lost to us, i.e. various rackets. Like to see musicals but get fed up with that foot-tapping, a bit, alright, a lot, bored. Like to see films with good singers and beautiful natural scenery. Think films like Three Smart Girls are excellent, for their spontaneity and freshness. Think British musicals are excellent but the rest a long way of American. As yet waiting for the time to come when British films will portray ordinary people like the Americans do, not impossible if talent and something else is required.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Odeon, Ashburner Street. Three Smart Girls (USA 1936) starred Deanna Durbin.

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 125-127

Text: AGE: 36, SEX: M, OCCUPATION: TRANSPORT MANAGER, FATHER’S OCCUPATION: COMMERCIAL TRAVELLER, NATIONALITY: BRITISH

From an early age I remember being taken by my mother and father to a local cinema every Thursday evening. Most of the films I saw in those days have faded into oblivion, but I still recall laughing very much at Max Linder’s Trip to America, and being very thrilled by Ride on a Runaway Express. Maybe this latter exhibited the first glimmerings of an interest in technique and the moving camera.

However, it remained in abeyance for many years, for when I reached the age of about fourteen, and joined a tennis club, I ceased to take much interest in films. Even in those days, I must have been critically minded, and became tired of the eternal sameness and lack of originality of the majority of films. For several years tennis occupied most of my spare time and only very occasionally did I enter a cinema, attracted by something or other, maybe a star, maybe publicity, (at this date I can recall no important reason), and the result was to keep me in an apathetic attitude to films.

After going to work, I began dropping into films occasionally on the way home from the City. And then something happened. I discovered that there was a way of discriminating between films and that was to find out who directed them. I don’t know how I first got hold of this idea, but it has been my guiding star ever since.

The first film I remember seeing that showed me the possibilities of technique in the film was Asquith’s Shooting Stars, which, although actually directed by A.V. Bramble was mainly interesting because of his script.

About this time I discovered the periodical Close Up, which, high-faluting and precious as much of its writing was, did give me an entirely new angle on films, and made me long to be able to see the films mentioned therein. A few of these, mainly German films, did succeed in getting into cinemas, but it has always been one of my greatest regrets that the film The Love of Jeanne Ney, greatly eulogised in that magazine, I missed when it was generally released round the Gaumont circuit, owing to its being very stupidly renamed Lusts of the Flesh, and my not recognising it in that guise.

It was shortly after this that a little ‘flee-pit’ [sic] in a back street amongst some of the worst slums in … started a programme of ‘screen classics’. ‘Talkies’ had arrived at most cinemas by this time, but the manager was only interested in showing the best of the silents. To this little back-street slum cinema, with wooden forms, came people from all over London to programmes of films never seen before or since. The double feature programme changed twice a week and every film shown was of interest to connoisseurs. During the two or three months this season lasted, we saw Mother, Storm Over Asia, The End of St. Petersburg, Turksib, Earth, The Student of Prague, Warning Shadows, Berlin, La Passion de Jeanne D’Arc, Les Neauveux [sic] Messieurs and many other films of a like nature, some of which thrilled me immensely, especially Turksib, Mother and The Student of Prague.

Always at these shows I made a point of speaking to the manager afterwards to see what treasures he had in store for us. On one of these occasions, I met a girl who was also discussing films with him, and she was reading Paul Rotha’s The Film Till Now. This book had only just been published and was difficult to get hold of, and when I expressed my desire to read it, she took my name and address, and eventually wrote to me and lent me the book.

This book which gives a historical survey of silent film, together with Elmer Rice’s A Voyage to Purilia, which I read shortly afterwards, and which is a brilliant satire on films, bringing in every cliché ever used in films, practically finished my education in cinema. Never again could I be fobbed off with the inferior, the shoddy, the meretricious, the hackneyed story, the inevitable coincidence.

And what since? It has all been rather in the nature of an anti-climax. I had seen the pick of the finest films almost all together, and what masterpieces I have seen since have been spread out over the years, and with the complete submerging of the silent film in the swamp of the talkies, silent films have been seen less and less, except at occasional film societies’ showings or sub-standard versions given by enthusiastic amateurs. And for all the brilliance of some talking films, the complete unity and artistry of the silent films has never been recaptured. The Avenue Pavilion and the Forum continued the good work of the back-street … cinema, and to-day, the number of cinemas has increased but the quality of the films has, alas, very considerably depreciated.

Turksib, which, to this day, is still my number 1 film, and which I have seen 19 times (a film, in my opinion, unlike that of most people who are only interested in seeing a film once, because then they ‘know it’ when it is good enough, should be treated like a symphony, something to experience numerous times, and each time providing new delight) first showed me the scope of the film. Here was a film without actors, and with human beings dwarfed by the magnitude of the theme of the building of a railroad. This interest in the documentary movement, has increased with the years. Here, away from the studios and the aping of the theatre, is the true medium for the film, and until producers realise this, and the public appreciate that the film, like no other medium, can ‘present the world to the world’, as one of the commentators of the ridiculously inadequate newsreels is for-ever telling us, until then the full scope of the film will not be utilised. We have seen a trend in the right direction in many of the magnificent British documentaries and fictional films with a documentary approach, dealing with the War. Let us hope they will appreciate the great power of the film for ‘winning the Peace’.

My interest in films has made me wish to make films myself, but except for a little amateur work, I have never succeeded in getting ‘into’ films, although I have hopes at the moment of entering a small documentary group. In the meantime, I have maintained my interest, by writing occasional articles for various papers, and am at the moment engaged on a history of British Films.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. The films mentioned are Max Comes Across (USA 1917), A Ride on a Runaway Train (USA 1921), Shooting Stars (UK 1928), Die Liebe der Jeanne Ney (Germany 1927), Mat (USSR 1927), Potomok Chingiskhana (USSR 1928), Konets Sankt-Peterburga (USSR 1927), Turksib (USSR 1929), Der Student von Prag (Germany 1926), Schatten (Germany 1923), Berlin: Die Sinfonie der Großstadt (Germany 1927), La passion de Jeanne d’Arc (France 1928) and Les nouveaux messieurs (France 1929). Paul Rotha’s The Film Till Now was published in 1930; Elmer Rice’s A Voyage to Purilia was published in 1930 (having been serialised in 1929). Close Up was published 1927-1933.