The Romance of the Movies

Source: Leslie Wood, The Romance of the Movies (London: William Heinemann, 1937), pp. 69-72

Text: Showmen were convinced that despite public apathy there was nothing wrong with the show. What they had to contend with was ignorance. The public was simply unaware of the nature of the entertainment offered. The term ‘Animated Pictures’ did not hold sufficient allure. Several of the hardier spirits persevered, and the ‘barker’, borrowed from the fairground and circus, became an integral part of the early picture shows. His duties were to extol the wonders of the show, attract attention by whacking the billboards with a penny swagger cane and explain the nature of the entertainment as best he could. His descendants are, of course, the immaculate commissionaires who strut before the super-cinemas of to-day.

Then – stroke of genius! – some unknown showman coined the phrase ‘Electric Theatre’ to describe the show. The draughty shops and railway arches which housed these shows were of course in no sense ‘theatres’, but the word indicated the theatrical nature of the entertainment. Neither had electricity much bearing on the subject, but ‘Electric Theatre’ was curiosity-arousing and that was what the movies badly needed.

Before the century was out the converted shop had become the home of the despised flickers. The projector was usually placed in the window and pointed to the far end of the shop, on the end wall of which a sheet was stretched, the window itself being pasted up with bills advertising the show. The seating arrangements consisted of any odd chairs or forms the proprietor could lay hands on, or, when these were not available, up-ended boxes did duty as seats. There was no pay-box, a dingy curtain being the only barrier between the pavement and the auditorium. There were no fixed times for the performances; only when, by the ‘barker’s’ endeavours, the show was full would the films be shown. The admission charge was anything from a penny to threepence, according to the quality of the show or the wealth and gullibility of the neighbourhood. There was no differentiation between front and back seats. Before the programme began, a man would go round with an empty tin or cigar-box and collect the money, and if the collector were not the actual proprietor of the show, a good number of pennies usually found their way into his pockets instead of the box. It was not unusual to hear the proprietor admonishing: “didn’t ’ear the chink of that one going into the box, Albert!” Whereat Albert would look suitably aggrieved and take care to give the collecting-box a rattle next time he concealed a penny in his palm.

I remember one such show at Hackney that was housed in an unusually long shop. The projector was quite unable to ‘throw’ the pictures the whole length of the premises, so the astute proprietor suspended the sheet half-way down the hall. By constantly spraying the latter with oil, it was rendered sufficiently transparent to enable persons sitting behind it, as well as in front, to see the picture. For the front half of the auditorium a penny was charged, and for the rear a halfpenny, this reduction being in the nature of compensation for seeing the pictures reversed! Imagine, then, a hall in which the audience was divided in halves, each facing the other and with only a thin sheet intervening, and those in the rear portion unable to read the reversed explanatory matter shown on the screen. When the hero wrote a note to the heroine, those seated behind the sheet were unable to read it and set up a clamour for those on the opposite side to tell them what it was about, whereupon all those seated in front would chant with one voice: “Dear Agnes, meet me at the railroad depot at three – Jack”.

This was all very well up to a point, but when the action on the screen became particularly exciting, the audience sitting in front could not be bothered to help out their less wealthy neighbours at the other end. Consequently the ‘halfpenny patrons’ would give vent to their annoyance by uncomplimentary remarks, booing, stamping, and other signs of displeasure. Finally an emissary would crawl stealthily over the line of demarcation to take a peep at the screen from the ‘right’ side and report, until such time as he was discovered by the proprietor and chivvied back into the halfpenny fold.

This humble hall must surely have been the birthplace of the obnoxious practice of reading sub-titles aloud.

Comment: Leslie Wood wrote a number of anecdotal film histories including Romance of the Movies (1927) and Miracle of the Movies (1947).

A North London Childhood

Source: Louise M. Blundell, A North London Childhood 1910-1924 (Islington Libraries, 1985), p. 21

Text: I was now eleven and something wonderful happened. The cinema came! Two were opened in archway Road, the Electric Palace and the Highgate Empire. Opposite the Archway Tavern was the Electric Palace. It had an eastern look about it and had an arch with rows of electric lights and when they were switched on it looked like an Arabian palace in the fairy tale books that I read. An hour before the first performance crowds of children came, with their twopence-halfpennies clutched tightly in their hands. Nell and I were among them. We danced and played around the entrance hall until an attendant dressed in a smart uniform opened the doors for the cashier to take our money at the kiosk. We pushed and shoved and at last with tickets held tightly in our hands we rushed in – past the gilt mirrors and glossy photographs of famous stars, down the aisles to find the best seats and to wait for the magic to begin. We stared in wonderment at the ceiling which was covered in paintings of angels and cherubs with garlands of flowers and lovely ladies disporting themselves all over the ceiling. At last the pianist arrived to play as the film was shown … We were carried along on a wave of music and emotion … The cinema was really the only colourful thing in our world. North London was so drab and ugly, everyone wore such dark clothes in those days. It all seemed black and grey to me. I felt starved for colour.

Comment: In terms of the chronology of her memoir Louise Blundell is writing about the pre-WWI period of her London childhood, but the Electric Palace and the Highgate Empire were both built post-1914, and some of the memories seem to relate to the early 1920s. Blundell lived in Willesden, then Archway Road; her memoir was published by the local library.

I Was a Walworth Boy

Source: H.J. Bennett, I Was a Walworth Boy (Peckham Publishing Project, 1980), p.20

Text: If one turned to the left at the top of East Street the first pub was the Roundhouse. Here too was a little cinema where I saw my first silent films with a woman playing what was [sic] considered appropriate tunes on the piano. Among the films I saw here were ‘The Exploits of Elaine’ and the early Chaplin comedies.

Comment: H.J. Bennett was born in East Street, Walworth, London, in 1902. The Exploits of Elaine was a 1914 American serial, starring Pearl White.

The East End Years

Source: Fermin Rocker, The East End Years: A Stepney Childhood (London: Freedom Press, 1998), pp. 60, 62. Freedom Press uses the Attribution- NonCommercial-ShareAlike 4.0 International license.

Text: High on my list of favourites were the Indians of North America, a people for whom I had an unusual degree of admiration and sympathy. Their picturesque appearance as well as their skill and bravery as hunters and warriors greatly impressed me. Coupled with this regard and affection was a strong feeling of outrage aroused by my father’s stories of the deceit and treachery practised upon them by the white man. I dearly wished that some day the redskins would be able to turn the tables on their white oppressors and drive them from the continent which their cunning and duplicity had helped them conquer …

… My partiality for the redskin was to have some unhappy consequences when I received my first exposure to the cinema. The Westerns, which featured rather prominently in the repertory of those days, invariably had the Indians getting the worst of it in their encounters with the white man, a headlong rout of the redskins being the usual outcome. I found it quite impossible to look on calmly while my friends were being massacred on the screen. Not being nearly so stoical as my Indian idols, I would raise a tremendous commotion and have to be taken out of the theatre to prevent things from getting completely out of hand. After a few experiences of this kind, it was decided not to take me to the “pictures” any more, a resolution I did not in the least regret.

Comment: Fermin Rocker (1907-2004) was the son of anarchist theorist Rudolf Rocker and became an artist and illustrator. His memoir recalls a heavily-politicised upbringing in Stepney. His father was German, his mother a Russian Jew. He writes that he much preferred Punch and Judy to cinema.

Yesteryears

Source: Evelyn Jones, in Sylvia Bond (ed.), Yesteryears – School, Work and Leisure Remembered by Highgate Residents (London: Sylvia Bond, 1979)

Text: Then I went to the cinema. They were all silent films in those days and they had little captions underneath. We saw Lillian Gish, and one serial was very exciting yet; they’d stop at the most exciting part and it made you come the next week. But we weren’t all that regular. If it was a serial we used to like to go, but apart from that we weren’t a family that went just for the sake of going. There was a cinema down the bottom of Highgate Hill called the Electra Palace. People used to call it the Flea Pit. It was very small compared with the cinemas we get now and in those days there used to be queues of people. You’d go inside and they’d have a rope, or a piece of string or something, stuck across the bottom and you had to all stand behind before you got your seat. We used to hate that. There wasn’t much else to attract people – just concerts and cinema, so a lot of people used to go and you often had to wait a long time before you got a seat. Then there was a Plaza at Crouch End, a similar sort of place. There was a Marlborough Theatre, that was a theatre in my youth; they used to give pantomimes at Christmas time. Some years after it was turned into a cinema.

Comment: Evelyn Jones was born in 1903, and lived all her life in Milton Park, London. The cinema to which she refers is possibly the Electric Palace, 17 Highgate Hill. There is a copy of Yesteryears in Holborn archives.

The Circle in the Square

Source: Postcard c.1908 of The Circle in the Square, 28 Leicester Square, London

circleinthesquare

Comment: The Circle in the Square was the first cinema (as opposed to variety theatres showing films as part of their programme) in London’s Leicester Square. Originally known as the Bioscopic Tea Rooms, it opened in June 1909 and in common with many cinemas at this time offered teas to its patrons, here in an adjoining room, though teas could be taken into the cinema itself. The cinema, which seated 192 with standing room for 42, was open daily 2pm to 11pm, with teas provided 2pm to 7pm. Today the same location is occupied by an Angus Steak House.

The Private Diaries of Sir Henry Rider Haggard

Source: D.S. Higgins (ed.), The Private Diaries of Sir Henry Rider Haggard 1914-1925 (London: Cassell, 1980), p. 84

Text: 27th September 1916
Today I went to see the Somme War film with Louie, Angie and Mrs Jebb who dined with me afterwards at an Italian restaurant in Panton Street where we got a very good and well-cooked meal at a most reasonable price. The film is not a cheerful sight, but it does give a wonderful idea of the fighting and the front, especially of the shelling and its effects. Also it shows the marvellous courage and cheerfulness of our soldiers in every emergency, and causes one to wonder if one would find as much in a like case. At their age I have no doubt the answer would be yes, but now at sixty I am not so sure. It is a young man’s job! As usual all the pictures move too fast, even the wounded seem to fly along. The most impressive of them to my mind is that of a regiment scrambling out of a trench to charge and of the one man who slides back shot dead. There is something appalling about the instantaneous change from fierce activity to supine death. Indeed the whole horrible business is appalling. War has always been dreadful, but never, I suppose, more dreadful than today.

Comment: Henry Rider Haggard (1856-1925) was a British novelist, who had a strong interest in cinema following the film adaptations of his popular novels such as She and The Lost World. The Battle of the Somme (1916) was a British feature-length documentary, filmed by Geoffrey Malins and J.B. McDowell for the War Office Cinematograph Committee. It gave cinema audiences some idea of what the fighting was like on the Western front and had a huge impact. The over-the-top sequence described by Haggard is now known to have been faked by Malins.

101 Jubilee Road

Source: Frederick Willis, 101 Jubilee Road: A Book of London Yesterdays (London: Phoenix House, 1948), pp. 185-186

Text: There was, of course, a film of the King’s funeral [Edward VII], and by this time London was becoming vaguely aware that there was such a thing as ‘Pictures’. This form of entertainment first impressed itself on public notice as the tail-end of a variety show. At the end of the programme there often appeared the item, ‘Ruffell’s Imperial Bioscope’. When the number went up for this turn the audience felt for their hats and coats and began leaving the theatre. As the pictures flickered on the screen people glanced at them carelessly and with little interest. The next step was the appearance all over London of cinema shows put on in derelict shops. The proprietor of the show simply disembowelled the shop, filled it with any old chairs, fitted up a screen at one end and a hissing projector at the other, and charged a penny for admission. The L.C.C., alive to the danger of these enterprises, introduced laws concerning fire precautions with which these early pioneers were unable to comply, and so they faded away and were replaced with more elaborate ‘Electric Theatres’, with tip-up seats and tasteful surroundings. This was where my old customer Mr Montague Pike [sic] came on the scene, with a group of cinemas known as ‘Pike’s Circuit’. Prices of admission were threepence and sixpence, with a cup of tea and a biscuit handed to you for nothing if you happened to be present between three and five in the afternoon. Sir Augustus Harris, the great man of Drury Lane Theatre, said the cinema was an amusing novelty that would soon be forgotten. I was of the same opinion, which goes to show how great men and small men can arrive at the same conclusion and both be wrong. Nevertheless, I am sure no man living in those years could foresee the important part films were destined to play in the life of the people.

… Meanwhile the pianist (there was, of course, no orchestra), who played anything that came into her head, tinkled away furiously, and the imagination of the audience did the rest. The sequences were nailed together with sub-titles, which sufficiently explained the plot, and the last sub-title, ‘Comes the dawn’, was used so often that it became a classic. It is a curious thing that this crude form of entertainment met with success during one of the greatest periods of English theatrical history. The first film that might be described as ‘full length’ also appeared at the Alhambra round about 1910-11. The title was A Trip to the Moon, and it was based on Jules Verne’s novel, with a comic element added. It was one of the most ingenious films I have seen, and attracted much attention.

Comment: Frederick Willis was the author of several book on London life. King Edward VII died in 1902. Ruffell’s Imperial Bioscope was a film renter and exhibitor. Montagu Pyke was the leading London cinema exhibitor of the early 1910s. L.C.C. is London Country Council. A Trip to the Moon is Le voyage dans la Lune (France 1902) by Georges Méliès.

My Part of the River

Source: Grace Foakes, My Part of the River (London: Shepheard-Walwyn, 1974), p. 105

Text: One particular event stands out in my mind. It was a Sunday afternoon and I tried to persuade Kathleen to come with me to the Premierland Cinema in Backchurch Lane. She pointed out that it was a Sunday and that it was wicked to go to the pictures on Sunday. Wicked or not, I was not in the least worried by that. What did worry me was the possibility of my parents finding out. Eventually, after much argument, I had my way and we went. The entrance fee was twopence each. Where we obtained our money I cannot remember, but we had it and I was all set to enjoy the afternoon.

It was a silent film called ‘Broken Blossoms’, starring Lilian Gish. I sat enthralled, transported into another world. Presently I heard a sniff. Looking at Kathleen I saw she was crying bitterly. Surprised, I asked her what was the matter. ‘Oh, Grace, come out! It’s wicked and God will punish us,’ she cried. She made such a to-do that I very reluctantly came out in the middle of the most interesting part. I’m sorry to say I nagged poor Kathleen all the way home, for I had no conscience at all.

Comment: Grace Foakes wrote three memoirs of a childhood spent in poverty in pre-World War One London: Between High Walls, My Part of the River and My Life with Reuben. Premierland was located in Back Church Lane, Stepney. The American film Broken Blossoms, directed by D.W. Griffith (and set in London), was released in 1919.

A Cab at the Door

Source: V.S. Pritchett, A Cab at the Door: An Autobiography: Early Years (London: Chatto & Windus, 1968), p. 72

Text: London was dangerous. We had a girl to help my mother for a few weeks and her mind, like the mind of the one at Ealing, was brimming with crime. She took me to the Camberwell Bioscope to see a film of murder and explosions called The Anarchist’s Son, in which men with rifles in their hands crawled up a hill and shot at each other. When the shed in which one of them was living, blew up, the film turned silent, soft blood red and the lady pianist in front of the screen struck up a dramatic chord. In the Bioscope men walked about squirting the audience with a delicious scent like hair lotion that prickled our heads.

Comment: Victor Sawdon Pritchett (1900-1997) was a British author and critic. This extract comes from his first volume of autobiography. the Pritchett family lived in a street off Coldharbour Lane, Camberwell. The cinema he refers to is possibly Burgoyne’s American Bioscope. I have not traced any film from this period with the title The Anarchist’s Son. Spraying the audience with disinfectant was common in cinemas in the pre-WWI period. The event recalled dates from the late 1900s.