Cheap Amusements

Source: John Collier, ‘Cheap Amusements’, Charities and the Commons, 11 April 1908, pp. 73-76

Text: For four months a joint-committee of the Woman’s Municipal League and the People’s Institute has been engaged in an investigation of the cheap amusements of Manhattan Island. The committee has been composed as follows: Michael M. Davis, Jr., secretary of the People’s Institute, chairman; Mrs. Josephine Redding, secretary of the Woman’s Municipal League, secretary; Mrs. R. H. McKelvey, Miss Henrietta B. Rodman, Miss Alice Lewisohn, Mrs. F.R. Swift, Michael H. Cardoza, Charles H. Ayres, Jr., John Collier, and W. Frank Persons. The investigation has been made financially possible through the Spuyten Duyvil branch of the Woman’s Municipal League. The writer has acted as field investigator.

Attempt has been made to cover all phases of the cheap amusement problem, excluding from the detailed investigation dance-halls and skating-rinks on the one hand and high-priced theaters on the other. Legal and business aspects have been studied as well as educational and sanitary. The subject-matter has been fourfold: melodrama, vaudeville and burlesque; nickelodeons, or moving picture variety shows; penny arcades; and miscellany. The miscellany are anatomical museums, fake beauty-shows, etc., which are confined to a limited area of the city where they maintain a difficult existence. They can be passed over in the present brief report. What follows sums up the results of the investigation.

The whole topography of the cheap-amusement problem has changed within the last six years. To illustrate: the old-time crass melodrama has been in large measure dethroned, crowded out by the cheap vaudeville and the nickelodeon. The cheap vaudeville has spread widely and has become a problem in itself; it plays a fairly constructive role in a few instances, and in several is about the vilest and most brutalizing form of entertainment in New York. Withal, it generally keeps within the bounds of the laws protecting public decency, which are largely matters of interpretation, but only through agitation, hard fighting and a constantly aroused public sentiment can it be kept within bounds. But even the cheap vaudeville has been eclipsed by the tremendously expansive nickelodeon, the number of which in Greater New York, has grown in a few years from nothing to more than six hundred. The nickelodeon is now the core of the cheap amusement problem. Considered numerically it is four times more important than all the standard theaters of the city combined. It entertains from three to four hundred thousand people daily, and between seventy-five and a hundred thousand children. And finally, the penny arcade has sprung into mushroom existence, has proved itself to be irredeemable on the educational side and without the elements of permanent growth in popular favor and has worn out its public. It is now being driven from the field by the nickelodeon.

Not only the superficial aspect, but the essential nature of the cheap amusement problem has changed and changed for the better. Constructive elements have entered and triumphantly made good with the public, so that now the cheap-amusement situation offers an immediate opportunity and a rousing challenge to the social worker. The nickelodeon’s the thing, and the story of its development is instructive.

Five years ago the nickelodeon was neither better nor worse than many other cheap amusements are at present. It was often a carnival of vulgarity, suggestiveness and violence, the fit subject for police regulation. It gained a deservedly bad name, and although no longer deserved, that name still clings to it. During the present investigation a visit to more than two hundred nickelodeons has not detected one immoral or indecent picture, or one indecent feature of any sort, much as there has been in other respects to call for improvement. But more than this: in the nickelodeon one sees history, travel, the reproduction of industries. He sees farce-comedy which at worst is relaxing, innocuous, rather monotonously confined to horseplay, and at its best is distinctly humanizing, laughing with and not at the subject. Some real drama: delightful curtain-raisers, in perfect pantomime, from France, and in the judgment of most people rather an excess of mere melodrama, and in rare cases even of sheer murderous violence. At one show or another a growing number of classic legends, like Jack and the Beanstalk or Ali Baba and the Forty Thieves, can be seen any night. The moving picture repertoire amounts to tens of thousands, and is amazingly varied. One firm alone in the city has two million feet of “film” stored away until it can be used again as fresh material, after the public has forgotten it. In addition to the moving-picture, the nickelodeon as a rule has singing, and almost invariably the audience joins in the chorus with a good will. Thus has the moving-picture-show elevated itself. But the penny arcade has not elevated itself, and the cheap vaudeville, if anything, has grown worse.

The nickelodeon is a family theater, and is almost the creation of the child, and it has discovered a new and healthy cheap-amusement public. The penny arcade is a selfish and costly form of amusement, a penny buying only a half-minute’s excitement for one person. Its shooting-gallery and similar features are likewise costly. In the short-lived pictures there is no time for the development of human interest, but the gist of a murder or of a salacious situation can be conveyed. So the penny arcade has resembled the saloon, from which the family has stayed away; and everything artificial has been mustered in to draw the floating crowd. As for the cheap theater, it has had a false tradition behind it, and managers have taken for granted that a low-priced performance could be given only by an inferior cast. So when the cheap theater has departed from the crudest melodrama it has gone over into inferior vaudeville and has depended on illegitimate methods for its success. This is the rule, although there are exceptions, and vaudeville at best has only a limited interest for the great, basic, public of the working and immigrant classes in New York.

But the nickelodeon started with a free field and a marvelous labor-saving device in the moving-picture, and it began above all as a neighborhood institution, offering an evening of the most varied interest to the entire family for a quarter. Thus the nickelodeon grew as solidly as it grew swiftly, and developed a new amusement seeking public, the public that has made the nickelodeon what it is. Right here is found the most significant aspect of the present amusement situation. All the settlements and churches combined do not reach daily a tithe of the simple and impressionable folk that the nickelodeons reach and vitally impress every day. Here is a new social force, perhaps the beginning of a true theater of the people, and an instrument whose power can only be realized when social workers begin to use it.

The investigation led almost immediately to constructive opportunities. On the legal side, an anomalous situation was found. In no existing law, state or municipal, was penny arcade or moving picture mentioned. These theaters were grouped by construction as common shows, along with ferris wheels and bicycle carrousels, and were put under the authority of the license bureau. But where the standard theater is regulated in the minutest detail as regards its building requirements, by written law, there is no law and no printed specification for the moving picture show, which plays with fire. The theaters are controlled by the police, in whom responsibility is centered, and who co-operate with the proper departments. But the nickelodeon is controlled by the license bureau, a clerical department, and up to ten months ago it went to all intents and purposes unsupervised. Then popular agitation and the initiative of a hard working official in the fire department, set the city’s machinery at work, and a good deal has been done. The moving picture show is reasonably safe from fire now; it is not yet safe from contagious disease, and the air is often very bad.

As a first step toward adjusting the legal situation, the investigation committee framed a bill, which has been introduced by Assemblyman Samuel A. Gluck at Albany, and which has passed the Assembly by a large majority. Barring unforeseen obstacles it will pass the Senate at the present session. This bill provides for the raising of license fees on nickelodeons from $25 to $150 a year, for the placing of this license under the direct control of the police, along with the license for standard theaters, and for the exclusion of school children from nickelodeons during school hours and after eight o’clock at night, except when accompanied by guardians. This bill went to Albany with the endorsement of various civic organizations, the Board of Education, and the Moving Picture Association itself which has shown every desire to co-operate in the improvement of moving picture standards.

On the side of co-operation with the moving-picture business looking toward more elevated performances, and even the improvement of the artistic and educational quality and of sanitary conditions through direct competition on a commercial basis, the opportunity is immediate and large. In this field it is probable that the drama machinery of the People’s Institute will be turned to use in some co-operative plan, giving endorsement to the best of the shows and receiving in return the right to regulate their programs. Settlements on their own initiative could do valuable work in this way. The investigation committee, which is to be perpetuated as a sub-committee of the drama committee of the People’s Institute, will in all probability start one or more model nickelodeons, with the object of forcing up the standard through direct competition, of proving that an unprecedentedly high class of performance can be made to pay, and perhaps, in the event of success, of founding a people’s theater of the future.

Comments: John Collier was an American social worker working for the New York People’s Institute. Michael M. Davis of the same organisation later produced an important study of commercial entertainments, including cinema, The Exploitation of Pleasure: A Study of Commercial Recreations in New York City (1911). Charities and the Commons was a weekly journal dedicated to social and charitable themes. Penny arcades would often include moving pictures, usually of the peepshow variety.

Links: Copy at Internet Archive

The Cinema in Arcady

Source: Dorothy Richardson, ‘Continuous Performance XII: The Cinema in Arcady’, Close Up vol. II no. 1, July 1928, pp. 52-57

Text: Hedge-topped banks form a breezeless corridor upon whose floor, white with dust, the sun beats down. Dust films the edges and most of the flowering things that brought forgetfulness of the hidden distances have fled. We trudged averted from beauty defaced, hearing bird-song in the unspoiled hedges of fresh invisible fields and watching for the bend of the long lane and the reward: shelter or high trees that there begin their descending march and, for our shaded eyes, the view of the little grey harbour town at our feet screened by misty tree-tops of spring, the wide estuary beyond it, sapphire backed by golden sand-dunes, miniatures of the tors standing in distant amber light along the horizon. The bend came and the twin poplars that frame the prospect for which our waiting eyes were raised; to see, fastened from trunk to trunk an obliterating sign-board: Come to the Pictures.

Jealously the year before we had resented the walls of the small palace rising in unearthly whiteness at the angle of a grey ramshackle by-street. And even while we knew that what we were resenting was the invasion of our retreat by any kind of culture and even while we were moved by the thought of the marvels about to appear before the astonished eyes of villagers and fisherfolk, we still had our doubts. And this placard defacing the loveliest view in the neighbourhood seemed symbolically to confirm them. We doubted because we had found in these people a curious completeness; wisdom, and a strange sophisticated self-sufficiency. We told ourselves that they were an ancient aristocratic people and made romantic generalisations ffrom every scrap of favourable evidence. And though it may perhaps fairly be claimed that these lively, life-educated people of the coast villages and fishing stations do not need, as do the relatively isolated people of crowded towns, the socialising influence of the cinema, we were obliged in the end to admit that our objections were indefensible.

There, at any rate, the cinema presently was. We ignored and succeeded in forgetting it until the placard appeared and in imagination we saw an epidemic of placards, in ancient hamlets, in meadows, on cliffsides and we went forth to battle. We battled for months for the restoration of the hillside landscape. In vain. Urban district councillors were sympathetic and dubious. The villagers were for living and letting live and the harbour towns-folk would not come out against a fellow townsman. Generally our wrathful sorrow provoked a mild amusement. The placard was regarded as a homely harmless affair as inoffensive as a neighour’s out hung washing, except by those few who were voluble in execration of the cinema and all its works. From these we collected evidence recalling the recorded depredations of strong drink amongst primitive peoples. Crediting all we heard we should see the entire youthful population of the parish, and many of the middle-aged, centred upon the pictures, living for them. We heard of youths and maidens once frugal, homely and dutiful, who now squander their earnings not only twice weekly when the picture is changed, but nightly. Of debt. Of tradesmen’s bills that mount and mount unpaid as never before. The prize story is of a one-time solid matron now so demoralised that rather than miss a picture she will obtain groceries on credit and sell of them to her neighbours.

It is clear that down here amongst these full-living hard-working landspeople the enchantment has worked at least as potently as in the towns. And reflection suggests an explanation that would apply equally to almost any rural district where life is lived all the year round in the open or between transparent walls, lived from birth to death in the white light of a publicity for which towns can offer no parallel. Drama is continuous. No day passes without bringing to some group or member of the large scattered family a happening more or less shared by everyone else and fruitful of eloquence. Speech is relatively continuous. Solitude almost unknown. And these people have turned to the pictures as members of a family who know each other by heart will turn to the visitor who brings the breath of otherness. And whereas in the towns those who frequent the cinema may obtain together with its other gifts admission to a generalized social life, a thing unknown in slum and tenement, lodging-house and the smaller and poorer villadom, these people of village and hamlet, already socially educated and having always before their eyes the spectacle of life in the raw throughout its entire length, the assemblage of every kind of human felicity and tribulation, find in the cinema together with all else it has to offer them, their only escape from ceaseless association, their only solitude, the solitude that is said to be possible only in cities. They become for a while citizens of a world whose every face is that of a stranger. The mere sight of these unknown people is refreshment. And the central figures of romance are heaven-born, are the onlookers as they are to themselves, heroes and heroines unknown to their neighbours. To cease for a moment to be just John or Mary carrying about with you wherever you go your whole known record, to be oblivious of the scene upon which your life is lived and your future unalterably cast, is to enter into your own eternity.

It is not possible perfectly to disentangle from that of the wrireless, the popular newspaper and the gramophone, the influence of the cinema in rural districts. Certain things however, emerge more or less clearly. There is for example no evidence, at any rate down here in the west, of any increased desire for town life. Rather the contrary, for the prestige of that life has suffered more than a little as a result of realistic representation and the strongest communicable impression whether of London, New York or other large city — all much of a muchness and equally remote, though not more so than Plymouth — is that of insecurity. Neither in railway station, hotel, or crowded street is either money or life for a single moment free from risk. And the undenied charm of the Far West is similarly overshadowed: you must be prepared either to shoot or to be shot. And although condemnation goes hand in hand with envy of the apparently limitless possibilities of acquisition and independence, the vote on the whole goes steadily for the civilisation and safety of rural conditions.

Melodrama and farcical comedy are prime favourites and an intensity of interest centres about the gazette, the pictures of what is actually going on in various parts of the world. That there is always something worth seeing and that the music is “lovely” is almost universal testimony. It is probable that the desire for perpetual cinema will presently abate. A year of constant film-seeing is not overmuch for those without theatre, music-hall or any kind of large scale public entertainement. Meantime one clearly visible incidental result of this intensive cultivation is to be noted: these people, and particularly the younger generation, have no longer quite the local
quality they had even a year ago. They are amplified, aware of resources whose extent is unknown to them and have a joyful half-conscious preoccupation with this new world that has been brought into their midst, a preoccupation that on the whole, and if one excludes the weaklings who would in any case be the prey of desirable or undesirable external forces, serves to enhance the daily life. They no longer for one reason and another, amongst which the cinema is indisputably the foremost, [f]it to their local lives as closely as of yore. Evidence of this change is to be found even in their bearing. The “yokel” is less of a lout than he was wont to be and the dairymaid even on workdays is indistinguishable from her urban counterpart. And though doubtless something is lost and the lyric poet is shedding many an unavailing tear, much undeniably is gained. These youths and maidens in becoming world citizens, in getting into communication with the unknown, become also recruits available, as their earth and-cottage-bound forbears never could have been for the world-wide conversations now increasingly upon us in which the cinema may play, amongst its numerous other roles, so powerful a part.

Comments: Dorothy Richardson (1873-1957) was a British modernist novelist. Through 1927-1933 she wrote a column, ‘Continuous Performance’ for the film art journal Close Up. The column concentrates on film audiences rather than the films themselves.

Links: Copy at the Internet Archive

Astor – Harmonie

Source: Frank Kessler, ‘Astor – Harmonie’, in Arthur Knight, Clara Pafort-Overduin, and Deb Verhoeven (eds.), ‘Senses of Cinema-Going: Brief Reports on Going to the Movies Around the World’, Senses of Cinema, issue 68, March 2011, http://sensesofcinema.com/2011/feature-articles/senses-of-cinema-going-brief-reports-on-going-to-the-movies-around-the-world

Text: Growing up in the town of Offenbach, Germany, just across the river Main from the much larger city of Frankfurt, my memories of going to the movies as a child and a young teenager in the late 1960s and early 1970s are in fact more about the theatres than the films. Or rather, when I do remember a film, I almost always recall the cinema where I saw it, while I do have quite vivid memories of the theatres anyway, even when I only have vague recollections of the films I went to see there.

When I was first allowed to go to the movies without a grown-up by my side, mostly accompanied by a friend from school, I must have been twelve or thirteen years old. We had a preference for films with soldiers in them, ancient Greeks or Romans, but sometimes also World War II battles (Catch-22 [1970], which we saw even though we were under age, turned out to be an utterly disturbing and confusing experience). The cinema we usually attended was an already relatively run-down theatre that has now been closed for many years. It was called the Astor and situated quite conveniently in the centre of Offenbach, directly opposite the bus stop. The somewhat faded charms of the Astor, together with the program consisting mainly of action movies, Spaghetti Westerns, and comedies (Catch-22 was actually shown in the more up-market Universum), had a paradoxical effect on me: alongside the excitement and the curiosity about what the film would bring, there was also a feeling of a certain uneasiness, a tension as if I was about to do something illicit. I am sure that many others will have similar recollections of going to the movies during puberty. There was of course the occasional nudity and, more generally, a confrontation with images that made me wonder, “do I actually want to see this?” — the violence, the sensuality, the things that a child definitely was not meant to behold. And thus there was deep inside a realization that movie-going somehow was related to moving out of childhood into something else that was both attractive and repulsive, both exciting and threatening. The Astor, for me, was a curious place, one that both promised and refused a sense of belonging.

A few years later, when the Astor had probably already closed down or was about to do so, my taste in films had changed considerably. I was a student by then at the University of Frankfurt, had managed to live through fifteen months of military service, had my driver’s license and could use my parent’s car in the evening. This newly acquired independence and mobility took me regularly to a cinema that was the first art house in Frankfurt, the Harmonie. Once a neighborhood theatre, it had ended up showing X-rated movies before being taken over by a cooperative of five young cinephiles. So it was not only a place where one could watch an ambitious mix of newly released art films and classics from the repertoire, but it was also perceived as something like a political experiment, a collectively owned cinema where people associated with what was then called “the non-dogmatic left” went to see films that often told stories about unconventional lives. Among the most successful films, which had runs of several months and re-appeared regularly in the program afterwards, were Alain Tanner’s Jonas qui aura 25 ans en l’an 2000 (Jonas Will Be 25 in the Year 2000, 1976), Coline Serreau’s Pourqui pas! (1977) and Hal Ashby’s Harold and Maude (1971 — it must already have been a re-run when I first saw it) — and, not to forget, the almost always sold-out Saturday night cult classic The Rocky Horror Picture Show (1975). The Harmonie had (and still has) a balcony where one tried to get a seat, preferably in the first row. The Harmonie was also a door to something else, to another way of life maybe, even if that only happened on the screen. However, there was nothing threatening about that. Going to the Harmonie clearly was about “belonging” as well, but this was where one wanted to belong.

In the end, of course, the difference in my experiences of movie-going at the beginning and at the end of the 1970s was only partly due to the cinemas as such. Obviously, the Harmonie could not have existed in Offenbach in the early 1970s, but even if it had, it would have been as ambivalent a place to me as the Astor. At that point in my life, it was the age much more than the films or the theatres that determined the way I felt about going to the movies — as something both alluring and frightening, or, later, as something I wanted to be part of. So when, and where, exactly does one become a cinephile?

Comments: Frank Kessler is professor of media history at Utrecht University. His recollections of cinema-going in Germany in the 1970s were originally published in a special issue of the online film journal Senses of Cinema. I am grateful for his permission to reproduce the piece here.

Links: Senses of Cinema-Going: Brief Reports on Going to the Movies Around the World

Sociology of Film

Source: M.B., quoted in J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), pp. 119-120

Text: My Criticism of Films

On the whole I like most films.

I like the films adapted from Conan-Doyle[‘]s books. They are about Sherlock Holmes, who is a detective, and Doctor Watson, Holmes’s helper. Two very good films of them are Sherlock Holmes Faces Death and The Hound of the Baskervilles. In The Hound of the Baskervilles, which takes place near a wild and lonely moor, somebody lets out a hound which is nearly mad with hunger, and this hound is often the cause for some exceedingly perilious [sic] happenings.

I like murder films. I also like the Saint pictures and the Falcon pictures. They are both detectives but I do not think either of them are as good as Sherlock Holmes.

I like films in which Bing Crosby stars. I thought he was very good in Going My Way. In that he sang ‘Three Blind Mice’ as a round with some boys. In this same film was a clergyman, with whom Bing Crosby stayed, he was played by a new star, who I thought was a very good actor. His name is Barry Fitzgerald.

I like most funny films. Especially if any of these people star Arthur Askey, Charlie Chaplin, Will Hay, Bob Hope and Bud Abbot[t] and Leo Costello [sic] and many more. I like funny films about the army and the navy, especially if Joe Sawyer takes the part of a sergeant.

I like Fred Astaire but I don’t think he has very good partners.

I like History films, for example Lady Hamilton, Lady Hamilton was in love with Nelson. It showed you the Battle of Trafalgar. Lady Hamilton was played by Vivien Leigh and Nelson was played by Laurence Olivier. Both are very fine actors.

I like animal films such as My Friend Flicka and Lassie Come Home. I hope many more such films will be made. I think Roddy McDowall is very good in this sort of film.

I like true films about the Army, Navy and Airforce. Of the army I liked The Immortal Sergeant, I think, the best airforce film I have seen is Target for Tonight, a film which I liked and was mostly about the navy was We Strike at Dawn. Some other good films are Gung Ho, The Way Ahead and Coastal Command and The First of the Few.

I liked Women Coragous [sic] which was about The Womans [sic] Auxiliary Ferrying Service. Sometimes I like The March of Time which is a monthly programe.

I like cowboy films but the trouble is the stories are all so much alike. I also enjoy films like North West Mounted Police.

I prefer technicolour [sic] to ordinary black and white.

I like Nelson Eddie and Jeanette Macdonald together. Eddie Cantor and his goggly eyes makes me roar with laughter.

I do not like sloppy films.

I do not like films in which there are too many bands. I did not like Sensations of 1945 because it had about six jazz bands and there were also some negroe [sic] singers which I detest.

I like a film to have a fairly possible story. I do not like all singing and dancing and no story.

One thing I do detest, which is not really about the films themselves but about the cinema, is little boys who make rude remarks and keep hissing and booing at things.

(Time taken, 1 hour 45 mins.)

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above response comes from the section ‘Children and Adolescents and the Cinema’ and is one of twenty-two essays submitted by girl not old than 12½ from a ‘semi-state’ school in Hampstead. The films mentioned are Sherlock Holmes Faces Death (USA 1943), The Hound of the Baskervilles (USA 1939), Going My Way (USA 1944), That Hamilton Woman (USA 1941), My Friend Flicka (USA 1943), Lassie Come Home (USA 1943), Immortal Sergeant (USA 1943), Target for Tonight (UK 1941), We Dive at Dawn (UK 1943), Gung Ho! (USA 1943), The Way Ahead (UK 1944), Coastal Command (UK 1943), The First of the Few (UK 1942), Ladies Courageous (USA 1944), The March of Time (USA news magazine series), North West Mounted Police (USA 1940), Sensation of 1945 (USA 1944).

The attitude of high school students toward motion pictures

Source: Clarence Arthur Perry, The attitude of high school students toward motion pictures (New York: National Board of Review of Motion Pictures, 1923), pp. 41-44

Text: Slapstick or vulgar:
I do not like the vulgar comedies that are sometimes shown.
It is most disgusting to watch these people throw things at each other and act silly.
I do not like comedies in which the principal characters spend a great deal of time bombarding each other with cakes, pies, etc.
I dislike many of the so-called comedies which are humorous only to the feeble-minded.
I like comedies when they are really funny, but the ones where they fight and throw pies in people’s faces are absolutely silly.
I dislike those comedies in which they rush you all about most of the time.
I don’t like foolish, silly comedies that are meant to make you laugh at any cost, even resorting to certain vulgar experiences and actions.

Not true to life:
Pictures that do not happen in every-day life I do not like.
I don’t like pictures where the hero is always having hair-breadth escapes and never gets hurt.
I don’t like comedies where a man runs over a bank and has a sensational fall and comes out alive.
Pictures showing impossible feats do not appeal to me.
I don’t like pictures in which the worthy but poor young man, against impossible conditions, wins the hand of the young millionairess.
I don’t like pictures with real slush and unnatural plots, involving divorce, suicide and all sorts of utterly impossible stunts.
I don’t like a picture in which a small man attacks about a half dozen men larger than himself and throws them off of houses and bluffs.
I don’t like the dime novel brand of thriller where the hero is always in great danger at the end of each episode.
Those stories in which the hero comes out without a scratch and gets the girl he wants are the bunk.
I don’t like pictures that seem unreal in everyday life; for example, a blind man gets back his eyesight, a thing that hardly happens every day.
I dislike pictures where the hero can do nothing wrong, and the villain is so mean he can do nothing good.

Mushy or over-sentimental:
I don’t like stories where they are always hugging and kissing during the whole show.
Of course everyone enjoys a love story once in a while, but there is too much hugging and kissing usually in the shows.
I don’t like those mushy pictures where the fellow falls over himself for the girl.
I don’t like silly love stories which don’t build up character.
I don’t like love stories with a lot of fuss.
I don’t like slushy pictures with too much display of affection.
I loathe and detest that sentimental wishy-washy stuff.

Artistically bad:
The kind of picture I do not like is the kind whose plot is old and has been told and retold and each time is but the warmed-over edition of the previous story.
I do not like these long-drawn-out senseless pictures that can be told in half an hour instead of two and a half hours.
I don’t like pictures that are made to give one thrill after another; the facts are too easily comprehended and thus spoil what good there might be in the picture.
I don’t like pictures which are padded.
I don’t like pictures where there is no plot, or no main idea to them.
I don’t like pictures without a plot, for instance, “Neptune’s Bride.”
I don’t like pictures where the whole plot consists of a girl who dances before a cheap audience.
I don’t care for the average “clever” picture that has no plot, background, purpose or scarcely any other of the essential qualities of a good film.
Pictures such as “Back Pay” should not be released; they are not interesting, educating or entertaining and only wreck the reputation of a good theatre. Many pictures like those are given harmless names and passed off on the public, while such as “Male and Female” as directed by Cecil de Mille drive crowds away from a good show by a suggestive name.

Immoral:
I don’t like a picture that shows the vamps and such like.
I don’t like pictures that are vile and that you have to be ashamed of.
I do not like pictures that are so personal that they are embarrassing for a boy and girl to go together to see.
I absolutely despise the over-emotional love story and bedroom scenes because to sit and watch them is embarrassing besides demoralizing.
I do not like pictures like the “Affairs of Anatol” that deal with such demoralizing types of people supposedly in society.
I don’t like stories with bedroom and harem scenes.
I dislike pictures where there are vulgar displays made by women, and pictures on questionable topics.
I do not like a play where the actors are not dressed properly, for instance, “Foolish Wives.”
I do not think it necessary for some actresses to wear so little clothing as they do.
I do not like those stories in which the words or actions can be taken in an immoral way as well as the way in which probably they were meant.
I don’t like stories with sex as their only excuse for being.

Murder and shooting:
I don’t like pictures where everybody gets shot.
I don’t like pictures with very much murdering.
I don’t like pictures having murdering or killing scenes in them.
I have no taste for the picture in which so many of the players get killed.
I don’t like pictures which involve murders and are taken down in Chinatown.
I don’t like murder stories that get you too excited to sleep or to concentrate on anything but the picture you have just seen.
I greatly dislike horrible picturizations which include numerous murders and terrifying incidents.

Brutality:
I do not like pictures of the villainous kind where the heroine is mistreated.
I do not like stories of hideous crimes.
I don’t like pictures that show prison life, or anything of hardship or cruelty.

Comments: Clarence Arthur Perry (1872-1944) was an American sociologist and town planner. His study The attitude of high school students toward motion pictures (1923) is based on a questionnaire circulated by the National Committee for Better Films, working with the National Board of Review. The questionnaire was sent to 600 high schools across America in May 1922 and received 44,000 responses. The questions included filmgoing habits, favourite actors, picture preferences and dislikes, attitudes towards educational films, and whether and films served as a stimulus to reading. The report is filled with interesting and useful data. The responses quoted here are a selection of those given in answer to the question “Mention any kinds of picture you do not like”. The films referred to are Neptune’s Bride (USA 1920 d. Leslie T. Peacocke), Back Pay (USA 1922 d. Frank Borzage), Male and Female (USA 1919 d. Cecil B DeMille), The Affairs of Anatol (USA 1921 d. Cecil B. DeMille), and Foolish Wives (USA 1922 d. Erich Von Stroheim).

Links: Copy at Hathi Trust

Bioscoop

Source: Louis Couperus, ‘Bioscoop’, Haagsche Post, 2 December 1916, English translation by Ivo Blom in ‘North and South: two early texts about cinema-going by Louis Couperus’, Film History vol. 20, issue 2 (2008), pp. 127-132

Text: The contrast between North and South manifests itself in many different ways. At the Bioscoop, too. First of all, in the South the Bioscoop is called Cinematografo in Italy or Cine in Spain. Well, this difference is negligible. But in both southern countries the difference is great as compared with cinema in Germany and the Netherlands. As soon as we go North, the cinema becomes something of a theater, becomes pretentiously heavy. You are received by employees in braided frocks, your coat and stick are taken from you, you are allocated a certain, fixed seat, you are not allowed to stand up, you notice everyone around you in the shimmering darkness in their seats for hours, there is an intermission … Nothing of all this in Italy or Spain. Not only is the cinematografo or the cine much cheaper than the bioscoop, but the whole interior is more light-hearted, comfortable, accommodating. The illuminated foyer which you can see from the street is inviting, with a salon orchestra (albeit not very attractive to me personally), and a reading table. To enter when it rains, when I don’t want to go to a bar, when I have paraded around enough, when I am tired, bored … I pay 30 centimes and whenever I want to look rich, 50 centimes. I cannot go above that, unless for a world famous film such as Quo Vadis? Even for 50 centimes – both in Italy and Spain – my seat is too chic, so terribly chic, that I prefer to pay 30 centimes … Around me are casual, very decent people, so decent that if I want to see the less decent, I need to descend into places where I pay only 20 or 15 or 10 centimes. I see the same films, but … one week later. But everywhere the experience is light and capricious, an ephemeral joy, while in the North cinema has shut itself inside an impenetrable shell. Really, when I walk into a cinema I want to do it in a light-hearted and casual way. I’ll stand up for a quarter of an hour if necessary, just to see Max Linder or a scene of the war, and then leave again. Dear heavens, you really notice when you are in the North, as soon as you are away from Italy: in Munich or … The Hague. There is no question of standing up; everything is so solemn and heavy, that your first casual impulse to see a film is immediately crushed. In Italy I saw the whole war in Tripoli screened before me, surrounded by a decent officer-with-family audience, without reserving seats and always for 30 centimes each day. Here, I am hesitant to go and see The Battle of the Somme because I don’t want to reserve a seat. I want to keep my coat on, even keep my wet umbrella with me; I’d rather stand than sit; in particular I don’t want to turn my cinema joy into a solemn visit; rather I desire an unpretentious, casual ‘walking in’, a passing pleasure, which should not last more than twenty minutes at the most.

Oh North and South, not even in the bioscoop and cinematograph do you have anything in common.

But now the analysis. Why is it so different in the North and the South? Because of the heavy soul of the Northerners? Of course, but also because ‘street life’ does not exist in the North and because in the South ‘walking into a cinema’ is a part of everyday life. Just as in the North it is not allowed in a lunchroom bar to toss off a little glass of vermouth standing up, so it is not normal to consider the cinema as a short halt in your flanerie, as a shelter from the rain, as a short, oh, so short, distraction from the melancholy which can so affect the flaneur when he is lonely, wandering among the busy crowd. And so he longs for Max Linder or Charles Prince; yes, even some lively pictures of actuality, whose photographic ugliness, teasing and screeching, scratch the silently suffering soul of the purposeless street wanderer when the winter twilight hour nears, when the shopping lights and street lanterns are starting to flame and the pain of wistfulness hurts him, without really knowing why …

It is then that you lose yourself – not in a bar where the electric light shines mercilessly – and where you need to drink something; it is then that you lose yourself, in the South, in the cinematograph, where you can watch pictures as if still on your mother’s lap.

Comments: Louis Couperus (1863-1923) was a Dutch novelist and poet and is considered one of the leading figures in Dutch literature. He wrote about films in his regular ‘Bioscoop’ column for the Dutch newspaper Haagsche Post. The films referred to are Quo Vadis? (Italy 1913) and The Battle of the Somme (UK 1916). Max Linder and Charles Prince were French film comedians, the latter known on-screen as Rigadin. Bioscoop is the Dutch word for a cinema building, taken from the English word Bioscope. My thanks to Ivo Blom for his permission to reproduce his translation, and to Deac Rossell for alerting me to the Film History article. Ellipses are as given in the Film History translation.

With the Silent Workers

Source: Alexander L. Pach, extract from ‘With the Silent Workers’, The Silent Worker, October 1919, p. 20

Text: Mrs. Terry, the famed Californian writer also has an article in The Nugget deploring the tendency of the deaf (and the hearing too) of going to the Movies and neglecting good books and other reading.

There’s another phase of the matter. We deaf people must thank the screen-art for the one biggest offset to our infirmity. Good pictures, and by good pictures I mean the kind that educate and elevate, are the levers that lift us from the deadly dullness and monotony of total deafness, to the highest pinnacles of delight. They restore our hearing as nothing else does. We know every word that is spoken as well as the hearing do, for they are all projected on the screen. We miss only the music, and this is such a slight loss it doesn’t count. Of course there is a great deal of trash shown on the screen, but we do need need to pay our money to see trash. All the best plays of the spoken stage that have delighted millions of hearing people find their way to “Screenland”, and such big hits as “Common Clay”, “Daddy Long-legs”, “The Thirteenth Chair”, “Secret Service” etc. etc., are ours through this media. An evening at a good picture house now means one of those hits of the drama; a News-Weekly that has the whole world for its field, and shows us one moment the great Pacific Fleet going through the Panama Canal; Andrew Carnegie as he was in life, and the last honors paid him when all that was mortal was laid to rest; General Pershing reviewing a parade in company with the King and Queen on England, General Haig and Admiral Beatty, and as they advertise it, twice a week “The World Before Your Eyes”. Then we have a more or less “funny” picture that makes us laugh whether we want to or not and then Burton Holmes shows us the people, the customs and the homes of some far away denizens of the other side of the earth. After an evening of delightful entertainment of this order one may go home utterly forgetful of the fact that an important sense is missing. He has come away refreshed. The tedium of the every day work of store, office of factory has been relieved in great measure, and we feel it’s a bully good little world after all, and that we are not so bad off – certainly all that puts cheer into otherwise dulled lives is most welcome joy. Of course one may have the Movie habit to excess, just as one might read too much, or more than he could assimilate, but I would not find fault with any deaf person for seeking and finding the joy of the cinema. Besides there is the old saw that has to do with meat being poison, and there you are. I do not suppose things are any different on the Pacific Coast from what they are here, but I find here that my fellow Movie Fans are the cream of the people. The deaf man in New York whose strong of college degrees is longest of all, gets there oftener than most any one else that I know of.

Take away the Movies from the Deaf, and you will take away a most prolific source of joy. A lot of money that used to be squandered on billiards, card-games and more harmful things now goes to the “movies” with profit to all concerned.

Comments: The Silent Worker was an American journal for the deaf, published 1888-1929. Most of its articles were written by hearing-impaired authors. The plays Common Clay, Daddy Long-Legs, The Thirteenth Chair and Secret Service were all filmed in the USA in 1919. The businessman and philanthropist Andrew Carnegie died in August 1919. Newsreels were commonly issued once or twice a week. Burton Holmes was a producer of film travelogues (a term that he coined).

Links: Copy at Gallaudet University Library (part of complete digitised archive of The Silent Worker)

Mass-Observation at the Movies

Source: Sidney Smith, quoted in Jeffrey Richards and Dorothy Sheridan (eds.), Mass-Observation at the Movies (London/New York: Routledge & Kegan Paul, 1987), p. 68

Text: Sidney Smith, 30 Green Way, Hall-i-the-Wood, Bolton (aged 40), regular cinema-goer (4 times a month), preference – American films.

Comments: Our main requirement is comedy that is comedy, not the absurd stuff that we get now. If you cant [sic] give us the real thing, at least do not force on to us a poor imitation. Most supporting items, except news and cartoons, are very poor, and annoying to see. You should dispense with this obvious padding and let us have either longer main feature items or shorts of main feature quality. Cut out entirely the refreshment interval and next week’s trailers, and if you must have cinema organs and advertisements, use them only in the intervals between programmes. Even the people who are musical do not care for too much organ music and many people dislike it intensely. Do something to stop people from talking while the show is on.

Comments: Mass-Observation carried out a series of studies in 1930s and 1940s into how people in the UK lived, through a mixture of observation, diaries and invited comments. This comment comes from Mass-Observation’s research programme into cultural life in Bolton, Lancashire. The study began in 1938, and this comment is a response to a questionnaire issued in March 1938 asking Do you go to the cinema regularly? How many times a month do you go? Do you go regularly on the same day, if so which day? Do you think you see people on the screen who live like yourself? Which are the best films, British or American, or do you think both are the same? People were also asked to number the types of films they best, and to list what they would like to see more of in films. This respondee was a regular of the Crompton, Crompton Way.

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 182-184

Text: NO. 15A
AGE: 18 SEX: F.
PARENTS’ OCCUPATION: FATHER – SOLDIER, MOTHER – HOUSEWIFE
OCCUPATION: G.P.O. EMPLOYEE
NATIONALITY: BRITISH

When I go to the cinema, I go to be entertained, and having seen the film I like to feel convinced, and satisfied with my entertainment. I enjoy quite a few types of films but in nine cases out of ten the draw is the star in the film. The sort of film I like best has plenty of outdoor scenes, and children. Always, I look for a sense of freedom in a film, something refreshing, something that really might happen in real life. Children too, seem to be the embodiment of freedom and happiness. One of the most refreshing, charming, film [sic] I have ever seen was Sunday Dinner for a Soldier. Here the children, the elder sister, the grandfather, the animals, the houseboat all seemed so real, and their experiences might happen to anybody. For that reason too I enjoyed National Velvet and the beautiful refreshing scenes shot by the sea.

On the more serious side I like a good film taken from a novel whether modern or old but to convince me the acting must be at a very high standard. Here, the stars attract me, Bette Davis, Ida Lupino, Joan Fontaine, Ingrid Bergmann [sic]; and as I watch them I think how wonderful it must be and how satisfying to them to be able to act like that. What an achievement to really be able to convince the audience that you are happy, sad, indifferent, cruel, etc. I like a film of a serious nature to have an unhappy ending although I can never remember crying in a cinema if the hero or heroine died.

Then too, I like a film in which one scene stands out above all others so that I remember it for a long time afterwards, such as King Henry wooing the French Princess in Henry V, the duel scene in The Life and Death of Colonel Blimp, of Agnes Morrcheat’s [sic] performance in The Magnificent Ambersons. I find great pleasure in thinking back over them.

I like a comedy but it must be very clever and fast and funny so that I can laugh all the time. It must also have a great many surprises in it. I like some films with classical music running through them. Especially I enjoyed Song of Russia because of Tchaikowsky’s beautiful music. I think that his music is more beautiful than any other composer’s.

Lastly I like travel films because I can learn something from them about other countries. Although I should like to travel all over the world, I shall never be able to, and through seeing films about other lands, this makes up a little for not being able to go, (but only a very little I’m afraid).

The films I dislike most are modern musicals and also the ‘gay nineties’ type. The acting is generally very bad, the plot is repeated again and again, and after a day I have forgotten all about the film. The only reason I would go to a musical would be to study the actresses’ hair styles and dress. Very sentimental films tend to depress and even sicken me. The players never win my sympathy in the slightest.

I do not like American films with scenes set in England because they are always inaccurate. England looks in these films Hollywood would like her to look. This annoys me very much.

I do not like seeing films taken from novels I have read as they are nearly always chopped about beyond recognition and if I was the unfortunate authoress of a book that had been hacked about I should feel like weeping with shame when I saw my book filmed.

I do not like crime films, thrillers, or murders, as I find myself imagining all sorts of horrible things when I am alone in the house or walking in the dark at night for a time after I have seen them.

Lastly, I am hoping that I shall never see a war film or an ‘underground army’ type of film as long as I live. I want to forget all about war and try to help peace in this poor old world of ours for ever.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. Agnes Moorehead is the name of the actress in The Magnificent Ambersons (USA 1942). The other films mentioned are Sunday Dinner for a Soldier (USA 1944), Henry V (UK 1944), The Life and Death of Colonel Blimp (UK 1943), National Velvet (1944) and Song of Russia (USA 1944).

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 182-184

Text: NO. 15A
AGE: 18 SEX: F.
PARENTS’ OCCUPATION: FATHER – SOLDIER, MOTHER – HOUSEWIFE
OCCUPATION: G.P.O. EMPLOYEE
NATIONALITY: BRITISH

When I go to the cinema, I go to be entertained, and having seen the film I like to feel convinced, and satisfied with my entertainment. I enjoy quite a few types of films but in nine cases out of ten the draw is the star in the film. The sort of film I like best has plenty of outdoor scenes, and children. Always, I look for a sense of freedom in a film, something refreshing, something that really might happen in real life. Children too, seem to be the embodiment of freedom and happiness. One of the most refreshing, charming, film [sic] I have ever seen was Sunday Dinner for a Soldier. Here the children, the elder sister, the grandfather, the animals, the houseboat all seemed so real, and their experiences might happen to anybody. For that reason too I enjoyed National Velvet and the beautiful refreshing scenes shot by the sea.

On the more serious side I like a good film taken from a novel whether modern or old but to convince me the acting must be at a very high standard. Here, the stars attract me, Bette Davis, Ida Lupino, Joan Fontaine, Ingrid Bergmann [sic]; and as I watch them I think how wonderful it must be and how satisfying to them to be able to act like that. What an achievement to really be able to convince the audience that you are happy, sad, indifferent, cruel, etc. I like a film of a serious nature to have an unhappy ending although I can never remember crying in a cinema if the hero or heroine died.

Then too, I like a film in which one scene stands out above all others so that I remember it for a long time afterwards, such as King Henry wooing the French Princess in Henry V, the duel scene in The Life and Death of Colonel Blimp, of Agnes Morrcheat’s [sic] performance in The Magnificent Ambersons. I find great pleasure in thinking back over them.

I like a comedy but it must be very clever and fast and funny so that I can laugh all the time. It must also have a great many surprises in it. I like some films with classical music running through them. Especially I enjoyed Song of Russia because of Tchaikowsky’s beautiful music. I think that his music is more beautiful than any other composer’s.

Lastly I like travel films because I can learn something from them about other countries. Although I should like to travel all over the world, I shall never be able to, and through seeing films about other lands, this makes up a little for not being able to go, (but only a very little I’m afraid).

The films I dislike most are modern musicals and also the ‘gay nineties’ type. The acting is generally very bad, the plot is repeated again and again, and after a day I have forgotten all about the film. The only reason I would go to a musical would be to study the actresses’ hair styles and dress. Very sentimental films tend to depress and even sicken me. The players never win my sympathy in the slightest.

I do not like American films with scenes set in England because they are always inaccurate. England looks in these films Hollywood would like her to look. This annoys me very much.

I do not like seeing films taken from novels I have read as they are nearly always chopped about beyond recognition and if I was the unfortunate authoress of a book that had been hacked about I should feel like weeping with shame when I saw my book filmed.

I do not like crime films, thrillers, or murders, as I find myself imagining all sorts of horrible things when I am alone in the house or walking in the dark at night for a time after I have seen them.

Lastly, I am hoping that I shall never see a war film or an ‘underground army’ type of film as long as I live. I want to forget all about war and try to help peace in this poor old world of ours for ever.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. This contribution comes from the section ‘A Study in Film Preferences’. Agnes Moorehead is the name of the actress in The Magnificent Ambersons (USA 1942). The other films mentioned are Sunday Dinner for a Soldier (USA 1944), Henry V (UK 1944), The Life and Death of Colonel Blimp (UK 1943), National Velvet (1944) and Song of Russia (USA 1944).