Tag: Advertising

The Secret City

Source: Hugh Walpole, The Secret City (London: Macmillan, 1919), pp. 61-64

Text: We had arrived. The cinema door blazed with light, and around it was gathered a group of soldiers and women and children, peering in at a soldiers’ band, which, placed on benches in a corner of the room, played away for its very life. Outside, around the door were large bills announcing “The Woman without a Soul, Drama in four parts,” and there were fine pictures of women falling over precipices, men shot in bedrooms, and parties in which all the guests shrank back in extreme horror from the heroine. We went inside and were overwhelmed by the band, so that we could not hear one another speak. The floor was covered with sunflower seeds, and there was a strong smell of soldiers’ boots and bad cigarettes and urine. We bought tickets from an old Jewess behind the pigeon-hole and then, pushing the curtain aside, stumbled into darkness. Here the smell was different, being, quite simply that of human flesh not very carefully washed. Although, as we stumbled to some seats at the back, we could feel that we were alone, it had the impression that multitudes of people pressed in upon us, and when the lights did go up we found that the little hall was indeed packed to its extremest limit.

No one could have denied that it was a cheerful scene. Soldiers, sailors, peasants, women, and children crowded together upon the narrow benches. There was a great consumption of sunflower seeds, and the narrow passage down the middle of the room was littered with fragments. Two stout and elaborate policemen leaned against the wall surveying the public with a friendly if superior air. There was a tremendous amount of noise. Mingled with the strains of the band beyond the curtain were cries and calls and loud roars of laughter. The soldiers embraced the girls, and the children, their fingers in their mouths, wandered from bench to bench, and a mangy dog begged wherever he thought that he saw a kindly face. All the faces were kindly – kindly, ignorant, and astoundingly young. As I felt that youth I felt also separation; I and my like could emphasise as we pleased the goodness, docility, mysticism even of these people, but we were walking in a country of darkness. I caught a laugh, the glance of some women, the voice of a young soldier – I felt behind us, watching us, the thick heavy figure of Rasputin. I smelt the eastern scent of the sunflower seeds, I looked back and glanced at the impenetrable superiority of the two policemen, and I laughed at myself for the knowledge that I thought I had, for the security upon which I thought that I rested, for the familiarity with which I had fancied I could approach my neighbours… I was not wise, I was not secure, I had no claim to familiarity…

The lights were down and we were shown pictures of Paris. Because the cinema was a little one and the prices small the films were faded and torn, so that the Opera and the Place de la Concorde and the Louvre and the Seine danced and wriggled and broke before our eyes. They looked strange enough to us and only accented our isolation and the odd semi-civilisation in which we were living. There were comments all around the room in exactly the spirit of children before a conjurer at a party… The smell grew steadily stronger and stronger… my head swam a little and I seemed to see Rasputin, swelling in his black robe, catching us all into its folds, sweeping us up into the starlight sky. We were under the flare of the light again. I caught Bohun’s happy eyes; he was talking eagerly to Vera Michailovna, not removing his eyes from her face. She had conquered him; I fancied as I looked at her that her thoughts were elsewhere.

There followed a Vaudeville entertainment. A woman and a man in peasants’ dress came and laughed raucously, without meaning, their eyes narrowly searching the depths of the house, then they stamped their feet and whirled around, struck one another, laughed again, and vanished.

The applause was half-hearted. Then there was a trainer of dogs, a black-eyed Tartar with four very miserable little fox-terriers, who shivered and trembled and jumped reluctantly through hoops. The audience liked this, and cried and shouted and threw paper pellets at the dogs. A stout perspiring Jew in a shabby evening suit came forward and begged for decorum. Then there appeared a stout little man in a top hat who wished to recite verses of, I gathered, a violent indecency. I was uncomfortable about Vera Michailovna, but I need not have been. The indecency was of no importance to her, and she was interested in the human tragedy of the performer. Tragedy it was. The man was hungry and dirty and not far from tears. He forgot his verses and glanced nervously into the wings as though he expected to be beaten publicly by the perspiring Jew.

He stammered; his mouth wobbled; he covered it with a dirty hand. He could not continue.

The audience was sympathetic. They listened in encouraging silence; then they clapped; then they shouted friendly words to him. You could feel throughout the room an intense desire that he should succeed. He responded a little to the encouragement, but could not remember his verses. He struggled, struggled, did a hurried little breakdown dance, bowed and vanished into the wings, to be beaten, I have no doubt, by the Jewish gentleman. We watched a little of the “Drama of the Woman without a Soul,” but the sense of being in a large vat filled with boiling human flesh into whose depths we were pressed ever more and more deeply was at last too much for us, and we stumbled our way into the open air. The black shadow of the barge, the jagged outline of the huddled buildings against the sky, the black tower at the end of the canal, all these swam in the crystal air.

Comment: Hugh Walpole (1884-1941) was a prolific British novelist, best known for Rogue Herries and its follow-up novels. He spent much of the First World War in Russia, working for for the Red Cross and then as head of the Anglo-Russian Propaganda Bureau, based in Petrograd. His novel The Secret City draws on these experiences. Ekateringofsky canal is in Petrograd/St Petersburg. Though there were British and American films made in 1915 called The Woman Without a Soul the film described is probably Walpole’s invention. Ellipses are in the original text.

Links: Copy on the Internet Archive

The Price of Love

Source: Arnold Bennett, The Price of Love (New York/London: Harper Brothers, 1914), pp. 171-178

Text: It was not surprising that Rachel, who never in her life had beheld at close quarters any of the phenomena of luxury, should blink her ingenuous eyes at the blinding splendour of the antechambers of the Imperial Cinema de Luxe. Eyes less ingenuous than hers had blinked before that prodigious dazzlement. Even Louis, a man of vast experience and sublime imperturbability, visiting the Imperial on its opening night, had allowed the significant words to escape him, “Well, I’m blest!” – proof enough of the triumph of the Imperial!

The Imperial had set out to be the most gorgeous cinema in the Five Towns; and it simply was. Its advertisements read: “There is always room at the top.” There was. Over the ceiling of its foyer enormous crimson peonies expanded like tropic blooms, and the heart of each peony was a sixteen-candle-power electric lamp. No other two cinemas in the Five Towns, it was reported, consumed together as much current as the Imperial de Luxe; and nobody could deny that the degree of excellence of a cinema is finally settled by its consumption of electricity.

Rachel now understood better the symbolic meaning of the glare in the sky caused at night by the determination of the Imperial to make itself known. She had been brought up to believe that, gas being dear, no opportunity should be lost of turning a jet down, and that electricity was so dear as to be inconceivable in any house not inhabited by crass spendthrift folly. She now saw electricity scattered about as though it were as cheap as salt. She saw written in electric fire across the inner entrance the beautiful sentiment, “Our aim is to please YOU.” The “you” had two lines of fire under it. She saw, also, the polite nod of the official, dressed not less glitteringly than an Admiral of the Fleet in full uniform, whose sole duty in life was to welcome and reassure the visitor. All this in Bursley, which even by Knype was deemed an out-of-the-world spot and home of sordid decay! In Hanbridge she would have been less surprised to discover such marvels, because the flaunting modernity of Hanbridge was notorious. And her astonishment would have been milder had she had been in the habit of going out at night. Like all those who never went out at night, she had quite failed to keep pace with the advancing stride of the Five Towns on the great road of civilization.

More impressive still than the extreme radiance about her was the easy and superb gesture of Louis as, swinging the reticule containing pineapple, cocoa, and cutlets, he slid his hand into his pocket and drew therefrom a coin and smacked it on the wooden ledge of the ticket-window – gesture of a man to whom money was naught provided he got the best of everything. “Two!” he repeated, with slight impatience, bending down so as to see the young woman in white who sat in another world behind gilt bars. He was paying for Rachel! Exquisite experience for the daughter and sister of Fleckrings! Experience unique in her career! And it seemed so right and yet so wondrous, that he should pay for her!… He picked up the change, and without a glance at them dropped the coins into his pocket. It was a glorious thing to be a man! But was it not even more glorious to be a girl and the object of his princely care?… They passed a heavy draped curtain, on which was a large card, “Tea-Room,” and there seemed to be celestial social possibilities behind that curtain, though indeed it bore another and smaller card: “Closed after six o’clock” – the result of excessive caution on the part of a kill-joy Town Council. A boy in the likeness of a midshipman took halves of the curving tickets and dropped them into a tin box, and then next Rachel was in a sudden black darkness, studded here and there with minute glowing rubies that revealed the legend: “Exit. Exit. Exit.”

Row after row of dim, pale, intent faces became gradually visible, stretching far back-into complete obscurity; thousands, tens of thousands of faces, it seemed – for the Imperial de Luxe was demonstrating that Saturday night its claim to be “the fashionable rage of Bursley.” Then mysterious laughter rippled in the gloom, and loud guffaws shot up out of the rippling. Rachel saw nothing whatever to originate this mirth until an attendant in black with a tiny white apron loomed upon them out of the darkness, and, beckoning them forward, bent down, and indicated two empty places at the end of a row, and the great white scintillating screen of the cinema came into view. Instead of being at the extremity it was at the beginning of the auditorium. And as Rachel took her seat she saw on the screen – which was scarcely a dozen feet away – a man kneeling at the end of a canal-lock, and sucking up the water of the canal through a hose-pipe; and this astoundingly thirsty man drank with such rapidity that the water, with huge boats floating on it, subsided at the rate of about a foot a second, and the drinker waxed enormously in girth. The laughter grew uproarious. Rachel herself gave a quick, uncontrolled, joyous laugh, and it was as if the laugh had been drawn out of her violently unawares. Louis Fores also laughed very heartily.

“Cute idea, that!” he whispered.

When the film was cut off Rachel wanted to take back her laugh. She felt a little ashamed of having laughed at anything so silly.

“How absurd!” she murmured, trying to be serious.

Nevertheless she was in bliss. She surrendered herself to the joy of life, as to a new sensation. She was intoxicated, ravished, bewildered, and quite careless. Perhaps for the first time in her adult existence she lived without reserve or preoccupation completely in and for the moment. Moreover the hearty laughter of Louis Fores helped to restore her dignity. If the spectacle was good enough for him, with all his knowledge of the world, to laugh at, she need not blush for its effect on herself. And in another ten seconds, when the swollen man, staggering along a wide thoroughfare, was run down by an automobile and squashed flat, while streams of water inundated the roadway, she burst again into free laughter, and then looked round at Louis, who at the same instant looked round at her, and they exchanged an intimate smiling glance. It seemed to Rachel that they were alone and solitary in the crowded interior, and that they shared exactly the same tastes and emotions and comprehended one another profoundly and utterly; her confidence in him, at that instant, was absolute, and enchanting to her. Half a minute later the emaciated man was in a room and being ecstatically kissed by a most beautiful and sweetly shameless girl in a striped shirtwaist; it was a very small room, and the furniture was close upon the couple, giving the scene an air of delightful privacy. And then the scene was blotted out and gay music rose lilting from some unseen cave in front of the screen.

Rachel was rapturously happy. Gazing along the dim rows, she descried many young couples, without recognizing anybody at all, and most of these couples were absorbed in each other, and some of the girls seemed so elegant and alluring in the dusk of the theatre, and some of the men so fine in their manliness! And the ruby-studded gloom protected them all, including Rachel and Louis, from the audience at large.

The screen glowed again. And as it did so Louis gave a start.

“By Jove!” he said, “I’ve left my stick somewhere. It must have been at Heath’s. Yes, it was. I put it on the counter while I opened this net thing. Don’t you remember? You were taking some money out of your purse.” Louis had a very distinct vision of his Rachel’s agreeably gloved fingers primly unfastening the purse and choosing a shilling from it.

“How annoying!” murmured Rachel feelingly.

“I wouldn’t lose that stick for a five-pound note.” (He had a marvellous way of saying “five-pound note.”) “Would you mind very much if I just slip over and get it, before he shuts? It’s only across the road, you know.”

There was something in the politeness of the phrase “mind very much” that was irresistible to Rachel. It caused her to imagine splendid drawing-rooms far beyond her modest level, and the superlative deportment therein of the well-born.

“Not at all!” she replied, with her best affability. “But will they let you come in again without paying?”

“Oh, I’ll risk that,” he whispered, smiling superiorly.

Then he went, leaving the reticule, and she was alone.

She rearranged the reticule on the seat by her side. The reticule being already perfectly secure, there was no need for her to touch it, but some nervous movement was necessary to her. Yet she was less self-conscious than she had been with Louis at her elbow. She felt, however, a very slight sense of peril – of the unreality of the plush fauteuil on which she sat, and those rows of vaguely discerned faces on her right; and the reality of distant phenomena such as Mrs. Maldon in bed. Notwithstanding her strange and ecstatic experiences with Louis Fores that night in the dark, romantic town, the problem of the lost money remained, or ought to have remained, as disturbing as ever. To ignore it was not to destroy it. She sat rather tight in her place, increasing her primness, and trying to show by her carriage that she was an adult in full control of all her wise faculties. She set her lips to judge the film with the cold impartiality of middle age, but they persisted in being the fresh, responsive, mobile lips of a young girl. They were saying noiselessly: “He will be back in a moment. And he will find me sitting here just as he left me. When I hear him coming I shan’t turn my head to look. It will be better not.”

The film showed a forest with a wooden house in the middle of it. Out of this house came a most adorable young woman, who leaped on to a glossy horse and galloped at a terrific rate, plunging down ravines, and then trotting fast over the crests of clearings. She came to a man who was boiling a kettle over a camp-fire, and slipped lithely from the horse, and the man, with a start of surprise, seized her pretty waist and kissed her passionately, in the midst of the immense forest whose every leaf was moving. And she returned his kiss without restraint. For they were betrothed. And Rachel imagined the free life of distant forests, where love was, and where slim girls rode mettlesome horses more easily than the girls of the Five Towns rode bicycles. She could not even ride a bicycle, had never had the opportunity to learn. The vision of emotional pleasures that in her narrow existence she had not dreamed of filled her with mild, delightful sorrow. She could conceive nothing more heavenly than to embrace one’s true love in the recesses of a forest…. Then came crouching Indians…. And then she heard Louis Fores behind her. She had not meant to turn round, but when a hand was put heavily on her shoulder she turned quickly, resenting the contact.

“I should like a word with ye, if ye can spare a minute, young miss,” whispered a voice as heavy as the hand. It was old Thomas Batchgrew’s face and whiskers that she was looking up at in the gloom.

Comment: Arnold Bennett (1867-1931) was a British writer, best known for his novels of life in the Potteries with its ‘five towns’ that now equate with Stoke-on-Trent. His novel The Price of Love tells of a lower middle class woman (Rachel Fleckring) who marries a rogue (Louis Fores) and comes to regret it. This extract comes from Chapter VII, entitled ‘The Cinema’. Thomas Batchgrew is a town councillor and owner of a cinema chain, of which the Imperial Cinema de Luxe is one. Investing in the cinema business forms part of the plot. ‘Bursley’ equates with the real-life Burslem. Ellipses in the above occur as they do in the original text.

Links: Copy at Internet Archive

A Life in Movies

Source: Michael Powell, A Life in Movies: An Autobiography (London: William Heinemann, 1986), pp. 90-91

Text: There was a cinema at Chantilly. There were local cinemas everywhere in those days. Chantilly was not a large town, but I think it had two. The one near us was down a side street and advertised that it was open for business by an electric buzzer which rang until the show started. I can hear that remorseless bell shattering the calm under the plane trees whenever I think of Chantilly. It is curious how the French, most sensitive of nations, are insensitive to noise, particularly if it is a new and splendid noise that stands for Progress.

The films were mostly serials, like the French films I had seen at the Palais de Luxe in Canterbury. One of my earliest movie images is of Fantomas, the Master Crook of Paris. When he wasn’t wearing white tie and tails, a can, a top hat, and an opera-cloak, he was in black tights with a black mask, performing incredible feats of hide-and-seek with the police. The image that stays with me is of an open cistern of water in the attic of some house. The police dash in, in pursuit of Fantomas, and find nobody. Baffled, they withdraw, but the Chief takes one last look at the cistern, sees a straw floating on the surface of the water, gives it an idle flush. Aha! we all think. And sure enough! As the last policeman goes, the water stirs and bubbles and the black form of Fantomas appears from the depths, between his lips the straw through which he has been breathing! I can see now his black figure, glistening like a seal’s, smiling triumphantly at the camera. For, in silent films, one learnt to “register” to the camera.

Candy and the movies have always gone together, and in the intervals at Chantilly girls moved up and down the aisle chanting “pochettes surprises! … esqimaubriques!” There were frequent intervals. In 1919 most films were short comedies. In addition they were playing an interminable serial in fifteen episodes of The Three Musketeers, and there was another serial staring the famous French boxer Georges Carpentier. I believe that d’Artagnan was Aimé Simon-Girard, and as a movie historian I ought to check it with the dates, but I really don’t think it matters. Aimé Simon-Girard was in practically every romantic French costume film of that decade and the Musketeers serial may have been a year later. The Carpentier film I remember well. He was not an actor of any kind, but he was charming, and his flattened nose on his pretty face gave him a different look. The film was full of stunts, of course. All serials had to be full of stunts: jumping on and off moving trains. onto moving automobiles, flights on the edge of high buildings, all the tricks of the trade, from Georges Méliès to Superman. Carpentier moved obligingly (he had a pleasant smile) through the scenes, and we all thought he was splendid. Films were tinted then: the predominant colour of the Carpentier serial seemed to be green. The Musketeers did their stuff in a sort of Old Master yellowish-brown, suitable for cloak and rapier adventures. Night scenes, of course, were blue.

Comment: Michael Powell (1905-1990) was a British film director. His family stayed for a time immediately after the First World War at Chantilly in France, where his father had a share in a hotel. Les Trois Mosquetaires with Aimé Simon-Girard was made in 1921; the Georges Carpentier serial is probably Le trésor de Kériolet (France 1920).

Handling the Visitor

Source: ‘Handling the Visitor’, Moving Picture World, 9 October 1909, pp. 482-483

Text: The first impressions are the most durable. When we enter a moving picture house the impression formed on our minds at the threshold of the theater is the one that lasts. If we meet a polite and courteous usher, who shows us to our seats, we are disposed ab initio to take a favorable view of the entertainment. If there is not too much light in the auditorium but just light enough to enable us to distinguish surrounding objects and persons, then we are disposed to compliment the management upon its adroitness in striking the happy mean between darkness and light. For the proper lighting of a moving picture house is a problem of adjustment. You do not want total darkness; you do not want too much light. You want just enough to be able to see your way about without impairing the brilliancy of the picture.

Sometimes you are allowed to find your seat as best you may ; then you run the risk of treading upon a man’s corns or a lady’s dress, and then are proportionately cursed. As a rule, however, it is to the credit of moving picture theater owners that they have courteous ushers and attendants. The more vigorous these latter are in excluding undesirable visitors, the better for the reputation of the house. We have more than once had to complain of the presence of people under the influence of strong waters or who go to sleep and snore, thus disturbing the enjoyment of their fellow visitors. But moving picture theaters are rising so much in popular esteem that this sort of thing is rapidly becoming a feature of the past. Many picture theater exhibitors are vying with each other in the proper care of their audiences.

Too much attention cannot be erven to the cleanliness of the house; to its proper ventilation, and, then to the preservation of quiet and order amongst the audience. Again the sale of candies, with the noisy vocal accompaniments of the vendors is, we think, generally to be deprecated. Many high class moving picture theater exhibitors refuse to do this on the ground that the better kind of visitor is excluded by these cheap jack methods. Others again have objected to the lantern slide advertisements of candies which are put on the screen. Personallv we object to this sort of thing, as we think it tends to lower the dignity of a moving picture theater.

The eternal feminine hat is always a source of much irritation to mere man. It is difficult to see how the admonition to the fair creatures to remove their hats can be dispensed with, for in this regard the average woman is quite a savage person. It is a matter of pure indifference to her as to how much inconvenience the person sitting behind her may be put to by the wearing of her hat. She bought it to wear; to be looked at; to be admired and envied on all and any occasion, and if she has to remove it “hell hath no fury like a woman” deprived of her pet hat.

We have sat behind rows of these things in a church, as well as in a moving picture theater, and our profanity has been too deep for vocal expression. Clergymen anathematize them; caricaturists make fun of them; men curse and criticise them. So what are we to do, except suggest that wherever possible before a woman enters a moving picture theater she must be made to understand that she must remove her hat. He will be a brave moving picture exhibitor who always successfully does this.

On general principles, therefore, we put it that the less advertising matter there is thrown on the screen, the less an audience is made to feel that the object of a moving picture theater exhibitor in getting them into his house is to extract something more than the admission money from them, the more likely that house will find public favor and continuous support. It is annoying, to say the least of it, to an average person of refinement to have a considerable part of his time taken up in reading announcement slides about ladies’ hats, candies and the like. What we are insisting upon is the exclusion as far as possible of the mere huckstering element of a moving picture entertainment, and the making for everything possible in the way of orderliness, neatness, good sanitation, plenty of light, but not too much of it, courtesy on the part of the ushers and in short the general atmosphere of comfort, if not luxury, which the public at large always looks for in a place of entertainment and pleasure. There is one little convenience which we think the public would always appreciate, and we are surprised that it is not taken up, namely the circulation amongst the audience of synopses of the stories of the films shown. Of course, these things could not be read in a dark house, but there is no reason why even in a continuous performance there should not be brief intermissions when the programme, if such we may call it, could be read by the audience. Some moving picture houses we know supply programmes, but none that we are aware of print anything about the stories of the films. This is a point we commend to the enterprising moving picture exhibitor. Anything which makes for the comfort of an audience is bound to result in a continuous patronage and the building of the family support which is one of the surest roads to success in conducting places of public entertainment.

Comment: This article in chapter four in a Moving Picture World series, ‘The Modern Moving Picture Theatre’.

Links: Available from the Internet Archive

This City has over 500 Moving Picture Shows; Do YOU Know WHY?

someofthethings

Illustration that accompanies the original article

Source: Charles Darnton, ‘This City has over 500 Moving Picture Shows: Do YOU Know WHY?’ The Evening World [New York], 16 January 1909, p. 9

Text: “I like to see a story.”

A long tramp bad led to a short answer. And the woman with a shawl about her head and a wide-eyed child clutching her hand was probably right about the appeal of the moving picture.

How wide this appeal has become may be judged from the fact that there are more than 500 moving picture shows in New York. From one end of the town to the other the “manager,” with little more than a lantern to his name, is holding the screen up to nature and occasionally turning a trick that goes nature one better. Although vaudeville audiences take the moving picture as their cue to move toward home, true lovers of art in action take all they can get for five or ten cents and then come back for more next day.

They like to see a story.

That’s the explanation – thanks to the woman with a shawl over her head. They feed upon mechanical fiction. They read as they look. Sensational melodrama, with the villain doing his worst in a plug hat, is an old story to them. They know it by heart. And so, theatres in which virtue used to take a back seat until the last act have felt the power of moving pictures. Only one remains to tell the blood-and-thunder tale in all Manhattan and it was obliged to get down to “workingmen’s prices” before it could compete with its noiseless rivals. From the start the moving picture show had a double advantage – lower prices and a daily change of bill. Then it went further and produced “talking pictures,” but in most cases this feature has been done away with audiences preferring to take their plays in peace and not be disturbed by the man behind the megaphone. What they want is action. Their attitude goes to show that it is always well to leave something to the imagination. They like to see a story from their own point of view.

In New York nearly every neighborhood has its “show,” and the craze has spread throughout the country until no town is too small to do the moving picture honor. Here, according to the word of a Sixth avenue showman, “picture fiends,” who keep a record of what they have seen and protest against “repeaters,” are an outgrowth of the craze. Their criticism of the Sunday exhibitions at which only educational pictures may be shown, in accordance with the stupid law, is often expressed in the simple term “Rotten!” They insist upon getting action for their money. The pictures must get “a move on” to win success. Patrons of the picture-drama want to see a story with plenty of action in it. From the Bowery to the Bronx tastes and pictures are much the same.

Bowery Wants Bank Robberies

But hero and there of course individual taste asserts itself. The proprietor of a little hall on the Bowery confessed that while his clientele showed a due appreciation of comedy and tragedy they had from time to time expressed a deep yearning for bank robberies. Unfortunately safe-cracking is not included in the picture-maker’s repertoire, and so the regretful “manager” has not been able to supply the demand for that particular form of art. However his audience made the best of things on a recent afternoon and seemed rather pleased with “A Corsican Revenge.”

The Corsican who caused all the trouble by killing a fellow fisherman and then got knifed by his victim’s wife, a husky lady with a fine stroke, looked like Caruso in “Cavalleria Rusticana.” According to the hospitable custom of the country, she was obliged to entertain her husband’s slayer when he sought refuge in her home. But once she got him outside she made short work of him. The lively little tragedy was worked out with neatness and dispatch. Five or six Chinamen who could qualify as Broadway first-nighters without putting on boiled shirts watched “A Corsican Revenge” without the slightest change of expression. In fact, the audience made no sign until two energetic gentlemen were flashed upon the scene and began kicking each other in the stomach. This light comedy was received with roars of laughter. The drummer emphasized each kick with a thump and the “professor” came down hard on the piano. “Comedy” won the occasions.

A placard on the wall warned the visitor to “Beware of Pickpockets.” Another made this polite request: Gentlemen Will Please Refrain from using Profane Language. The gentlemen did.

Accordion Breathes Hard.

In front of another temple of art across the street was the sign: “Positively No Free List During This Engagement.” You had to have a nickel to get inside. Down in front sat a Bowery artist with an accordion that was drawing its breath with great difficulty. During the overture he addressed facetious remarks to the audience.

“Hey, there!” yelled one of the crowd. “Cut out that comedy and give us some music.”

“Anyt’ing doin’?” inquired the performer, holding out his hat. “Come on, now,” he urged, ” trow in a little sumt’in fer de dear ones wot are dead and gone.”

“Ferget it!” yelled the unsympathetic mob.

“The Gallant Guardsman” presently drew attention from the accordion artist. At the first appearance of a Spanish soldier on the screen the accordion began wheezing “Die Wacht am Rhein.” When the guardsman rescued a dancing girl from the embraces of a low-browed citizen the tune changed to “Marching Through Georgia.” A dash of “Trovatore” cheered the guardsman on his way. The low-browed citizen waited behind a wall and killed the first soldier that came along. But he got the wrong man and the hero was about to be shot when the barefooted dancing girl ran to the rescue and explained the situation in a few hand-made gestures.

The audience followed the story with intense interest, and only the accordion was heard until a picture showing a young man who was carried off in a wardrobe appealed to the Bowery sense of humor. The hero of this adventure found himself in the bedroom of a loving couple who finally accepted his explanation and then had him sit down to supper with them.

French but Chaste.

All of the pictures seen on the lower east and west sides were French but chaste. Nothing more shocking than a murder occurred in any of them.

At a place in Grand street “The Peasant’s Love” was the chief feature of the bill. All went well until the peasant’s sweetheart promised to meet a newly arrived sailor “down by the pond.” His note to her was revealed on the screen. But the jealous peasant got to the pond first and when the girl came along he sneaked up behind her and threw her into the pond. The inevitable gendarmes first arrested the sailor, of course, but after a long chase they nabbed the guilty peasant.

Nearly all of the pictures showed gendarmes in pursuit of somebody. The principal figure was usually obliged to “run for it,” and suspense was kept up until the capture of the fugitive. The “story” was kept on the jump.

In “The Magic Boots” a happy individual was seen eluding his pursuers by walking on water, telegraph wires – wherever his fancy led him. His wonderful boots defied the French and all other laws. But down in Grand street it was the serious pictures that gripped the spectators.

“Dremma,” answered one manager when asked what appealed to his patrons most of all. And a woman whom he described as one of his best customers said: “I like to see a story. The funny pictures – they are funny, yes, but you don’t remember them. I like to remember what I see. You don’t forget a story – it goes home with you.”

Take Them Seriously.

This serious interest in story-pictures was apparent in other halls along Grand street. But a desire to be cheerful under all circumstances was suggested by this announcement over the door of one place: “The Bride of Lammermoor – A Tragedy of Bonnie Scotland.”

In a Mulberry street “theatre,” conducted under Italian auspices, the pictures were similar to those in Grand street. A coal stove filled the place with gas but no one seemed to notice it. Another Italian place in West Houston street sported this sign: “Caruso Moving Pictures.” But Caruso wasn’t among those present on the screen. The name, apparently, was merely a delicate tribute to the Metropolitan’s sobbing tenor.

Bessie Wynn’s name was prominently displayed in front of an imposing theatre in Fourteenth street. But Bessie was there only in voice and picture. You could recognize her picture but her voice had to be taken for granted. When they canned Bessie’s voice they evidently forgot to screw down the lid, and so it had soured and curdled and lost its flavor.

“The Wild Horse” filled up on oats at the Manhattan Theatre and developed from a weak skinny nag into a fat and fearful animal that kicked everything to pieces. It was the “big laugh.”

Harlem Likes to Laugh.

But here as elsewhere serious pictures with now and then a shooting or stabbing incident for excitement outnumbered the comic subjects. Harlem showed the greatest fondness for funny pictures. The Bronx appeared to be more serious minded.

Some of the places open their doors as early as 9 in the morning and keep going until after 11 at night. The shows are continuous and so are the privileges that go with a ticket. Only the pictures are compelled to move.

Comment: Among the films described are Âmes corses [The Corsican’s Revenge] (France 1908 p.c. Eclair) and Le galant garde français [The Gallant Guardsman] (France 1908 p.c. Pathé Frères). Bessie Wynn was an American singer and stage comedienne. The mention of ‘talking pictures’ presumably refers to a short vogue in a few theatres for having actors speak behind the screen rather than synchronised sound films (i.e. films, usually of singers, synchronised to a gramophone recording).

Links: Available online at Chronicling America

Minnie at the Movies

Source: Marian Bowlan, ‘Minnie at the Movies’, from City Types: A Book of Monologues Sketching the City Woman (Chicago: T.S. Denison, 1916 – copyright date of original piece 1913), pp. 231-235

Text: Minnie at the Movies

Character:
MINNIE MURRAY, an independent and emotional follower of the film drama.

SCENE — A neighborhood nickel theater.

MINNIE MURRAY charges down the aisle and expounds:

Go on down in front, Tillie, and never mind raspin’ about where that fly usher plants yu. Well, if there ain’t that sassy bunch o’ kids with Jimmie Casey from the flat below us amonopolizin’ the front row!

(Seating herself) What’s the name o’ the reel that’s on now? Oh, ya-ah, Elmer’s Fall! Jimmie Casey, you turn right around and the very next time you holler “Archer Avenue (or name local street of corresponding type) Belle” at me when I’m leavin’ for a dance, I’ll report yu to the station.

(To Tillie.) Ain’t it funny you never see any kids in real life like the children in the movin’ pitchers? Look at them two little boys in sailor suits asingin’ hymns on their mother’s knees in the twilight. One of ’em is hung in the last act? Don’t you get fresh and stuff me, Jimmie Casey, like the way you was tryin’ last week to tell me them western injun and cowboy pitchers was taken in Evingston (name local suburban town.)

Whatyuthink Gus and me did Sunday, Tillie? We took in all the fi’cent theeayters between (two widely separated streets embracing neighborhood of Archer Avenue type.) Honest! And the next mornin’ when I shows up to work, the Boss says what’s the matter with my eyes and before I got a chanct to answer that flip bookkeeper speaks up and says, Who, Min? Oh, she’s got the movin’ pitcher squint!”

What’s the name o’ this fillum? The Drama Of The Dessert Say, I wonder if A-rabs always wears white; the laundries must work overtime. Say, Til, how’dju like to wear a veil over your jaw like that there A-rab lady? — though there is some girls of my aquaintance [sic] that does need a gag for the mouth and no mistake. Ruby Clancy, fer instance. She’s sore because I met Gus at her house and he’s been just about livin’ at our flat ever since. There’s not a mornin’ I gets to the office but what Ruby dislocates her neck alampin’ my lef’ hand. Gus is in a awful unusual business. He makes costumes for circuses and has always got his pockets full o’ samples o’ dazzling red and green. Gus says he in’t acomin’ to the nickel show no more cause he’s gettin’ knock-kneed from fallin’ over the baby carriages out front.

I gotta yawn. These pitchers they got on now — a ancient ruined city it says — are turr’ble dry. The music is good, though; that’s the Chicle Rag. But who wants to look at a pile o’ old stones? My brother’n-law works in a quarry.

Here comes that swell baritone with all the diamonds, Tillie. Don’t his vest glitter, though? I’m just crazy about the way he sings Red, Red, Roses. Ya-ah, he rolls his eyes sump’n grand in the chorus. (Flustered.) He’s lookin’ straight at us. Til. (Nudging her.) Ain’t he, huh? Whatyu gettin’ so embarrassed about?

That fellah at the snare drum works in a boiler factory daytimes. He has awful pow’rful arms; the man’ger o’ the show is crazy about him because there’s the elevated and the night freight and the river tugs has to be drowned out while the show is goin’ on. I usta know the fella that played the coronet. He was a gen’lman — give me and Ma passes twice ever’ evenin’.

That girl at the piano remin’s me o’ the new girl who’s moved into the flat acrost the hall from us. She’s turr’ble entertainin’. Til. She’s a waitress, u-huh, a waitress in a restaurant. And say, some o’ the things she can tell about the way they cook in those swell places! Her advice to everybody that’s partic’lar is: “Cut out hash, don’t think o’ stew, and for heaven’s sake never touch a chicken croquette. “No,” she sez, “far better a cheese sandwich and a egg nog at home; you know what you’re gettin.”

This one is the big fillum that they’ve got them thrillin’ blue and yellow pitchers of outside, the Horse Thief’s Revenge. That’s it. There’s the hero-een with the long braid down her back. Ain’t she sweet? The girl’s brother is plotting against the cowboy because he seen him stealin’ the horse out of the coral. The cowboy- — ain’t he handsome in a dress suit? — is goin’ for a ride up the mountain and I bechu anything the bonehead brother’ull waylay him. I seen him on his hands and feet around them rocks a minute ago. Look at the dagger, will yu! (Covers face with hands.) Did they stab him, Tillie? (Muffled.) Did they? Oh, I wisht I was home! Is they blood comin’? (Taking hands down from face.)

Part II! She’s goin’ to him — the girl’s goin’ to him. Ain’t you crazy about the way she fixes her hair? I’m goin’ to try mine that way when I get home. Look at her horse goin’ licketycut. Yu can hear the hoofbeats just as plain. Do yu think she’ll get there in time? Say, Til, do yu? She does. Gee, I’m glad.

But it ain’t all over yet. There comes that half-breed sneakin’ out from those trees. He draws a gun. Look, Til, he’s goin’ to shoot. (She covers her face with her hands.) Gosh, I swallowed my gum! And the hero knocks the gun out o’ the half-breed’s hands. Then my gum went for nothin’.

(Rising.) That last reel just took ever’thing out of me. My forehead is wringin’ wet. Ever’time I come to this nickel show I gotta be almost carried to the drug store across the street. The man there allus expects me now. I feel it so. Now, I just imagined I was that girl in The Horse Thief’s Revenge. It’s awful.

(Starting for exit.) I sez to Gus ….. at the movies…… (exit).

Comment: This is a comic monologue designed for theatrical performance. Archer Avenue runs through Chicago (the reference to the elevated train further confirms the location). The Drama of the Desert and The Horse Thief’s Revenge are imaginary film titles.

Links:
Available from the Internet Archive

Come out of the Kitchen, Mary Ann

Source: ‘Come out of the Kitchen, Mary Ann’, sung by M.J. O’Connell, songwriters James Kendis and Charles Anthony Bayha, recorded 1 February 1917, Victor 18221

Text: Mary Ann was a picture fan
But she worked hard all day.
Washing dishes, still she had wishes to star in a photo play.
One day Mary fell asleep it seems
Mary had a very lovely dream.
She dreamed a fairy came to her that day
And she thought she heard it say.

Come out of the kitchen, Mary darlin’
Come out of the kitchen, Mary Ann.
Why waste your time cooking Irish stew
When Mary Pickford and Theda Bara will step aside for you.
How would you like to be shown with Charlie Chaplin
Your picture pasted on each garbage can?
Easy money, nothing to do
Just let him kick you black and blue.
Come out of the kitchen, Mary Ann.

In her dreams, Mary posed it seems within a burning barn
And from out the smoke
Her brave hero spoke,
“I’ll save you from all harm”.
The missis heard her screaming, yelled “Awake”,
“Look here Mary, you’re burning all the cake”.
She lost the job and now she dreams all day
Waiting for someone to say.

Come out of the kitchen, Mary darlin’
Come out of the kitchen, Mary Ann.
A girl like you was never meant to work.
Why all you need is a different face and you’d look like Billie Burke.
How would you like to be kissed by Douglas Fairbanks,
Have Francis Bushman love you as he can?
Dressed up like Valeska Suratt and
Imagine being paid for that.
Come out of the kitchen, Mary Ann.

Comment: All of the names given were stars of American films of the time.

A History of the Development of Japanese Cinema

Source: Yamamoto Kajirō, quoted in Tanaka Jun’ichirō, Nihon eiga hattatsu shi [A History of the Development of Japanese Cinema] (Tokyo: Chūō kōronsha, 1975-1976), p. 282, reproduced in Joanne Bernardi, Writing in Light: The Silent Scenario and the Japanese Pure Film Movement (Detroit: Wayne State University Press, 2001), pp. 80-81

Text: It was around the time I entered the preparatory course at Keiō University … One spring afternoon, after skipping my last class, I took my habitual stroll through the Ginza … I thought about having a cup of coffee at the Café Paulista and was leisurely walking Milta slops when I saw a young man passing out handbills. They were made of cheap pink paper (probably the most inferior type) about the size of a postcard, but the printed message caught my ete: “The first film [eiga] made in Japan!” This catchphrase announced the opening of The Glory of Life, the first production of the Film Art Association and [the director and actors] were all active in the vanguard of the shingeki theatre movement … Ah, film! Just seeing that word made my heart race. A film had been made in Japan for the first time. Although there had been moving pictures [katsudō shashin] of shinpa melodramas and trick [ninjutsu] pictures there were as yet no films. But now, Japan had given birth to the long-awaited “film” that was just like that of America …

I immediately headed for the theater. This film, the greatest epoch-making event in the history of Japanese cinema, was opening in a small moving picture hall (movie theater) called the Toyotama theater … About two hundred people could fit in the narrow seats, but less than 10 percent of the spaces were taken by patrons scattered here and there.

It was the first Japanese film I had ever seen! Japanese titles of a modern design … close-ups and moving camera work, the actors’ faces untouched by elaborate stage makeup, the plain, unaffected presence of a real woman [“female flesh”]. and the slightly awkward yet straightforward and sincere acting. This was a genuine film. I cried like a baby in the darkness.

Yet somehow something was missing. The film was rooted in literature, and the acting lapsed into mannerisms from the stage. A true film would not be so crude. Surely film has a more pure, invulnerable, isolated beauty. I was impressed, but at the same time I burned with frustration and anger.

Comment: Yamamoto Kajirō (1902-1974) was a Japanese film director. He is recalling a screening of Kaeriyama Norimasa’s Sei no kagayaki [The Glory of Life] (Japan 1918-1919), one of the exemplars of the Pure Film Movement in Japan which called for a more cinematic style of Japanese filmmaking, as opposed to the heavily theatre-influenced Japanese films to that date. It is possible that Yamamoto may be remembering the screening of another Kaeriyama film, Miyama no otome [The Girl in the Mountain], also produced in 1918 but released in 1919. Keiō University is in Tokyo. Ellipses and words in brackets are from Joanne Bernardi’s book.

The Nickel Madness

Source: Barton W. Currie, ‘The Nickel Madness,’ Harper’s Weekly, 24 August 24 1907, pp. 1246-1247.

Text: The Nickel Madness

The Amazing Spread of a New Kind of Amusement Enterprise Which is Making Fortunes for its Projectors

The very fact that we derive pleasure from certain amusements, wrote Lecky, creates a kind of humiliation. Anthony Comstock and Police-Commissioner Bingham have spoken eloquently on the moral aspect of the five-cent theatre, drawing far more strenuous conclusions than that of the great historian. But both the general and the purity commissioner generalized too freely from particulars. They saw only the harsher aspects of the nickel madness, whereas it has many innocent and harmless phases.

Crusades have been organized against these low-priced moving-picture theatres, and many conservators of the public morals have denounced them as vicious and demoralizing. Yet have they flourished amazingly, and carpenters are busy hammering them up in every big and little community in the country.

The first “nickelodeon,” or “nickelet,” or whatever it was called was merely an experiment, and the first experiment was made a little more than a year ago. There was nothing singularly novel in the ideal, only the individualizing of the moving-picture machine. Before it had served merely as a “turn” in vaudeville. For a very modest sum the outfit could be housed in a narrow store or in a shack in the rear yard of a tenement, provided there was an available hallway and the space for a “front.” These shacks and shops are packed with as many chairs as they will hold and the populace welcomed, or rather hailed, by a huge megaphone-horn and lurid placards. The price of admission and entertainment for from fifteen to twenty minutes is a coin of the smallest denomination in circulation west of the Rockies.

In some vaudeville houses you may watch a diversity of performances four hours for so humble a price as ten cents, provided you are willing to sit among the rafters. Yet the roof bleachers were never so popular or profitable as the tiny show-places that have fostered the nickel madness.

Before the dog-days set in, licenses were being granted in Manhattan Borough alone at the rate of one a day for these little hurry-up-and-be-amused booths. They are categorized as “common shows,” thanks to the Board of Aldermen. A special ordinance was passed to rate them under this heading. Thereby they were enabled to obtain a license for $25 for the first year, and $12.50 for the second year. The City Fathers did this before Anthony Comstock and others rose up and proclaimed against them. A full theatrical license costs $500.

An eloquent plea was made for these humble resorts by many “friends of the peepul.” They offered harmless diversion for the poor. They were edifying, educational, and amusing. They were broadening. They revealed the universe to the unsophisticated. The variety of the skipping, dancing, flashing, and marching pictures was without limit. For five cents you were admitted to the realms of the prize ring; you might witness the celebration of a Pontifical mass in St. Peter’s; Kaiser Wilhelm would prance before you, reviewing his Uhlans. Yes, and even more surprising, you were offered a modern conception of Washington crossing the Delaware “acted out by a trained group of actors.” Under the persuasive force of such arguments, was it strange that the Aldermen befriended the nickelodeon man and gave impetus to the craze?

Three hundred licenses were issued within the past year in the Borough of Manhattan alone for common shows. Two hundred of these were for nickelets. They are becoming vastly popular in Brooklyn. They are springing up in the shady places of Queens, and down on Staten Island you will find them in the most unexpected bosky dells, or rising in little rakish shacks on the mosquito flats.

Already statisticians have been estimating how many men, women, and children in the metropolis are being thrilled daily by them. A conservative figure puts it at 200,000, though if I were to accept the total of the showmen the estimate would be nearer half a million. But like all statisticians, who reckon human beings with the same unemotional placidity with which they total beans and potatoes, the statistician I have quoted left out the babies. In a visit to a dozen of these moving-picture hutches I counted an average of ten babies to each theatre-et. Of course they were in their mothers’ or the nurse-girls’ arms. But they were there and you heard them. They did not disturb the show, as there were no counter-sounds, and many of them seemed profoundly absorbed in the moving pictures.

As a matter of fact, some mothers- and all nurse-girls- will tell you that the cinematograph has a peculiarly hypnotic or narcotic effect upon an infant predisposed to disturb the welkin. You will visit few of these places in Harlem where the doorways are not encumbered with go-carts and perambulators. Likewise they are prodigiously popular with the rising generation in frock and knickerbocker. For this reason they have been condemned by the morality crusaders.

The chief argument against them was that they corrupted the young. Children of any size who could transport a nickel to the cashier’s booth were welcomed. Furthermore, undesirables of many kinds haunted them. Pickpockets found them splendidly convenient, for the lights were always cut off when the picture machine was focused on the canvas. There is no doubt about the fact that many rogues and miscreants obtained licenses and set up these little show-places merely as snares and traps. There were many who though they had sufficient pull to defy decency in the choice of their slides. Proprietors were said to work hand in glove with lawbreakers. Some were accused of wanton designs to corrupt young girls. Police-Commissioner Bingham denounced the nickel madness as pernicious, demoralizing, and a direct menace to the young.

But the Commissioner’s denunciation was rather too sweeping. His detectives managed to suppress indecencies and immoralities. As for their being a harbor for pickpockets, is it not possible that even they visit these humble places for amusement? Let any person who desires- metaphorically speaking, of course- put himself in the shoes of a pickpocket and visit one of these five-cent theatres. He has a choice of a dozen neighborhoods, and the character of the places varies little, nor does the class of patrons change, except here and there as to nationality. Having entered one of these get-thrills-quick theatres and imagined he is a pickpocket, let him look about him at the workingmen, at the tired, drudging mothers of bawling infants, at the little children of the streets, newsboys, bootblacks, and smudgy urchins. When he has taken all this in, will not his (assumed) professional impulse be flavored with disgust? Why, there isn’t an ounce of plunder in sight. The pickpocket who enters one of these humble booths for sordid motives must be pretty far down in his calling- a wretch without ambition.

But if you happen to be an outlaw you may learn many moral lessons from these brief moving-picture performances, for most of the slides offer you a quick flash of melodrama in which the villain and criminal are getting the worst of it. Pursuits of malefactors are by far the most popular of all nickel deliriums. You may see snatch-purses, burglars, and an infinite variety of criminals hunted by the police and the mob in almost any nickelet you have the curiosity to visit. The scenes of these thrilling chases occur in every quarter of the globe, from Cape Town to Medicine Hat.

The speed with which pursuer and pursued run is marvellous. Never are you cheated by a mere sprint or straightaway flight of a few blocks. The men who “fake” these moving pictures seem impelled by a moral obligation to give their patrons their full nickel’s worth. I have seen dozen of these kinetoscope fugitives run at least forty miles before they collided with a fat woman carrying an umbrella, who promptly sat on them and held them for the puffing constabulary.

It is in such climaxes as these that the nickel delirium rises to its full height. You and old follow the spectacular course of the fleeing culprit breathlessly. They have seen him strike a pretty young woman and tear her chain-purse from her hand. Of course it is in broad daylight and in full view of the populace. Then in about one-eighth of a second he is off like the wind, the mob is at his heels. In a quarter of a second a half-dozen policemen have joined in the precipitate rush. Is it any wonder that the lovers of melodrama are delighted? And is it not possible that the pickpockets in the audience are laughing in their sleeves and getting a prodigious amount of fun out of it?

The hunted man travels the first hundred yards in less than six seconds, so he must be an unusually well-trained athlete. A stout uniformed officer covers the distance in eight seconds. Reckon the handicap he would have to give Wegers and other famous sprinters. But it is in going over fences and stone walls, swimming rivers and climbing mountains, that you mount the heights of realism. You are taken over every sort of jump and obstacle, led out into tangled underbrush, through a dense forest, up the face of a jagged cliff- evidently traversing an entire county- whirled through a maze of wild scenery, and then brought back to the city. Again you are rushed through the same streets, accompanying the same tireless pack of pursuers, until finally looms the stout woman with the umbrella.

A clerk in a Harlem cigar-store who is an intense patron of the nickelodeon told me that he had witnessed thief chases in almost every large city in the world, not to mention a vast number of suburban town, mining-camps and prairie villages.

“I enjoy these shows,” he said, “for they continually introduce me to new places and new people. If I ever go to Berlin or Paris I will know what the places look like. I have seen runaways in the Boys de Boulong and a kidnapping in the Unter der Linden. I know what a fight in an alley in Stamboul looks like; have seen a papermill in full operation, from the cutting of the timber to the stamping of the pulp; have seen gold mined by hydraulic sprays in Alaska, and diamonds dug in South Africa. I know a lot of the pictures are fakes, but what of that? It costs only five cents.”

The popularity of these cheap amusement-places with the new population of New York is not to be wondered at. The newly arrived immigrant from Transylvania can get as much enjoyment out of them as the native. The imagination is appealed to directly and without any circumlocution. The child whose intelligence has just awakened and the doddering old man seem to be on an equal footing of enjoyment in the stuffy little box-like theatres. The passer-by with an idle quarter of an hour on his hands has an opportunity to kill the time swiftly, if he is not above mingling with the hoi polloi. Likewise the student of sociology may get a few points that he could not obtain in a day’s journey through the thronged streets of the East Side.

Of course the proprietors of the nickelets and nickelodeons make as much capital out of suggestiveness as possible, but it rarely goes beyond a hint or a lure. For instance, you will come to a little hole in the wall before which there is an ornate sign bearing the legend:

FRESH FROM PARIS
Very Naughty

Should this catch the eye of a Comstock he would immediately enter the place to gather evidence. But he would never apply for a warrant. He would find a “very naughty” boy playing pranks on a Paris street- annoying blind men, tripping up gendarmes, and amusing himself by every antic the ingenuity of the Paris street gamin can conceive.

This fraud on the prurient, as it might be called, is very common, and it has led a great many people, who derive their impressions from a glance at externals, to conclude that these resorts are really a menace to morals. You will hear and see much worse in some high-price theatres than in these moving-picture show-places.

In of the crowded quarters of the city the nickelet is cropping up almost a thickly as the saloons, and if the nickel delirium continues to maintain its hold there will be, in a few years, more of these cheap amusement-places than saloons. Even now some of the saloon-keepers are complaining that they injure their trade. On one street in Harlem, there are as many as five to a block, each one capable of showing to one thousand people an hour. That is, they have a seating capacity for about two hundred and fifty, and give four shows an hour. Others are so tiny that only fifty can be jammed into the narrow area. They run from early morning until midnight, and their megaphones are barking their lure before the milkman has made his rounds.

You hear in some neighborhoods of nickelodeon theatre-parties. A party will set out on what might be called a moving-picture debauch, making the round of all the tawdry little show-places in the region between the hours of eight and eleven o’clock at night, at a total cost of, say, thirty cents each. They will tell you afterwards that they were not bored for an instant.

Everything they saw had plenty of action in it. Melodrama is served hot and at a pace the Bowery theatres can never follow. In one place I visited, a band of pirates were whirled through a maze of hair-raising adventures that could not have occurred in a Third Avenue home of melodrama in less than two hours. Within the span of fifteen minutes the buccaneers scuttled a merchantman, made its crew walk the plank, captured a fair-haired maiden, bound her with what appeared to be two-inch Manila rope, and cast her into the hold.

The ruthless pirate captain put his captive on a bread-and-water diet, loaded her with chains, and paced up and down before her with arms folded, a la Bonaparte. The hapless young woman cowered in a corner and shook her clankless fetters. Meanwhile from the poop-deck other pirates scanned the offing. A sail dashed over the horizon and bore down on the buccaneers under full wing, making about ninety knots, though there was scarcely a ripple on the sea. In a few seconds the two vessels were hurling broadsides at each other. The Jolly Roger was shot away. Then the jolly sea-wolfs were shot away. It was a French man-of-war to the rescue, and French man-of-war’s men boarded the outlaw craft. There were cutlass duels all over the deck, from “figgerhead” to taffrail, until the freebooters were booted overboard to a man. Then the fiancé of the fair captive leaped down into the hold and cut off her chains with a jack-knife.

Is it any wonder, when you can see all this for five cents and in fifteen minutes, that the country is being swept by a nickel delirium? An agent for a moving-picture concern informed the writer that the craze for these cheap show-places was sweeping the country from coast to coast. The makers of the pictures employ great troops of actors and take them all over the world to perform. The sets of pictures have to be changed every other day. Men with vivid imaginations are employed to think up new acts. Their minds must be as fertile as the mental soil of a dime-novelist.

The French seem to be the masters in this new field. The writers of feuilletons have evidently branched into the business, for the continued-story moving-picture has come into existence. You get the same characters again and again, battling on the edges of precipitous cliffs, struggling in a lighthouse tower, sleuthing criminals in Parisian suburbs, tracking kidnapped children through dense forests, and pouncing upon would-be assassins with the dagger poised. Also you are introduced to the grotesque and the comique. Thousands of dwellers along the Bowery are learning to roar at French buffoonery, and the gendarme is growing as familiar to them as “the copper on the beat.”

And after all it is an innocent amusement and a rather wholesome delirium.

Comment: Anthony Comstock was renowned moralist who formed the New York Society for the Suppression of Vice. This article on New York’s nickelodeons was originally made available online via The Silent Film Bookshelf, a collection of transcriptions of original texts on aspects of film history collated by David Pierce. The site is no longer available, but can be traced in its entirety via the Internet Archive.

The Romance of the Movies

Source: Leslie Wood, The Romance of the Movies (London: William Heinemann, 1937), pp. 69-72

Text: Showmen were convinced that despite public apathy there was nothing wrong with the show. What they had to contend with was ignorance. The public was simply unaware of the nature of the entertainment offered. The term ‘Animated Pictures’ did not hold sufficient allure. Several of the hardier spirits persevered, and the ‘barker’, borrowed from the fairground and circus, became an integral part of the early picture shows. His duties were to extol the wonders of the show, attract attention by whacking the billboards with a penny swagger cane and explain the nature of the entertainment as best he could. His descendants are, of course, the immaculate commissionaires who strut before the super-cinemas of to-day.

Then – stroke of genius! – some unknown showman coined the phrase ‘Electric Theatre’ to describe the show. The draughty shops and railway arches which housed these shows were of course in no sense ‘theatres’, but the word indicated the theatrical nature of the entertainment. Neither had electricity much bearing on the subject, but ‘Electric Theatre’ was curiosity-arousing and that was what the movies badly needed.

Before the century was out the converted shop had become the home of the despised flickers. The projector was usually placed in the window and pointed to the far end of the shop, on the end wall of which a sheet was stretched, the window itself being pasted up with bills advertising the show. The seating arrangements consisted of any odd chairs or forms the proprietor could lay hands on, or, when these were not available, up-ended boxes did duty as seats. There was no pay-box, a dingy curtain being the only barrier between the pavement and the auditorium. There were no fixed times for the performances; only when, by the ‘barker’s’ endeavours, the show was full would the films be shown. The admission charge was anything from a penny to threepence, according to the quality of the show or the wealth and gullibility of the neighbourhood. There was no differentiation between front and back seats. Before the programme began, a man would go round with an empty tin or cigar-box and collect the money, and if the collector were not the actual proprietor of the show, a good number of pennies usually found their way into his pockets instead of the box. It was not unusual to hear the proprietor admonishing: “didn’t ’ear the chink of that one going into the box, Albert!” Whereat Albert would look suitably aggrieved and take care to give the collecting-box a rattle next time he concealed a penny in his palm.

I remember one such show at Hackney that was housed in an unusually long shop. The projector was quite unable to ‘throw’ the pictures the whole length of the premises, so the astute proprietor suspended the sheet half-way down the hall. By constantly spraying the latter with oil, it was rendered sufficiently transparent to enable persons sitting behind it, as well as in front, to see the picture. For the front half of the auditorium a penny was charged, and for the rear a halfpenny, this reduction being in the nature of compensation for seeing the pictures reversed! Imagine, then, a hall in which the audience was divided in halves, each facing the other and with only a thin sheet intervening, and those in the rear portion unable to read the reversed explanatory matter shown on the screen. When the hero wrote a note to the heroine, those seated behind the sheet were unable to read it and set up a clamour for those on the opposite side to tell them what it was about, whereupon all those seated in front would chant with one voice: “Dear Agnes, meet me at the railroad depot at three – Jack”.

This was all very well up to a point, but when the action on the screen became particularly exciting, the audience sitting in front could not be bothered to help out their less wealthy neighbours at the other end. Consequently the ‘halfpenny patrons’ would give vent to their annoyance by uncomplimentary remarks, booing, stamping, and other signs of displeasure. Finally an emissary would crawl stealthily over the line of demarcation to take a peep at the screen from the ‘right’ side and report, until such time as he was discovered by the proprietor and chivvied back into the halfpenny fold.

This humble hall must surely have been the birthplace of the obnoxious practice of reading sub-titles aloud.

Comment: Leslie Wood wrote a number of anecdotal film histories including Romance of the Movies (1927) and Miracle of the Movies (1947).