The Romance of the Movies

Source: Leslie Wood, The Romance of the Movies (London: William Heinemann, 1937), pp. 69-72

Text: Showmen were convinced that despite public apathy there was nothing wrong with the show. What they had to contend with was ignorance. The public was simply unaware of the nature of the entertainment offered. The term ‘Animated Pictures’ did not hold sufficient allure. Several of the hardier spirits persevered, and the ‘barker’, borrowed from the fairground and circus, became an integral part of the early picture shows. His duties were to extol the wonders of the show, attract attention by whacking the billboards with a penny swagger cane and explain the nature of the entertainment as best he could. His descendants are, of course, the immaculate commissionaires who strut before the super-cinemas of to-day.

Then – stroke of genius! – some unknown showman coined the phrase ‘Electric Theatre’ to describe the show. The draughty shops and railway arches which housed these shows were of course in no sense ‘theatres’, but the word indicated the theatrical nature of the entertainment. Neither had electricity much bearing on the subject, but ‘Electric Theatre’ was curiosity-arousing and that was what the movies badly needed.

Before the century was out the converted shop had become the home of the despised flickers. The projector was usually placed in the window and pointed to the far end of the shop, on the end wall of which a sheet was stretched, the window itself being pasted up with bills advertising the show. The seating arrangements consisted of any odd chairs or forms the proprietor could lay hands on, or, when these were not available, up-ended boxes did duty as seats. There was no pay-box, a dingy curtain being the only barrier between the pavement and the auditorium. There were no fixed times for the performances; only when, by the ‘barker’s’ endeavours, the show was full would the films be shown. The admission charge was anything from a penny to threepence, according to the quality of the show or the wealth and gullibility of the neighbourhood. There was no differentiation between front and back seats. Before the programme began, a man would go round with an empty tin or cigar-box and collect the money, and if the collector were not the actual proprietor of the show, a good number of pennies usually found their way into his pockets instead of the box. It was not unusual to hear the proprietor admonishing: “didn’t ’ear the chink of that one going into the box, Albert!” Whereat Albert would look suitably aggrieved and take care to give the collecting-box a rattle next time he concealed a penny in his palm.

I remember one such show at Hackney that was housed in an unusually long shop. The projector was quite unable to ‘throw’ the pictures the whole length of the premises, so the astute proprietor suspended the sheet half-way down the hall. By constantly spraying the latter with oil, it was rendered sufficiently transparent to enable persons sitting behind it, as well as in front, to see the picture. For the front half of the auditorium a penny was charged, and for the rear a halfpenny, this reduction being in the nature of compensation for seeing the pictures reversed! Imagine, then, a hall in which the audience was divided in halves, each facing the other and with only a thin sheet intervening, and those in the rear portion unable to read the reversed explanatory matter shown on the screen. When the hero wrote a note to the heroine, those seated behind the sheet were unable to read it and set up a clamour for those on the opposite side to tell them what it was about, whereupon all those seated in front would chant with one voice: “Dear Agnes, meet me at the railroad depot at three – Jack”.

This was all very well up to a point, but when the action on the screen became particularly exciting, the audience sitting in front could not be bothered to help out their less wealthy neighbours at the other end. Consequently the ‘halfpenny patrons’ would give vent to their annoyance by uncomplimentary remarks, booing, stamping, and other signs of displeasure. Finally an emissary would crawl stealthily over the line of demarcation to take a peep at the screen from the ‘right’ side and report, until such time as he was discovered by the proprietor and chivvied back into the halfpenny fold.

This humble hall must surely have been the birthplace of the obnoxious practice of reading sub-titles aloud.

Comment: Leslie Wood wrote a number of anecdotal film histories including Romance of the Movies (1927) and Miracle of the Movies (1947).

Fleeting Notes

Source: Alexander Verner [Werner], ‘Beglye zametki’ [Fleeting Notes], typescript in Vishnevsky archive, Gosfilmofond, Moscow, quoted in Yuri Tsivian, Early Cinema in Russia and its Cultural Reception (Chicago/London: University of Chicago Press, 1998), p. 16

Text: It was a small, permanently stuffy room crowded with chairs. Down at the front stood some weird apparatus, which we lads found terribly fascinating, but which was jealously guarded by a mysterious man whom we called either ‘the mechanic’ or ‘the technician’. He was both impresario, owner of the ‘theatre of illusions’ and ticket collector. He was the one who cranked the handle and the one who collected the money. On the wall hung a bit of cloth, called the screen, and this was the focus of all our attention. The audience, which usually consisted of children and young people, were pretty unrestrained in their behaviour; they chewed seeds and munched apples, throwing the husks and cores on the floor, and sometimes at one another.

Comment: Russian actor Alexander Werner describes his childhood memories of a cinema in Odessa, dating around 1904-08.

The Private Diaries of Sir Henry Rider Haggard

Source: D.S. Higgins (ed.), The Private Diaries of Sir Henry Rider Haggard 1914-1925 (London: Cassell, 1980), p. 84

Text: 27th September 1916
Today I went to see the Somme War film with Louie, Angie and Mrs Jebb who dined with me afterwards at an Italian restaurant in Panton Street where we got a very good and well-cooked meal at a most reasonable price. The film is not a cheerful sight, but it does give a wonderful idea of the fighting and the front, especially of the shelling and its effects. Also it shows the marvellous courage and cheerfulness of our soldiers in every emergency, and causes one to wonder if one would find as much in a like case. At their age I have no doubt the answer would be yes, but now at sixty I am not so sure. It is a young man’s job! As usual all the pictures move too fast, even the wounded seem to fly along. The most impressive of them to my mind is that of a regiment scrambling out of a trench to charge and of the one man who slides back shot dead. There is something appalling about the instantaneous change from fierce activity to supine death. Indeed the whole horrible business is appalling. War has always been dreadful, but never, I suppose, more dreadful than today.

Comment: Henry Rider Haggard (1856-1925) was a British novelist, who had a strong interest in cinema following the film adaptations of his popular novels such as She and The Lost World. The Battle of the Somme (1916) was a British feature-length documentary, filmed by Geoffrey Malins and J.B. McDowell for the War Office Cinematograph Committee. It gave cinema audiences some idea of what the fighting was like on the Western front and had a huge impact. The over-the-top sequence described by Haggard is now known to have been faked by Malins.

101 Jubilee Road

Source: Frederick Willis, 101 Jubilee Road: A Book of London Yesterdays (London: Phoenix House, 1948), pp. 185-186

Text: There was, of course, a film of the King’s funeral [Edward VII], and by this time London was becoming vaguely aware that there was such a thing as ‘Pictures’. This form of entertainment first impressed itself on public notice as the tail-end of a variety show. At the end of the programme there often appeared the item, ‘Ruffell’s Imperial Bioscope’. When the number went up for this turn the audience felt for their hats and coats and began leaving the theatre. As the pictures flickered on the screen people glanced at them carelessly and with little interest. The next step was the appearance all over London of cinema shows put on in derelict shops. The proprietor of the show simply disembowelled the shop, filled it with any old chairs, fitted up a screen at one end and a hissing projector at the other, and charged a penny for admission. The L.C.C., alive to the danger of these enterprises, introduced laws concerning fire precautions with which these early pioneers were unable to comply, and so they faded away and were replaced with more elaborate ‘Electric Theatres’, with tip-up seats and tasteful surroundings. This was where my old customer Mr Montague Pike [sic] came on the scene, with a group of cinemas known as ‘Pike’s Circuit’. Prices of admission were threepence and sixpence, with a cup of tea and a biscuit handed to you for nothing if you happened to be present between three and five in the afternoon. Sir Augustus Harris, the great man of Drury Lane Theatre, said the cinema was an amusing novelty that would soon be forgotten. I was of the same opinion, which goes to show how great men and small men can arrive at the same conclusion and both be wrong. Nevertheless, I am sure no man living in those years could foresee the important part films were destined to play in the life of the people.

… Meanwhile the pianist (there was, of course, no orchestra), who played anything that came into her head, tinkled away furiously, and the imagination of the audience did the rest. The sequences were nailed together with sub-titles, which sufficiently explained the plot, and the last sub-title, ‘Comes the dawn’, was used so often that it became a classic. It is a curious thing that this crude form of entertainment met with success during one of the greatest periods of English theatrical history. The first film that might be described as ‘full length’ also appeared at the Alhambra round about 1910-11. The title was A Trip to the Moon, and it was based on Jules Verne’s novel, with a comic element added. It was one of the most ingenious films I have seen, and attracted much attention.

Comment: Frederick Willis was the author of several book on London life. King Edward VII died in 1902. Ruffell’s Imperial Bioscope was a film renter and exhibitor. Montagu Pyke was the leading London cinema exhibitor of the early 1910s. L.C.C. is London Country Council. A Trip to the Moon is Le voyage dans la Lune (France 1902) by Georges Méliès.

Flashback

Source: George Pearson, Flashback: The Autobiography of a British Film-maker (London: George Allen & Unwin, 1957), p. 14.

Text: With six pence to spend I had gone to a funny little shop in the Lambeth Walk where Pollock’s gory melodramas for his Toy Theatres were sold, sheets of characters for a penny plain, twopence coloured. Fourpence went rapturously on ‘Alone in the pirates’ lair’. With twopence jingling a farewell in my pocket, since the toffee-shop was near, I zig-zagged through the hurly-burly of the busy street, when presto! … the great adventure began. It was outside a derelict greengrocer’s shop. The hawk-eyed gentleman on a fruit-crate was bewildering a sceptical crowd. In that shuttered shop there was a miracle to be seen for a penny, but only twenty-four could enter at a time, there wasn’t room for more. His peroration was magnificent … ‘You’ve seen pictures of people in books, all frozen stiff … you’ve never seen pictures with people coming alive, moving about like you and me. Well, go inside and see for yourself, living pictures for a penny, and then tell me if I’m a liar!’

One of my pennies went suddenly; I joined twenty-three other sceptics inside. Stale cabbage leaves and a smell of dry mud gave atmosphere to a scene from Hogarth. A furtive youth did things to a tin oven on iron legs, and a white sheet swung from the ceiling. We grouped round that oven and wondered. Suddenly things happened, someone turned down a gas-jet, the tin apparatus burst into a fearful clatter, and an oblong picture slapped on to the sheet and began a violent dance. After a while I discerned it was a picture of a house, but a house on fire. Flames and smoke belched from the windows, and miracle of miracles, a fire-engine dashed in, someone mounted a fire escape, little human figures darted about below, and then … Bang! … the show was over. Exactly one minute … I had been to the cinema!

Comment: George Pearson (1875-1973) was a British film director. This eye-witness testimony, taken from his autobiography, is highly evocative, but also quite suspect, as Pearson was born in 1875 and would not have seen any sort of film show before he was twenty-one at the earliest. After an early career as a teacher, Pearson became a film director in 1914 and went on to direct A Study in Scarlet (1914), Ultus – The Man from the Dead (1918), Squibs (1921), Reveille (1924), The Little People (1926), Open All Night (1934) and many more. Flashback is an evocative account of British film production, filled with Pearson’s deep belief in the power of the medium.