British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 112-113

Text: AGE: 21 SEX: M
OCCUPATION: CLERK
NATIONALITY: BRITISH
FATHER’S OCCUPATION: BACON CURER

I shall always remember my first important visit to the cinema. The Local Gaumont was being opened by the Mayor and many other important townsfolk yet out of that impressive ceremony way back at the beginning of the thirties, the only part that stands out vividly to me today was the film. It was a musical starring Jack Buchanan and entitled Goodnight Vienna.

Why this particular incident should have aroused my first profound interest in the cinema remains a mystery, yet I am convinced that before that date, the thought of ‘Going to the flicks’ never meant much to me.

I was of course quite young at the time about 10 years of age. For some years, I simply doted on musicals and the thought of seeing another Astaire-Rogers extravaganza provided plenty of excitement for little me. I found myself wanting to tapdance, although I was careful not to disclose any of these ambitions to my parents. Sometimes I wonder whether ‘careful’ was the word. The back-yard shows my pals and I used to put on were always received with wild enthusiasm. I might add that as the price for admission consisted of 3 ‘conkers’ or (when such things were out of season) perhaps a pen-nibs, audiences did jolly well under the circumstances.

My enthusiasm for musicals continued for quite a while until I reached the age when more serious aspects of films began to make themselves felt. It all started with my seeing Bette Davies in Dark Victory. Never shall I forget her terrific performance in this film. It stands out as one of the most enthralling episodes in my movie experience. That really started the ball rolling and from that day to this I have been an ardent dramatic fan. In fact, I am hoping to study drama upon my demobilisation. I love great acting, for the emotional benefit I myself get out of it is greatly satisfying. That is why I am such an admirer of Bette Davis, Ingrid Bergman and Paul Muni.

As for films influencing my daily life, until I discovered that drama was my ideal, I must admit that my life was not unduly affected. I enjoyed helping to stage our so-called concerts with my neighbours and that was all. Today however, it is a different story. I discover that if I should miss a dramatic film that I had been bent on seeing, nothing would stop me until I cought [sic] up with it at last.

Films have made me want to visit the U.S.A. in rather an unusual way. By reading rather a lot of authentic literature on that country I have realised now hopelessly incompetent a large precentage [sic] of films have been in portraying life in the U.S.A. I have come to believe in the books I have read and the fact that they do not tie up with what I have seen on the screen, has made me even more eager to go there and see for myself. I am referring to modern life in the States of course.

Since my joining the Forces in 1942 , 1 have also become interested in the technical side of films not with the interest of a technician but artistically. I can now appreciate photography and lighting and I realise that the cinema is most definitely an art. That is why I uphold Orson Well’s [sic] work and get annoyed when such masterpieces as Citizen Kane and The Magnificent Ambersons get snuffed at by the general public.

To-day I am an ardent film fan making sure I read all the reviews of the films as they reach the West End. I even keep a record of the date of arrival of each film and any other particulars that I think arc worth recording.

Yes, indeed my life is well wrapped in the cinema and I sincerely hope it won’t be long before I can have a go at entering the industry myself. I shall always be grateful to Miss Davis for revealing an ambition that had previously slept within me.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. Contributors were asked to trace the history of their interest in films, the influence films had on them (including if they were ever frightened by films), what they imitated from films, if films made them more receptive to love-making, if films made them want to travel or to be dissatisfied with their way of life or neighbourhood, and if films gave them vocational ambitions. It is interesting to see in the book the number of respondents who praise Citizen Kane (USA 1941) and The Magnificent Ambersons (USA 1942), films which were supposed to have been rejected by most audiences. The other films mentioned are Goodnight Vienna (UK 1932) and Dark Victory (USA 1939).

Sociology of Film

Source: J.P. Mayer, Sociology of Film: Studies and Documents (London: Faber and Faber, 1946), pp. 219-221

Text: Miss…

In regard to your request for information as regards the average film audience I am writing the following examples of how some films have influenced my conduct, hoping they may be of some use to you.

1. Until five years ago I took an average interest in music, but never listened to it seriously. I liked the effect of incidental music in films. While seeing The Great Lie I was entranced by the music, but I thought, ‘Oh its [sic] incidental music. It was beautiful, but I shall never hear it again, because incidental music is very rarely published.’

Later I discovered that the music in the film was actually Tchaikovsky’s Piano Concerto No. 1 in B flat minor. Because of the effect made on me by the beauty of this music, I gradually came to take an interest in symphonic and classical music in general. Nowadays one of my regular joys is listening to the symphony concerts featured by the B.B.C. on Sundays. I don’t think many of the highly emotional films would have nearly so much effect without incidental music, but I suppose there are hundreds of people who disagree with me on this point. Sometimes I try to memorise the incidental music in films and write a rough sketch of it for piano. It seems such a waste of beautiful music, that you hear it in a film and then it is so quickly forgotten. Such films as All This and Heaven Too, Marie Walewska, Juarez, Lady Hamilton, and Elizabeth and Essex, have made me read a good deal about the characters represented in films.

People and events in the past come vividly to mind on seeing the films and reading the books, and give me immense pleasure.

I always go to see films on my own. After seeing a really good dramatic film I like to go off on my own for a walk, and think the various scenes over. I don;t like to come in contact with people. They seem to intrude on my enjoyment of bringing to mind the excellent acting I had just seen.

Films such as Dark Victory, Now Voyager and Watch on the Rhine, among many others, affected me in this way, and later I wrote out the dialogue as near as I could remember it. And now if I wish to relive the scenes in any of the films, all I have to do is read over my writing.

The greatest wish of my life is to meet Bette Davis. It was on seeing her in The Sisters in 1939 that made me take an interest in films.

In my estimation, acting such as hers is beyond all praise, but if I could ever meet her, and try to tell her even a little about how much her acting means to me, I should be the happiest person in the world.

The fashions in films have no effect on me, because they are usually specially concocted for use in the studios, and are for everyday use, quite unsuitable. Hairstyles need constant professional attention if they are anything like the elaborate affairs featured by stars in some films.

2. I have never dreamed about films, but I have dreamed about individual personalities in films.

Age – 18 years. Sex – Female. Nationality – British (Scotch). Profession – Cashier. Profession of Mother – Housewife. Father is dead.

Comment: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His Sociology of Film draws on a large amount of evidence gathered through questionnaires and submissions received through invitations published in Picturegoer magazine. The above response comes from the section ‘The Adult and the Cinema’, for which responses were sought via Picturegoer in February 1945 to two questions: Have films ever influenced you with regard to personal decisions or behaviour? and Have films ever appeared in your dreams? The films mentioned are The Great Lie (USA 1941), Conquest (aka Marie Walewska) (USA 1937), Juarez (USA 1939), That Hamilton Woman (aka Lady Hamilton) (USA 1941), The Private Lives of Elizabeth and Essex (USA 1939), Dark Victory (USA 1939), Now Voyager (USA 1942), Watch on the Rhine (USA 1943) and The Sisters (USA 1938).