Source: Eric Sykes, If I Don’t Write It, Nobody Will (London: Fourth Estate, 2005), pp. 78-80
Text: If the world was not exactly our oyster, it was most definitely our winkle. Our main Saturday night attraction was the Gaumont cinema at the end of Union Street. As for the films, the question we first asked ourselves was, ‘Is it a talkie?’and the second ‘Is it in colour?’ This didn’t bother us a bit; it was Saturday night, hey, lads, hey and the devil take the hindmost.
The Gaumont cinema was a large, luxurious emporium showing the latest films and up-to-date news, not forgetting Arthur Pules at the mighty Wurlitzer. For many Oldhamers the perfect panacea for the end of a stressful working week was a Saturday night at the pictures. Just relaxing into the armchair-like seats was an experience to savour. Uniformed usherettes busily showed patrons to their seats; one usherette stood against the orchestra pit, facing the audience with a smile as she sold crisps, peanuts, chocolates and soft drinks from a tray strapped round her shoulders; another usherette patrolled the aisles, selling various brands of cigarettes and matches from a similar tray. There was a general feeling of content in the audience, excitement slowly rising under subdued babble of conversation. The audience were the same people who had gone off to work during the week in overalls, dustcoats, ragged clothing and slightly better garb for office workers, but at the Gaumont cinema they had all, without exception, dressed up for the occasion. All the man wore collars and ties and the ladies decent frocks and in many cases hats as well. What a turnaround from my dear-old Imperial days; no running up and down the aisles chasing each other and certainly no whistling, booing or throwing orange peel at the screen during the sloppy kissing bits. In all fairness, though, I must add that it was only at the Saturday morning shows and we were children enjoying a few moments not under supervision or parental guidance. In fact when I was old enough to go to the Imperial for the evening films the audience even then dressed up and enjoyed the films in an adult fashion.
Back to the sublime at the Gaumont cinema; as the lights went down, so did the level of conversation. A spotlight hit the centre of the orchestra pit and slowly, like Aphrodite rising from the waves, the balding head of Arthur Pules would appear as he played his signature on the mighty Wurlitzer. He was a portly figure in immaculate white tie and tails, hands fluttering over the keys and shiny black pumps dancing over the pedals as he rose into full view, head swivelling from side to side, smiling and nodding to acknowledge the applause; but for all his splendid sartorial elegance, having his back to the audience was unfortunate as the relentless spotlight picked out the shape of his corsets. Regular patrons awaited this moment with glee, judging by the sniggers and pointing fingers. We were no exception; having all this pomp and circumstance brought down by the shape of a common pair of corsets on a man was always a good start to the evening’s entertainment.
At this point the words of a popular melody would flash on to the screen – for instance, the ‘in’ song of the day, ‘It Happened on the Beach at Bali Bali’ – and, after a frilly arpeggio to give some of the audience time to put their glasses on, a little ball of light settled on the first word of the song. In this case the first word was ‘It’; then it bounced onto ‘Happened’; then it made three quick hops over ‘on the Beach at’; then it slowed down for ‘Bali Bali’. The women sang with gusto and the men just smiled and nodded.
Happily this musical interlude didn’t last too long. Arthur Pules, the organist, was lured back into his pit of darkness and the curtains opened on the big wide screen. The films at the Gaumont were a great improvement on the grainy pictures at the Imperial, and so they should have been: after all, the film industry had made great strides in the eight years since John and I had sat in the pennies, dry mouthed as the shadow moved across the wall to clobber one of the unsuspecting actors.
After two hours of heavy sighs and wet eyes ‘The End’ appeared on the screen and the lights in the auditorium came up, bringing us all to our feet as the drum roll eased into the National Anthem … no talking, no fidgeting, simply a mark of respect for our King and Queen.
Comments: Eric Sykes (1923-2012) was a British comic actor and writer, who wrote and performed widely over many years for film, television and radio, including the 1970s sitcom Sykes. He was born and raised in Oldham, Lancashire, and at the time of this recollection was in his mid-teens, having left school aged fourteen. John was his half-brother. The Gaumont cinema in Oldham was at corner the King Street and Union Street, having been re-built as a cinema in 1937 out of an earlier theatre.
Source: ‘Ole Luke-Oie’ [Ernest Dunlop Swinton], extract from ‘The Sense of Touch’, The Strand Magazine, December 1912, pp. 620-631. Illustrations by John Cameron.
Text: ‘Pon my word, I really don’t know what made me go into the place. I’ve never been keen on cinemas. The ones I went to when they first came out quite choked me off. The jiggling of the pictures pulled my eyes out till they felt like a crab’s, and the potted atmosphere made my head ache. I was strolling along, rather bored with things in general and more than a bit tired, and happened to stop as I passed the doors. It seemed just the ordinary picture palace or electric theatre show – ivory-enamelled portico, neuralgic blaze of flame arc-lights above, and underneath, in coloured incandescents, the words, “Mountains of Fun.”
Fun! Good Lord!
An out-sized and over-uniformed tout, in dirty white gloves and a swagger stick, was strolling backwards and forwards, alternately shouting invitations to see the “continuous performance” and chasing away the recurring clusters of eager-eyed children, whose outward appearance was not suggestive of the possession of the necessary entrance fee. There were highly-coloured posters on every available foot of wall-space – sensational scenes, in which cowboys, revolvers, and assorted deaths predominated – and across them were pasted strips of paper bearing the legend, ” LIFE-REPRO Novelty This Evening.”
I confess that, old as I am, it was that expression which caught me – ” LIFE-REPRO.” It sounded like a new metal polish or an ointment for “swellings on the leg,” but it had the true showman’s ring. I asked the janitor what it meant. Of course he did not know – poor devil! – and only repeated his stock piece: “Splendid new novelty. Now showing. No waiting. Continuous performance. Walk right in.”
I was curious; it was just beginning to rain; and I decided to waste half an hour. No sooner had the metal disc – shot out at me in exchange for sixpence – rattled on to the zinc counter of the ticket-window than the uniformed scoundrel thrust a handbill on me and almost shoved me through a curtained doorway. Quite suddenly I found myself in a dark room, the gloom of which was only accentuated by the picture quivering on a screen about fifty feet away. The change from the glare outside was confusing and the atmosphere smote me, and as I heard the door bang and the curtain being redrawn I felt half inclined to turn round and go out. But while I hesitated, not daring to move until my eyes got acclimatized, someone flashed an electric torch in my eyes, grabbed my ticket, and squeaked, ” Straight along, please,” then switched off the light.
Useful, wasn’t it? I couldn’t see an inch. You know, I’m not very touchy as a rule, but I was getting a bit nettled, and a good deal of my boredom had vanished. I groped my way carefully down what felt like an inclined gangway, now in total darkness, for there was at the moment no picture on the screen, and at once stumbled down a step. A step, mind you, in the centre of a gangway, in a place of entertainment which is usually dark! I naturally threw out my hands to save myself and grabbed what I could. There was a scream, and the film then starting again, I discovered that I was clutching a lady by the hair. The whole thing gave me a jar and threw me into a perspiration – you must remember I was still shaky after my illness. When, as I was apologizing, the same, or another, fool with the torchlight flashed it at my waistcoat and said, “Mind the step,” I’m afraid I told him, as man to man, what I thought of him and the whole beastly show. I was now really annoyed, and showed it. I had no notion there were so many people in the hall until I heard the cries of “Ssshh! ” “Turn him out! ” from all directions.
When I was finally led to a flap-up seat – which I nearly missed, by the way, in the dark – I discovered the reason for the impatience evinced by the audience. I had butted in with my clatter and winged words at the critical moment of a touching scene. To the sound of soft, sad music, all on the black notes, the little incurable cripple child in the tenement house was just being restored to health by watching the remarkably quick growth of the cowslips given to her by the kind-hearted scavenger. Completely as boredom had been banished by the manner of my entrée it quickly returned while I suffered the long-drawn convalescence of ” Little Emmeline.” As soon as this harrowing film was over and the lights were raised I took my chance of looking round.
The hall was very much the usual sort of place – perhaps a bit smaller than most – long and narrow, with a floor sloping down from the back. In front of the screen, which was a very large one, was an enclosed pit containing some artificial palms and tin hydrangeas, a piano and a harmonium, and in the end wall at its right was a small door marked ” Private.” In the side wall on the left near the proscenium place was an exit. The only other means of egress, as far as I could see, was the doorway through which I had entered. Both of these were marked by illuminated glass signs, and on the walls were notices of “No smoking,” “The management beg to thank, those ladies who have so kindly removed their hats,” and advertisement placards – mostly of chocolate. The decorations were too garish for the place to be exactly homely, but it was distinctly commonplace, a contrast to the shambles it became later on. What?
Yes! I daresay you know all about these picture palaces, but I’ve got to give you the points as they appealed to me. I’m not telling you a story, man. I’m simply trying to give you an exact account of what happened. It’s the only way I can do it.
The ventilation was execrable, in spite of the couple of exhaust fans buzzing round overhead, and the air hung stagnant and heavy with traces of stale scent, while wafts of peppermint, aniseed, and eucalyptus occasionally reached me from the seats in front. Tobacco smoke might have increased the density of the atmosphere, but it would have been a welcome cloak to some of the other odours. The place was fairly well filled, the audience consisting largely of women and children of the poorer classes – even babies in arms – just the sort of innocent holiday crowd that awful things always happen to.
By the time I had noticed this much the lights were lowered, and we were treated to a scene of war which converted my boredom into absolute depression. I must describe it to you, because you always will maintain that we are a military nation at heart. By Jove, we are! Even the attendants at this one-horse gaff were wearing uniforms. And the applause with which the jumble of sheer military impossibility and misplaced sentiment presented to us was greeted proves it. The story was called “Only a Bugler Boy.” The first scene represented a small detachment of British soldiers ” At the Front” on ” Active Service” in a savage country. News came in of the “foe.” This was the occasion for a perfect orgy of mouthing, gesticulation, and salutation. How they saluted each other, usually with the wrong hand, without head-covering, and at what speed ! The actors were so keen to convey the military atmosphere that the officers, as often as not, acknowledged a salute before it was given.
Alter much consultation, deep breathing exercise, and making of goo-goo eyes, the long-haired rabbit who was in command selected a position for “defence to the death” so obviously unsuitable and suicidal that he should have been ham-strung at once by his round-shouldered gang of supers. But, no! In striking attitudes they waited to be attacked at immense and quite unnecessary disadvantage by the savage horde. Then, amid noise and smoke, the commander endeavoured to atone for the hopeless situation in which he had placed his luckless men by waving his sword and exposing himself to the enemy’s bullets. I say “atone,” for it would have been the only chance for his detachment if he had been killed, and killed quickly. Well, after some time and many casualties, it occurred to him that it would be as well to do something he should have done at first, and let the nearest friendly force know of his predicament. The diminutive bugler with the clean face and nicely-brushed hair was naturally chosen for this very dangerous mission, which even a grown man would have had a poor chance of carrying out, and after shaking hands all round, well in the open, the little hero started off with his written message.
Then followed a prolonged nightmare of crawling through the bush-studded desert.
Bugler stalled savage foe, and shot several with his revolver. Savage foe stalked bugler and wounded him in both arms and one leg. Finally, after squirming in accentuated and obvious agony for miles, bugler reached the nearest friendly force, staggered up to its commander, thrust his despatch upon him, and swooned in his arms. Occasion for more saluting, deep breathing, and gesticulation, and much keen gazing through field-glasses – notwithstanding the fact that if the beleaguered garrison were in sight the sound of the firing must have been heard long before ! Then a trumpet-call on the harmonium, and away dashed the relief force of mounted men.
Meanwhile we were given a chance of seeing how badly things had been going with the devoted garrison at bay. It was only when they were at their last gasp and cartridge that the relief reached them. With waving of helmets and cheers from the defenders, the first two men of the relieving force hurled themselves over the improvised stockade. You know what they were? I knew what they must be long before they appeared. And it is hardly necessary to specify to which branches of His Majesty’s United Services they belonged. The sorely-wounded but miraculously tough bugler took the stockade in his stride a very good third. He had apparently recovered sufficiently to gallop all the way back with the rescuers – only to faint again, this time in the arms of his own commanding officer. Curtain! “They all love Jack,” an imitation of bagpipes on the harmonium, and “Rule Britannia” from the combined orchestra. As I say, this effort of realism was received with great applause, even by the men present.
As soon as the light went up I had a look at my neighbours. The seats on each side of me were empty, and in the row in front, about a couple of seats to my right, there was one occupant. He was a young fellow of the type of which one sees only too many in our large towns – one of the products of an overdone industrialism. He was round-shouldered and narrow-chested, and his pale thin face suggested hard work carried out in insanitary surroundings and on unwholesome food. His expression was precocious, but the loose mouth showed that its owner was far too unintelligent to be more than feebly and unsuccessfully vicious. He wore a yachting cap well on the back of his head, and on it he sported a plush swallow or eagle – or some other bird – of that virulent but non-committal blue which is neither Oxford nor Cambridge. It was Boat-Race week. He was evidently out for pleasure – poor devil! – and from his incidental remarks, which were all of a quasi-sporting nature, I gathered that he was getting it. I felt sorry for him and sympathized in his entire absorption in the strange scenes passing before his eyes – scenes of excitement and adventure far removed from the monotonous round of his squalid life. How much better an hour of such innocent amusement than time and money wasted in some boozing-ken – eh?
Well, I’m not quite sure what it means myself – some sort of a low drinking-den. But, anyway, that’s what I felt about it. After all, he was a harmless sort of chap, and his unsophisticated enjoyment made me envious. I took an interest in him – thought of giving him a bob or two when I went out. I want you to realize that I had nothing but kindly feelings towards the fellow. He comes in later on – wasn’t so unsuccessful after all.
Then we had one of those interminable scenes of chase in which a horseman flies for life towards you over endless stretches of plain and down the perspective of long vistas of forest, pursued at a discreet distance by other riders, who follow in his exact tracks, even to avoiding the same tree-stumps, all mounted on a breed of horse which does forty-five miles an hour across country and fifty along the hard high road. I forget the cause of the pursuit and its ending, but I know revolvers were used.
The next film was French, and of the snowball type. A man runs down a street. He is at once chased by two policemen, one long and thin and the other fat and bow-legged with an obviously false stomach. The followers very rapidly increase in number to a mixed mob of fifty or more, including nurses with children in perambulators. They go round many corners, and round every corner there happens to be a carefully arranged obstacle which they all fall over in a kicking heap. I remember that soot and whitewash played an important part, also that the wheels of the passing vehicles went round the wrong way.
Owing to the interruption of light, was it? I daresay. Anyway, it was very annoying. Then we had a bit of the supernatural. I’m afraid I didn’t notice what took place, so I’ll spare you a description. I was entirely engrossed with the efforts of the wretched pianist to play tremolo for ten solid minutes. I think it was the ghost melody from “The Corsican Brothers ” that she was struggling with, and the harmonium did not help one bit. The execution got slower and slower and more staccato as her hands grew tired, and at the end I am sure she was jabbing the notes with her aching fingers straight and stiff. Poor girl! What a life!
At about this moment, as far as I remember, a lady came in and took the seat in front of mine. She was a small woman, and was wearing a microscopic bonnet composed of two strings and a sort of crepe muffin. The expression of her face was the most perfect crystallization of peevishness I’ve ever seen, and her hair was screwed up into a tight knob about the size and shape of a large snail-shell. Evidently not well off – probably a charwoman. I caught a glimpse of her gloves as she loosened her bonnet-strings, and the fingertips were like the split buds of a black fuchsia just about to bloom. Shortly after she had taken her seat my friend with the Boat-Race favour suddenly felt hungry, cracked a nut between his teeth, spat out the shell noisily, and ate the kernel with undisguised relish. The lady gathered her mantle round her and sniffed. I was not surprised. The brute continued to crack nuts, eject shells, and chew till he killed all my sympathy for him, till I began to loathe his unhealthy face, and longed for something to strike him dead. This was absolutely the limit, and I should have cleared out had not the words LIFE-REPRO” on the handbill caught my eye. After all it must come to that soon, and I determined to sit the thing out. After one or two more films of a banal nature there was a special interval – called “Intermission” on the screen – and signs were not wanting of the approach of the main event of the show.
Two of the youths had exchanged their electric torches for trays, and perambulated the gangways with cries of “Chuglit— milk chuglit.” A third produced a large garden syringe and proceeded to squirt a fine spray into the air. This hung about in a cloud, and made the room smell like a soap factory. When the curtain bell sounded the curtain was not drawn nor were the lights lowered. A man stepped out of the small door and climbed up on to the narrow ledge in front of the screen, which served as a kind of stage or platform, and much to my disgust made obvious preparation to address the audience. He was a bulky fellow, and his apparent solidity was increased by the cut of his coat. His square chin added to the sense of power conveyed by his build, while a pair of gold-rimmed spectacles gave him an air of seriousness and wisdom. I at once sized him up as a mountebank, and thought I knew what sort of showman’s patter to expect. He did not waste much time before he got busy. Looking slowly all round the room, he fixed my sporting friend with a baleful glare until the latter stopped eating, then cleared his throat and began …
Comments: Ernest Dunlop Swinton (1868-1951) was a British military officer (influential in the development of tanks in the First World War) and a writer, producing fiction under the pseudonym O’le Luk-Oie. The story continues with an announcer promising a natural history film of unsurpassed life-like realism. The film shows a praying mantis and a scorpion which come out of the screen giant-sized and attack the audience, killing those that the narrator disliked before turning on him (see illustration below). In the end it turns out to have been a dream. The description of a cinema show, though sardonic, is filled with useful documentary detail. The garden syringe is a reference to the disinfectant sprays commonly used on cinema audiences at this time.
Source: Clive James, Unreliable Memoirs (London: Jonathan Cape, 1980), pp. 43-47
Text: Every Saturday afternoon at the pictures there was a feature film, sixteen cartoons and an episode each from four different serials. The programme just went on and on like Bayreuth. The Margaret Street children would join up with the Irene Street children and the combined mass would add themselves unto the Sunbeam Avenue children and the aggregate would join the swarm from all the other areas all moving north along Rocky Point Road towards Rockdale, where the Odeon stood. In summer the concrete paths were hot. The asphalt footpaths were even hotter: bubbles of tar formed, to be squashed flat by our leathery bare feet. Running around on macadamised playgrounds throughout the spring, by summer we had feet that could tread on a drawing pin and hardly feel it.
When you got to the Odeon the first thing you did was stock up with lollies. Lollies was the word for what the English call sweets and the Americans call candy. Some of the more privileged children had upwards of five shillings each to dispose of, but in fact two bob was enough to buy you as much as you could eat. Everyone, without exception, bought at least one Hoadley’s Violet Crumble Bar. It was a slab of dense, dry honeycomb coated with chocolate. So frangible was the honey comb that it would shatter when bitten, scattering bright yellow shrapnel. It was like trying to eat a Ming vase. The honeycomb would go soft only after a day’s exposure to direct sunlight. The chocolate surrounding it, however, would liquefy after only ten minutes in a dark cinema.
Everyone either ate steadily or raced up and down the aisles to and from the toilet, or all three. The uproar was continuous, like Niagara. Meanwhile the programme was unreeling in front of us. The feature film was usually a Tarzan, a Western, or the kind of Eastern Western in which George Macready played the grand vizier. At an even earlier stage I had been to the pictures with my mother and been continuously frightened without understanding what was going on – the mere use of music to reinforce tension, for example, was enough to drive me under the seat for the rest of the evening. At a later stage I accompanied my mother to every change of evening double bill both at Ramsgate and Rockdale – a total of four films a week, every week for at least a decade. But nothing before or since had the impact of those feature films at the Rockdale Saturday matinees.
In those days Johnny Weissmuller was making his difficult transfer from Tarzan to Jungle Jim. As Tarzan he got fatter and fatter until finally he was too fat to be plausible, whereupon he was obliged to put on a safari suit and become Jungle Jim. I was glad to to learn subsequently that as Jungle Jim he had a piece of the action and was at last able to bank some money. At the time, his transmogrification looked to me like an unmitigated tragedy. His old Tarzan movies were screened again and again. Many times I dived with Tarz off Brooklyn Bridge during the climactic scene of Tarzan’s New York Adventure. In my mind I duplicated the back somersaults executed by Johnny’s double as he swung from vine to vine on his way to rescue the endangered Jane and Boy from the invading ivory hunters. In one of the Tarzan movies there is a terrible sequence where one lot of natives gives another lot an extremely thin time by arranging pairs of tree trunks so that they will fly apart and pull the victim to pieces. This scene stayed with me as a paradigm of evil. No doubt if I saw the same film today I would find the sequence as crudely done as everything else ever filmed on Poverty Row. But at the time it seemed a vision of cruelty too horrible even to think about.
I can remember having strong ideas about which cartoons were funny and which were not. Mr Magoo and Gerald McBoing-Boing, with their stylised backgrounds and elliptical animation, had not yet arrived on the scene. Cartoons were still in that hyper-realist phase which turns out in retrospect to have been their golden age. The standards of animation set by Walt Disney and MGM cost a lot of time, effort and money, but as so often happens the art reached it height at the moment of maximum resistance from the medium. Knowing nothing of these theoretical matters, I simply consumed the product. I knew straight away that the Tom and Jerry cartoons were the best. In fact I even knew straight away that some Tom and Jerry cartoons were better than others. There was an early period when Tom’s features were puffy and he ran with a lope, motion being indicated by the streaks that animators call speed lines. In the later period Tom’s features had an acute precision and his every move was made fully actual, with no stylisation at all. Meanwhile Jerry slimmed down and acquired more expressiveness. The two periods were clearly separated in my mind, where they were dubbed ‘old drawings’ and ‘new drawings’. I remember being able to tell which category a given Tom and Jerry cartoon fell into from seeing the first few frames. Eventually I could tell just from the logo. I remember clearly the feeling of disappointment if it was going to be old drawings and the feeling of elation if it was going to be new drawings.
But the serials were what caught my imagination most, especially the ones in which the hero was masked. It didn’t occur to me until much later that the producers, among whom Sam Katzman was the doyen, kept the heroes masked so that the leading actors could not ask for more money. At the time it just seemed logical to me that a hero should wear a masked. It didn’t have to be as elaborate as Batman’s mask. I admired Batman, despite the worrying wrinkles in the arms and legs of his costume, which attained a satisfactory tautness only in the region of his stomach. But Robin’s mask was easier to copy. So was the Black Commando’s. My favourite serials were those in which masked men went out at night and melted mysteriously into the urban landscape. Science fiction serials were less appealing at that stage, while white hunter epics like The Lost City of the Jungle merely seemed endless. I saw all fourteen episodes of The Lost City of the Jungle except the last. It would have made no difference if I had only seen the last episode and missed the thirteen leading up to it. The same things happened every week. Either two parties of white hunters in solar topees searched for each other in one part of the jungle, or else the same two parties of white hunters in solar topees sought to avoid each other in another part of the jungle. Meanwhile tribesmen from the Lost City either captured representatives of both parties and took them to the High Priestess for sacrifice, or else ran after them when they escaped. Sometimes white hunters escaping ran into other white hunters being captured, and were either recaptured or helped the others escape. It was obvious even to my unschooled eyes that there was only about half an acre of jungle, all of it composed of papier mâché. By the end of each episode it was beaten flat. The screen would do a spiral wipe around an image of the enthroned High Priestess, clad in a variety of tea-towels and gesturing obdurately with a collection of prop sceptres while one of the good white hunters – you could tell a good one from a bad one by the fact that a bad one always sported a very narrow moustache – was lowered upside down into a pit of limp scorpions.
Comments: Clive James (born 1939) is an Australian broadcaster, critic, poet and essayist. These extracts from his first volume of memoirs cover the period of the late 1940s. The films mentioned include Tarzan’s New York Adventure (USA 1942), Batman (1943, 15 episodes), The Secret Code (USA 1942, 15 episodes, featuring ‘The Black Commando’) and The Lost City of the Jungle (USA 1946, 13 episodes). There were numerous Jungle Jim films from 1948 onwards. Rockdale is a suburb of Sydney.
Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 54-56
Text: … the Lido in Bradshawgate, as unprepossessing an unVenetian a building as could be imagined despite its gondola-filled proscenium frieze. Financed by a small Salford-based circuit, it was little more than a cheap shell. The foyer was bare and cramped, and the centre stalls exists were by crash doors which opened from the auditorium straight out into the side alleys, sometimes drenching the adjacent customers in rain or snow.
But we were unaware of such inconveniences on the Saturday in 1937 when we queued for the gala opening. For some reason the attraction chosen for that one night only was a revival of Jessie Matthews in Evergreen, very welcome but quite uneventful, since we had previously seen it at the Hippodrome. The place nevertheless was mobbed, and we found ourselves in a low point of the front stalls from which it was difficult for me to see more than the top half of the screen over the heads of the people in front. I was comforted, however, by a handful of sample packets of a confectionery, then new, called Maltesers: the usherettes were practically throwing them at everyone who came in, and I grabbed as many as I could from the tray on the way to my seat.
We went again on Monday to see the Lido’s first première, which was Song of Freedom, staring Paul Robeson. It was enjoyable enough while the star held sway, and I responded to his voice as to no one else’s since Al Jolson, who seemed unaccountably to have retired from the screen; but by now we had discovered two of the Lido’s failings. The first was its long, long intervals for ice cream sales, drastically curtailing the supporting programme we expected; the second was an even longer non-attraction called Younger’s Shoppers’ Gazette, a compilation of crude advertising filmlets (I once counted twenty-eight on the one reel). This was certainly not value for money, especially since the Lido was also the proud possessor of a Christie organ, and the interlude for this could stretch the gap between solid celluloid items to as much as thirty-five minutes. Though it had the advantage of a phantom piano attachment, the Lido organ did not rise from the orchestra pit as we expected, nor did it change colour as it came. From some of the side seats you could see it waiting in the wings throughout the performance, and since the main curtain hung slightly short, front stalls patrons could count the feet of the men who pushed it on stage at the appropriate moment. This musical marvel was operated by one Reginald Liversidge, an eager-to-please young man with a gleaming smile and a fine head of skin; his natty tailcoat and graceful manners probably endeared him to the matrons, but not to me. So far as I was concerned, his slide-accompanied concerts of ‘Tchaikovskiana’ were just one more nail in the coffin of a disappointing venue in which I had expected to spend many delightful evenings.
And so I was not impelled, in the years before the 1939 war, to visit the Lido very often. Its schedulers did not have the booking power of the established cinemas, and certainly not of the new Odeon which was to menace them all. It was too often to take the cheapest programme available, and I was happiest when it settled for a re-issue. One such attraction was the 1931 Fredric March version of Dr Jekyll and Mr Hyde, which my mother wanted to see again, having been impressed by it when I was still in swaddling clothes. It was my first experience, in our well-behaved town, of an audience cat-calling and rough-housing during a performance. Mum said comfortingly that they only did it to prove they were not scared by Jekyll’s transformations into Hyde; I was, but tried not to show it, my fear being tempered by a burning desire to wear, when I grew up, a dress cape, cane and top hat just like Mr March’s. I realize now that this superbly crafted film, by far the best version of the story, is not only horrifying but surprisingly one-track-minded in the matter of sex, and therefore not at all a suitable entertainment for a boy of tender years; nonetheless what I most remember from that long-ago evening is how lustrous and dramatic it was to look at. Mum anxiously watched my reactions to the shock moments and, since I showed no ill effects, took me along a few weeks later to see the Lido’s ‘double thrill bill’ consisting of re-issues of The Old Dark House and The Invisible Man. This time, to our astonishment, we were forestalled by the burly commissionaire in the second-hand uniform, who informed us between pursed lips that Children were no Admitted. My mother pointed out that both films had ‘A’ certificates, not ‘H’, and that she regularly took me to ‘A’ pictures, but argument proved useless, and we could only conclude that this was an entirely unofficial rule drawn up by the management either for the public good or (more likely) to drum up business during a dull week. Adamant, the commissionaire repeatedly tapped a hanging notice on which the words ADULTS ONLY had been inscribed in shaky green lettering. Although, he assured us confidentially, he had seen both pictures and wouldn’t give you that (he snapped his fingers) for their horror content, he was powerless to help us, and could only suggest that we went round the corner to the Theatre Royal where Old Mother Riley was showing. His sister had described it as a real good laugh. Disconsolately, we took his advice; but I don’t remember laughing much: the rather primitively filmed knockabout failed to capture the instinctive zest of Lucan and MacShane’s crockery-smashing stage act which I had seen at the Grand on one recent Saturday night.
Comments: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. ‘A’ certificates were introduced in 1912 and stood for ‘Adult’; from 1923 a child attending an ‘A’ film had to be accompanied by an adult. ‘H’ certificates, for Horror, were introduced by the British Board of Film Censors in 1932, to be replaced by the X certificate in 1951. The Lido cinema opened in March 1997 and closed in 1998, by which time it was called the Cannon Cinema. The site is now occupied by a block of flats. The films recalled by Halliwell are Evergreen (UK 1934), Song of Freedom (UK 1936), The Old Dark House (USA 1932), The Invisible Man (USA 1933) and Old Mother Riley (UK 1937). Younger’s Shopper’s Gazette was produced by Younger Publicity Service and ran from the 1920s to the 1940s. An example can be seen on the website of the Media Archive for Central England.
Source: Jean-Paul Sartre, Words [Le Mots] (London: Penguin, 2000 – orig. pub. 1964), translated by Irene Clephane, pp. 75-79
Text: I challenge my contemporaries to tell me the date of their first experience of the cinema. We entered blindly into a traditionless century which was to contrast sharply with the others by its bad manners, and the new plebeian art anticipated our barbarism. Born in a robber’s cave, classified by the authorities along with travelling entertainers, it had certain vulgar qualities which shocked serious people; it was an amusement for women and children. My mother and I adored it, but we hardly ever thought about it and we never mentioned it: do you mention bread if there is plenty of it? When we became aware of its existence, it had long since become our major need.
On rainy days, Anne-Marie would ask me what I wanted to do, and we would hesitate a long while between the circus, the Châtelet, the Maison Électrique, and the Musée Grévin; at the last moment, with deliberate casualness, we would decide to go to a picture theatre. My grandfather would appear at the door of his study when we opened the door of the flat; he would ask: ‘Where are you children off to?’ ‘To the cinema,’ my mother would say. He would frown and she would add hastily: ‘To the Panthéon cinema, it’s very near; we only have to cross the rue Soufflot.’ He would let us go with a shrug; the following Thursday, he would say to Monsieur Simonnot: ‘Look here, Simonnot, you’re a sensible fellow, can you understand this? My daughter takes my grandson to the cinema!’ and Monsieur Simonnot would say in a conciliatory tone: ‘I’ve never been but my wife sometimes goes.’
The show would have begun. As we stumbled along behind the attendant, I felt I was there surreptitiously; above our heads, a beam of light would be shining across the hall, and dust and smoke would be dancing in it; a piano would be tinkling, violet light-bulbs would be glowing on the wall, and I would catch my breath at the varnish-like smell of a disinfectant. The smell and the fruits of that inhabited night mingled within me: I was eating the exit lights, filling myself with their acid taste. I would scrape my back against people’s knees, sit on a creaking seat. My mother slipped a folded rug under my buttocks to raise me up; finally I would look at the screen and would see fluorescent chalk, and shimmering landscapes streaked with rain; it was always raining, even in bright sunshine, even inside a flat; sometimes a fiery planet would cross a baroness’s drawing-room without her appearing to be surprised. I used to love that rain, that restless disquiet which tormented the wall. The pianist would strike up the overture to Fingal’s Cave and everyone would know that the villain was about to appear: the baroness would be crazed with terror. But her handsome, dusky face would be replaced by a mauve notice: ‘End of first part.’ Then would come the abrupt sobering-up and the lights. Where was I? At school? In a government office? No ornaments of any kind: rows of tip-up seats, which revealed their springs when pushed up, walls smeared with ochre, and a wooden floor littered with cigarette ends and spittle. Muffled voices would fill the hall, words would exist once more; the attendant would offer boiled sweets for sale and my mother would buy me some; I would out them in my mouth and I was sucking the exit lights. People would rub their eyes and everyone would realize he had neighbours. Soldiers, local servants; a bony old man would be chewing, hatless working-women would be laughing out loud: all these people were not of our world. Fortunately, dotted here and there, large bobbing hats brought reassurance.
The social hierarchy of the theatre had given my late father and my grandfather, who used to sit in the upper circle, a taste for ceremony: when a lot of men get together, they have to be separated by rituals or else they slaughter each other. The cinema proved the opposite: the very mixed audience seemed to have been united by a disaster rather than by a show; once dead, etiquette finally unmasked the true link between men, their adhesion. I came to loathe ceremonies but I adored crowds; I have seen all kinds, but I never recovered that naked awareness without recoil of each individual towards all the others, that waking dream, that obscure awareness of being a man until 1940, in Stalag XII D.
My mother even went so far as to take me to the Boulevard cinemas: the Kinérama, the Folies Dramatiques, the Vaudeville and the Gaumont Palace, then called the Hippodrome. I saw Zigomar and Fantômas, Les Exploits de Maciste and Les Mystères de New York: the gilding spoilt my pleasure. The vaudeville, formerly a theatre, refused to yield up its old grandeur: up to the last minute, a red curtain with gold tassels hid the screen; three knocks would announce the beginning of the performance, the orchestra would play an overture, the curtain would go up and the lights out. I was annoyed by this incongruous ceremony, by the dusty pomp which achieved nothing except to remove the characters to a distance; in the circle, in the gods, impressed by the chandeliers and by the paintings on the ceiling, our fathers could not or would not believe that the theatre belonged to them: they were received there. I wanted to see the film as close as possible. In the egalitarian discomfort of the local halls, I had realized that this new art was mine, was everyone’s. We had the same mental age: I was seven and could read; it was twelve and could not speak. They said that it was just starting and that it would improve; I thought that we would grow up together. I have not forgotten our mutual childhood: when I am offered a boiled sweet, when a woman near me varnishes her nails, when I breathe a certain smell of disinfectant in the lavatories of provincial hotels or when I star at the small violet night-light on the ceiling of a night-train, I recapture in my eyes, in my nose and on my tongue, the scents and the lights of those vanished halls; four years ago, at sea off Fingal’s Cave, in heavy weather, I could hear a piano in the wind.
Inaccessible to the sacred, I adored magic: the cinema was a dubious phenomenon which I loved perversely for what it still lacked. That stream of light was everything, nothing, and everything reduced to nothing: I was present at the frenzies of a wall; solid objects had been robbed of a massiveness which bore down even on my body, and the young idealist in me delighted at this endless contraction; later on, the lateral and the circular movements of triangles reminded me of those shapes gliding across the screen. I loved the cinema even for its two-dimensional quality. I made primary colours of its white and black, comprising all the others and revealing themselves only to the initiate; I loved seeing the invisible. Above all, I loved the immutable dumbness of my heroes. But no; they were not mute because they knew how to make themselves understood. We communicated through music; it was the sound of what was going on inside them. Persecuted innocence did better than to speak of or show its woe: it stole its way into me through the tune which issued from it; I would read the conversations, but I understood the hope and the bitterness, and caught a whisper of the proud suffering that did not proclaim itself. I was committed; that was not me, that young widow crying on the screen, and yet she and I had but one soul. Chopin’s Funeral March; that was all it needed for her tears to moisten my eyes. I felt that I was a prophet unable to foretell anything: even before the traitor was betrayed, his crime would steal its way into me; when all seemed quiet in the château, sinister chords would betray the presence of the murderer. How lucky those cowboys, musketeers and policemen were: their future was there, in that foreboding music, and it determined the present. An unbroken song mingled with their lives and led them on towards victory or death, as it moved towards its own end. They were expected, these men: by the young girl in peril, by the general, by the traitor ambushed in the forest and by the friend tethered near a battle of powder as he sadly watched the flame run along the fuse. The course of that flame, the virgin’s desperate struggle against her ravisher, the hero galloping across the steppes, the interweaving of all these images, of all these speeds and, underneath them, the hell-bent movement of the ‘Race to the Abyss’, an orchestral selection from The Damnation of Faust adapted for the piano, all meant one thing to me: Destiny. The hero would jump down, put out the fuse, the traitor would go for him, and a duel with knives would begin; but the hazards of this duel would themselves become part of the strict musical development: they were false hazards which poorly concealed the universal order. What joy when the last knife-stab coincided with the last chord! I was satisfied, I had found the world in which I wanted to live – I was in touch with the absolute. What uneasiness, too, when the lights went on again: I was torn with love for these characters and they had disappeared, taking their world with them. I had felt their victory in my bones, yet it was theirs and not mine: out in the street, I was a supernumerary once more.
Comment: Jean-Paul Sartre (1905-1980) was a French philosopher, novelist, playwright and public intellectual. He also wrote or co-wrote a number of screenplays. Le Mots is his autobiography. Anne-Marie is his mother. He was imprisoned in Stalag 12D during the Second World War. Zigomar was a 1911 French adventure film series. It was adapted from a serial novel, as was Fantômas (France 1913-14). The character of Maciste first appeared in the 1914 Italian film Cabiria, played by Bartolomeo Pagano, with numerous follow-up films featuring the character appearing from 1915 onwards. Les Mystères de New York was the French title of the American serial The Exploits of Elaine (1914). My thanks to Guido Convents for recommending this extract.
Source: Excerpt from interview with Maud Agnes Baines, ref. C707/13/1-2, Thompson, P. and Lummis, T., Family Life and Work Experience Before 1918, 1870-1973 [computer file]. 7th Edition. Colchester, Essex: UK Data Archive [distributor], May 2009. SN: 2000, http://dx.doi.org/10.5255/UKDA-SN-2000-1
Text: Q: And cinemas – were there cinemas?
A: Oh we did sometimes go to cinemas if they – if the programme was suitable, you see, if father went to see what they were like first of all.
Q: And then they’d let you go if it was all right?
A: Yes, if it was suitable, yes, I remember enjoying that.
Q: Did your parents give you any pocket money?
A: We had very little, I forget what it was – something like thrupence a week.
Q: Was that regular – every week?
A; Oh yes – then it went up to sixpence or something.
Q: Do you remember what you spent it on?
A: Sweets. Toffee apples – we had toffee apples – I don’t know if you ever see then now. They used to be quite nice. They lasted such a long time too!
Comments: Maud Baines was born in Enfield, London in 1887. She was one of seven children of a men’s clothing designer who worked in Bond Street. She was interviewed on 28 July 1972, one of 444 people interviewed by Paul Thompson and his team as part of a study of the Edwardian era which resulted in Thompson’s book The Edwardians: The Remaking of British Society (London: Weidenfeld and Nicolson, 1975).
Source: Peter O’Toole, Loitering with Intent: The Child (New York: Hyperion, 1992), pp. 2-3
Text: Modestly sized and a comfortable little spot was my long ago, well-remembered news cinema. Near to the front as could be, Daddy and I would plushily park our bottoms. Chocolate would be eagerly chewed, chatter would be eagerly heard or joined, but presently all the jaws would still and darkness would quietly enter the small auditorium ushering all our eyes towards the colourfully lighted curtained screen, and then the curtains would part. Music bombasted mightily out, a huge cockerel ecstatically crowed, a grand camera spun whirlingly around, time marched to drums and trumpets, Chinese junks sailed into blood-red sunsets, skippered perhaps by the great and good Popeye, champagne bottles swung to smash and froth on the sterns of huge ships as the ships, in turn, majestically glided down their chutes and plunged into the rude, foaming sea.
Will the elephant with the blaring trunk, the winged ears, the looming tusks and the immense feet come thundering out of the splintering screen, pursued maybe by the Ritz brothers? Will Donald Duck be on today? Or a king or a cricketer, or a boxing match or the Three Stooges, or a hurricane or a Zulu? Who’s this? A uniformed fat man with a big chin, all wobble and posture and rant. The audience is booing him. It’s Mussolini and he’s being booed; cheerfully and vulgarly and ripely booed; but booed in the way you’d boo the Demon King in a pantomime. Comical villainy to be encouraged with a raspberry jeer.
Shortly after, in that cinema, Hitler and I met for the first time. It is impossible to tell you what I felt because, other than being temporarily unhappy, I cannot remember what I felt. When that profoundly strange, mincing little dude from Linz came all unexpectedly onto my screen, not his hideous mouth nor his noise nor his moustache nor his forelock, swastika, salute, eyes or frenzy disturbed my mind; it was the look on his face. The audience boos, though, were of another colour; a grimmer lowing, an ugly note not for pantomime villains capering about banana skins, though there was to the concatenation merry laughter and choked damnations of the man.
Comment: Peter O’Toole (1932-2013) became a notable screen actor. His childhood was peripatetic and the location of this memory is uncertain, though it may be Leeds. He writes that he was ‘aged 5 or so’. O’Toole’s book (the first of two volumes of autobiography) uses this encounter as the trigger for the author to trace his childhood in parallel with that of Hitler. News cinemas, which showed a combination of newsreels, comedy shorts and cartoons, were a common feature in major UK towns and cities from the 1930s to the 1950s. A cockerel crowing featured in the opening sequence of the Pathé Gazette newsreel.
Text: My earliest memory of picturegoing was on my fourth birthday in April, 1951, when I was taken by my mother and my godmother to the Essoldo, Wellington Road South, Stockport, to see Victor Mature and Hedy Lamaar in Cecil B. DeMille’s Technicolor epic “Samson and Delilah”. I can still remember being very impressed by the sight of Samson pushing apart the pillars of the temple of Dagon and quite literally bring the house down (or in this case, the temple)! I also remember I kept turning around in my seat and looking up at the dancing beam of blue light that came from way up there and that seemed to have something to do with the happenings on the large screen, never dreaming at the time that, eleven years later, I, too, would become a cinema projectionist (although not at the Essoldo, Stockport).
“Will you take me in, mister?”
I began going to the pictures on my own in 1957, when I was ten years old. Going to the pictures in those days was a very different experience to what such things are like today. For my ninepence admission money, I could get to see a feature; a supporting feature; a cartoon; a newsreel; a short and the adverts and trailers. Performances were continuous from 1 p.m. until 10:15 p.m. and you could go into the cinema at any time and, if, when you got inside, the feature was halfway through, you simply sat through the rest of the programme until the feature came on again and then you watched it around to the part where you had come in. I had moved from Stockport to Stoke-on-Trent by that time and, with around 25 cinemas in the Stoke-on-Trent area in the 1950s, there were plenty of films to choose from, especially with most cinemas changing their programme three times a week, on a Sunday, Monday and Thursday.
Of course, I was too young to be allowed in to see an X certificate film, but when an A certificate film was showing (children not allowed in unless accompanied by an adult), I, like many other youngsters at the time, used to wait outside the cinema and ask a man going in if he would take me in with him. None ever refused and, if the man took a liking to me, he would pay for my ticket, thus saving me having to spend my pocket money. After you got inside, sometimes the man would go and sit somewhere else and leave you to it, or sit alongside you and share a bag of sweets with you. These days, modern parents would be totally horrified by such a then commonplace practice. However, incidents of being groped by a man who had taken a boy in to see an A film were rarer than you might think, and, although it did happen to me a couple of times, when I was 12 and 13, I never heard of it happening to any other boy.
Comment: David Rayner was born in 1947 and in adult life became a cinema projectionist (now retired). X certificates were introduced in the UK in 1951, limiting exhibition to those aged over 16 (raised to over 18 in 1970).
Source: Michael Powell, A Life in Movies: An Autobiography (London: William Heinemann, 1986), pp. 90-91
Text: There was a cinema at Chantilly. There were local cinemas everywhere in those days. Chantilly was not a large town, but I think it had two. The one near us was down a side street and advertised that it was open for business by an electric buzzer which rang until the show started. I can hear that remorseless bell shattering the calm under the plane trees whenever I think of Chantilly. It is curious how the French, most sensitive of nations, are insensitive to noise, particularly if it is a new and splendid noise that stands for Progress.
The films were mostly serials, like the French films I had seen at the Palais de Luxe in Canterbury. One of my earliest movie images is of Fantomas, the Master Crook of Paris. When he wasn’t wearing white tie and tails, a can, a top hat, and an opera-cloak, he was in black tights with a black mask, performing incredible feats of hide-and-seek with the police. The image that stays with me is of an open cistern of water in the attic of some house. The police dash in, in pursuit of Fantomas, and find nobody. Baffled, they withdraw, but the Chief takes one last look at the cistern, sees a straw floating on the surface of the water, gives it an idle flush. Aha! we all think. And sure enough! As the last policeman goes, the water stirs and bubbles and the black form of Fantomas appears from the depths, between his lips the straw through which he has been breathing! I can see now his black figure, glistening like a seal’s, smiling triumphantly at the camera. For, in silent films, one learnt to “register” to the camera.
Candy and the movies have always gone together, and in the intervals at Chantilly girls moved up and down the aisle chanting “pochettes surprises! … esqimaubriques!” There were frequent intervals. In 1919 most films were short comedies. In addition they were playing an interminable serial in fifteen episodes of The Three Musketeers, and there was another serial staring the famous French boxer Georges Carpentier. I believe that d’Artagnan was Aimé Simon-Girard, and as a movie historian I ought to check it with the dates, but I really don’t think it matters. Aimé Simon-Girard was in practically every romantic French costume film of that decade and the Musketeers serial may have been a year later. The Carpentier film I remember well. He was not an actor of any kind, but he was charming, and his flattened nose on his pretty face gave him a different look. The film was full of stunts, of course. All serials had to be full of stunts: jumping on and off moving trains. onto moving automobiles, flights on the edge of high buildings, all the tricks of the trade, from Georges Méliès to Superman. Carpentier moved obligingly (he had a pleasant smile) through the scenes, and we all thought he was splendid. Films were tinted then: the predominant colour of the Carpentier serial seemed to be green. The Musketeers did their stuff in a sort of Old Master yellowish-brown, suitable for cloak and rapier adventures. Night scenes, of course, were blue.
Comment: Michael Powell (1905-1990) was a British film director. His family stayed for a time immediately after the First World War at Chantilly in France, where his father had a share in a hotel. Les Trois Mosquetaires with Aimé Simon-Girard was made in 1921; the Georges Carpentier serial is probably Le trésor de Kériolet (France 1920).
Source: ‘Handling the Visitor’, Moving Picture World, 9 October 1909, pp. 482-483
Text: The first impressions are the most durable. When we enter a moving picture house the impression formed on our minds at the threshold of the theater is the one that lasts. If we meet a polite and courteous usher, who shows us to our seats, we are disposed ab initio to take a favorable view of the entertainment. If there is not too much light in the auditorium but just light enough to enable us to distinguish surrounding objects and persons, then we are disposed to compliment the management upon its adroitness in striking the happy mean between darkness and light. For the proper lighting of a moving picture house is a problem of adjustment. You do not want total darkness; you do not want too much light. You want just enough to be able to see your way about without impairing the brilliancy of the picture.
Sometimes you are allowed to find your seat as best you may ; then you run the risk of treading upon a man’s corns or a lady’s dress, and then are proportionately cursed. As a rule, however, it is to the credit of moving picture theater owners that they have courteous ushers and attendants. The more vigorous these latter are in excluding undesirable visitors, the better for the reputation of the house. We have more than once had to complain of the presence of people under the influence of strong waters or who go to sleep and snore, thus disturbing the enjoyment of their fellow visitors. But moving picture theaters are rising so much in popular esteem that this sort of thing is rapidly becoming a feature of the past. Many picture theater exhibitors are vying with each other in the proper care of their audiences.
Too much attention cannot be erven to the cleanliness of the house; to its proper ventilation, and, then to the preservation of quiet and order amongst the audience. Again the sale of candies, with the noisy vocal accompaniments of the vendors is, we think, generally to be deprecated. Many high class moving picture theater exhibitors refuse to do this on the ground that the better kind of visitor is excluded by these cheap jack methods. Others again have objected to the lantern slide advertisements of candies which are put on the screen. Personallv we object to this sort of thing, as we think it tends to lower the dignity of a moving picture theater.
The eternal feminine hat is always a source of much irritation to mere man. It is difficult to see how the admonition to the fair creatures to remove their hats can be dispensed with, for in this regard the average woman is quite a savage person. It is a matter of pure indifference to her as to how much inconvenience the person sitting behind her may be put to by the wearing of her hat. She bought it to wear; to be looked at; to be admired and envied on all and any occasion, and if she has to remove it “hell hath no fury like a woman” deprived of her pet hat.
We have sat behind rows of these things in a church, as well as in a moving picture theater, and our profanity has been too deep for vocal expression. Clergymen anathematize them; caricaturists make fun of them; men curse and criticise them. So what are we to do, except suggest that wherever possible before a woman enters a moving picture theater she must be made to understand that she must remove her hat. He will be a brave moving picture exhibitor who always successfully does this.
On general principles, therefore, we put it that the less advertising matter there is thrown on the screen, the less an audience is made to feel that the object of a moving picture theater exhibitor in getting them into his house is to extract something more than the admission money from them, the more likely that house will find public favor and continuous support. It is annoying, to say the least of it, to an average person of refinement to have a considerable part of his time taken up in reading announcement slides about ladies’ hats, candies and the like. What we are insisting upon is the exclusion as far as possible of the mere huckstering element of a moving picture entertainment, and the making for everything possible in the way of orderliness, neatness, good sanitation, plenty of light, but not too much of it, courtesy on the part of the ushers and in short the general atmosphere of comfort, if not luxury, which the public at large always looks for in a place of entertainment and pleasure. There is one little convenience which we think the public would always appreciate, and we are surprised that it is not taken up, namely the circulation amongst the audience of synopses of the stories of the films shown. Of course, these things could not be read in a dark house, but there is no reason why even in a continuous performance there should not be brief intermissions when the programme, if such we may call it, could be read by the audience. Some moving picture houses we know supply programmes, but none that we are aware of print anything about the stories of the films. This is a point we commend to the enterprising moving picture exhibitor. Anything which makes for the comfort of an audience is bound to result in a continuous patronage and the building of the family support which is one of the surest roads to success in conducting places of public entertainment.
Comment: This article in chapter four in a Moving Picture World series, ‘The Modern Moving Picture Theatre’.