Source: Hugo Münsterberg, The Photoplay: A Psychological Study (New York/London: D. Appleton and Company, 1916), pp. 215-220
Text: Enthusiasts claim that in the United States ten million people daily are attending picture houses. Sceptics believe that “only” two or three millions form the daily attendance. But in any case “the movies” have become the most popular entertainment of the country, nay, of the world, and their influence is one of the strongest social energies of our time. Signs indicate that this popularity and this influence are increasing from day to day. What are the causes, and what are the effects of this movement which was undreamed of only a short time ago?
The economists are certainly right when they see the chief reason for this crowding of picture houses in the low price of admission. For five or ten cents long hours of thrilling entertainment in the best seats of the house: this is the magnet which must be more powerful than any theater or concert. Yet the rush to the moving pictures is steadily increasing, while the prices climb up. The dime became a quarter, and in the last two seasons ambitious plays were given before audiences who paid the full theater rates. The character of the audiences, too, suggests that inexpensiveness alone cannot be decisive. Six years ago a keen sociological observer characterized the patrons of the picture palaces as “the lower middle class and the massive public, youths and shopgirls between adolescence and maturity, small dealers, pedlars, laborers, charwomen, besides the small quota of children.” This would be hardly a correct description today. This “lower middle class” has long been joined by the upper middle class. To be sure, our observer of that long forgotten past added meekly: “Then there emerges a superior person or two like yourself attracted by mere curiosity and kept in his seat by interest until the very end of the performance; this type sneers aloud to proclaim its superiority and preserve its self-respect, but it never leaves the theater until it must.” Today you and I are seen there quite often, and we find that our friends have been there, that they have given up the sneering pose and talk about the new photoplay as a matter of course.
Above all, even those who are drawn by the cheapness of the performance would hardly push their dimes under the little window so often if they did not really enjoy the plays and were not stirred by a pleasure which holds them for hours. After all, it must be the content of the performances which is decisive of the incomparable triumph. We have no right to conclude from this that only the merits and excellences are the true causes of their success. A caustic critic would probably suggest that just the opposite traits are responsible. He would say that the average American is a mixture of business, ragtime, and sentimentality. He satisfies his business instinct by getting so much for his nickel, he enjoys his ragtime in the slapstick humor, and gratifies his sentimentality with the preposterous melodramas which fill the program. This is quite true, and yet it is not true at all. Success has crowned every effort to improve the photostage; the better the plays are the more the audience approves them. The most ambitious companies are the most flourishing ones. There must be inner values which make the photoplay so extremely attractive and even fascinating.
To a certain degree the mere technical cleverness of the pictures even today holds the interest spellbound as in those early days when nothing but this technical skill could claim the attention. We are still startled by every original effect, even if the mere showing of movement has today lost its impressiveness. Moreover we are captivated by the undeniable beauty of many settings. The melodrama may be cheap; yet it does not disturb the cultured mind as grossly as a similar tragic vulgarity would on the real stage, because it may have the snowfields of Alaska or the palm trees of Florida as radiant background. An intellectual interest, too, finds its satisfaction. We get an insight into spheres which were strange to us. Where outlying regions of human interest are shown on the theater stage, we must usually be satisfied with some standardized suggestion. Here in the moving pictures the play may really bring us to mills and factories, to farms and mines, to courtrooms and hospitals, to castles and palaces in any land on earth.
Yet a stronger power of the photoplay probably lies in its own dramatic qualities. The rhythm of the play is marked by unnatural rapidity. As the words are absent which, in the drama as in life, fill the gaps between the actions, the gestures and deeds themselves can follow one another much more quickly. Happenings which would fill an hour on the stage can hardly fill more than twenty minutes on the screen. This heightens the feeling of vitality in the spectator. He feels as if he were passing through life with a sharper accent which stirs his personal energies. The usual make-up of the photoplay must strengthen this effect inasmuch as the wordlessness of the picture drama favors a certain simplification of the social conflicts. The subtler shades of the motives naturally demand speech. The later plays of Ibsen could hardly be transformed into photoplays. Where words are missing the characters tend to become stereotyped and the motives to be deprived of their complexity. The plot of the photoplay is usually based on the fundamental emotions which are common to all and which are understood by everybody. Love and hate, gratitude and envy, hope and fear, pity and jealousy, repentance and sinfulness, and all the similar crude emotions have been sufficient for the construction of most scenarios. The more mature development of the photoplay will certainly overcome this primitive character, as, while such an effort to reduce human life to simple instincts is very convenient for the photoplay, it is not at all necessary. In any case where this tendency prevails it must help greatly to excite and to intensify the personal feeling of life and to stir the depths of the human mind.
But the richest source of the unique satisfaction in the photoplay is probably that esthetic feeling which is significant for the new art and which we have understood from its psychological conditions. The massive outer world has lost its weight, it has been freed from space, time, and causality, and it has been clothed in the forms of our own consciousness. The mind has triumphed over matter and the pictures roll on with the ease of musical tones. It is a superb enjoyment which no other art can furnish us. No wonder that temples for the new goddess are built in every little hamlet.
Comments: Hugo Münsterberg (1863-1916) was a German psychologist who was a professor of experimental psychology at Harvard University. His book The Photoplay is considered as the first serious work of film theory and is still highly regarded. The selection above comes from the chapter ‘The Function of the Photoplay’.
Links: Copy on Internet Archive