Seats in All Parts

Source: Leslie Halliwell, Seats in All Parts (London: Granada, 1985), pp. 54-56

Text: … the Lido in Bradshawgate, as unprepossessing an unVenetian a building as could be imagined despite its gondola-filled proscenium frieze. Financed by a small Salford-based circuit, it was little more than a cheap shell. The foyer was bare and cramped, and the centre stalls exists were by crash doors which opened from the auditorium straight out into the side alleys, sometimes drenching the adjacent customers in rain or snow.

But we were unaware of such inconveniences on the Saturday in 1937 when we queued for the gala opening. For some reason the attraction chosen for that one night only was a revival of Jessie Matthews in Evergreen, very welcome but quite uneventful, since we had previously seen it at the Hippodrome. The place nevertheless was mobbed, and we found ourselves in a low point of the front stalls from which it was difficult for me to see more than the top half of the screen over the heads of the people in front. I was comforted, however, by a handful of sample packets of a confectionery, then new, called Maltesers: the usherettes were practically throwing them at everyone who came in, and I grabbed as many as I could from the tray on the way to my seat.

We went again on Monday to see the Lido’s first première, which was Song of Freedom, staring Paul Robeson. It was enjoyable enough while the star held sway, and I responded to his voice as to no one else’s since Al Jolson, who seemed unaccountably to have retired from the screen; but by now we had discovered two of the Lido’s failings. The first was its long, long intervals for ice cream sales, drastically curtailing the supporting programme we expected; the second was an even longer non-attraction called Younger’s Shoppers’ Gazette, a compilation of crude advertising filmlets (I once counted twenty-eight on the one reel). This was certainly not value for money, especially since the Lido was also the proud possessor of a Christie organ, and the interlude for this could stretch the gap between solid celluloid items to as much as thirty-five minutes. Though it had the advantage of a phantom piano attachment, the Lido organ did not rise from the orchestra pit as we expected, nor did it change colour as it came. From some of the side seats you could see it waiting in the wings throughout the performance, and since the main curtain hung slightly short, front stalls patrons could count the feet of the men who pushed it on stage at the appropriate moment. This musical marvel was operated by one Reginald Liversidge, an eager-to-please young man with a gleaming smile and a fine head of skin; his natty tailcoat and graceful manners probably endeared him to the matrons, but not to me. So far as I was concerned, his slide-accompanied concerts of ‘Tchaikovskiana’ were just one more nail in the coffin of a disappointing venue in which I had expected to spend many delightful evenings.

And so I was not impelled, in the years before the 1939 war, to visit the Lido very often. Its schedulers did not have the booking power of the established cinemas, and certainly not of the new Odeon which was to menace them all. It was too often to take the cheapest programme available, and I was happiest when it settled for a re-issue. One such attraction was the 1931 Fredric March version of Dr Jekyll and Mr Hyde, which my mother wanted to see again, having been impressed by it when I was still in swaddling clothes. It was my first experience, in our well-behaved town, of an audience cat-calling and rough-housing during a performance. Mum said comfortingly that they only did it to prove they were not scared by Jekyll’s transformations into Hyde; I was, but tried not to show it, my fear being tempered by a burning desire to wear, when I grew up, a dress cape, cane and top hat just like Mr March’s. I realize now that this superbly crafted film, by far the best version of the story, is not only horrifying but surprisingly one-track-minded in the matter of sex, and therefore not at all a suitable entertainment for a boy of tender years; nonetheless what I most remember from that long-ago evening is how lustrous and dramatic it was to look at. Mum anxiously watched my reactions to the shock moments and, since I showed no ill effects, took me along a few weeks later to see the Lido’s ‘double thrill bill’ consisting of re-issues of The Old Dark House and The Invisible Man. This time, to our astonishment, we were forestalled by the burly commissionaire in the second-hand uniform, who informed us between pursed lips that Children were no Admitted. My mother pointed out that both films had ‘A’ certificates, not ‘H’, and that she regularly took me to ‘A’ pictures, but argument proved useless, and we could only conclude that this was an entirely unofficial rule drawn up by the management either for the public good or (more likely) to drum up business during a dull week. Adamant, the commissionaire repeatedly tapped a hanging notice on which the words ADULTS ONLY had been inscribed in shaky green lettering. Although, he assured us confidentially, he had seen both pictures and wouldn’t give you that (he snapped his fingers) for their horror content, he was powerless to help us, and could only suggest that we went round the corner to the Theatre Royal where Old Mother Riley was showing. His sister had described it as a real good laugh. Disconsolately, we took his advice; but I don’t remember laughing much: the rather primitively filmed knockabout failed to capture the instinctive zest of Lucan and MacShane’s crockery-smashing stage act which I had seen at the Grand on one recent Saturday night.

Comments: Leslie Halliwell (1929-1989) was a film historian and programme buyer for ITV and Channel 4. Seats in All Parts is his memoir of cinemagoing, including his Bolton childhood. ‘A’ certificates were introduced in 1912 and stood for ‘Adult’; from 1923 a child attending an ‘A’ film had to be accompanied by an adult. ‘H’ certificates, for Horror, were introduced by the British Board of Film Censors in 1932, to be replaced by the X certificate in 1951. The Lido cinema opened in March 1997 and closed in 1998, by which time it was called the Cannon Cinema. The site is now occupied by a block of flats. The films recalled by Halliwell are Evergreen (UK 1934), Song of Freedom (UK 1936), The Old Dark House (USA 1932), The Invisible Man (USA 1933) and Old Mother Riley (UK 1937). Younger’s Shopper’s Gazette was produced by Younger Publicity Service and ran from the 1920s to the 1940s. An example can be seen on the website of the Media Archive for Central England.

British Cinemas and their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), p. 115

Text: Age 21 Sex: F
Occupation: Shorthand typist secretary
Father’s occupation: Hairdresser (English)
Mother’s occupation: Housewife (Irish)

When I was 15, I managed to get to see a ‘H’ certificate picture called The Vampire Bat, which was the most frightening film I have ever seen. It was about a woman who lived on human blood which she sucked from the neck of people asleep in there [sic] beds at night. I think what made me terrified was the scene in which she looked through the window into a girls [sic] bedroom watching her chance to get in (during this suspense, I gripped and tore a bit of stuffing out of my seat). I also remember how white looking her face was with a sort of black tinge to it, and her hair was black and down to the waist in length. This vision at the window remained in my memory all the way home afterwards. I could not even speak to the girl I went with very much as she was also shaken. That night I never slept at all. I imagined I saw her looking in at my bedroom window, and I remember screaming which brought my mother hurrying in to see what the matter was. She found me in a cold sweat. I told her about seeing the face at the window just like I did inthe film. She said ‘all pictures are not real but just imagination, and that there was no such thing as a woman vampire. A Vampire was a sort of bird that lived hundreds of years ago in foreign countries’. Anyway it took me some time to get over it. I shiver now when I think of it.

Comment: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through a competition in Picturegoer magazine. Contributors were to supply personal details, to trace the history of their interest in films, to say if they were ever frightened by a film, what they may have imitated from films, any temptations or ambitions they had due to films, and if films gave them any vocational ambitions. Prizes were offered for the best answers. In her full autobiography this contributor describes joining the Gaumont British Kiddies Club when aged 11, her fondness for cowboy and Indian films, then for Deanna Durbin, her later idolising of Tyrone Power, and her dissatisfaction with her adult life compared with that which she saw on the screen (she went to the cinema four days a week). The Vampire Bat (USA 1933 d. Frank Strayer) starred Lionel Atwill and Fay Wray. It has no female vampire. ‘H’ certificates, for Horror, were introduced by the British Board of Film Censors in 1932, to be replaced by the X certificate in 1951.

Seeing in the Dark

Source: Alan Garner, in Ian Breakwell and Paul Hammond (eds.), Seeing in the Dark: A Compendium of Cinemagoing (London: Serpent’s Tail, 1990), p. 9

Text: I was three years old. Nobody had told me what a cinema or a film was, and certainly nothing about the concept of an animated cartoon; and I was taken into the largest enclosed space I’d ever seen, into a crowd of strangers, put on a seat, and the lights went out. Figures fifteen feet high loomed over me. The film was Snow White; and I felt my sanity slipping until the moment when the queen metamorphosed into the witch. Then I screamed and screamed, and could not stop. My mother called an usherette to have me removed, and I was handed into strange-smelling arms behind a bright beam that dazzled me. The arms hugged my squirming form and carried me out, while my mother stayed to watch the rest of the film. But the exit was at the foot of the screen, and I was being borne up towards that great and drooling hag, away from safety, pinioned by someone I couldn’t see, and the witch was laughing.

When we got home I was thrashed for making mu mother ‘look a fool’. The nightmares began and have haunted me ever since. The witch has my mother’s face.

Comment: Alan Garner (born 1934) is a British novelist best-known for his ‘children’s’ novels such as The Weirdstone of Brisingame and The Owl Service. Disney’s Snow White and the Seven Dwarfs was released in 1937. Seeing in the Dark is a collection of commissioned reminiscences of cinemagoing.

The Child and the Cinematograph Show

Source: Canon H.D. Rawnsley, The Child and the Cinematograph Show and the Picture Post-Card Evil (reprinted from the Hibbert Journal, vol. xi. 1913), pp. 3-11

Text: It is not improbable that the cinematograph film has a good deal to answer for in this matter of the public demand for horror and sensation. On many of the hoardings near the cinematograph halls or pavilions, beneath the sensational programmes are written such words as “nerve-thrillers”, “eye-openers tonight”, and when we turn to these programmes we cannot help noticing that it is the horrible that draws. “Massacre; a terrible tragedy, 2000 feet”; “The Wheel of Destruction”; “The Motor Car Race: the car when going at prodigious speed overturns and buries its living occupants. Don’t miss this”. “Dante’s hell”, the Devil film, with a huge invitation beneath it, “Don’t miss this opportunity of seeing Satan – Satan and the Creator; Satan and the Saviour, 4000 feet in length”; all these are signs of a downgrade pandering to a sense of horror which is being fostered throughout the length and breadth of the land by the downgrade film.

I spoke to a boy, about twelve years old, who had attended a cinematograph show in a little country town a week or two ago, and he positively trembled as he reported what he had seen. He said, “I shall never go again. It was horrible”. I said, “What was horrible?” He said, “I saw a man cut his throat”.

As I write, a friend tells me that a week or two ago his neighbours, seeing pictures of Sarah Bernhardt advertised as the chief item in a cinematograph show, visited the hall with their little daughter. They found to their disgust the bulk of the entertainment was sensational horrors of such a character that in consequence they were obliged to sit up all night with the child, who constantly woke with screams and cries …

Nor is this sense of horror alone appealed to. Many of these films prove to be direct incentives to crime. Clever burglaries are exhibited before the eyes of mischievous boys, who at once have their attention called to the possibility of the “expert cracksman’s life” …

In the face of the claims of the cinematograph proprietors that the exhibitions are for the moral improvement and amusement of the masses, and in opposition to all the tall talk about the educational value of the film to which the trade from time to time treats us, we have only to reply, “Look at your posters and the items of horror or fierce excitement or degrading sensationalism which, in spite of Mr Redford and his censorship, are still being exhibited up and down the country, to the detriment and discouragement of the nobler feelings of gentleness and compassion!”

The worst of it all is, that neither the police nor the agents of the cinematograph firms who are sent out as exhibitors, are sufficiently educated to know what is horrible and what is not. Thus, for example, when the mayor was appealed to in a town where the most terrible exhibition of the horrors of hell and the tortures of the damned were being visibly enacted as illustrations in gross caricature of Dante’s Inferno, he in turn appealed to the police to visit the cinematograph hall and report. The officer who was well up in the legal aspect of the case and was probably on the look-out for a criminally indecent film as a thing to be objected to, reported to the mayor that he could see nothing objectionable in this horrible Hell film, and therefore had not thought it necessary to speak to the exhibitor …

It is not only the sensational, cruel, or crime film that is sowing seeds of corruption among the people. The film manufacturers have invaded the most holy mysteries of our religious faith. There can be no question that in suitable surroundings, and with specially reverent treatment, pictures from the life of our Lord may be impressive and educational, but the idea of exploiting the life of our Lord as a commercial speculation, and the getting of a troupe of actors to go out to Palestine and pose in situ as His disciples, and as impersonators of the scenes described in the Gospels, is in itself abhorrent; and the quickness of motion needed by the film takes away reverence and imparts a sense of what is artificial, and sometimes almost comic …

It is not only the health of the religious and moral sense and spiritual understanding of the child which needs safeguarding. The time has come when the educationists of the country must realise that it is no use spending millions of money upon elementary education if children beneath school age are allowed to attend a cinematograph show till eleven o’clock at night, and then go home so overwrought and excited by the scenes they had witnessed that sleep is impossible.

I say overwrought advisedly, for it was reported in the press a short time ago that a child going home from a cinematograph hall pleaded piteously with a policeman to protect him from those two men with long beards that were following him. The two men with long beards were two ruffians that he had seen, and actually supposed to be living beings, in a cinematograph film that night …

… A census was taken on a certain Saturday in November last, in Liverpool, with the result that it was proved that there were 13,332 children below the age of fourteen present at matinees held in twenty-seven halls in that city, which appeared to cater especially for children so far as the price of entrance was concerned. The children’s ages … ranged from four or five up to thirteen, and they were viewing the ordinary films shown at the other performances during the rest of the week. Parts of the programme were composed of pictures of a sensational character, some showing crimes, others serious accidents, while not a few were suggestive of immorality.

Comment: Canon Hardwicke Drummond Rawnsley (1851-1920) was an outspoken critic of the cinema, who wrote and lectured widely on its supposed evil effects on children. The Dante film referred to is the Italian production L’inferno (1911). The troupe of actors going to Palestine is a reference to the American film company Kalem’s production of From the Manger to the Cross, made in 1912. George A. Redford was the first president of the British Board of Film Censors.