The Cinema Habit

Source: ‘The Cinema Habit’, Punch, vol. 146, 18 March 1914, p. 215

Text: The writer of “The Ideal Film Plot,” which appeared in a recent issue of Punch, has quoted an “authority” (anonymous) for the approval of his scenario. It is quite evident that this “authority” (so-styled) must belong to the plebeian ranks of the film-world. It cannot reside in our suburb.

Our cinema theatre is, I venture to state, of a far superior order, both as to drama and as to morality. It is not a mere lantern-hall, close and stuffy, with twopenny and fourpenny seats (half-price to children, and tea provided free at matinée performances), but a white-and-gold Picturedrome, catering to an exclusive class of patrons at sixpence and a shilling, with neat attendants in dove-grey who atomise scent about the aisles, two palms, one at each side of the proscenium (real palms), and, in addition to a piano, a mustel organ to accompany the pathetic passages in the films. Moreover, the commissionaire outside, whose medals prove that he has seen service in the Charge of the Light Brigade, the Black Hole of Calcutta, and the Great Raid on the House of Commons in 1910, is not one of those blatant-voiced showmen who clamour for patronage; he is a quiet and dignified réceptionnaire, content to rely on the fame and good repute of his theatre. Sometimes evening dress (from “The Laburnums,” Meadowsweet Avenue, who are on the Stock Exchange) is to be seen in the more expensive seats.

It is unquestionably a high-class Picturedrome. True that the local dentist, who is a stickler for correct English, protests against the designation. I have pointed out to him that if a “Hippodrome” is a place where one sees performing hippos, then surely a place where one sees performing pictures is correctly styled a “Picturedrome.”

I am acquiring the cinema habit.

It is very restful. Each film is preceded on the screen by a certificate showing that its morality has been guaranteed by Mr. REDFORD. I have complete confidence in Mr. REDFORD’S sense of propriety. If, for instance, a bedroom scene is shown and a lady is about to change her gown, one’s advance blushes are needless. That film will be arrested at the loosing of the first hook or button. Virtue will always be plainly triumphant and vice as plainly vanquished. Even the minor imperfections of character will be suitably punished. When on the screen we see Daisy, the flighty college girl, borrowing without permission her friend’s hat, gown, shoes, necklace and curls in order to make a fascinating display before her young college man, it is certain that she will be publicly shamed by her friends and discredited in the eyes of her lover whose affections she seeks to win in this unmoral fashion.

On the screen we shall be sure to meet many old friends. The young American society nuts, in square-rigged coats, spacious trousers, and knobbly shoes, will buzz around the pretty girl like flies around a honey-pot, clamouring for the privilege of presenting her with a twenty-dollar bouquet of American Beauty roses. The bouquet she accepts will be the hero’s; and the other nuts will then group themselves in the background while she registers a glad but demure smile full in the eye of the camera.

The hero, however, loses his paternal expectations in the maelstrom of Wall Street. Throwing off his coat – literally, because at the cinema we are left in no doubt as to intentions – he resolves to go “out West” and retrieve the family fortunes.

Our old friends the cow-boys meet him at the wooden shack which represents the railway station at Waybackville, registering great glee at the prospect of hazing a tenderfoot. We know full well that he will eventually win their respect and high regard – probably by foiling a dastardly plot on the part of a Mexican half-breed – and we are therefore in no anxiety of mind when they raise the dust around his feet with their six-shooters, toss him in a blanket or entice him on to a meek-looking, but in reality record-busting, broncho.

In the middle of the drama we look forward to the “chases,” and we are never disappointed. Our pursued hero, attired in the picturesque bandarilleros of shaggy mohair and the open-throated shirterino of the West, will race through the tangled thickets of the picadoro-trees; thunder down the crumbling banks of amontillados so steep that the camera probably gets a crick in the neck looking up at him; ride the foaming torrent with one hand clasping the mane of his now tamed broncho, and the other hand triggering his shooting-iron; and eventually fall exhausted from the horse at the very doorstep of the ranch, one arm, pinged by a dastardly rifle-bullet, dangling helplessly by his side. (It is, by the way, always the arm or shoulder; the cinema never allows him to get it distressingly in the leg or in the neck.)

In the ultimate, with the wounded arm in a sling, he will tenderly embrace the heroine through a hundred feet of film, she meanwhile registering great joy and trustfulness, until the scene slowly darkens into blackness, and the screen suddenly announces that the next item on the programme will be No. 7, Exclusive to the Picturedrome.

We are greatly favoured with “exclusives.” It may be possible that other suburbs have these films, but it must be second-hand, after we have finished with them. The names of the artistes who create the róles are announced on the screen: “Captain Jack Reckles – Mr. Courcy van Highball,” or it maybe “Juliet, Miss Mamie Euffles.” Or it is a film taken at the local regatta or athletic sports, and the actors in it include all the notabilities of the district. We flock to see how we (or our neighbours) look on the screen, and enjoy a hearty laugh when the scullers of “The Laburnums” register a crab full in the eye of the camera, or “The Oleanders” canoe receives a plenteous backwash from a river-steamer.

But the staple fare is drama – red-blooded drama, where one is never in doubt as to who is in love with whom, and how much. Sometimes, to be frank, there is a passing flirtation, due to pique, between a wife and a third party, leading to misunderstandings, complications and blank despair on the part of the husband; but as there is always a “little one” somewhere in the background, we are never anxious as to the final outcome. It will end with the husband embracing the repentant (but stainless) wife, and at the same time extending a manly hand of reconciliation to the third party.

We also like the dying fiddler (with visions) and the motor-car splurges – especially the latter. In our daily life we are plagued with motor-cars, cycle-cars and motor-cycle side-cars, being on a highroad from London town to the country; but on the screen we adore them.

The cinema is very restful. There are no problems to vex the moral judgment; no psychological doubts; no anxieties. It will be “the mixture as before,” ending in the loving, lingering kiss.

Say what you will of Mr. REDFORD, he never deprives us of the kiss.

Comments: Punch was a British humorous magazine which frequently poked fun at the cinema and its audiences. George Redford was head of the British Board of Film Censors.

Links: Copy at Project Gutenberg

The Growth of the Silent Drama

Source: Walter Anthony, extract from ‘The Growth of the Silent Drama’, The San Francisco Call, 30 April 1911, p. 29

nickelodeonaudience

Insert from the illustration that accompanies this article, showing nickelodeon audience types, drawn by the theatre’s manager, Art Hickman

Text: A matinee audience at a nickelodeon is interesting. I noticed at the Garrick five baby buggies, three of them occupied by pretty youngsters sound asleep, and over in a dark corner the mother of another was rendering such substantial consolation as infants cry for. An invalid chair was at the end of the aisle set so that the wan occupant, while not in the way of the passerby, could still see the pictures. Hickman said, “he comes every other day.” The “audience” was quiet and well behaved. It applauded its favorites, laughed at John Bunny, was curious at the exhibition of a picture showing what a drop of water contains – mightily magnified bugs of nightmare forms. It traveled to India for 15 minutes and watched a tragedy develop to a conclusion. “Strangely enough,” said Hickman, “a nickelodeon audience doesn’t necessarily want a play to end happily. It wants it to end logically, and it doesn’t especially care for spectacles involving hundreds of supers, but is content with a quick story told plainly and with a point to it, well worked out. Travel scenes are popular; outdoor cowboy pictures go well, but mostly the people seem to want stories, and so the nickelodeon has given a new lease of life to popular plays of 15 years ago, like ‘Uncle Tom’s Cabin’ and ‘The Octoroon,’ which are put on in tabloid form and explained, here and there, with a flash paragraph which puts the observer in touch with the action.”

Comments: Walter Anthony (1872-1945) was an American journalist who went on to become a screenwriter and film title writer (The Man Who Laughs, The Cat and the Canary, The Phantom of the Opera). Art Hickman (1886-1930) was manager of the Garrick Theatre, San Francisco. He went on to become a big band leader. John Bunny was a highly popular American film comedian. This is an extract from a longer article which also covers motion picture history, production and the cinema business.

Links: Copy at Chronicling America

Unreliable Memoirs

Source: Clive James, Unreliable Memoirs (London: Jonathan Cape, 1980), pp. 43-47

Text: Every Saturday afternoon at the pictures there was a feature film, sixteen cartoons and an episode each from four different serials. The programme just went on and on like Bayreuth. The Margaret Street children would join up with the Irene Street children and the combined mass would add themselves unto the Sunbeam Avenue children and the aggregate would join the swarm from all the other areas all moving north along Rocky Point Road towards Rockdale, where the Odeon stood. In summer the concrete paths were hot. The asphalt footpaths were even hotter: bubbles of tar formed, to be squashed flat by our leathery bare feet. Running around on macadamised playgrounds throughout the spring, by summer we had feet that could tread on a drawing pin and hardly feel it.

When you got to the Odeon the first thing you did was stock up with lollies. Lollies was the word for what the English call sweets and the Americans call candy. Some of the more privileged children had upwards of five shillings each to dispose of, but in fact two bob was enough to buy you as much as you could eat. Everyone, without exception, bought at least one Hoadley’s Violet Crumble Bar. It was a slab of dense, dry honeycomb coated with chocolate. So frangible was the honey comb that it would shatter when bitten, scattering bright yellow shrapnel. It was like trying to eat a Ming vase. The honeycomb would go soft only after a day’s exposure to direct sunlight. The chocolate surrounding it, however, would liquefy after only ten minutes in a dark cinema.

[…]

Everyone either ate steadily or raced up and down the aisles to and from the toilet, or all three. The uproar was continuous, like Niagara. Meanwhile the programme was unreeling in front of us. The feature film was usually a Tarzan, a Western, or the kind of Eastern Western in which George Macready played the grand vizier. At an even earlier stage I had been to the pictures with my mother and been continuously frightened without understanding what was going on – the mere use of music to reinforce tension, for example, was enough to drive me under the seat for the rest of the evening. At a later stage I accompanied my mother to every change of evening double bill both at Ramsgate and Rockdale – a total of four films a week, every week for at least a decade. But nothing before or since had the impact of those feature films at the Rockdale Saturday matinees.

In those days Johnny Weissmuller was making his difficult transfer from Tarzan to Jungle Jim. As Tarzan he got fatter and fatter until finally he was too fat to be plausible, whereupon he was obliged to put on a safari suit and become Jungle Jim. I was glad to to learn subsequently that as Jungle Jim he had a piece of the action and was at last able to bank some money. At the time, his transmogrification looked to me like an unmitigated tragedy. His old Tarzan movies were screened again and again. Many times I dived with Tarz off Brooklyn Bridge during the climactic scene of Tarzan’s New York Adventure. In my mind I duplicated the back somersaults executed by Johnny’s double as he swung from vine to vine on his way to rescue the endangered Jane and Boy from the invading ivory hunters. In one of the Tarzan movies there is a terrible sequence where one lot of natives gives another lot an extremely thin time by arranging pairs of tree trunks so that they will fly apart and pull the victim to pieces. This scene stayed with me as a paradigm of evil. No doubt if I saw the same film today I would find the sequence as crudely done as everything else ever filmed on Poverty Row. But at the time it seemed a vision of cruelty too horrible even to think about.

I can remember having strong ideas about which cartoons were funny and which were not. Mr Magoo and Gerald McBoing-Boing, with their stylised backgrounds and elliptical animation, had not yet arrived on the scene. Cartoons were still in that hyper-realist phase which turns out in retrospect to have been their golden age. The standards of animation set by Walt Disney and MGM cost a lot of time, effort and money, but as so often happens the art reached it height at the moment of maximum resistance from the medium. Knowing nothing of these theoretical matters, I simply consumed the product. I knew straight away that the Tom and Jerry cartoons were the best. In fact I even knew straight away that some Tom and Jerry cartoons were better than others. There was an early period when Tom’s features were puffy and he ran with a lope, motion being indicated by the streaks that animators call speed lines. In the later period Tom’s features had an acute precision and his every move was made fully actual, with no stylisation at all. Meanwhile Jerry slimmed down and acquired more expressiveness. The two periods were clearly separated in my mind, where they were dubbed ‘old drawings’ and ‘new drawings’. I remember being able to tell which category a given Tom and Jerry cartoon fell into from seeing the first few frames. Eventually I could tell just from the logo. I remember clearly the feeling of disappointment if it was going to be old drawings and the feeling of elation if it was going to be new drawings.

But the serials were what caught my imagination most, especially the ones in which the hero was masked. It didn’t occur to me until much later that the producers, among whom Sam Katzman was the doyen, kept the heroes masked so that the leading actors could not ask for more money. At the time it just seemed logical to me that a hero should wear a masked. It didn’t have to be as elaborate as Batman’s mask. I admired Batman, despite the worrying wrinkles in the arms and legs of his costume, which attained a satisfactory tautness only in the region of his stomach. But Robin’s mask was easier to copy. So was the Black Commando’s. My favourite serials were those in which masked men went out at night and melted mysteriously into the urban landscape. Science fiction serials were less appealing at that stage, while white hunter epics like The Lost City of the Jungle merely seemed endless. I saw all fourteen episodes of The Lost City of the Jungle except the last. It would have made no difference if I had only seen the last episode and missed the thirteen leading up to it. The same things happened every week. Either two parties of white hunters in solar topees searched for each other in one part of the jungle, or else the same two parties of white hunters in solar topees sought to avoid each other in another part of the jungle. Meanwhile tribesmen from the Lost City either captured representatives of both parties and took them to the High Priestess for sacrifice, or else ran after them when they escaped. Sometimes white hunters escaping ran into other white hunters being captured, and were either recaptured or helped the others escape. It was obvious even to my unschooled eyes that there was only about half an acre of jungle, all of it composed of papier mâché. By the end of each episode it was beaten flat. The screen would do a spiral wipe around an image of the enthroned High Priestess, clad in a variety of tea-towels and gesturing obdurately with a collection of prop sceptres while one of the good white hunters – you could tell a good one from a bad one by the fact that a bad one always sported a very narrow moustache – was lowered upside down into a pit of limp scorpions.

Comments: Clive James (born 1939) is an Australian broadcaster, critic, poet and essayist. These extracts from his first volume of memoirs cover the period of the late 1940s. The films mentioned include Tarzan’s New York Adventure (USA 1942), Batman (1943, 15 episodes), The Secret Code (USA 1942, 15 episodes, featuring ‘The Black Commando’) and The Lost City of the Jungle (USA 1946, 13 episodes). There were numerous Jungle Jim films from 1948 onwards. Rockdale is a suburb of Sydney.

Babycham Night

Source: Philip Norman, Babycham Night (London: Macmillan, 2003), pp. 98-100

Text: Mine was a universe completely without culture as it was defined in the early fifties. No one ever took me to an art gallery or classical music concert; the only music I ever heard was from the radio and our arcade jukebox, the only humour from seaside comedians and the saucy postcards in Mr Vernon’s outdoor rack. My attitudes became the cheerfully philistine ones of Grandma Norman – that opera was ‘a lot of fat women screeching’, that ballet was ‘all ballyhoo’. I realize now that I had a strong aesthetic sense even when I was no more than a toddler. In the late forties, you still saw pony-drawn Victorian milk-carts from which the deliveryman ladled milk straight from the churn. I remember, aged three or four, seeing one of those carts, with its fancily fretworked wooden sides, and thinking to myself that I liked the way it looked. Even to today’s over-attentive adults, a child would have difficulty in articulating pure visual pleasure; in the fifties, even had I the confidence or willing listeners, such a thing was unimaginable.

The only place where I could gratify such nascent, inexpressible impulses was the cinema. At Ryde’s three picture-houses (the sumptuous Commodore, the historic Theatre Royal, the fleapit Scala – pronounced ‘Scaler’), programmes changed at midweek, with an additional one-off show on Sunday nights. I saw every film I legally could, which is to say those with a ‘U’ certificate (‘Suitable for Universal Exhibition’) or an ‘A’, which children could see provided they were accompanied by an adult. If no grown-up in the family were available, it was common for children to stand outside the cinema and ask total strangers to take them in. The usherettes were up with this dodge, and during the performance conducted frequent checks to ensure that children were still seated with adults they had hijacked. One afternoon, I persuaded a young couple to act as my passport into a gripping ‘A’ Western, then unwisely moved several rows away from them. The film had reached its most exciting moment – some US cavarlymen, trapped in a Mexican pueblo village, tensely awaiting an Apache night-attack – when an usherette’s torch beam triumphantly illuminated me and an officious female voice ordered me out into the street.

The reason I loved Westerns so passionately was not the incessant violence between cavalry and Indians or rival gunfighters, but the sheer stylishness of everything – the huge white Stetsons, the black leather waistcoats, the neat, small Winchester rifles, the shiny-spurred boots, the long-barrelled Navy Colts. Hollywood musicals came next in my affection, with the richness of colour and texture that existed nowhere in Britain then. I saw Show Boat, with Howard Keel and Ava Gardner, five or six times: at the end, as the great paddle-boat dwindled down the Mississippi to the strains of ‘Ol’ Man River’, I felt I had passed through a profound and draining experience. I sat just entranced through black-and-white American films of modern times, detective and love dramas, despite having only the haziest understanding of their plots. It was enough to be in that parallel world where people lived in long, low white houses, and drove long, low white cars, and drank black coffee (pronounced ‘cor-fee’) with meals, and said, ‘I object, Your Honour,’ and spent half their lives in night-clubs, and where so many darkly handsome but unpredictable heroes bore such a striking resemblance to my own father. No feeling was quite so dreary as coming out of the cinema at five or so in the afternoon; leaving behind that magic, smoke-filled darkness for the bright sunshine and mundane slow motion of reality.

Comments: Philip Norman (born 1943) is a British novelist, biographer and journalist. He was brought up in Ryde, on the Isle of Wight. Babycham Night is an account of his 1950s childhood. He had film industry relatives – his maternal grandfather was a Pathé newsreel cameraman, Frank Bassill.

British Cinemas and Their Audiences

Source: J.P. Mayer, British Cinemas and their Audiences: Sociological Studies (London: Dennis Dobson, 1948), pp. 50-52

Text: NO. 17
AGE: 18 YRS. 8 MONTHS SEX: F.
FATHER: MECHANICAL ENGINEER, MOTHER: HOUSEWIFE
OCCUPATION: CIVIL SERVICE CLERK P.O. TELEPHONES
NATIONALITY: BRITISH

It was at the tender age of seven, when I first embarked upon the exciting and mysterious adventure of a visit to the cinema, under the supervision of Mother and Father; and ever since then, almost as far back as I can remember, I have had a deep interest in the film world and all concerned with it, an interest which increased in intensity as I grew older. The first film I saw was a silent one, and I remember leaving the cinema feeling rather excited and a wee bit sorry for some poor man, who had fallen head first into a barrel of flower [sic].

Time passed and I became more friendly with the other children in my street, and the excursions to the cinema became frequent and exciting exciting because I began to understand the actors and actresses, and the stories woven around them, which gave us youngsters our regular Saturday afternoon entertainment. To miss even one of these shows with my little playmates was a heart-rending disappointment, because I knew I should miss the next episode in the film serial. The latter was always my firm favourite, whatever the story. I hero-worshipped Larry Crabbe in Flash Gordon’s Trip to Mars. At this time I would be about nine years old, and even then I was quite jealous if anyone else had a photograph of Mr. Crabbe.

Films affected our play very much. Our second favourite was a good Western film, with plenty of shooting, fighting and fast riding. After becoming thoroughly worked up about Buck Jones or Ken Maynard, we would enact these films, in versions all our own, after school each day the following week.

Donald Duck and Mickey Mouse followed closely on my list in third place. I adored Walt Disney cartoons, and, if I may be so bold as to admit it – I still do!

I disliked animal pictures intensely, because they all made me weep. They might not have been sad, but still I choked up when one was showing. I think it may be as well to add here that in all these months of picturegoing I was never frightened by any film, indeed every film was such a new thrill and experience that I don’t think I ever thought of fear.

During this time, too, new words crept into my vocabulary, and I remember clearly that my parents were quite shocked when I first used the word ‘scram’ before them! I liked to copy expressions used by my favourite actors, and use them often. One of the latter was Shirley Temple, and I liked to think that I could give a very good impression of her singing ‘Animal Crackers’. She was a firm favourite of mine and my friends.

At the age of thirteen, when I was enjoying second year at high school, and when the Saturday trips to the local cinema had ceased, I was experiencing varied emotions as a result of picture-going. It was then that I first began to pick out the films I wanted to see, and to go not just out of habit or for the sake of going, but because I knew just what it was I had a desire to see. Passionate schoolgirl ‘crushes’ followed each other as new and handsome men made their appearances on the screen. Many were the nights I cried myself to sleep because John Howard, Preston Foster or Robert Taylor was so far away. One glimpse of any of them would have sufficed and I felt I would have been the happiest girl in the world. Possessing a vivid imagination, I had wonderful dreams of being discovered by a Hollywood talent-scout, of visiting Hollywood and perhaps even playing opposite one of my favourite movie stars.

But inevitably I had to put these preoccupations in the background because lessons and homework needed concentration; at the age of sixteen I matriculated, and a little later left school to earn my own living.

An important load off my mind, I was again free to think more and spend more time upon what had once been a cherished hobby. I found I had lost none of the former interest; indeed, I indulged in a little wishful dreaming, and the one temptation was to run away from home and become an actress like Jane Withers. This I knew could never materialise, circumstances would not permit, so I had to be content with regular film-going and collecting pictures and magazines.

Then I once remember having a desperate desire to become a nurse, when I saw Rosamund John act so wonderfully well in The Lamp Still Burns; but it was a mere whim because I liked the film so much, and passed away in a matter of days.

So to the present day. The cinema is my main source of entertainment, and I am not really difficult to please as far as films are concerned. I like most kinds of productions but my favourites are flying epics, such as A Guy Named Joe and Thirty Seconds Over Tokyo, and straight dramatic stories, of the kind that Old Acquaintance represents. I have a deep admiration for Van Johnson, Irene Dunne, Bette Davis and Spencer Tracy; I envy them because their kind of life is so far beyond my reach, because the work they do is so hard and so very interesting, a job after my own heart.

Films have a great influence upon me. I find myself trying to be original in my method of attire, and copy Hollywood beauty ‘tips’ when using make-up: I find it hard to control the emotions aroused by a touching or very dramatic scene, and I cry very easily. The desire to become an actress is still prevalent and my interest in drama has increased. Thus I have become rather dissatisfied with my present existence and with the neighbourhood in which I live, but I love home life and, until the world is at peace again and our loved ones are safely restored to us, I am content to remain as I am, and just to plan and dream about a long awaited trip to that intriguing city of Hollywood, to see for myself everything and everyone that contributes to the making of the entertainment I love so much.

Comments: J.P. (Jacob Peter) Mayer was a German sociologist at the London School of Economics. His British Cinemas and their Audiences collates motion picture autobiographies submitted through competitions in Picturegoer magazine. This contribution comes from the section ‘Films and the Pattern of Life’. The films mentioned are Flash Gordon’s Trip to Mars (USA 1938, serial), The Lamp Still Burns (UK 1943), A Guy Named Joe (USA 1943), Thirty Seconds Over Tokyo (USA 1944) and Old Acquaintance (USA 1943).

A Sociology of the Cinema

Source: Emilie Altenloh, Zur Soziologie des Kino: Die Kino-Unternehmung und die Sozialen Schichten Ihrer Besucher, translated in part (by Kathleen Cross) as ‘A Sociology of the Cinema: the Audience’, Screen, vol. 42 no. 3, Autumn 2001, p.267

Text: Do you go to the theatre, public lectures, concerts, variety shows?
I go to almost everything. On Mondays I go to the cinema, Tuesday I stay at home, Wednesday I go to the theatre. Fridays I have gymnastics at 9.30 pm and Sundays I go walking in the woods with my girlfriend from next-door.

What do you enjoy best?
I particularly enjoy Mozart’s music, Richard Wagner’s dramas and Schiller’s dramas in the court theatre and national theatre on Sundays.

Do you go to the cinema? How often? On your own or with others?
Cinema now and then, but not on my own.

When do you usually go to the cinema (day of week, time of day)?
On weekdays between 8 30 and 11 pm.

What kinds of film do you like best?
Love dramas, stones about trappers and Red Indians, current news from around the world and films about aviation and airship travel.

What have been your favourites?
Das Leben im Paradies/Life in Paradise, Fremde Schuld/Strange Guilt, Die keusche Susanna/Chaste Susanna and Moderne Eva/Modern Eve, all four-acters.

Which cinema do you like best? Why?
The Saalbau, it’s dark, with a nice programme.

Comments: Emilie-Kiep Altenloh (1888-1985) was a German politician and economist with strong social welfare interests. Over 1912/13 she conducted a study of cinemagoers in Mannheim, Germany, part of which involved a questionnaire sent to 2,400 cinemagoers in Mannheim asking about their gender, age, social standing, marital status, employment, religious persuasion, politics and filmgoing habits. Altenhoh’s methodology and conclusions continue to be of great interest to cinema historians. Her published study is in two parts, covering production and audiences. It reproduces little from the completed questionnaires: this submission from a fifteen-year-old machine-fitter is an exception. The favourite films mentioned appear to be, in order: unknown, Um fremde Schuld – Eine Episode aus dem Leben (Germany 1912), Die keusche Susanna (Germany 1911 – a one-reel synchronised sound film of the Jean Gilbert operetta, not a four-part film), and unknown, but presumably derived from the 1912 operetta Die moderne Eva by Victor Holländer and Jean Gilbert.

Links: Complete German text
English translation of Audiences section

A Sociology of the Cinema

Source: Emilie Altenloh, Zur Soziologie des Kino: Die Kino-Unternehmung und die Sozialen Schichten Ihrer Besucher, translated in part (by Kathleen Cross) as ‘A Sociology of the Cinema: the Audience’, Screen, vol. 42 no. 3, Autumn 2001, p.267

Text: Do you go to the theatre, public lectures, concerts, variety shows?
I go to almost everything. On Mondays I go to the cinema, Tuesday I stay at home, Wednesday I go to the theatre. Fridays I have gymnastics at 9.30 pm and Sundays I go walking in the woods with my girlfriend from next-door.

What do you enjoy best?
I particularly enjoy Mozart’s music, Richard Wagner’s dramas and Schiller’s dramas in the court theatre and national theatre on Sundays.

Do you go to the cinema? How often? On your own or with others?
Cinema now and then, but not on my own.

When do you usually go to the cinema (day of week, time of day)?
On weekdays between 8 30 and 11 pm.

What kinds of film do you like best?
Love dramas, stones about trappers and Red Indians, current news from around the world and films about aviation and airship travel.

What have been your favourites?
Das Leben im Paradies/Life in Paradise, Fremde Schuld/Strange Guilt, Die keusche Susanna/Chaste Susanna and Moderne Eva/Modern Eve, all four-acters.

Which cinema do you like best? Why?
The Saalbau, it’s dark, with a nice programme.

Comments: Emilie-Kiep Altenloh (1888-1985) was a German politician and economist with strong social welfare interests. Over 1912/13 she conducted a study of cinemagoers in Mannheim, Germany, part of which involved a questionnaire sent to 2,400 cinemagoers in Mannheim asking about their gender, age, social standing, marital status, employment, religious persuasion, politics and filmgoing habits. Altenhoh’s methodology and conclusions continue to be of great interest to cinema historians. Her published study is in two parts, covering production and audiences. It reproduces little from the completed questionnaires: this submission from a fifteen-year-old machine-fitter is an exception. The favourite films mentioned appear to be, in order: unknown, Um fremde Schuld – Eine Episode aus dem Leben (Germany 1912), Die keusche Susanna (Germany 1911 – a one-reel synchronised sound film of the Jean Gilbert operetta, not a four-part film), and unknown, but presumably derived from the 1912 operetta Die moderne Eva by Victor Holländer and Jean Gilbert.

Links: Complete German text
English translation of Audiences section

That’s the Way it Was

Source: Walter Southgate, That’s the Way it Was: A Working Class Autobiography 1890-1950 (Oxted: New Clarion Press, 1982), pp. 75-79

Text: There were very old houses and shops fronting the Narrow Way of Mare Street opposite the old Hackney Church tower then given up in their old age to such fleeting businesses as wax work shows and salacious picture machines offering the delights of “What the Butler Saw” and “A Night in Paris”.

During my youth I was a regular visitor to the gallery of the Hackney Empire music hall on Monday nights for tuppence … Monday was often a bad days for the halls and so one could get in the gallery for 2d or 3d.

… About the time that the Hackney Music Hall was opened there still existed off the Hackney Road one of the last of the “penny gaffs”. Mayhew describes them as existing in many parts of the metropolis in 1850. “Penny gaffs” had largely disappeared by the 1900s except “The Belmonts”, known locally as “The Flea Pit”. It maintained the tradition of such places right to the very end – colourful, noisy with melodrama and excitement …

… As the old “Flea pit” went out so the silent bioscope came in with a juvenile audience enjoying the blood letting, the shooting and the thundering of horse hooves necessary in a Wild West film. There again the appropriate noises and tempo had to be supplied by a versatile pianist. This fellow sat in the wings playing the same tunes and making the same noises twice nightly, seven days a week.

Comments: Walter Southgate was born in Bethnal Green, London one of seven children. His memoirs include an excellent section on ‘penny gaff’ cheap theatres, a name also given to some of the early cinemas because they were located in the same working class districts and attracted similar audiences. Mare Street is in Hackney, London.

That's the Way it Was

Source: Walter Southgate, That’s the Way it Was: A Working Class Autobiography 1890-1950 (Oxted: New Clarion Press, 1982), pp. 75-79

Text: There were very old houses and shops fronting the Narrow Way of Mare Street opposite the old Hackney Church tower then given up in their old age to such fleeting businesses as wax work shows and salacious picture machines offering the delights of “What the Butler Saw” and “A Night in Paris”.

During my youth I was a regular visitor to the gallery of the Hackney Empire music hall on Monday nights for tuppence … Monday was often a bad days for the halls and so one could get in the gallery for 2d or 3d.

… About the time that the Hackney Music Hall was opened there still existed off the Hackney Road one of the last of the “penny gaffs”. Mayhew describes them as existing in many parts of the metropolis in 1850. “Penny gaffs” had largely disappeared by the 1900s except “The Belmonts”, known locally as “The Flea Pit”. It maintained the tradition of such places right to the very end – colourful, noisy with melodrama and excitement …

… As the old “Flea pit” went out so the silent bioscope came in with a juvenile audience enjoying the blood letting, the shooting and the thundering of horse hooves necessary in a Wild West film. There again the appropriate noises and tempo had to be supplied by a versatile pianist. This fellow sat in the wings playing the same tunes and making the same noises twice nightly, seven days a week.

Comments: Walter Southgate was born in Bethnal Green, London one of seven children. His memoirs include an excellent section on ‘penny gaff’ cheap theatres, a name also given to some of the early cinemas because they were located in the same working class districts and attracted similar audiences. Mare Street is in Hackney, London.

The Price of Love

Source: Arnold Bennett, The Price of Love (New York/London: Harper Brothers, 1914), pp. 171-178

Text: It was not surprising that Rachel, who never in her life had beheld at close quarters any of the phenomena of luxury, should blink her ingenuous eyes at the blinding splendour of the antechambers of the Imperial Cinema de Luxe. Eyes less ingenuous than hers had blinked before that prodigious dazzlement. Even Louis, a man of vast experience and sublime imperturbability, visiting the Imperial on its opening night, had allowed the significant words to escape him, “Well, I’m blest!” – proof enough of the triumph of the Imperial!

The Imperial had set out to be the most gorgeous cinema in the Five Towns; and it simply was. Its advertisements read: “There is always room at the top.” There was. Over the ceiling of its foyer enormous crimson peonies expanded like tropic blooms, and the heart of each peony was a sixteen-candle-power electric lamp. No other two cinemas in the Five Towns, it was reported, consumed together as much current as the Imperial de Luxe; and nobody could deny that the degree of excellence of a cinema is finally settled by its consumption of electricity.

Rachel now understood better the symbolic meaning of the glare in the sky caused at night by the determination of the Imperial to make itself known. She had been brought up to believe that, gas being dear, no opportunity should be lost of turning a jet down, and that electricity was so dear as to be inconceivable in any house not inhabited by crass spendthrift folly. She now saw electricity scattered about as though it were as cheap as salt. She saw written in electric fire across the inner entrance the beautiful sentiment, “Our aim is to please YOU.” The “you” had two lines of fire under it. She saw, also, the polite nod of the official, dressed not less glitteringly than an Admiral of the Fleet in full uniform, whose sole duty in life was to welcome and reassure the visitor. All this in Bursley, which even by Knype was deemed an out-of-the-world spot and home of sordid decay! In Hanbridge she would have been less surprised to discover such marvels, because the flaunting modernity of Hanbridge was notorious. And her astonishment would have been milder had she had been in the habit of going out at night. Like all those who never went out at night, she had quite failed to keep pace with the advancing stride of the Five Towns on the great road of civilization.

More impressive still than the extreme radiance about her was the easy and superb gesture of Louis as, swinging the reticule containing pineapple, cocoa, and cutlets, he slid his hand into his pocket and drew therefrom a coin and smacked it on the wooden ledge of the ticket-window – gesture of a man to whom money was naught provided he got the best of everything. “Two!” he repeated, with slight impatience, bending down so as to see the young woman in white who sat in another world behind gilt bars. He was paying for Rachel! Exquisite experience for the daughter and sister of Fleckrings! Experience unique in her career! And it seemed so right and yet so wondrous, that he should pay for her!… He picked up the change, and without a glance at them dropped the coins into his pocket. It was a glorious thing to be a man! But was it not even more glorious to be a girl and the object of his princely care?… They passed a heavy draped curtain, on which was a large card, “Tea-Room,” and there seemed to be celestial social possibilities behind that curtain, though indeed it bore another and smaller card: “Closed after six o’clock” – the result of excessive caution on the part of a kill-joy Town Council. A boy in the likeness of a midshipman took halves of the curving tickets and dropped them into a tin box, and then next Rachel was in a sudden black darkness, studded here and there with minute glowing rubies that revealed the legend: “Exit. Exit. Exit.”

Row after row of dim, pale, intent faces became gradually visible, stretching far back-into complete obscurity; thousands, tens of thousands of faces, it seemed – for the Imperial de Luxe was demonstrating that Saturday night its claim to be “the fashionable rage of Bursley.” Then mysterious laughter rippled in the gloom, and loud guffaws shot up out of the rippling. Rachel saw nothing whatever to originate this mirth until an attendant in black with a tiny white apron loomed upon them out of the darkness, and, beckoning them forward, bent down, and indicated two empty places at the end of a row, and the great white scintillating screen of the cinema came into view. Instead of being at the extremity it was at the beginning of the auditorium. And as Rachel took her seat she saw on the screen – which was scarcely a dozen feet away – a man kneeling at the end of a canal-lock, and sucking up the water of the canal through a hose-pipe; and this astoundingly thirsty man drank with such rapidity that the water, with huge boats floating on it, subsided at the rate of about a foot a second, and the drinker waxed enormously in girth. The laughter grew uproarious. Rachel herself gave a quick, uncontrolled, joyous laugh, and it was as if the laugh had been drawn out of her violently unawares. Louis Fores also laughed very heartily.

“Cute idea, that!” he whispered.

When the film was cut off Rachel wanted to take back her laugh. She felt a little ashamed of having laughed at anything so silly.

“How absurd!” she murmured, trying to be serious.

Nevertheless she was in bliss. She surrendered herself to the joy of life, as to a new sensation. She was intoxicated, ravished, bewildered, and quite careless. Perhaps for the first time in her adult existence she lived without reserve or preoccupation completely in and for the moment. Moreover the hearty laughter of Louis Fores helped to restore her dignity. If the spectacle was good enough for him, with all his knowledge of the world, to laugh at, she need not blush for its effect on herself. And in another ten seconds, when the swollen man, staggering along a wide thoroughfare, was run down by an automobile and squashed flat, while streams of water inundated the roadway, she burst again into free laughter, and then looked round at Louis, who at the same instant looked round at her, and they exchanged an intimate smiling glance. It seemed to Rachel that they were alone and solitary in the crowded interior, and that they shared exactly the same tastes and emotions and comprehended one another profoundly and utterly; her confidence in him, at that instant, was absolute, and enchanting to her. Half a minute later the emaciated man was in a room and being ecstatically kissed by a most beautiful and sweetly shameless girl in a striped shirtwaist; it was a very small room, and the furniture was close upon the couple, giving the scene an air of delightful privacy. And then the scene was blotted out and gay music rose lilting from some unseen cave in front of the screen.

Rachel was rapturously happy. Gazing along the dim rows, she descried many young couples, without recognizing anybody at all, and most of these couples were absorbed in each other, and some of the girls seemed so elegant and alluring in the dusk of the theatre, and some of the men so fine in their manliness! And the ruby-studded gloom protected them all, including Rachel and Louis, from the audience at large.

The screen glowed again. And as it did so Louis gave a start.

“By Jove!” he said, “I’ve left my stick somewhere. It must have been at Heath’s. Yes, it was. I put it on the counter while I opened this net thing. Don’t you remember? You were taking some money out of your purse.” Louis had a very distinct vision of his Rachel’s agreeably gloved fingers primly unfastening the purse and choosing a shilling from it.

“How annoying!” murmured Rachel feelingly.

“I wouldn’t lose that stick for a five-pound note.” (He had a marvellous way of saying “five-pound note.”) “Would you mind very much if I just slip over and get it, before he shuts? It’s only across the road, you know.”

There was something in the politeness of the phrase “mind very much” that was irresistible to Rachel. It caused her to imagine splendid drawing-rooms far beyond her modest level, and the superlative deportment therein of the well-born.

“Not at all!” she replied, with her best affability. “But will they let you come in again without paying?”

“Oh, I’ll risk that,” he whispered, smiling superiorly.

Then he went, leaving the reticule, and she was alone.

She rearranged the reticule on the seat by her side. The reticule being already perfectly secure, there was no need for her to touch it, but some nervous movement was necessary to her. Yet she was less self-conscious than she had been with Louis at her elbow. She felt, however, a very slight sense of peril – of the unreality of the plush fauteuil on which she sat, and those rows of vaguely discerned faces on her right; and the reality of distant phenomena such as Mrs. Maldon in bed. Notwithstanding her strange and ecstatic experiences with Louis Fores that night in the dark, romantic town, the problem of the lost money remained, or ought to have remained, as disturbing as ever. To ignore it was not to destroy it. She sat rather tight in her place, increasing her primness, and trying to show by her carriage that she was an adult in full control of all her wise faculties. She set her lips to judge the film with the cold impartiality of middle age, but they persisted in being the fresh, responsive, mobile lips of a young girl. They were saying noiselessly: “He will be back in a moment. And he will find me sitting here just as he left me. When I hear him coming I shan’t turn my head to look. It will be better not.”

The film showed a forest with a wooden house in the middle of it. Out of this house came a most adorable young woman, who leaped on to a glossy horse and galloped at a terrific rate, plunging down ravines, and then trotting fast over the crests of clearings. She came to a man who was boiling a kettle over a camp-fire, and slipped lithely from the horse, and the man, with a start of surprise, seized her pretty waist and kissed her passionately, in the midst of the immense forest whose every leaf was moving. And she returned his kiss without restraint. For they were betrothed. And Rachel imagined the free life of distant forests, where love was, and where slim girls rode mettlesome horses more easily than the girls of the Five Towns rode bicycles. She could not even ride a bicycle, had never had the opportunity to learn. The vision of emotional pleasures that in her narrow existence she had not dreamed of filled her with mild, delightful sorrow. She could conceive nothing more heavenly than to embrace one’s true love in the recesses of a forest…. Then came crouching Indians…. And then she heard Louis Fores behind her. She had not meant to turn round, but when a hand was put heavily on her shoulder she turned quickly, resenting the contact.

“I should like a word with ye, if ye can spare a minute, young miss,” whispered a voice as heavy as the hand. It was old Thomas Batchgrew’s face and whiskers that she was looking up at in the gloom.

Comment: Arnold Bennett (1867-1931) was a British writer, best known for his novels of life in the Potteries with its ‘five towns’ that now equate with Stoke-on-Trent. His novel The Price of Love tells of a lower middle class woman (Rachel Fleckring) who marries a rogue (Louis Fores) and comes to regret it. This extract comes from Chapter VII, entitled ‘The Cinema’. Thomas Batchgrew is a town councillor and owner of a cinema chain, of which the Imperial Cinema de Luxe is one. Investing in the cinema business forms part of the plot. ‘Bursley’ equates with the real-life Burslem. Ellipses in the above occur as they do in the original text.

Links: Copy at Internet Archive